Chapter 081: Toshiba's Abacus
In the evening, the headquarters building of Yanjing Jingzhi is in a decorative pavilion.
"President Watanabe, although we have a chance to win, will this provoke a fierce sense of resistance among the Chinese people? I am afraid that it will backfire on the plan of the headquarters to take over the Lu Clan's Quartet. ”
Yuji Suzuki, who was kneeling on the tatami mat and drinking tea, said slowly.
Yuji Suzuki is the vice president of Toshiba's Yenching branch.
And the Mr. Watanabe in his mouth is Watanabe Hiroshi, the newly arrived branch chief, a middle-aged man who is younger than him.
In a country like Momoto, which is the most particular about seniority, Watanabe was able to occupy the position of president at the age of less than forty, either because of outstanding talents or because of his outstanding background.
However, according to Yuji Suzuki's understanding of China, it seems that Watanabe Hiroshi has no special background. However, this time, the head office filled in the gaps and transferred Watanabe to the side, instead of taking half a step up from the trend as he originally thought. This made Yuji Suzuki wonder, could it be that the head office was dissatisfied with his work recently?
Don't look at this half-step, but it is a half-step that many people dream of! In particular, this is the position of president of the mainland region of China, which the head office is more and more valued for.
"It's a pity that I'm a step late. Yuji Suzuki sighed inwardly.
"Suzuki-kun was too worried, before I took up my post, I had already reported some information to the head office, and the headquarters also agreed to let the agent in Xiangjiang cooperate with my Yanjing branch. Therefore, although Huaxia Sifang Electron Tube Factory has Xianglu's Semiconductor involved, it is already fish on the chopping board. Without our core chips, all their orders will become pieces of waste paper and life-saving charms! When she goes bankrupt and goes bankrupt, it will be a good opportunity for us to acquire and reorganize!"
Yuji Suzuki nodded, agreeing with Mr. Watanabe. But he muttered in his heart: "I didn't say that there is nothing wrong with what you did, I just wanted to say that your food is too ugly." ”
"President Watanabe, it's been more than three years since I arrived in China, and it seems that I am lagging behind a lot about the development of the country. What is the state of the domestic economy?"
Yuji Suzuki has been serving as vice president and acting president for two years. In the past two years, he has been conscientious, and he can't take care of his vacation, and he always contacts his relatives at home by phone.
But in the past six months, listening to his wife, it seems that there is a big problem in the domestic economy, and the stock market and real estate are all shaking. This makes everyone who has always been called the miracle of the world economy hard to believe. But that's what happened.
"Suzuki-kun, about domestic affairs, some of the news you may have heard, I can only tell you that eighty percent should be true. As for the rest, you will know when you return. But what I want to say is,Completely win the supply of remote control systems in the Huaxia color TV market,This will be the problem we should care about。 ”
Watanabe's voice is not very loud, but Suzuki sounds sonorous.
Watanabe was well aware that his rise to power was due to his radical ideas and measures. Because Toshiba now needs a relatively aggressive strategy to balance his huge losses in the U.S. market from the Chinese market.
So this plan must succeed.
Since 1986, the Toshiba Group's management has been anxious about the decline in revenue and profit margins for four consecutive years.
So they need someone to provoke the girder in the Huaxia market, and they need someone like Watanabe.
In fact, not only Toshiba, but also the entire semiconductor industry and even the global semiconductor industry began to enter a recession cycle in 1985. Because the United States' suppression of the semiconductor industry began in 1985 when he surpassed the United States to become the world's No. 1 semiconductor supplier.
It's just that the Toshiba machine tool incident that coincided with the meeting was interspersed with the semiconductor dispute between the United States and Japan, especially the 100% tariff imposed by the United States on $330 million of memory in April 1987, which made the initiator Toshiba extremely embarrassing and obvious, and life was even more difficult.
Therefore, the Toshiba Group sent the dare to fight Watanabe Hiroshi to take charge of the Huaxia electronics business, instead of the relatively conservative Suzuki Yuji.
Toshiba Group's intention is to find a large factory with influence and skilled workers in the mainland as a joint venture object to be responsible for the assembly of Toshiba's electronic products, and then take the opportunity to seize the Chinese market.
However, in the low-end market, because of the low-price strategy of Huaxia manufacturers, it is now a sword and a sword, and Toshiba can only occupy the mid-to-high-end market.
As a result, before Toshiba could take action, it found that a remote control circuit board sold in Yuben was actually produced using its own chip.
This shocked and angered Toshiba. Because the price of the remote control circuit board that appeared in this book is actually cheaper than the price of Toshiba's own remote control circuit board, isn't this a slap in the face of Hongguoguo.
Later, according to an investigation by Toshiba Semiconductor, the Toshiba remote control circuit chips they produced were purchased in large quantities by a Xiangjiang company, processed and assembled by a Yanjing joint venture factory, and most of them were re-exported to Xiangjiang, Wanwan, Singapore, and even some were sold to Yuben.
used a chip that cost higher than its own, and assembled and produced a remote control circuit board with a lower price than itself, which made Toshiba have to check.
After a check, I found that the design of this remote control circuit board seems to be more advanced, reasonable, or more economical, coupled with Huaxia's fairly low labor costs, so that the other party's board is cheaper than Toshiba's own board.
This made Toshiba more determined to enter China, and at the same time, Toshiba focused its attention on Lu's Sifang Industrial Company, which produced this more cost-effective remote control circuit board.
So this is why there is a drama of Toshiba Yenching Branch doing a game and letting the Quartet drill in.
It's just that because Toshiba's strategy of boiling frogs in warm water paralyzed Lu's semiconductor procurement staff, and at the same time, Sifang and Lu's were in the production line and the handover was chaotic.
According to Watanabe's original plan, he would find an appraisal company to make a rough valuation of the value of Lu's Sifang Industrial Company, and then Toshiba would invest in the joint venture with money or advanced technology management, and then participate in the joint venture, preferably to take a controlling stake.
However, with the cooperation of Xiangjiang chip agents and Yanjing color TV remote control circuit board procurement, there was an unexpected God-given opportunity, and the supply agreements on Yanjing's side have been signed, and the chips on Xiangjiang's side have not yet been shipped. This made the small means that was originally just a threat to Lu's Sifang Industry with chip supply instantly became inexplicable to the joint venture factory.
This made Watanabe Hiroshi angry on both sides, and he took a fierce medicine, wanting to directly enter the Lu Quartet. If it weren't for the restrictions on the controlling stake of foreign investors in Huaxia, Watanabe would really want to eat the entire Lu Quartet in one bite.
But the current situation, Watanabe is already very satisfied.
In addition, Suzuki Yuji found a good internal response through the layout of the Xiangjiang merchants before, and this time the plan was also launched directly, because there was no need to bury it.
The only way out for Lu's Sifang Industrial Company is to bow its arrogant head to Toshiba, otherwise it will inevitably face bankruptcy and reorganization.
If you choose to bargain and negotiate a settlement, Watanabe doesn't mind doubling Toshiba's TM50536 chips to 128 at a critical time, and then see what else can be done by the Quartet?
Once the other party chooses to stick to the end and leads to the bankruptcy of the joint venture factory, then Toshiba will take over the order to organize production, which seems to be a profitable choice.
At that time,Occupy the majority of the market share of Huaxia color TV remote control circuit board,Even if other manufacturers go all out to develop and develop、Production and then fight a price war,There is a profit bottom in the next few months,Toshiba is also confident that it will fight with each other without defeat。
Watanabe Hiroshi really doesn't see any reason for Lu's Sifang Industrial Company to hold on.