The advantage of the students is that they are serious, just a MV, and they can shoot it as a literary film.

The same goes for the cons......

Before the official start, everyone enthusiastically discussed and made large-scale changes to the plot and shots. Not to mention the photographers and lighting engineers joining in, even the scene notes and props personnel expressed their opinions, and some even drew a complete storyboard overnight according to the script.

When Song Weiyang got the storyboard, he got drunk after just looking at it, and then said to Jin Peng: "Director Jin, in fact, there is no need to be so complicated, the simpler the better, it's just a MV." ”

Jin Peng said: "There are several kinds of simplicity, some are vulgar and simple, and some are artistic blank. Rest assured, we are professional and know more than you. ”

Song Weiyang said: "I don't care so much, anyway, the lens must be clean, the light must be transparent, and the characters must be fresh." ”

"Rest assured, rest assured, I know. Jin Peng was a little impatient.

On the day of filming, the school rehearsal room.

The classroom was full of paper cranes and wind chimes, and a floor-to-ceiling electric fan was brought in, first blowing at the temporarily hung window screen.

Song Weiyang squatted behind the monitor and shouted after only two seconds: "Stop, stop, this light is not right!"

Jin Peng said angrily: "I'm the director, you are not allowed to stop casually!"

"That's not what I want, the light is too dark," Mr. Song said, "to be transparent, to be bright." ”

Jin Peng said: "This empty shot shows the sad and painful mood of the heroine after the actor is seriously ill, and the lights must be played like this!"

Song Weiyang said depressedly: "I don't care what you want to embody, anyway, it's mine." ”

"Am I a director, or are you a director?" Jin Peng said angrily.

"I'm a customer, and I'm going to listen to my money!" Song Weiyang didn't want to explain anymore, and his tone became tougher.

Jin Peng threw the guide tube: "I won't shoot anymore, you can find whoever you like!"

Song Weiyang said: "That's okay, return the money to me." ”

"If you pay it back, you'll pay it back, it's full of copper smell!" Jin Peng took out a few hundred yuan from his pocket, threw it on Song Weiyang's chest and said, "I'll give the rest tomorrow, I didn't bring it with me." ”

The classmate hurriedly came over and persuaded: "Jin Peng, don't worry, you have something to say." Boss Song, don't be angry, artistic creation, it's normal for everyone to have different ideas. Well, let's talk about it again. ”

Jin Peng said: "What I want to say, I said it just now, there is nothing to communicate." ”

Song Weiyang said: "Let me say it again, I shoot a MV, a commodity, not a literary film." This MV is only 4 minutes long, and the picture must be as perfect as possible, the kind of perfection that makes people shine, and does not need to show any connotation. The only requirement for the whole film is to be beautiful!"

Jin Peng said: "If the light is darker, it can't be beautiful? This is echoing the plot and your lyrics!"

I'm Nima!

Song Weiyang's brain was about to explode, he didn't expect these students to be so difficult.

Lin Zhuoyun said in a round game: "It's better to shoot it once according to the opinion of classmate Jin, and then shoot it once according to the opinion of Director Xiao Song, and then decide which one to use in the later editing." ”

Jin Peng estimated that he was really short of money, so he nodded and said, "Yes." ”

"That'll do. Song Weiyang also did not want to waste time.

The empty shot of the wind blowing the curtain was shot several times, and the lighting changed several times.

Lin Zhuoyun took off her coat and wore only a white dress, wandering around the classroom with her head down, sometimes reaching out to pluck the thousand paper cranes and wind chimes.

So the divergence came again, Jin Peng bit to death, focusing on silhouettes, expressing the heroine's mood on the side. And Song Weiyang insisted on taking a frontal shot, revealing Lin Zhuoyun's beautiful figure and face, which attracted the audience's attention at the first time.

After a lot of noise, only score two shots, and save the decision for post-editing.

The cost of film, multiplied.

Although Song Weiyang was angry in his heart, he didn't make a fuss about changing people.

After all, a profession is a profession, Song Weiyang only has ideas in his head, and he has to rely on Jin Peng to shoot.

People are really shooting with their hearts, and they have to carefully find the angle of each lens, and they have repeatedly discussed and compared with the photographer. The ratio of light and dark, the golden ratio or something, although Song Weiyang can't understand it, but the effect of the same shot is better than expected.

However, during the post-editing, Song Weiyang will definitely not let Jin Peng mix it up again, otherwise he may have to cut it into something ghostly.

Just a few shots back and forth in the empty room, shooting from morning to 3 p.m.

There was another argument halfway, the reason was that Song Weiyang insisted on using a filter to give the heroine a crazy soft light. The effect of filming in this way is to make the heroine shrouded in a layer of hazy fairy energy, which belongs to the usual trick of youth idol dramas - later generations were even moved to martial arts films and historical dramas by Yu's mother.

Jin Peng expressed strong opposition, he thought that this was too deliberate and unnatural, and the filming would make the audience dance.

Dance your sister's play, this is the MV!

Song Weiyang could only threaten to withdraw his investment, and Jin Peng chose to give in.

The second scene jumped directly to the hospital, because there happened to be a vacancy in the senior ward, and if it was delayed for a few more days, maybe there would be old cadres to move in.

The hospital still attaches great importance to assisting the Drama Academy in filming patriotic tribute films, and directly sent a deputy director of the office over.

The deputy director's surname was Zeng, and he shook hands warmly and said, "Hello Song, the ward has been vacated, what else do you need us to do?"

"Thank you, Director Zeng, it's really troublesome for your unit!" Song Weiyang said with a smile.

"It's nothing, I just got a feel for how the movie is made. Director Zeng laughed.

