620 [Endless Red Sea]

Song Weiyang made a phone call, and the Xifeng headquarters immediately held a relevant meeting.

It's not just as simple as buying land to build a logistics center, Song Weiyang decided to move Xifeng Logistics Company over.

Xifeng's "two departments and five divisions" of the nest, in addition to Jianlibao company in Sanshui, Xifeng sales company in Rongcheng, the other "two departments and three divisions" are crowded in Rongping City with the headquarters. The key lies in the word "squeeze", the area of Xifeng headquarters (including the factory) has reached 5 square kilometers, swallowing more than half of the industrial park built by Mayor Huang - the industrial park has been abandoned, and only a few supporting factories for Xifeng products remain.

Now the local tax revenue of Rongping City, Xifeng almost alone carries half of the sky, and it is no problem to take the land to continue to expand the scale, but there is no need to crowd all the places.

Top Group's Eastern Software Park was specially sought by Song Weiyang for Xifeng. When the land is obtained and the logistics center is built, it will be almost two years later, and the transportation conditions will be better, and the headquarters of the logistics company will be moved there.

This involved many specific issues, and after Yang Xin held a meeting to discuss them, he informed the officials of Rongping City. Ensure that the Xifeng headquarters will not be disturbed, give the parents and officials a reassurance, and then get the plan out and send someone to Shenghai to contact the officials of Nanhui.

Nanhui heard that Xifeng wanted to take over the Eastern Software Park, and was both excited and a little disappointed.

The disappointment is because they want to build a high-tech campus, not a logistics center with no bright spots. I was excited that someone finally took the initiative to take over, and since the 500 acres of land were sold to Top, all kinds of messy disputes have continued year after year.

Last year, the top software vocational school in the park, due to the non-payment of the project money, the account was directly staged in the whole martial arts, and the two sides started a group fight at the school gate. In addition to construction companies, there are also nursery companies, fishery companies, and building materials companies...... Top Group owes money everywhere, and this is still just a debt left over from the time when the software park was built. The creditors have repeatedly demanded to no avail, suing and making trouble every year, and the court judgment cannot be enforced, and the local leaders are so anxious about this that they have made up their minds to recover the land.

Xifeng Logistics Company expressed its intentions, which suddenly made it difficult for the local government.

Because it is a logistics center, the price of industrial land is relatively low. Even if all 500 acres of land are sold, they can't make up half of Topp's debt, and those creditors will definitely come to make trouble in the future.

So they immediately met to discuss the matter, and soon two different opinions emerged. Some leaders believe that the land should be sold to Xifeng, because Xifeng promised to move the headquarters of the logistics company, which will be conducive to the long-term development of the local area, while some leaders believe that the rapid development of Pudong has led to a sharp increase in land prices in Nanhui. At present, the Nanhui land near Pudong has been sold several pieces, and the highest price has even reached 800,000 yuan per mu, and the land in the software park should be taken back and auctioned as commercial land.

By mid-July, Topp's credit crisis had erupted, and courts around the world were hearing Topp's debt cases. Nanhui finally replied, willing to sell 500 acres of land to Xifeng Logistics Company at a price of 200,000 yuan per mu, with a total price of 100 million yuan, but excluding the top software school in the park - the school is a special institution, and no one has the right to forcibly dissolve or forcibly recover the land.

Xifeng Logistics said that the price is too high, and if it cannot reduce the price again, it will consider moving its headquarters to the suburbs of Beijing.

The parties again entered the negotiation phase, which dragged on until the fall, when the court forced the auction of the land. The ultra-low reserve price of 500,000 acres (commercial land) was unsuccessful for two consecutive auctions, and Nanhui finally had no second words, promising to sell the land to Xifeng at a total price of 75 million.

And also caught the last train, because if it is delayed until New Year's Day, after the new documents of the central government come into effect, it will be more difficult to approve industrial land, and it must be obtained through public auction. At that time, maybe you will be granted a comprehensive land, and the land use period will be reduced by 10 years out of thin air.

During the negotiation between Xifeng Logistics Company and Nanhui, Mr. Ren also held a conference at Huawei.

The young and radical factions prevailed, believing that Motorola's reversal of the acquisition was a complete humiliation to all Huawei employees, and everyone must henceforth be self-reliant. Song Weiyang's idea of co-building a chip company was also vetoed by these young Zhuang factions, and Huawei took advantage of the situation to establish HiSilicon!

However, Mr. Ren also brought "good news", he introduced IBM's negotiation team to Shenzhou Technology.

"IBM wants to package and sell the PC business to us?" Song Weiyang smiled, not showing any surprise at all.

Shen Fuxing nodded and said, "Yes." IBM has already found a lot of buyers, especially buyers from Europe, the United States, Japan and South Korea, and there are several negotiation teams alone. On the Chinese side, IBM has already contacted Lenovo, and if it weren't for Mr. Ren's introduction, they wouldn't have come to Shenzhou Technology. ”

Song Weiyang asked, "Do you think you should buy it?"

Shen Fuxing said: "Intellectually speaking, it is best for Shenzhou not to take over, and it will be very troublesome to deal with follow-up problems." But in terms of my personal emotions and the company's branding, I couldn't turn down the acquisition of IBM's PC business. ”

"Don't talk to me, what you're talking about is nonsense!" Song Weiyang scolded with a smile.

Shen Fuxing carefully explained: "The advantages and disadvantages of acquiring IBM's PC business are obvious. But I prefer to acquire, first, Shenzhou Technology will become famous, even more than Lenovo's popularity, and second, it can quickly conquer overseas markets and fully accept IBM's sales channels and customers. ”

"Then have you ever wondered why IBM wants to sell its PC business?" Song Weiyang asked.

