The founder of the starting point under the stage never thought that he would get the opportunity to ask Li Mu questions at Li Mu's press conference, not only to promote his own brand, but also to get Li Mu's commitment to investment, and more importantly, Li Mu publicly expressed his optimistic view of the Internet, which will definitely trigger the development of the Internet blowout.

At this moment, his mood was extremely excited and excited, sweeping away the haze that had been accumulated in his heart recently.

The reason why I am gloomy in my heart is because the current starting point founding team is not having a good time.

The starting point is the pioneer of a new industry, and this kind of industry is a sharing cooperation with the author in the early stage, which means that the business model of the starting point is the "consignment system" that sellers in the commercial field are very envious of.

The so-called consignment is that the commodity producer takes the initiative to deliver the goods to the seller, and the seller does not need to pay the fee in advance, but sells the goods first, and then settles the goods to the producer on a regular basis.

In this way, there is no largest "cost of ownership".

Just like Wal-Mart, a huge store opens, tens of millions or even hundreds of millions of dollars of goods cost on the shelves, maybe Wal-Mart itself does not spend a penny, which greatly reduces the cost of enterprise operation.

The starting point is now the "Wal-Mart" in the field of online literature, where authors upload their works to the website, and then sign a "consignment system" sharing agreement with the website, but the consignment is not the actual goods, but the digital content created by themselves, and the starting point is to put these contents on the shelves for sale, and after creating revenue, they will be shared with the author on a monthly basis.

In this model, it is easy to make money from the starting point.

However, even if the starting point has always been very optimistic, the payment model has a certain foundation, and the company's overall operation has positive cash flow, the current starting point still lacks a real thrust, a strong thrust that can allow it to seize the opportunity to take off quickly.

It is not difficult to run a company that can make money, ten yuan to buy a leather sticker, twenty yuan to print dog skin plaster advertisements everywhere, and then specially come to the toilet to make money, a total of only thirty yuan cost, through three, at most six toilets to earn back, and then through even if it is a net profit.

However, it is too difficult to run a company with broad prospects and strong explosive power.

Just like a self-employed person who opens a restaurant, it is not difficult to open a small restaurant and have a monthly surplus, but if you want to turn an industry that earns 3,000 yuan a month into an industry that earns 3 million yuan a month, % of people do not have such ability, and there are very few giant catering companies like Haidilao after all.

The starting point team is not satisfied with their company's positive cash flow every month, they hope to seize a wave of opportunities to make online literature bigger and stronger, but relying on the current slow development speed and profitability, they need to accumulate strength for a long time before they can try to break through.

Therefore, in order to seek this breakthrough, the starting point team has been looking for suitable financing and M&A opportunities, sacrificing equity in exchange for energy.

Li Mu is indeed very optimistic about the potential of the industry in the future, but the reason why he has not done it is also because this industry still needs a long time to incubate, at least at the moment, it can only be regarded as a mosquito thigh for its own industry, not even chicken ribs, he has so many profitable businesses, there are so many concepts that the world is optimistic about, there is no need to do an online literature that everyone still does not understand.

If you don't meet the founder of the starting point team today, Li Mu may wait for Shanda or another company to cultivate a good industry foundation first, and then directly choose an acquisition with the greatest potential.

However, since it happened so coincidentally today, and it was so coincidental that he selected the person in charge of this enterprise from thousands of enterprise leaders, Li Mu felt that the time was ripe for the layout in advance.

In Li Mu's memory, the starting point was directly acquired by Shanda in 2004, and the amount of the acquisition was only 2 million US dollars, according to the exchange rate at that time, almost 0 million, from this memory, two judgments can be drawn:

First, the business model of the starting point was difficult to obtain financing in 2003-2004, and the stories they told and the concepts they created were not recognized by capital during this time period.

Second, the founding team of the starting point itself did not have high expectations for the return of the project, otherwise they would not have agreed to sell it for only two million dollars;

With these two judgments, Li Mu can basically determine the size of the starting team's appetite during this time period.

Subsequently, Li Mu chose a second questioner, and this time, he chose a reporter with a western face.

The other party stood up, nodded slightly to Li Mu, and said politely: "Hello Mr. Li, I am a reporter from the Los Angeles Times, when Google announced that it was going to merge UY≈Baidu, many Western media and Internet and economic experts expressed a concern, that is, after getting the shares of Google, Makino Technology will have a negative attitude towards follow-up cooperation, I want to ask your question, that is, after today, how will Makino Technology cooperate with Google?" Or rather, what is Google's priority?"

After listening to this question, the corners of Li Mu's mouth rose slightly, and he replied in fluent English: "Your question feels very similar to the inquiry of the woman's relatives or friends to the groom before a wedding, such as: She is going to marry you today, will you be good to her in the future, how will you be good to her? Will you tolerate her at all times?"

When Li Mu said this, the audience burst into laughter, and the reporter who asked the question also laughed, he hadn't thought about it before asking, but when Li Mu said this, it felt really no different.

At this time, Li Mu's expression gradually became serious, and said: "Actually, I think that whether it is cooperation or marriage, it should not be the responsibility or obligation of one party, whether two people can stay long after marriage, does not depend on whether the man is good to the woman, nor does it depend on whether the woman is good to the man, but depends on whether the two people can work together. Work together to maintain intimacy with each other, the cooperation between Makino Technology and Google is the same, for us, we will do everything we can, such as we will guide Google search in various product links, bring more users to Google, and realize Google's demands on us, at the same time, Google should also cooperate with the grand strategy of Makino Technology, and well realize the demands of Makino Technology to Google, only in this way can we maintain a close cooperative relationship for a long time. ”

The reporter who asked the question nodded very seriously and said, "Thank you, Mr. Li." ”

Li Mu smiled slightly: "Regarding the question you just said, I have one more thing I want to add. ”

The reporter hurriedly said: "Mr. Li, please speak." ”

Li Mudao: "There is a folk name in China called 'long-tongued woman', which is meant to describe those gossip women who especially like to talk about others behind their backs, of course, I don't have any gender discrimination here, this is just an old saying that has been circulated in Chinese folk for many years, so now, who is a typical portrayal of 'long-tongued woman'?"

Speaking of this, Li Mu paused and said with a smile: "It's the media and experts you just said who speculated that we would have a negative attitude towards Google! Their irresponsible empty remarks are like a girl who is about to get married, and a bunch of gossip long-tongued women want to say to her in her ear: Your fiancé actually doesn't love you at all, in fact, he married you for your money instead of your people, in fact, he has other women outside, and it won't be good to you if he marries you."

"To tell the truth, this kind of person is quite lacking in virtue from the perspective of our Chinese people's three views. ”

In fact, every enterprise with a certain scale has encountered the media and so-called experts, saying that you can't do it today, and saying that you're not good tomorrow, so everyone has no good impression of people who dare to say anything when they move up and down, Li Mu's words just said what everyone has always wanted to say, but has never had the opportunity to publicize it.

After the applause, Li Mu chose another entrepreneur representative, and after the other party stood up, he couldn't wait to ask Li Mu: "Mr. Li, you have been emphasizing the Internet 2.0 era just now, and you have been emphasizing that Muye Technology should take the lead in entering the 2.0 era and transforming into an open platform, so I would like to ask, what is the core gap between the .0 era and the 2.0 era?"

Li Mu replied with a smile: "The core difference between the 2.0 era and the .0 era is actually the difference between the big planters and the landlords, the big planters are planting their own no matter how much land they have, and if they can't plant themselves, they will hire more workers to help plant, what to plant, how to plant, and how to deal with the harvest after planting are all responsible for themselves, and the workers are only responsible for contributing and receiving wages; The landlord does not care what to do with it after planting, he only collects rent according to the area, or shares according to the harvest. ”

After that, Li Mu said: "You should have heard of our YYUNS, we have created a platform dedicated to selling music, and opened this platform to record companies, music studios and individual creators all over the world, so that they can upload their works to our platform. To provide to our users, and so that they can earn our users' money, and at the same time can also convert our users into their fans, this is the platform concept of the 2.0 era, but in the next 2.0 era, Makino Technology will open up all the platforms, and build the entire group ecology into an open platform that embraces all rivers!"