Volume 1 Chapter 69: Slow Steps to Normality
I don't know if it's really Grandpa Zhao's apparition, the first day of this trip, the installment application received was bursting, the company's four reception rooms are simply not enough, I have to gather customers together, centralized reception, more people, more questions, and a lot of trouble to deal with.
"We should collect all the questions of our customers and build a discourse together, so that if there are such questions in the future, it will be easy to answer, and we can just find the answers in the discourse. Li Wei was very happy to see this kind of scene, and also put forward his own suggestions.
This is indeed a good opinion, there are always some difficulties in solving customer problems alone, everyone summarizes the problems together, thinks of words to deal with them together, and works together, and the three stinkers are still Zhuge Liang.
Finally, after a busy day's work, Xing Yu was ready to stay and continue the meeting, if not for anything else, but to solve these words. The most common problems encountered in car staging are:
1. The interest rate is high, the interest rate is the customer's favorite to compare, the customer does not care whether it is true or false, hear what the outside advertisement says, and compare it with you, but you don't know that the bank credit rating is the most serious, each type of customer is very detailed, those ultra-low interest, the average person can not enjoy it at all.
FAQ 1: Why is your interest rate higher than the bank's?
Deal 1: Avoid directly talking about the interest rate to the customer, and use the method of interest decomposition to tell the customer. For example, if you take out a loan of 10,000 yuan, the interest for a year is about 800 yuan, an average of 66 yuan per month, and you only pay 2 yuan of interest per day, smoke a few less cigarettes a day, buy a box of chewing gum less, and this money will be saved, right?
For example, we are a more professional auto finance institution than banks, which can analyze and tailor a set of mortgage methods that meet your situation, and also put the threshold of mortgage to the minimum. The approval speed is fast, generally only 3-4 days can be released and the car can be picked up, while the bank approval generally takes up to 10-15 working days, nearly half a month to pick up the car, you don't want to wait so long, right?
Response method 3: diversified services, combined with other businesses of the company, to introduce to customers, the specific summary is as follows: we and banks are also very different in terms of services. We are professional operation and service experts in the auto finance industry, and will provide you with the most professional mortgage services and considerate care. For example, the customer will be reminded to repay the loan in time in the form of SMS before each repayment date in the first half of the year, so as not to forget or neglect your business trip, and cause a bad credit record to yourself, which is something that the local bank will never do. Nowadays, all industries pay attention to service, even the financial industry is no exception, you can compare all aspects.
There is also a common question from customers: high fees
FAQ 2: Why do I have to charge XXX yuan service fee after paying interest?
Response: The service fee is the service charge generated when we handle the fast and convenient installment business operation for you. If you apply for a mortgage in a bank or guarantee company, in addition to paying a handling fee of 3%-4% of the mortgage amount, there are also investigation fees, filing fees, guarantee fees, post-loan handling fees, contract notarization fees, credit investigation fees, etc., you see, the whole calculation is much more than the financial service fee, right?
In addition, this service fee includes some expenses incurred by the customer throughout the loan period, such as: consulting fees, consumables fees, archiving fees, etc. We provide a lot of valet services for you when handling the car purchase loan business, including system operation entry, data preparation and scanning, data mailing, personnel and other expenses.
Common problem 3: High insurance premiums.
Frequently Asked Questions: Your financial company requires you to buy 5 insurances when you need to buy a mortgage, there are too many, don't you choose all of them to buy insurance?
Solution: help customers transfer risks, convenient procedures, more convenient damage assessment, insurance-claims-maintenance integration. For example, if you think about it, if something happens to the vehicle during the repayment period, who do you think will pay for it? Asking you to buy these 5 types of insurance is also helping you transfer this risk from you to the insurance company. If you don't have insurance, not only will you have to pay for the accident yourself, which is a lot of money in the first place, but you'll also have to continue to pay your car loan every month. All insurance is to protect your interests, when there is any small damage, the insurance company will pay for it, isn't it better?
…………
Just a few simple questions, Xing Yu pulled the brothers to fight until more than 2 o'clock in the evening, Wei Xiao was worried at home that he called over to take a look, and brought a lot of food, although the team's friends felt very hard, but they were still very happy, these questions were summarized in a timely manner, and the most asked by customers were not these questions?
"Fat brother, you usually work so hard, then I will make you something to eat every day in the future. Wei Xiao sat directly on Xing Yu's lap, this love show, the other partners in the team have opinions.
"Boss, you're going to have a dinner. How can we be embarrassed by this? "It is always Zhang Fengyang who takes the lead.
