Den.

Song Shumin, who has quit smoking for several years, is playing kung fu tea with grace. In the end, he handed Song Weiyang a small glass and said with a smile: "Talk to your brother about the development of immortal wine?"

"Well, a little chat. Song Weiyang took it and said.

"Everything else is virtual, and channel construction is real," Song Shumin wiped the water droplets on his hands with a silk cloth, "The previous regional barriers were too serious, and the liquor was sold to other provinces, and it was the limit to be able to capture big cities." Even in the two years when he got the CCTV standard, the immortal wine could only be sold to some second-tier cities in other provinces. Now it is different, the central government has decided to break the local protectionism of liquor, and has carried out special rectification actions for several months, and all large and medium-sized liquor companies are swarming to explore foreign markets. The territory that has been laid down in the past two years, as long as you don't mess around with it in the future, you can keep the market for the next seven or eight years. ”

"Brand building is also very important. ”

Song Shumin nodded and said, "It's very important." Sometimes I go to a banquet and treat the face with immortal wine, and the ones who don't give me face are Moutai and Wuliangye. ”

"So we have to catch up, so that when people mention immortal wine, they feel that it is on the same level as Moutai and Wuliangye. Song Weiyang said.

"Don't be ambitious, I think it's okay to position mid-to-high-end brands, Moutai and Wuliangye are super first-class brands," Song Shumin said and laughed again, "To be honest, I'm really not used to drinking Moutai, my mouth is full of soy sauce taste, how can our strong fragrance be delicious? In fact, when foreigners drink Chinese liquor, it is the same as drinking Moutai, not to mention drinking it in the mouth, it smells like rancid water. Who do you want to sell a container of rancid water to? Why don't you sell alcohol directly like vodka? ”

Vodka is certainly more than just alcohol, but it does belong to alcoholic beverages. It is fundamentally different from Chinese baijiu, which has no peculiar smell and is very suitable for cocktails.

Chinese liquor is not good, whether it is a strong flavor type, a sauce flavor type, or a light fragrance type, in the eyes of Europeans and Americans, all of them belong to the rancid water type (from a biochemical point of view, the principle of baijiu to produce fragrance is really similar to that of rancid water). After the collapse of the Soviet Union, a bunch of big Mao, Ermao and Xiao Maozi who couldn't even afford to drink vodka would be hungry and think that Chinese liquor was delicious.

Song Weiyang did not cheer for his father's humor, and said: "I asked my eldest brother to buy Wenjun Liquor and specialize in high-end brands. ”

"This operation is feasible, but it is a bit difficult, and it requires all-round packaging and publicity," Song Shumin said, "The focus of buying Wenjun Liquor is to buy those 400-year-old cellars." