After Li Mu was reborn, he has always been an out-and-out workaholic.

Working so hard is no longer just about making money, but for the satisfaction of every successful product model.

If there is no Li Mu, the Internet in this world will develop normally according to the original law, but what Li Mu wants to do is to break this law and bring those things that will appear a long time later to the present.

It's easy to take the model, but the model can still be successful, which tests his ability to control and adapt, so when he wants to understand the current carrying method and business process of the takeaway O2O business, he immediately began to be eager to try.

Wei Lan was putting a pot of boiling water on the gas stove, and when he saw Li Mu holding the instant noodles absent-mindedly, he stepped forward, took the instant noodles into his hands, and asked him while unpacking the package: "What do you want?" ”

Li Mu came back to his senses and said with a smile: "Think of a new business model." ”

Wei Lan asked curiously, "What mode?"

Li Mu said with a smile: "With the door-to-door takeaway model, you don't have to go out to eat anything you want to eat in the future, you can just place an order online." ”

Wei Lan laughed and said: "It's not easy if you want to achieve this, go to the nearby restaurant and ask, if they deliver takeaways, just ask them for a takeaway list back, and call them directly when you want to eat and ask them to send it to you." ”

Li Mu asked her rhetorically: "What if I want to have more choices?"

Wei Lan said: "Then you can find a few more restaurants and get a few more takeout orders." ”

Speaking of this, Wei Lan said: "I have seven or eight takeaway orders at home, including noodle restaurants, Sichuan cuisine, Yanjing local cuisine, and Western food, many kinds. ”

Li Mu said: "It's too troublesome, you have to get a lot of menus, these menus only have names and no pictures, no visual experience, and the menu is also difficult to update, if the restaurant has a new dish, if you don't change a new menu, you will never know just by ordering takeout." ”

Wei Lan nodded: "That's right, what kind of takeaway are you going to make?"

Li Mu said with a smile: "What I want to do is to add all the restaurants in Yanjing to the online takeaway platform, each restaurant is a visual menu, and updated in time, you can order whatever you want to eat, and then place an order to pay." ”

"All the restaurants in Yanjing?" Wei Lan said in surprise: "There are some restaurants that do not do takeaway business, they don't have a person in charge of delivery, I have a donkey meat downstairs that is delicious, I have always hoped that they can open a delivery service, but they are not manpowered, so it has not been carried out." ”

Li Mu said: "So my takeaway platform does not need the store to deliver by itself, I will set up a special delivery team to be responsible for delivery." ”

"Delivery team?" Wei Lan exclaimed, "This requires a lot of people, right? Yanjing alone estimates that it will take a few thousand people." ”

Li Mu smiled: "That's right, won't this provide thousands or even tens of thousands of jobs for Yanjing?"

Wei Lan said: "But the cost is very high, one person has a salary of one or two thousand yuan a month, and ten thousand people are one or two million, and one or two hundred million a year is ......."

Li Mu said: "I don't want their wages to pay, but users to pay." ”

Wei Lan asked, "Users? Do you mean to make users pay for delivery?"

Li Mu nodded: "You still have to pay for postage to send things, isn't it normal to pay for food delivery?"

Wei Lan said: "But the unit price of takeaway is very low, sometimes it only costs a few yuan for a person to eat a rice bowl, and if you ask him to pay a few yuan extra for this few yuan of rice bowl, he may not be able to accept it, right?"

Li Mu smiled slightly, said: "The user's consumption habits, in fact, are cultivated, from a practical point of view, you said this question is right, directly asked the key point, most users are definitely not willing to pay for the delivery fee, in contrast, they may be more willing to go out to buy, to save these few dollars of delivery fees." ”

Speaking of this, Li Mu changed his words: "However, you must know that people are lazy animals, once a new product saves them labor costs, it will bring great attraction to them, the only question is how much additional cost you need to pay." ”

"So, my idea is that in the first half a year or even a year after the takeaway platform is launched, there will be no delivery fee, and if the restaurant sells for five yuan, I will charge you five yuan, and help you buy it from the restaurant and deliver it to you. ”

"In this way, you will be quick to accept and quickly rely on this kind of home delivery service that I provide, and over time, I will develop a kind of inertia in you, which is called: 'I don't want to go downstairs to buy takeout, I don't want to go downstairs to eat by myself, I just want others to bring it to me';"

"Once this inertia penetrates deep into the bone marrow, your dependence on me will reach a peak, at this time, I will tell you, sorry, we will start today, we will charge users for delivery, three yuan per order, although you are very reluctant to these three dollars, but you are even more reluctant, is your inertia that is already in the bones, you will think, spend three more yuan on three more dollars, in short, don't let me buy it myself, just eat it myself. ”

Wei Lan looked at Li Mu like a monster, and sighed: "You are too ruthless in calculating users!"

Li Mu smiled and asked, "Is there a problem?"

Wei Lan shook his head: "No problem, it's just that I suddenly feel a little scared in my heart, and I don't know which other people, which industries, and what inertia has been cultivated for me." ”

Li Mu smiled: "That's too much, not to mention anything else, the bus gives you the inertia of not wanting to walk and ride, the taxi gives you the inertia of not wanting to crowd the bus, the text message gives you the inertia of being too lazy to talk, and online shopping will cultivate the inertia of being too lazy to go shopping, so what I want to cultivate next is the inertia of users who are too lazy to go out to eat and too lazy to buy takeout and go home." ”

Speaking of this, Li Mu said again: " In fact, such a takeaway platform not only cultivates the inertia of users, but also cultivates the greed of merchants, for example, a small restaurant with 6 tables, no matter how high the turnover rate is, the customer flow that can be received in a day is also very low, and, due to the lack of exposure and display, he is likely to be dissatisfied or even empty most of the time, but if he accesses my takeaway platform, his display volume will increase exponentially, and users can place orders directly online, so that even if the carrying capacity of their store reaches the limit, as long as they are still productive, they can sell online, and sell takeaway online, without considering the turnover rate at all。 ”

"Maybe a store normally receives up to 200 customers a day, but after opening an online takeaway channel, it can sell 500 or even 1,000 takeaways a day, which is a huge new revenue channel for the store, and over time, we will account for more than half of his income, and at that time, they will have a serious dependence on our income, and they will be completely inseparable from us;"

"They can't do without us, then we have to share a piece of the pie with them, either I take a certain percentage of sales as my due remuneration, or I open up resources to sell, and give the platform resources to the merchants to bid for purchases, so that I, as a middleman, can earn a service fee from the hands of buyers and sellers, and the platform's profits will naturally come out. ”

Li Mu understands very well how the Internet affects a person in the long run, how to dig a pit for users step by step and let users jump in by themselves, many emerging models come up and burn money wildly, users think they have picked up cheap, but in fact they are falling into the pit dug by the other party for themselves.

When the taxi software fights, the user's original taxi fee of 20 yuan may only need to pay 5 yuan;

When the takeaway software is fighting, users buy a 10 yuan takeaway, and they may not have to spend a penny, and they also get a subsidy of 2 or 3 yuan from the platform;

It's the same when various vertical e-commerce websites are fighting, as soon as they come up to make profits, they play an image of "I'm stupid X, come and take advantage of me" in front of consumers, and then deceive users into their pits.

Once these platforms cultivate the user's inertia to a certain extent, they will immediately turn their faces and deny people, the original 20 yuan taxi fee, now it costs 30 yuan, and the peak period rises by 50%, it takes 45 yuan, you don't sit? It doesn't matter if you don't sit, because you can't call a car if you don't sit;

To put it bluntly, it is to deceive you into the pit with low prices and subsidies first, and when you can't do without him, you will directly increase the cost and double the money to earn back.

This is the same as in the middle of the last century, when the Marlboro Cigarette Company in the United States gave away free cigarettes all over the United States, are you a smoker? Oh yes, that's fine, get out of the calf, what, you don't smoke? Hey, don't go, I'll give you a free pack for you to try?

Tobacco companies use a pack of cigarettes to deceive users into pits, and when the user becomes addicted, they can make money for 30 years or even a lifetime, which is basically the same as Internet companies.

The CEO of a certain taxi-hailing platform in his previous life also spoke, and the price you increase now is to repay the debt that Lao Tzu gave you a subsidy.

What he said is also the truth, so much capital crazy how to come in tens of billions of dollars, waiting for the day when the principal with interest is recovered, but his eating appearance is too ugly, back then a single supplement of 5-10 yuan for users, a great supplement of 15 yuan, now what?

Also, there is no subsidy for a 10 yuan takeaway, and some ugly platforms not only charge you 5 yuan for delivery, but also charge you 3 yuan for packaging.

In the 5 yuan delivery fee, part of it is the cost, and part of it is the profit intercepted by the platform;

3 yuan of packaging box, the wholesale cost does not exceed three cents, this money is generally divided between the platform and the merchant, sometimes, the platform directly to the merchant to reach out for money also hurts feelings, so it comes up with such a shameless means, 2-3 yuan per single packaging fee, the merchant takes the small head, the platform takes the big head, so that the platform has an extra profit, and there is no need to take money from the merchant pocket, so both sides are happy, together with the user's money.

When you pay an extra 8 yuan for an order, the time it takes for the order to be delivered to you will take an hour, don't be unconvinced, if you are not convinced, you will go out to eat by yourself.

If Li Mu starts a little slower and does such a thing with other industry giants, then it will inevitably repeat such a bad competitive situation, but if he can do it alone, he can grasp a scale, a scale that does not hurt the interests of users and businesses too much, and can ensure that he has a considerable profit margin.