After studying hard in the company for half a month, until he had memorized the product outline, Xing Yu began to look for a car dealer who could cooperate, and it was not difficult for Xing Yu to talk about the car dealership.

Of course, in addition to negotiating with the car dealership, the business of finding new colleagues has never been suspended, otherwise the car dealer who negotiated would not have allowed Xing Yu to maintain the relationship alone.

Recruitment, negotiation, both hands should be hard. The negotiation is very simple, the boss of the car dealership will sign a cooperation agreement to sell face, too small car dealers can not sign, the grandfathers of the head office are afraid that the small car dealer will get the money and run away, and do not give the customer a car, this requirement Xing Yu scoffed, how much is your car loan?

A car dealership, renting a space, decorating, paying a deposit to the main engine factory, and employee salaries, that car dealership can run away so easily.

In this way, it basically took more than two weeks to run more than 200 large and small car dealers in the city, and the battlefield was there, waiting for the soldiers to play.

The company has a special person in charge of recruitment, and the first thing Xing Yu does when he goes to work every day is to ask: "Wenwen, how many are there to apply?"

There are very few applicants, after all, the industry is too new, and if you want a few business experts, there are almost none.

Xing Yu had to dig into the corner of the previous company: "There is no future in selling cars, come with me to play finance." "Play, this word is said by Li Wei, financial products are play, you have to play well, play around.

On Bangdu's side, business is still bleak, but there are still people who are unwilling to leave, and only Zhang Fengyang is the only one who follows Xing Yu.

When leaving, Zhou Long specially invited a guest to have a good meal, and a group of people were also drunk and unconscious.

"Brother Zhou, when I make money, you will sell Bangdu to me when I turn around......" This is also about to leave, Xing Yu will continue the anesthesia of alcohol and say big things to Zhou Long.

"Nengcheng, you work hard over there, what needs me here, you say. Zhou Long also promised.

"Let's give me a few installment customers first, let's give it a try. "Xing Yu also belongs to the pole.

"If no one handles it, who will buy a car and repay the loan. Zhou Long said.

"Brother Zhou, your consumption concept is wrong, let me tell you a story about a foreign lady and a domestic old lady buying a house......"

No customers, it is more troublesome than training newcomers, and Xing Yu, a cooperative car dealer, quickly sat first in the region, but is this customer?

Xing Yu began to have a headache, this battlefield is there, the soldiers are there, the weapons are loaded, and they can't be fought, what should I do?

It's too troublesome to change a person's concept of consumption, no matter how much you say, what can you do if people don't believe you?

Credibility means the responsibility to report, explain and defend a matter, to take responsibility for one's own actions and to be questioned.

Credibility refers to the trust of fairness, justice, efficiency, humanity, democracy and responsibility shown by public power in the face of time differences, public exchanges and exchange of interests in social and public life.

Credibility is not only a kind of trust in the social system, but also a true expression of public authority, which belongs to the category of political ethics.

Credibility is very important for non-profit organizations, which directly affects the public fundraising ability of non-profit organizations, so it is even more important for foundations, especially public foundations.

Obviously, Xing Yu, a newcomer in finance, has no new products that are not recognized by everyone, so Xing Yu has to pull a few new colleagues who have just learned and go to major car dealerships every day.

"There are many benefits to buying a car in installments, which can help you increase sales. ”

"Do you think that in the past, if you didn't have enough money and couldn't buy a car, now you can buy a car from you, how good?"

"In the past, I looked at high-end models, but I didn't have enough money in my pocket, so I lost it, and now I can't save these customers?"

"If you think the price of your car is high, you have to tell him about the quality and reputation. And then tell them how nice it would be to be able to drive without having to take out that much money at once?"

Just these few words, Xing Yu and a few people have to say it to the bosses of various car dealerships several times a day, but there is still no customer.

There has been no performance, Xing Yu found Chang Yuanjun, the owner of the car dealership who used to be the manager of the showroom, and complained, "Mr. Chang, my good brother, you can help me, I will give you training and sales in the store, and you can help me push the installment." ”

Chang Yuanjun also touched his head and asked: "You had little contact with car installment before, and you were also born in car sales, are you willing to waste time and customers explaining this installment? ”

"yes, it takes too long to explain to the customers, and they don't trust us and think that we are still hurting them if we lend them money. Actually, we're helping them. Xing Yu replied.

"It's normal for new products not to be understood. Do you want to ask the people who bought cars and went back to make money?

"They have unstable incomes and are at risk, right?" Xing Yu thought for a moment and asked again.

"You see, who used to be in installments, they were all those who drove big cars and pulled goods. Those cars are expensive, it is not easy to make up enough money, so they are all handled in installments, sleeping cars are not so expensive, everyone wants to take a little money, so they buy it, and then the installment on the company, not their own name, always feel uncomfortable. The permanent reinforcement continued.

"No, we're in the customer's own name, and we don't bet on anything. Xing Yu hurriedly explained, yes, his good brother didn't read the product description carefully.

"Also, Xiao Xing, your product has brought us too few benefits. ”

"There are a lot of benefits, it can increase your sales volume, and if the sales go up, don't you make more money?" Xing Yu looked curious again.

"I'm not talking about sales. The Chang reinforcement took over the conversation, then stretched out his right hand, rubbed his two fingers, and made a gesture of counting money.

