Although the audience has a poor reputation and the market response is not good, the appeal of the Hulk itself should not be underestimated, the Hulk is one of the superheroes in Marvel Comics second only to Spider-Man in popularity, and "Spider-Man" has exploded the Marvel superhero movie market, and the box office data of "Hulk" in the first week does not look bad.

The opening weekend was $52.1 million, which is not a big hit, but it is definitely reasonable compared to the production budget of "The Incredible Hulk".

But by the second weekend, the film's box office had plummeted by 75 percent for the weekend, with just $13.02 million coming in.

There is a declining voice in the market, and the extremely poor audience reputation has spread all over the world.

"The Incredible Hulk" also draws the typical box office trend of a failed hit IP production.

With its popularity and huge promotional investment, the film can attract many audiences to the theater in the first week, but the box office will account for half or more of the total box office in the opening weekend.

Poor word-of-mouth, civil strife in the crew, producers accusing the director, etc., with the box office failure of "Hulk", too many messy things happened to this film.

But in the midst of the declining voice, the group of professional film critics is applauding the film.

The famous Roger Albert even praised Ang Lee's "The Incredible Hulk" in his column.

"Ang Lee's Hulk Hulk is the most thought-provoking film adaptation of the comic book of the early 21st century. It's not so much a story about a green behemoth as it is about two hurtful and extremely self-centered older kids. ”

The film not only addresses but explores issues such as genetic experimentation, the misuse of scientific research, and our instinctive penchant for the unsuitable. Ang Lee focuses on the issues involved in the Hulk's story, not just the brainless special effects. ”

"The film is visually very elegant. Despite the failures of countless directors, Ang Lee still successfully used the technique of splitting the screen. Splitting the screen usually only adds to the audience's annoyance, but in this film, he uses moving framelines and picture-in-picture to simulate the narrative techniques commonly used in comic books. In some shots, the foreground and background cue each other stunningly. ”

Roger Albert not only gave a four-and-a-half-star rating out of five stars, but also gave the film his signature thumbs up.

There are many similar film critics, and their views are completely opposite to those of the average audience.

It can only be said that the tastes of film critics are very different from the tastes of the market.

If a commercial film is made according to the ideas of film critics, it is estimated that the six major Hollywood companies together will not be enough to lose money.

It's a pity that some directors can't understand this, and film critics can't find the north when they praise it, thinking that the reputation of film critics is the reputation of the market, and then when they shoot big-budget commercial films, they are taken to the ditch by film critics.

"The Hulk is Ang Lee's worst movie. ”

Perhaps the media commentary in "Entertainment Weekly" is a more pertinent evaluation.

By the end of the Independence Day holiday, the North American box office of "The Incredible Hulk" had crossed the $100 million mark, and then the box office had not risen, and it seemed that all market potential had been exhausted, and the single-day box office could only add up at a slow rate of hundreds of thousands of dollars.

From Universal Pictures to Marvel Comics to Ang Lee himself, no one was satisfied with the film, and "The Incredible Hulk" could even be said to be a lose-lose situation.

Since the release of "Spider-Man", the extremely high-profile Marvel Comics has suddenly fallen silent.

Avi Arad is not urging Ronan and Shahai Entertainment to hurry up and make those superhero movies.

"I met Avi Arad again in New York this time. ”

In the office of Relativity Entertainment, Robert Lee, who had just returned to Los Angeles, said to Ronan: "He has repeatedly told me that Shahai Entertainment's Marvel superhero adaptation must be cautious, and without sufficient market research and a complete plan, don't rush to shoot and produce." ”

Ronan understands this mentality: "Marvel's psychology is fragile, and it is difficult for them to withstand a relatively large blow. ”

Robert Lee sighed and said, "It's just that Ang Lee is a bit of a pity." He has a good impression of Ang Lee, modest, low-key and gentle, not like those American directors, who have achieved something and wish the whole world knew: "A Chinese director like Ang Lee is rare." ”

"No way. Ronan stretched out his hands: "I persuaded Ang Lee." But he was in a very bad financial situation at the time, and he also needed a big budget film with a high salary to recoup his investment in the Oscars. ”

Robert Lee added, "You thought his style wasn't the right fit for a superhero movie?"

What can Ronan say, along with his words: "Superhero movies are not auteur films. He took the initiative to change the subject and asked, "How are the negotiations with Lauren Weisberg going?"