"I haven't said you yet, you're the worst performer at the moment, and you've been in the automotive industry for the longest time. For his own people, Xing Yu has always spoken casually.
"I don't want to, now I live in Xianyang, and I have to get up early every day to take the car to the company. It's not a car dealership, it's a little closer, it's the center of the city, and you have to wake up an hour earlier than before. I have to have meetings every day, and I don't have energy. Zhang Fengyang also put forward his own opinions.
"That's right, now just doing a car dealership in Xi'an, there are a lot of Xianyang. If you can guarantee the performance, I will help you develop the Xianyang market, and you will be stationed in our Xianyang branch in the future, where there is an office for loan business. Xing Yu thought about it for a while, although there is a shortage of manpower in Xi'an City, Xianyang Market can be a pilot in the field, and the distance is not far, more than 40 minutes by car.
"Boss Li, can you agree? I won't come to the company to report. Zhang Fengyang had no confidence in his heart.
"The communication of the leader, let me come, my leader is to serve you. If there is any company problem, I will solve it. You're going to have to help me with the business problems. You can have such a good leader as me, it is a blessing that you have cultivated for several lifetimes, and what kind of girlfriend do you want......" Xing Yu made a small joke.
Everyone made an international gesture and raised their middle fingers. "Cut ......"
"Boss Li, I want to discuss something for you. Early the next morning, Xing Yu found Li Wei.
"It's called Mr. Li, or Li Wei. I've said it a few times, but you can't remember it. Li Wei first corrected Xing Yu's usual verbal mistakes, and continued: "You say, what's the matter." ”
"That's right, I want to develop the Xianyang market, and now we are more active in the Xi'an market, and we can deal with it. Moreover, we had a small meeting last night, and we wrote some words, and yesterday the daily newspaper sent you an email, which was a little late, and it was indeed a long meeting. I still have some premature advice for you. Xing Yu pondered for another night, and began to introduce his ideas to Li Wei, in addition to developing the Xianyang market, he also wanted to recruit a few special business support positions, and the salesman was responsible for running business outside. The data is uploaded, the contract is explained and signed, and the business support position is handed over to the business support position, so that the business has more time to run the business.
"The business support post is a good suggestion, I can report this upward, and your summary is also very good, Yuan Lin also called me this morning and said that you are going to give you a reward." But in the Xianyang market, we are not good at supervising, if Zhang Fengyang goes, reports at work, and controls working hours, we can't supervise it, so it's too laissez-faire. Li Wei listened to Xing Yu's suggestion and quickly answered.
"We are all businesses, why do we need to clock in when we have performance? Xing Yu didn't care about this.
"Xing Yu, you are professional, we are a regular company, with rules and regulations, and discipline. Li Wei's insistence on this is very strong.
"Then I will give you a military order, and I guarantee that the performance of the Xianyang market will not be less than 2 million every month in the future. Xing Yu said.
"3 million, you have to come to the weekly meeting on Monday. "Hearing that there are achievements, Li Wei's persistence is not persistence. What is this? If there is performance, there will be money. In order to make money, Xing Yu sold all his feelings and beliefs at the beginning, what is this insistence on?
"Yangyang, I'm here to say it, I'll give you a military order, 3 million per month. Xing Yu left the company and went directly to the car dealership where Zhang Fengyang was stationed.
"Boss, three million results, what do you think I do? How is it possible, we just started. Zhang Fengyang was also shocked when he heard this performance requirement.
"Xianyang is your chassis, how familiar you are over there, and three million seems to be a lot, in fact, it is a matter of 60 cars, think about it, you can pick up two customers a day, and no one cares about you at other times, how free. "Beat a stick and give a sweet date. has a heavy task and gives certain benefits, which is the only way Xing Yu can come up with to let Zhang Fengyang accept the three million performance.
"Besides, I will still help you, this military order was made by me in front of Li Wei, and I am also responsible. For his brother, Xing Yu has always maintained.
"Okay, then do I have any other requirements in Xianyang?" Hearing Xing Yu say this, Zhang Fengyang had nothing to say, in fact, he also preferred to work closer to his home.
Most of the car dealers in Xianyang are second-level agents, and it is still easy to get it by taking advantage of the relationship in Xi'an, and Xing Yu has negotiated the cooperation of all car dealers in three days.
"Zhang Fengyang, I'll leave it to you here, when I sit down as the regional manager of the five northwest provinces, I'll give you a province to play. "The regional manager of the five northwestern provinces is the big cake that Yuan Lin painted for Xing Yu before, Xing Yu painted the cat and the tiger, and also gave Zhang Fengyang a promise.