Chapter 853 - Only Believe in Disney Fairy Tales

The people who attended the party said goodbye one after another, and after Ronan saw them off, he chatted with Steve Jobs for a while.

"You're in much better shape than you were last time. Ronan said.

Steve Jobs laughed: "I experienced a whole new realm in India, and it would not be a problem to live another ten years. ”

Hearing this kind of rhetoric, Ronan didn't know how to answer for a while.

Steve Jobs, whom he knew, seemed to split into two people.

One is an absolute business elite, with a clear mind, and can always see through the fog to recognize reality.

Another drowning man who seems to grasp the last straw, pinning his hopes and future on something illusory.

Ronan can't comment on it, except to say that the condition is affecting and changing Steve Jobs.

"Are you sure you can get the rights back to Pixar's animated feature film?" That's what Steve Jobs cares about the most: "Ronan, I'll admit that you and Bob have a good plan, but the mall is changing fast. ”

Ronan smiled, "Steve, if we operate through normal channels and methods, how likely is it that we will get the copyright back?"

Steve Jobs was silent because he had done a lot of hard work through the right channels, and the effect was almost zero.

Ronan continued: "Those copyrights are no longer only related to the cartoon itself, Disney has done the whole industry chain operation around them, such as the Toy Story theme hotel that has been built, and it is too difficult for Disney to give up. ”

Steve Jobs sighed: "I understand, I can't do these things in Hollywood, but you're different from Relativity Entertainment." ”

In the final analysis, his fortity and home field have never been in the film industry, otherwise he would not have been led by Walt Disney by the nose.

"There's an xenophobic side to any circle, and Hollywood is no exception," Ronan said. ”

Steve Jobs nodded and said, "I'm going back to San Francisco today to stay in touch." ”

Ronan said, "Bob will communicate with you in a timely manner. ”

Apple still has a lot of things to deal with for him, and Steve Jobs can't stay in New York for long, but he shows up today and has already shown his attitude and position to those people.

Robert Iger said to Ronan: "Steve Jobs' ambition is not in the film industry, but because of the events of the eighties, he will not fully trust Apple, and this transaction with us is also a guarantee for his family." ”

Ronan understood: "Assets are not placed in a company. ”

Robert Iger said: "If the deal with us is reached, Jobs will not only have a stake in the promising Netflix network, but also use the funds to buy and increase his stake in companies such as Apple, even if he dies of a serious illness, enough to ensure that his wife and daughter have no worries about money, at the very least." ”

Ronan said slowly: "I hope to get the copyright back smoothly and complete the deal with Pixar Studios." ”

"In accordance with Walt Disney's internal rules. Robert Iger has worked at Disney for many years and knows Disney well enough: "As long as the Disney board of directors approves it, there will be no problems in the process, and there will be no other troubles in the future." ”

"So, that's the key," Ronan said. He thought for a moment and said, "One more thing, we need to keep Disney in chaos as much as possible." ”

It's absolutely very difficult to really unite the shareholders of a company with a dispersed stake, and once Roy Disney had such an advantage, but he was only able to remove Michael Eisner from office.

There are still quite a few shareholders who support Michael Eisner.

Frankly speaking, it is not too much for Michael Eisner to say that Walt Disney has been able to grow from a single production company to the comprehensive entertainment and media group it is today.

Los Angeles, California, 500 South Buena Vita Street.

A reddish-brown, Roman palace-style building stands here, with a large stone sculpture of seven dwarfs on the faΓ§ade.

This is the headquarters of Disney and the home of the Kingdom of Dreams.

In the history of Hollywood, Disney is the only major studio that has never been traded.

The first day of Hollywood's birth was a studio system, and the pioneers opened up the land in Los Angeles, and the elite opened up Vanity Fair in a single turn.

Disney started out as unremarkable, nameless.

Until that rat is born.

Mickey appears as an innocent and romantic child, giving children and even adults a channel away from real society. When the U.S. economic crisis broke out in 1929, Mickey Mouse was described as "the last ray of sunshine in the world of capital", and subsequently became a symbol of optimism and positivity in the United States.

Disney, which owns Mickey, is still a small company.

But Disney jumped at the chance.

Its idea in the film business is to avoid colliding with other major Hollywood titles, and not to compare with emerging European directors with "artistic pursuits", but to choose a children's perspective and find a unique way.

