Chapter 1212: Core technology is the key
Buying foreign equipment is one of the main ways of national development in the previous life, that is, "take-it-ism", the basis of this "take-it-ism" is people's pursuit of economic interests, and my products may be occupied by opponents if they come out slowly, and eventually lead to the bankruptcy of enterprises.
In this world, the country put forward the general direction of revitalizing the basic manufacturing industry, in the industry does not require short-term profits, but the market is the lifeblood of enterprises, many enterprises are still caught in the pursuit of short-term profits, the simplest example is the domestic refrigerator market, eight years ago, a British refrigerator manufacturer sold eight sets of production lines in one breath, each set of prices is one million US dollars, ten times higher than the local price in the UK, even so high prices were bought by eight domestic enterprises, so in an instant there were eight domestic refrigerator production enterprises。
What "Meiling", "Little Swan", "Hualing" and so on, these eight companies are playing in the domestic refrigerator market.
In terms of technology, the eight companies are the same production line, who is not worse than the other, and the labor cost is about the same, there is no difference, so how to defeat the opponent and occupy the market?
You can only work the product itself, such as dismantling an unimportant part, the cost can be reduced by 100 yuan, and the cost can be reduced by replacing the material of a certain part with a defective product.
However, this method has an effect at the beginning, and then everyone uses it, so there is no effect, so some companies come up with tricks, for example, my refrigerator has a technological breakthrough in energy saving, how much electricity can be saved, in fact, they are installed on the refrigerator A layer of energy-saving net, energy consumption is smaller, but the refrigeration effect is a lot worse.
In the final analysis, these refrigerator companies are relying on cutting corners to reduce costs, not only refrigerator companies, but also electric fans, washing machines and other household appliance companies are adopting the same strategy, they also have difficulties, if they do not do this, they are likely to be defeated by other companies.
This is undoubtedly a wrong approach, the market is active, but the home appliance industry has not improved substantially in the whole five years, and some companies do not even have a research and development department, which is to maintain the survival of enterprises by reducing costs and marketing methods.
In fact, this year, there are only four of the original eight refrigerator companies, and the remaining four are completely eliminated by the market.
However, there is a domestic home appliance company that has no opponent since its birth, that is, Gemei Air Conditioning Co., Ltd., this company sold 200,000 air conditioners last year, accounting for 40 percent of the domestic air conditioning market, and the remaining 60 percent of more than ninety percent are foreign brands, and the remaining less than one percent of the market is occupied by three air conditioning companies in Guangdong Province that have only been established for two years.
It can be said that a Gemei air conditioning factory has supported half of the domestic air conditioners, and no one can shake it now.
The data of Gemei air conditioning factory can be scared to death, with a sales volume of 200,000 units a year, an output value of nearly 700 million yuan, a profit of 150 million, and a profit and tax of 40 million.
The reason why Gemei air-conditioning factory can "seek defeat alone" is that they have the core technology, that is, the air-conditioning compressor is completely manufactured by themselves, and the patents are all their own.
The British sold an outdated production line for a million dollars, and sold it eight times, just by relying on the core technology, knowing that the price is "slaughtered" you have to endure it, the core technology of the Gemei air conditioning plant is completely their own, and there is no relationship with foreign Mao, and the price has dropped in an afternoon.
When the Gemei air conditioner was listed, the products of the island country and the United States were not as good as you in terms of quality, but the price was definitely far lower than yours, your air conditioner sold for more than 10,000 yuan, and my air conditioner was three or four thousand, and the cost performance was definitely better than the other party.
The emergence of Gemei air conditioning has given huge pressure on European and American products, the original monopoly advantage of the situation is gone, the price has fallen again and again in recent years, the cheapest air conditioner has reached more than three thousand, but Gemei air conditioning focuses on national brands, and the second generation of products has been launched in the past two years, the appearance and performance have been greatly improved, and the brand effect has long been deeply rooted in the hearts of the people, not foreign goods can be replaced.
What does this mean? Very simply, independent technology has always been the core of market competition, without core technology you can only rely on blindly "cutting corners" to survive like those refrigerator factories, and with core technology you will be like Gemei air conditioner, grasp the initiative in the market.
It's not that you can't buy it, but after you buy it, you have to understand that this thing is something outside the body, and the relationship with you is very distant, and you have to make this thing completely your own, which is the digestion and integration that the country has been promoting, and finally the big goal for me to use.
Of course, this process is very difficult, for example, there are only four refrigerator companies left, they have begun to change to independent research and development, and the transformation of the production line will cost a huge amount of money, and the process is long, which makes the company in a dangerous stage, if the opponent at this moment again to sacrifice the price war, it is likely to make him bankrupt.
So the state at this time to take action, the industry association issued a document to unify the price, no longer allow malicious competition, it seems that this is a way to control the market economy by administrative means, in fact, the state uses administrative means to let them focus on research and development, and then improve the quality of the manufacturing industry.
The research and development of CNC machine tools is much more difficult than what refrigerator production line, in the domestic environment of only a dozen CNC machine tools, many factories have not seen this kind of manufacturing artifact, let alone research and development.
But Liu Lang began to prepare for the research and development of CNC machine tools a few years ago, first in Huaxia Industrial Technology Co., Ltd. to overcome many difficulties, Huaxia Industrial Technology Co., Ltd. has made a substantial breakthrough in theory, but this is only a theoretical breakthrough, there are also many difficulties in taking action.
This difficulty was handed over to the North Industries Group, and after nearly a year under the leadership of Liu Lang, the "Exploration No. 1" CNC machine tool was finally manufactured, and today this machine tool was also shown for the first time in front of Jiang Botao.
"Liu Lang, you guy still always makes surprise attacks, why didn't you tell me about this before?"
Jiang Botao calmed down and asked.
Liu Lang didn't have much expression on his face.
"Jiang Lao, this is nothing to be proud of, first, to explore the core servo system of No. 1 is not our independent research and development, this is like a person, his brain is not under my control, can it be my person? Of course not, second, to explore No. 1 is just a primary CNC machine tool, what I want to build is a top machine tool, it is just an excessive product, our future road is still very long, far from it.........!"