Lin Zhuoyun also quickly adapted to the new living environment, and every day after work, she must go to the fitness center in the community to exercise. She just weaned her baby some time ago, and now she is just recovering from childbirth, and she can't wait to get rid of the fat on her belly.

The two female bodyguards especially like to accompany Lin Zhuoyun to the gym because there are sandbags and targets, and there is a standard boxing ring where they can move their fists and feet.

Speaking of bodyguards, the four male bodyguards are estimated to be too anxious to live together, and between two or two shifts, those who are in a state of rest choose to go out to live. Especially Hong Weiguo and another married male bodyguard, they naturally have to go home to accompany their wives and children when they are on vacation, which makes the house seem much more spacious.

When playing golf yesterday, Shen Nanpeng also laughed at Song Weiyang for being too afraid of death, so he actually let a few bodyguards live in the villa.

Song Weiyang is indeed afraid of death, and in the first few years of the early 21st century, social security was still not very good. In 2001, there was a "new century strike-hard", the hometown of Rongping seems to be lagging behind, in the beginning of 02 only began the strike-hard operation, only more than 50 guns were seized, all kinds of controlled knives seized thousands of pieces, smashed more than 30 large and small vicious gangs.

The success of the strike hard campaign in a remote prefecture-level city is one can imagine how bad the overall law and order is. It is for this reason that, after a wave of crackdowns in 2001, a nationwide crackdown began in 2004.

Even in a high-end villa area like Tomson Golf, there have been cases of burglary by thieves in recent years. It doesn't matter if you steal something, Song Weiyang doesn't care about that bit of property, but if a thief suddenly has a brain pump and wants to kill someone, how nonsense is it that China's richest man died like this inexplicably.

"Boss, the beverage market analysis report for the first half of this year has been released, and it is the data of the China Beverage Industry Association," Shen Si asked while holding his laptop, "Do you need to take a look?"

"Take a look. Song Weiyang said.

The analysis of this report is very comprehensive, starting with an overview of the overall market, the total output value of beverages in the first half of the year was 87.4 billion yuan (decreased due to SARS), product sales revenue was 112.6 billion yuan (a significant increase year-on-year), and sales profit was 8.3 billion yuan. There are more than 1,000 enterprises engaged in beverage production in the country, but only more than 10 can be called group enterprises, and these more than 10 large beverage enterprises have occupied more than 60% of the market share, and small and medium-sized enterprises can only survive in the cracks.

Secondly, the report analyzes different types of beverages, and the biggest change this year is water drinks.

At the beginning, the pure water of Xifeng and Wahaha, as well as Nongfu Spring as a porter, were sold at a terminal price of between 2 yuan and 2.5 yuan. In recent years, the price has been continuously reduced, until February this year, Nongfu Spring suddenly reduced the price to 1 yuan, Xifeng and Wahaha hurriedly followed the price reduction, forcing various small and medium-sized water enterprises to survive. Many local water companies simply gave up the bottled water market and began to develop the bottled water business with all their might, taking advantage of the local sales advantage to survive.

The reason why Xifeng, Wahaha and Nongfu Spring dare to cut prices sharply is mainly because they have completed the layout of the national water plant, which makes the transportation cost to the lowest point. Moreover, the production line has also been upgraded, and the cost of filling and packaging has dropped sharply, forming a price crushing situation for those small and medium-sized water enterprises.

In the past, many consumers would hesitate to buy a bottle of pure water for 2 yuan, so it was better to give a few cents more to buy Coke. Now pure water, mineral water, and mountain spring water have been reduced to 1 yuan a bottle, which immediately stimulated the market. In addition, the drinking water brought by SARS is selling well, and the three major brands of aquatic products have surpassed their other beverage varieties in an all-round way.

Whether it is Xifeng, Wahaha, or Yangshengtang, the sales of water and beverages are increasing in cost, and there is no suspense that the company's largest profit point! The products of the three companies together have occupied 43.8% of the market share of water beverages, and bottled water alone even accounts for more than 65% of the share.

Another major event in the beverage market this year is the resurgence of the iced tea field.

First of all, Nestle, Swire and Coca-Cola joined forces to launch "Nestle Refreshing Tea". On the day of the product launch conference, not only foreign devils were invited as hosts, but also a group of glamorous foreign models, scratching their heads and posing to attract the attention of countless people. On the same day, more than 300 distributors sought cooperation to spread this tea drink all over the country, and the response of consumers was also very strong, eating nearly 10% of the market share in half a year.

In fact, Coca-Cola has always wanted to enter the Chinese tea beverage market, and launched "Heaven and Earth" five years ago, but was quickly discontinued by Xifeng Iced Tea. Two years ago, "Lanfeng" was launched again, but sales are still limited, and people have become accustomed to Xifeng's tea drinks. Last year, there was also a "sunshine fruit tea", which became a small fire, but the stamina was obviously insufficient.