As the children's world grows up, there are adult stories.

In the process of growing up with the audience, Disney continued to enrich Mickey Mouse's family members, creating girlfriend Minnie Mouse to increase the love line, supplementing Donald Duck and Goofy to broaden the friendship line, and introducing current affairs at the time, using the story of the flying hero Charles Augustus Lindbeth flying across the Atlantic to Paris, in the film "Crazy Plane", Mickey was sent into the cockpit.

After Mickey Mouse and Donald Duck, Disney began to have a name in Hollywood.

Then, in 1937, the success of the first animated feature film in the United States, "Snow White", a super-high-grossing animated film, gave Disney a glittering business card in Hollywood.

The rest of the story, people who know the Hollywood film industry know well, Disney has the most valuable batch of movie IP through the best hand-drawn animation production.

Someone once said that Hollywood does not believe in tears, only in Disney fairy tales.

Today, the man at the helm of this giant battleship is called Michael Eisner.

Chairman and Chief Executive Officer of The Walt Disney Group.

During Michael Eisner's tenure, he adjusted his business strategy to include the original Disney team specializing in animation, and the introduction of computer animation production systems from Pixar Studios to revolutionize technology, and new teams such as Touchstone Pictures and Miramax focusing on live-action films.

At the same time, Disney spent $19 billion to acquire ABC and ESPN Sports Channel, completing the all-round expansion and coverage of communication channels.

It was the largest deal in the U.S. media sector at the time.

Robert Iger once said of Ronan that Michael Eisner was a management genius who turned the tide and an authoritarian Bismarck-like ruler.

Now, Roy Disney, who single-handedly brought Michael Eisner to Disney, is uniting shareholders to remove Michael Eisner from office.

In the battle for Vanity Fair, business strategies and capital means must be decisive.

In his lavishly furnished office, Disney President Dick Cook looked across from Michael Eisner and said, "Many agencies have dragged down their cooperation with us with various ideals. ”

Michael Eisner said, "What about the agency we set up?"

Dick Cook said: "Again, none of them want to take risks. ”

"Roy Disney thinks this will win?" Michael Eisner snorted coldly and said, "He's thinking too simple." ”

Disney's three highest positions of power, chairman and chief executive officer, the president position belongs to Dick Cook, and the board of directors is in control.

These are Michael Eisner's capital and sources of his confidence.

Dick Cook cautioned: "There are a lot of shareholders backing us, but we also need enough equity to be fully controlled, and now that funding is restricted, our equity acquisition will soon have to be suspended. As far as I know, Roy Disney, on his part, is already using the Disney family's reserves. ”

Michael Eisner is no longer the same Michael Eisner he used to be, with a bit of arrogance: "I'll take the time to talk to the major shareholders in person and remind them who brought Disney to where it is now." ”

Dick Cook frowned slightly, as someone who has worked with Michael Eisner for many years, he can feel the changes that have taken place in Michael Eisner the most.

This is a very dangerous signal, he reminded: "Michael, we must pay attention, although the Disney family has declined, but also has a certain reserve, this is not something we can compete with alone, we must unite more people, otherwise the consequences are unimaginable......"

"I understand. Michael Eisner said, "I will do my best to get shareholder support. ”

He thought for a moment and said, "Those guys are bastards who will fall on the spot, and as long as we can make some big moves that are good for the company, they will not hesitate to abandon Roy Disney and support us instead." ”

There's nothing wrong with saying that, shareholders don't care who sits on the stage, they only care about whether they can bring a return on their investment.

Michael Eisner continued: "Let's not forget that the supreme power and the board of directors of Disney are still under our control, and we still have the initiative. ”

Dick Cook sighed: "Don't ignore the influence of the Disney surname, especially in the Disney Group. ”

Michael Eisner confidently said: "Don't worry, there will be no problems. ”

Dick Cook didn't say much, left Michael Eisner's office, looked at the building where he had worked for more than a decade, and suddenly thought of something.

Do you want to prepare for both?

In the office, Michael Eisner put away his arrogance and confidence, but was a little cautious.

Roy Disney's sudden filing of a lawsuit in the Delaware Court of Chancery caught him off guard and made him feel considerable pressure.

My family knew about my family's affairs, and when Michael Ovis's case really had to be investigated, many procedural errors were indeed made.