On this day, Caizi sat alone in the office, and Caizi thought to himself, what about this person! In previous years, housing prices were stable but buying was mediocre, why do people want to buy houses the longer the house price?

As a real estate developer, he should have understood this. However, he had not experienced these phenomena before, so he had such doubts.

Of course, he is happy about the general increase in housing prices, but he also has a concern. Because the cost of real estate development is also rising, the increase in cost indicates that he will not be able to use the existing funds to develop larger plots. As a result, he, a developer who is not too big, will not be able to bid for large plots of land. That is, some opportunities to make money will be lost, and he is well aware of that.

He couldn't figure out this phenomenon, so he called Professor Tan to ask about it.

Professor Tan gave him an answer, which is the law of economics:

On the one hand, many people do not buy houses for their own living, they often have some spare money in their hands, which is an investment.

They bought the house, and after a while the house appreciated in value, and they got a profit from selling it, and that's Robert...... Kiyosaki's investment philosophy in the book "Rich Dad Poor Dad" is often the main driving force behind the rise in housing prices.

Second, some people have seen that housing prices have been rising over the years, and although they don't have much money in their hands now, they are afraid that they will not be able to afford a new house if the house rises again. Therefore, they have also bought houses in installments, which is also one of the driving forces for the rise in housing prices.

Third, people who do not have a house now and have to buy a house because of factors such as marriage are also the driving force behind the rise in housing prices. However, once these people buy a house, they rarely sell, which is not a big push for further housing price increases.

On the other hand, land prices are rising now, and developers have to increase their prices.

There is also a rising price in the cost of materials and labor required for construction, which has increased the cost of developers.

There are many factors that contribute to the increase in land prices. First, the compensation cost of demolition and relocation has been rising, and second, only when the land price has risen can the government get more benefits from the land.

The talented man has Professor Tan's analysis, plus he is also a developer. Caizi understood the truth of this, especially what Professor Tan said. He can understand the first reason, and now he is worried that once the house price reaches a certain limit and exceeds people's purchasing power, a large number of houses will not be sold, which will bring a catastrophic 'sex' blow to himself and the entire real estate industry. In this way, the road to making a fortune in real estate development will be blocked, which he is most worried about.

On this day, Caizi's mobile phone rang, and this call was the phone of Xiao Jia, the waiter who was arranged to Red Rose, and Caizi picked it up and said, "Xiao Jia, is there something wrong with Qianqian?"

On the phone, he said, "Manager, Qianqian is fine." Didn't you say I'm going to report back to you about Red Rose in a week or so?"

Caizi said: "That's good, it's okay, you must pay attention to Qianqian." What's the situation you call me. ”

A week later, Professor Tan came, and he said, "Genius, you asked people two days ago why houses are selling more and more houses are going to rise in price, which triggered me to write an article, and I am going to write an article about real estate, so I will do a survey first." Now the common people and the most concerned issue is housing prices, and now housing prices are rising too fast. Some of the questions you asked me last time were based on my previous experience. Now I'd like to dig a little deeper into the specifics. ”

The genius said, "Then what can I do?"

Professor Tan said, "Genius, I also ask you a question, but you have to be honest with me, which is very useful for my article." ”

Caizi said, "Professor Tan, you are my advisor, what would I lie to you?" ”

Professor Tan said: "What is the profit per square meter of these houses you develop?"

Caizi said: "Professor Tan, it's not that I don't tell you, I really can't answer this." Every piece of land, every place is different, I can only give a rough idea. ”

Professor Tan said, "Probably okay, can you tell me?"

Caizi said: "Let's talk about this year, I have developed a total of 5 plots of land this year. However, these pieces of land are not small, two in my hometown, one in Dandong, and two in Shenyang. Looking at it now, the highest can earn 3,000 yuan per square meter, and the lowest is only a few hundred yuan. ”

Professor Tan said, "So, didn't you lose money?"

Caizi smiled and said, "At present, there is no one." ”

Professor Tan said, "You can show me the financial statements in this regard. ”

Caizi said, "Okay. ”

Caizi called Xiao Jiao from the finance department, and Xiao Jiao quickly went upstairs. She 'handed over' the report to Caizi, who in turn handed it to Professor Tan. Caizi told Xiaojiao: "This is Professor Tan, he is doing an investigation." ”

Xiaojiao nodded, and Professor Tan also nodded.

Caizi said: "Wait a while, Professor Tan asked a question, I don't know, you can talk to him." Xiaojiao nodded and sat aside.

Professor Tan looked at the report carefully and kept writing it in his notebook.

After looking at it for a while, Professor Tan asked: "Let me tell me, can you take a look? Your housing prices are: land price, construction and installation costs, infrastructure supporting fees, pre-construction and installation costs, taxes, public relations expenses, financial expenses, sales expenses, management fees, profits and other expenses, right?"

The genius said, "That's all, right?"

Professor Tan looked at Xiaojiao and said, "Little girl, please calculate for me, the composition ratio of these things." ”

Xiaojiao took it, walked to the desk of the talented man and said, "Chairman, please lend me the computer." ”

Caizi got up and sat down on Professor Tan's sofa. Xiaojiao began to tap on the keyboard, and in a few minutes she printed out a copy of the result and 'handed it over' to Professor Tan.

"The land price accounts for 26%, the construction cost is 40%, the infrastructure supporting fee is 8%, the pre-construction cost is 7%, the tax is 7%, the public relations cost is 2%, the financial cost is 3%, the sales cost is 2%, the management fee is 1%, and the other 4%. ”

After reading it, Professor Tan said: "This is your cost ratio, not including profit. ”

Caizi looked at Xiaojiao and said, "Xiaojiao, right?"

Xiaojiao nodded and said, "Yes, but it's the same in one place, this is our comprehensive data." ”

Professor Tan said: "That's it, with this data, you don't have to write an empty article." ”

Caizi smiled and said, "Do you need anything else? The next time you have something to do in this regard, you can just make a phone call." ”

Professor Tan said: "It's okay, with these, I have the bottom of my heart to write, and I am steadfast. ”

Xiaojiao looked at Caizi and said, "Chairman, I'm leaving." ”

Caizi asked Professor Tan, "Do you still need Xiaojiao?"

Professor Tan said, "No, thank you, little girl. Xiaojiao nodded and left.

The genius said, "Shall you have a bite to eat here at noon?"

Professor Tan said, "No, I'm still waiting to write something! another day." ”

After speaking, he got up to leave, and Caizi said, "Look at you, what are you busy with, don't you just write a paper?"

Professor Tan said, "No, I'm waiting for these things to be published! The newspaper has made an appointment with me." ”

Caizi said: "I asked Lao Hai to send you back." ”

After that, he called Lao Hai, and Lao Hai sent Professor Tan away.

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