Well, Song Weiyang's current identity is the president of the student union of Shenghai Drama Academy. The film they want to shoot is also a gift for the 45th birthday of the motherland, in order to express the students' love for the motherland, and it will be broadcast in major cinemas next year.

Song Weiyang personally served as the leading actor, and soon changed into a hospital gown.

"No, you still need to put on makeup, which is not the case with people who are sick and dying. Jin Peng said.

Song Weiyang said: "It's okay to make your lips and cheeks a little paler. ”

Jin Peng said: "What about shooting out and fooling ghosts?"

Director Zeng asked, "What disease does this character suffers from?"

Jin Peng said: "Leukemia is in the advanced stage. ”

Director Zeng said: "Then you have to shave your hair." ”

Song Weiyang: "......"

Jin Peng said: "Then shave your hair and listen to the doctor." ”

Song Weiyang reluctantly explained: "Art comes from life, but it must also be higher than life. ”

"Higher than life, but not divorced from reality. Jin Peng said.

Song Weiyang didn't bother to say any more: "Okay, okay, I'll shave my head and wear a wig in the next few days." But I also have a request, just make my lips and face pale, don't give me any kind of sick and sick look, the audience doesn't like to watch it!"

Jin Peng asked Director Zeng: "Doctor, what should a patient with advanced leukemia look like?"

Director Zeng said: "It varies from person to person, some are so thin that they are not human-shaped, and some can't see anything abnormal. But there is a characteristic, after a long period of pain and chemotherapy, they all appear haggard and tired. ”

"That's it, the doctor has the final say. Jin Peng said.

Director Zeng's work is very monotonous and boring, and he has never been exposed to filmmaking. When he found out that he could actually direct the shooting, he immediately became excited, adding: "Of course, it doesn't have to be shaved head, chemotherapy is very expensive, and many patients choose conservative treatment." And there are not many hospitals that can do chemotherapy, and there are only two in the entire Shenghai. ”

"I understand," although Jin Peng looked at Song Weiyang unpleasantly, he respected Director Zeng very much, "Thank you for the doctor's advice!"

"Don't dare to be, don't dare to be, it's all a gift for the motherland. Director Zeng said with a smile.

A gift for the motherland?

What the heck?

Jin Peng didn't ask much, began to observe the ward, and then discussed the shooting plan with the photographer and gaffer.

When Song Weiyang shaved his bald head and came back, Jin Peng even designed the sub-scenes of this scene.

"Hahaha, your head is so round, like a boiled egg that has been peeled. Lin Zhuoyun stared at Song Weiyang's head.

Song Weiyang didn't bother to pay attention to her, just lay on the hospital bed, closed his eyes and didn't speak.

This set of shots is also divided into two styles of shooting, Song Weiyang is unwilling to make noise and delay time, and Jin Peng doesn't care - it's not a waste of his film money anyway.

From the selection of the venue to the end of the shooting, a total of 4 minutes of MV took half a month.

Song Weiyang went directly to the film factory with the film, asked a professional editor for help, and squatted next to him to give advice throughout the whole process. And Jin Peng, who wanted to participate in the editing, was directly ignored by Song Weiyang, and that guy didn't know that he had started cutting.

Until the time of editing, Song Weiyang, who swore not to use "garbage" shots, also had to say "really fragrant".

Although Song Weiyang was reluctant to shoot some scenes that Jin Peng insisted on, he still added them, and even sacrificed the style he insisted on.

Well, Jin Peng is very annoying and brainless, but he has real skills, and he can cooperate again next time he has the opportunity.

The very simple MV, 4 minutes, cost Song Weiyang 50,000 yuan in production costs, of which more than 20,000 yuan were burned in film.

……

As soon as he returned to the factory, Song Weiyang threw the MV and the master tape of the song to Zhang Guozhong and instructed: "Two tasks." First, contact major TV and radio stations and give them the MV and cassette tapes for free. What kind of music stroll, what kind of golden song for ten minutes, these programs can be on it, but there is really none, then spend money to order songs, and the content of the songs is 'I wish the world lovers will eventually become married'; second, contact the piracy and strive to get more pirated tapes and videotapes out, I want to let the pirated versions of this song fly all over the sky. If the pirates don't want to, then we will spend hundreds of thousands of dollars to customize pirated copies, and then give them to audio-visual dealers everywhere for free!"

Zhang Guozhong has already watched the MV, and he was immediately pleasantly surprised: "Dr. Ma's trick is amazing!"

Ordering songs and piracy is so powerful.

Whether it is a TV station or a radio station, although the cost of ordering songs is expensive, it is much cheaper than the cost of advertising. At that time, every time you order a song, it will be equivalent to advertising Xifeng cans.

And what about piracy? Piracy is hundreds of times the sales of genuine copies, and once the pirates feel that it is profitable, they will spontaneously help the canneries to promote it.

This trick was very new in the early 90s, no one could have imagined it, everyone only hated piracy, how do you know that piracy can be used as a propaganda tool?

In the media marketing course of the University of the Future, another classic case is "Three Thousand Questions about the Naughty Blue Cat".

This cartoon is stinky and long, and has been broadcast on major children's channels all year round, and sometimes it can even annoy children who love to watch cartoons.

Why are there dozens of TV stations that repeatedly broadcast "Blue Cat Naughty 3000 Questions" for a year or two in a row?

Quite simply, it's not how good this cartoon is, it's because it's free.

The producer spent a lot of money to make the cartoon, took the initiative to provide it to the TV station for free broadcasting, made it a hit, and then made money by selling the peripherals of the blue cat.

Song Weiyang's current approach is to make "A Thousand Paper Cranes" a hit, and canned food belongs to the peripheral products of this song.