Coca-Cola, which did not give up, finally brought in Swire and Nestle, quickly completed the construction of the production line last year, and invested 100 million yuan in production and publicity in the first half of this year alone. This product was supposed to be called "Nestle Iced Tea", but unfortunately "Ice" has been registered by Xifeng to produce soda (also commonly known as "Xifeng Sprite"), so it can only be renamed "Nestle Refreshing Tea".

And Master Kong's iced tea, which has been tepid, also followed Coca-Cola's efforts. Master Kong directly invested 30 million US dollars in the construction of the second phase of the factory, doubling the production capacity of tea drinks in mainland China, and immediately began to spread the publicity. Where can Tongyi and Wahaha still sit still, they have expanded the production capacity of iced tea, and then engaged in various publicity and promotions.

This situation is very nonsense, just like another time and space when Lin Yilun sells hot sauce, and cats and dogs all jump out to make hot sauce brands, directly beating the industry boss "Lao Gan Ma" into a state of confusion.

Now the same is true, the aforementioned companies are crazy to enter the tea beverage market, instantly attracting the attention of countless peers. Robust, which was acquired by Danone of France, Tsing Beer Group, which sells beer, and Nongfu Spring, which sells drinking water...... Many companies began to make tea drinks in one go, killing the market to the ground.

In the face of the pressure of many peers, the sales of Xifeng iced tea series have declined rapidly, and they are about to be driven off the leading throne.

Yang Xin urgently convened a meeting of the Tea Beverage Division, repeatedly discussed with the marketing department, and then discussed with Song Weiyang on the phone, and finally decided to invite Zhou Jieba, the little king of bends, to be an endorsement. This is equivalent to changing the market positioning of Xifeng Iced Tea, aiming the main target customers at young people who pursue fashion, and correspondingly changing the new packaging.

But unfortunately, due to SARS, Zhou Jiestick did not dare to come to the mainland to shoot advertisements. It was not until June that the commercial film was filmed by the director of Wanwan and taken to the mainland for post-production, and the star publicity activities that had been discussed long ago could only be postponed.

Fortunately, although iced tea was caught off guard, Xifeng's milk tea has sprung up. The "Xiang Piao Piao" milk tea, which was planned and named by Song Weiyang himself, finally exploded during this year's Spring Festival after several years of deep cultivation and development, becoming the fashion first choice of countless young women.

In addition, this year's fruit and vegetable beverage market is also hot.

In this field, the previous four heavenly kings were: Donghuiyuan (fruit juice), Xixifeng (fresh orange), South Coconut (coconut water), and North Lulu (almond milk).

This year was completely turned into a pot of porridge, Uni-President and Master Kong frantically stirred up the situation, Wahaha chose to follow up comprehensively, and Danone's Robust also came in. In addition, due to China's accession to the WTO, tariffs on imported fruits and fruit juices have been reduced, and fruit and vegetable beverages from Japan, South Korea, Europe, the United States, and Southeast Asia have also come to join in the fun, completely forming a situation of chaos in all directions.

Xifeng is facing a very severe situation this year, fortunately, the red can Jianlibao is selling well, Xiangpiaopiao is sprung up, the sales of pure water are soaring, and the very cola is still strong, otherwise the mid-year financial report will not be able to take it at all, because other businesses are declining across the board - the instant noodles and biscuits market is also fighting, and even small pots of tea have been killed by "Acorn International".

Yang Xin was busy all day long, Chen Tao had not "reunited" with Song Weiyang for a long time, and even Zheng Xuehong stood up to clean up the company's corruption.

In the past few years, Xifeng's expansion speed was too fast, and the business division was also set up in a "wartime mode".

In the face of such a crisis, Yang Xin finally began to adjust the structure of the group, and the previous business divisions were all abolished, and they were divided into "food division" and "beverage division".

Drinking water products were set up separately to set up a branch, specializing in the production of bottled water, bottled water, according to the type of subdivision into mineral water, mountain spring water and purified water, Song Weiyang suggested to start the research and development of "pit daddy" mineral water.

The two carbonated beverages of Very Coke and Ice Cool were also separately separated and a branch named "Very Carbonated Beverage Co., Ltd." was established, which specialized in the development and production of carbonated beverages in the future.

Yinlu, the previously acquired branch, is now directly annexed and digested, and the whole is merged into Xifeng's "Beverage Division", while Jianlibao is still in an independent state.

After the adjustment, Xifeng Company officially changed its name to "Xifeng Beverage and Food Group Co., Ltd.", referred to as "Xifeng Group". In addition to the headquarters that controls the overall situation, there are "two departments and five divisions", namely: Food Division, Beverage Division, Jianlibao Functional Drink Company, Very Carbonated Beverage Company, Xifeng Water Beverage Company, Xifeng Logistics Company, and Xifeng Sales Company.

The restructuring of the group will be completed in October, and the management and operating costs will be greatly reduced.

After the details were disclosed in November, Xifeng's share price, which had fallen slightly, suddenly rose 5.6%. This is to fill the loophole of the previous years, and Xifeng has finally returned to the normal development track. The latest chapter of the Reborn Wild Age is available at the URL: