At present, there is also a magic box company office dedicated to financial management. A magic box company is actually a company similar to asset fund management.

It's just that the current special situation of the country, there is no financial name with Western characteristics such as called fund. According to Yu Zixian's plan, most of his shares will be transferred to a Magic Box asset management company with a Hong Kong background.

As for the background of the run-in asset management company, Jiang Yuehua has to be asked. It's just that through the cross-holding of various hidden offshore companies, the control is still in the hands of Yu Zixian.

"By the way, I heard our old director say that the price of the little doctor's learning machine has dropped, and the price of the big overlord game machine has risen?

"Well, yes, this matter was adjusted only this month! I haven't had time to tell you about it...... We take into account the concept of 'edutainment' that you advocated when you created the wisdom of the Rubik's Cube, and then take into account the current consumption level of people and the domestic demand for computer learning, we have lowered the price of the learning machine, in fact, it is also to promote the greater popularity of our learning machine, so that more students have the opportunity to contact the learning machine...... Truly put into practice the concept of 'edutainment'!"

After Duan Yongping saw Yu Zixian nodding, he continued: "As for the game console, because most of them are teenagers with basic self-control ability, and this part of the population also has a certain consumption base...... Therefore, the rise and fall of the two will make the brand positioning of Little Doctor Learning and Big Bawang Games clearer, and help to dispel the contradiction between learning and entertainment that may exist in the future!"

Yu Zixian's eyes widened, he really deserved to be a big guy: "Old Duan, what you said is very right!"

Previously, when reorganizing Huari Electronics, Yu Zixian took over the Dabawang brand. After that, Yu Zixian gave Duan Yongping, who had already taken over the wisdom of the Rubik's Cube, a brief explanation of the positioning of the two brands.

Based on this, Duan Yongping has a deeper understanding of brand positioning and proposes a series of measures.

"What about the effect, such as the impact on sales and profits?"

"The price of the little doctor is now 260 yuan, and it comes with two learning cards "Computer Learning Basics" and "Guess the Idiom by Looking at the Picture", the gross profit of one is 40 yuan, and the net profit may be 20 yuan, and the price of the big overlord is now adjusted to 390 yuan, mainly considering the cost of the patent licensing agreement and the amortization of the cost of the game cartridge. ”

The Overlord console also currently comes with two cartridges for "Guess the Idiom" and "Super Mario", and the other cartridges need to be purchased. Because of the increase in the price of the console, the cost of the game cartridge has been reduced accordingly.

Duan Yongping's purpose in doing this is mainly due to Yu Zixian's concern about the piracy of game cartridges.

According to Nintendo's marketing strategy of selling cards as the main profit point, it had to increase the price of game cartridges, but after raising the price, according to domestic consumption habits, either the cassette was unsalable, or the pirated cartridge at a low price would take the opportunity to seize the market, and finally there would be a phenomenon of bad money driving out good money.

This is absolutely not allowed for the wisdom of the Rubik's Cube. Even if some piracy is unavoidable, as long as it is not a large-scale outbreak.

At present, in the learning machine and game console market, in the face of the explosive rise of Rubik's Cube intelligence, there is no opponent, and even the opponent may not be born......

Originally, there was, but because of Yu Zixian, Dabawang has now become one of the dual brands of Rubik's Cube Wisdom. And the most important thing is that the man behind the big overlord and the four King Kongs were all dug up and transplanted by Yu Zixian.

It seems that these people are doing quite well, some are in the Rubik's Cube Wisdom, some are in Xiangjidian, and some are in Huari Electronics, and even Yueben also has ......

"Because of the price reduction, the sales of our learning machines have increased significantly, and we have won unanimous praise from parents...... The positive image of our brand has been greatly improved, and the sales of learning machines have been significantly affected, but only the growth rate has decreased, from the original 20% to 10, but I believe that the follow-up will slowly recover. ”

"Mm-hmm, not bad, not bad. Especially this cassette strategy of yours...... While we are developing learning cards, we also need to strengthen games that are truly entertaining and educational, similar to "Guess the Idiom by Looking at the Picture...... Rich learning cards that can be recognized by parents, the price of these cards can be increased, parents are willing to invest in this aspect for their children's learning......"

Thinking of the attraction and poisoning of students by various black Internet cafes in later generations, there seems to be nothing wrong with such a strategy, and Yu Zixian thinks it is very right.

"That's good...... So be it. By the way, how is the Pokémon project progressing?" Yu Zixian suddenly remembered Pokémon.

More than half a year has passed, and there should be progress, otherwise Tajiri Zhizhen was picked up by Nintendo, and Yu Zixian would have cried.

"According to the clues you gave, Tajiri has already connected with Tajiri, and Tajiri is very excited about our idea of investing in his idea of raising electronic pets and interactively exchanging insects, but he doesn't want to leave the company...... So we're only partially funding for the time being......"

Yu Zixian was silent for a while, and then made up his mind: "Then set up a game design division in Yueben, and then send our people over to cooperate in research and development." Even if it is to pay him an annual salary that satisfies him and shares in the business unit......"

The Pokémon series entrusts Yu Zixian's core competitiveness in overseas development of the game business, and the follow-up with Pokémon's overlord SFC is bound to log in to the book, which is to have a tearing up battle with Nintendo.

At present, the software and hardware of the Overlord SFC are under development, and soon, the core chip of the hardware will also have production capacity, so Pokémon cannot be lost, and Tajiri cannot afford to lose!

Now the Rubik's Cube smart money printing machine has a strong ability to make money, which once again confirms the correctness of Yu Zixian's development of electronic product hardware, especially consumer electronic products that complement the development of the chip industry.

"Okay, boss. Although Duan Yongping was not very clear about Yu Zixian's overseas game console strategy, and the importance of Pokémon and Tajiri Zhi to this, from Yu Zixian's serious expression, Yu Zixian knew the importance of things.

"Well, that's it...... By the way, our FC overseas strategy is also about to be launched...... According to the previous agreement, Nintendo did not land in the place to be the market for the wisdom of the Rubik's Cube...... So the wisdom of the Rubik's Cube must rush to land!"

"And Lu Yuan's two comrades-in-arms have been arranged, right?" Lu Yuan's comrades-in-arms' previous comrades-in-arms, Qin Shangfei and Li Huanlin, this time Yu Zixian planned to bring them.

"Well, it's all arranged. In addition, I have recruited a person, I guess you can use it. ”

"Who?"

"Cheng Hu, a young man who graduated from a martial arts school. Don't be very good, he was once the champion of the national sanda competition, the key is that he can speak English......"

"Damn, why don't you call Jackie Chan anymore? However, the Sanda champion who can speak English seems to be good. It's getting more and more interesting......"

Everything is ready, only the east wind is owed!

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