Shen Fuxing replied: "In my opinion, IBM's move comes from two aspects. First, the PC business has been losing money year after year, which is a burden for IBM; second, IBM is in the transition period, and the PC belongs to its edge business, and selling it can accelerate the transformation. ”

"IBM continues to lose money, how can you make a profit when you buy it?" Song Weiyang continued to question.

Shen Fuxing said: "I can't make a profit for the time being. IBM's PC business is losing money because the gross profit is too low, the labor cost in the United States is too high, and the warranty expenditure is astronomical. If we buy, we have to do strong integration, and the main factories have to move to China, and it will take at least three years or more to make a profit. ”

Song Weiyang asked again: "How can you be sure that you can fully accept IBM channels and customers?"

"This is IBM's negotiating commitment, and if we buy it, we can continue to use IBM's trademark for the next few years," Shen Fuxing said. ”

Song Weiyang suddenly asked: "How many of IBM's PC customers are procured by the U.S. government, and how many are procured by U.S. enterprises?"

"10 percent of the orders come from U.S. government agencies, and another 10 percent come from U.S. companies," Shen said. ”

Song Weiyang said with a smile: "Do you think that if we acquire it, will we be able to keep this 20% of the order? If we can't keep it, how much will we lose?"

"But if it is acquired, Shenzhou Technology can become the world's third largest PC manufacturer!" said Shen Fuxing.

"Big and useless!" Mr. Song said.

"Boss, you don't agree?" asked Shen Fuxing.

Song Weiyang smiled slightly: "Let Lenovo take over, let them go international, and let's continue to be a turtle enterprise honestly." ”

Shen Fuxing couldn't hide his disappointed expression, he really wanted to buy it.

For all Chinese entrepreneurs who make computers, IBM is everyone's dream goddess. Now the goddess is suddenly willing to marry the sling, the premise is that the sling must give a full dowry, how can the rich sling not be moved?

But in Song Weiyang's view, it was the "goddess" who was tired of playing and wanted to find an honest person to take over. Moreover, this "goddess" has a lot of problems, and if you marry back, you can only lose, can you still correct the problems of the "goddess"? Song Weiyang thinks that he doesn't have that ability, and he doesn't think that Shen Fuxing has that ability.

By the way, the computer industry is also about to be made into cabbage. In just three years, the industry's profits have dropped from more than 30% to less than 10%. In the first quarter of this year, China's desktop computer sales increased by 23 percent, but sales increased by less than 1 percent, and profit growth was less than 0.6 percent, which is not much better than the mobile phone industry.

This kind of bad market situation, you still have to spend a huge amount of money to take over?

Now the main competitor of Shenzhou Computer is not Lenovo at all, but Dell, which has killed all sides.

Dell has taken out a bunch of its peers in Europe and the United States, and has beaten Lenovo and China to the ground in China. Dell's shipments in China jumped 63% last year, and this year it opened factories in the Asia-Pacific region, and next year it will only go even more aggressive. And Dell is followed by HP, frantically snatching the distribution channels of Lenovo and Shenzhou.

This is something that can't be helped, foreign brands are more expensive, and Chinese people are willing to buy at a high price. As a result, as a Dell or HP distributor, every time you sell a computer, you can earn one or two hundred yuan more than acting for domestic brands, which makes many channel providers "defect to the enemy".

Song Weiyang could understand Shen Fuxing's mood and comforted: "Don't be impatient, you can do what your mobile phone and computer can do, and finding new profit points is the key." ”

"It's so easy to find!" Shen Fuxing said depressedly.

Mobile phones, computers and repeaters that used to belong to the profiteering industry are now completely killed into a red sea, and those who can not lose money are considered excellent enterprises. PHS's profits are also declining seriously, and the four major profit points of Shenzhou Technology are now all in an embarrassing situation, and Shen Fuxing is so worried that he can't sleep every night. He was desperate to buy IBM's PC business to make a good comeback, and even deliberately ignored the hidden concerns behind it.

Lenovo's situation is even worse now!

Since 2000, Lenovo has spent $25 million to build a web portal, spent $35 million to acquire a financial website, invested $30 million to establish a distance education website, invested 55 million Hong Kong dollars to become an IT information company, invested 23.33 million yuan to develop an IT service company in the insurance industry, and invested 90 million yuan to enter the mobile phone industry.

These projects are all on the street, and Lenovo mobile phones, which are still stubbornly surviving at this time, lost more than 40 million Hong Kong dollars last year alone.

At the end of last year, Lenovo closed all its offices in Europe, and earlier this year, Lenovo began major layoffs. One of the laid-off employees also posted a post on the Internet titled "Lenovo is not my home", which caused quite a stir in the first half of the year.

Mr. Liu's idea may be similar to Shen Fuxing's, that is, he wants to rely on the acquisition of IBM's PC business to stimulate the company's development, as long as it can be integrated and digested, it will be a smooth road. The only difference is that Lenovo is a listed company, which can also stimulate a sharp rise in stock prices - the fact is that on the day the acquisition was announced, Lenovo's stock price rose first and then fell, and then fell all the way.

It may sound domineering that Chinese can make anything into cabbage, but it is tragic for relevant practitioners, and Song Weiyang is now deeply affected.

Can you imagine?

The main profit points of Shenzhou Technology are actually U disks, mobile hard disks and MP3, and the profits of these three products are getting lower and lower.

Song Weiyang really couldn't think of any high-profit electronic products for a while. He could only say to Shen Fuxing: "Adjust the market positioning, and don't make low-end products in the future." Even if it is a temporary loss, it is necessary to accumulate technology and make Shenzhou a mid-to-high-end brand. Now it's a red sea, and holding on to the end is victory. ”

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