Xing Yu suddenly came to his senses, yes, businesses are all in pursuit of profits, and without profits, relying on personal relationships alone, then things can't be done for long.

After thanking the constant reinforcements for their guidance, Xing Yu hurriedly summoned people to the company for a meeting.

During this time, in addition to running outside, it was a meeting in the company, the early stage was product training, and the later stage was the point where everyone worked together to break through.

"Let's do it, I have taken you to get familiar with the market in the past few days, and the CEOs of various 4S stores have also introduced it to you, so let's talk about the difficulties encountered. Xing Yu sat on the main seat of the conference room and started today's meeting.

"Boss, can we not have a meeting, these days, every day in a meeting, it's still so late, my mother still thinks I'm doing something outside. Zhang Fengyang relied on a good relationship with Xing Yu and spoke first.

"Do you think I want to take my brothers out to make money, and there is no performance, do you think that dead salary? It's not as good as the profit of a car in the past. "Xing Yu is also very faceless, the leader should have the appearance of a leader, so dismantle the leader's platform, isn't that to reprimand?" "Your sister-in-law also cooks for me every day, and waits for me to go back early, and she has to give me a hot meal every day when I go back." ”

"Sister-in-law, the braised pork is very good, you have time to cook a meal for us." Zhang Fengyang continued to say shamelessly.

"If you can make 1 million sales a month, I can do it for you every day. Xing Yu stiffened his face, "Don't say that there are no more, let's talk about all the problems encountered in the past few days, let's solve them, solve them, Zhang Fengyang, you have been to several stores in the past two days, what is the situation, you can talk about it first." ”

Everyone said a lot, and there are only a few points to sum up.

1. The store owner did not cooperate and did not take the initiative to ask for our products to be pushed.

2. The sales consultant is not professional and has no motivation to explain the product to the customer, and he wants to sell the car first.

3. Everyone just gave a favor, it seems that you are welcome to come over tomorrow, but in fact, they all feel that you are very annoying, so they are unwilling to deal with you.

4. The customer doesn't believe that we are so kind that we will pay for them to buy a car.

Listening to a few people complaining about the bitter water, Xing Yu clapped his hands. Tell everyone to be quiet.

"I've been thinking about these questions for a long time, and today I've been talking to one of my guys for a long time, and I've thought of a root cause. Speaking of this, Xing Yu looked around at everyone sitting again, saw that everyone was listening attentively, and continued: "Interests, the most important thing is the ...... interests."

Yes, why drive a car to sell cars, in order to make money, profit is a sociological term, refers to a series of material and spiritual products that human beings use to satisfy their own desires, to a certain extent, including: money, power, lust, emotion, honor, fame, etc.

Interests are born by desire, and people's genes determine the existence of desire, you look at these car dealers, the low-profile change a leather seat plus a navigation is high-profile, the damaged car is also sold as a new car, the accident car is sold as a good car, and when you buy a car, you sell all kinds of modified beauty products, what do you talk to them: the ideal of "young people buying a car earlier" is, they don't care how old you can drive a car, they only care about profit, money, money......

Listening to Xing Yu's tirade, he began to criticize the various inactions of the merchants, and a few people below also began to discuss in a whisper, no one who is a car loan professional has been recruited, but what they are doing is also born in the business, selling cars, selling color TVs and air conditioners, selling antiques, and selling insurance......

"Boss, does the company have a cashback policy? We used to sell air conditioners and do channels, and we all had cashback. The person who raised the question was Wang Heng, who was the first person recruited by Xing Yu to the company besides Zhang Fengyang, who used to specialize in the channel business of an air conditioning brand in Weinan. He is very tall, wears black-rimmed glasses, and speaks a little femininely.

"This, really not, you've all turned over the outline, the headquarters didn't give this right, I can only ask for a small gift or something. Xing Yu thought for a moment and said.

"Small gifts are rare, the gifts of the car dealership are much more exquisite than ours, and we still have to find a way to make them get the most affordable money. Wang Heng continued.

"Boss, we don't have commercial insurance, otherwise, we let the car dealership be bound to commercial insurance, so that the insurance profit is a lot, and the commercial insurance has a 50% rebate. Han Weichuan, who had sold insurance before, also spoke.

"This, you can consider it, but the customer is already paying interest, and is imposing a commercial insurance, is the down payment too high?" Xing Yu asked rhetorically.

"What do you care about the customer's down payment? It's a big deal to take out a little more loan and lower the down payment on the car price, which can also increase our performance." Zhang Fengyang interjected, about finance, Zhang Fengyang is still a leader of Xing Yu, and at this time he brought in all the bad habits from before.

"That is, the car should be charging a positioning money, regardless of whether we install it or not, we will collect it first, and then the money can be returned to the merchant. ”

"We can also charge a field fee, and the company will reimburse us, and we don't want this money to be paid directly to the car dealership. ”

"Yes, you can also charge a loan handling fee, we have worked so hard to explain so much to you, do you want to pay us a little service fee?"

The seats are all sales born, this think of all kinds of doors, then I can't keep my mouth, you say a word to me, and soon come up with a variety of charging thresholds.

Xing Yu didn't have any experience in this area before, so since everyone has come up with it, let's give it a try. As for the leadership, Xing Yu thinks that business still depends on performance, sales is king, what company regulations, compliance investigation, can be put aside first, there is no performance, there is no money to make, there is so much to manage, like words?