Robert Lee replied: "The contract has been officially signed, and Shahai Entertainment has bought the adaptation rights of Lauren Weisberg for $150,000, and at the same time invited her to be a consultant and byline writer for the crew, and the $150,000 is the total compensation." ”

"Yes. Ronan nodded slightly: "You hand over this project with George, let Lauren Weisberg write a semi-autobiographical first, and if she has doubts about writing, let Lindsay Beale do the guidance, and then adapt the script after she finishes it." ”

Robert Lee said, "Okay, I'll hand over to George in the afternoon. ”

Ronan also advised: "Keep an eye on Universal Pictures, choose the right time, and talk to them about the Hulk's movie rights." He pondered for a moment: "My bottom line is to give up the independent film rights of the Hulk and get the co-filming rights of the Hulk, so that the Hulk can participate in our future Avengers plan." ”

"I see. Robert Lee said, "I'll keep an eye on Universal Pictures to see if it's possible to get the full rights to the adaptation." ”

Ronan smiled, "I can get the best." ”

The failure of "The Incredible Hulk" will also cause turmoil within Universal Pictures, the failure of Hollywood's first-line big productions is not the end of failure, such a large investment, even if the production budget is financed from outside, must also give an explanation to investors, and there will definitely be a senior management of Universal Pictures responsible for this.

Behind every failed top production in Hollywood, there is a senior executive of the producer who has stepped down because of it.

This also involves a power struggle within a large group, and perhaps a corresponding opportunity can be found by starting from this aspect.

Robert Lee didn't stay long and quickly took his leave and left.

In the afternoon, Ang Lee came to visit.

"I erected a negative teaching material for the filming and production of superhero movies. Ang Lee looked a little haggard: "Now that I think about it, Ronan, I should really listen to you and not take this "Hulk". ”

Ronan said, "I just wanted to keep you and continue to work with Relativity Entertainment. ”

Ang Lee sighed: "This movie makes me not a human inside and out." ”

Ronan didn't persuade him, and said calmly: "Actually, these are nothing, as long as you shoot and make a successful movie, all the criticism caused by "The Incredible Hulk" will disappear without a trace." ”

Ang Lee nodded: "This is Hollywood." ”

Ronan smiled: "I feel this deeply, because I have also suffered a fiasco, the winner takes everything, and the loser is nothing." ”

Although Ang Lee is sad, he is far from breaking down, and he is not the kind of self-pitying waste, although his personality seems to be relatively peaceful, in fact, he is becoming more and more frustrated.

Ronan knew this very well, and the former Ang Lee fell more than once, but quickly got up and continued to move forward.

"Lee, what's next for you?" Ronan asked.

"Let's rest for a while. Li An said slowly: "I need the company of my family, and my family also needs me." ”

Ronan nodded: "It's good to rest for a while, you can stay away from these rights and wrongs, Hollywood is a realistic place, and it is also a place that is good at forgetting." ”

Ang Lee is well aware of his situation and said: "I hope to return to Hollywood." ”

Ronan naturally understands the temptation in these words, Ang Lee has worked hard for many years, and he also knows that Hollywood is not friendly to Chinese directors, and it is not impossible that this failure will force him to fade out of Hollywood.

"I've always believed in your abilities. Ronan gave him a reassurance: "Lee, we are friends and partners, and Relativity Entertainment welcomes you back at any time." ”

Ang Lee looked grateful: "Thank you, Ronan. ”

He is an Oriental, and he understands the weight of these words, and it is easy to add icing on the cake, but it is difficult to send charcoal in the snow.

Seeing off Ang Lee, Ronan no longer pays attention to "The Incredible Hulk", the Independence Day holiday is coming to an end, and "Pirates of the Caribbean" is about to sail away.

The pre-screening of this film has also reached the final sprint stage.

At Ronan's behest, Embassy Pictures issued the highest cry before the release through all media with a wide audience, including newspapers, magazines, radio, television and the Internet.

"Pirate's Calling!"

Although Hollywood's pirate movies have declined, there have been countless audiences who like pirate movies, and this last cry before the release focuses on feelings!

No one knows better than Ronan that selling feelings is one of the best means of publicity for future movies!

"What boy hasn't had a dream when he was a child? In this dream, he is an all-powerful pirate captain, wearing a scimitar at his waist, commanding a sailing ship with a skeletal flag, and searching for adventure and thorns on the sea!

"We are pirates who do all kinds of evil! We are pirates who drink freely! We are pirates who enjoy life! We are pirates who yearn for freedom!"

Embassy Pictures is bombarding the media to awaken fans' memories of pirate movies and awaken their feelings.

Tell them that the horizon is always there, you want to get there, but you can never get there, it's hard to give up!

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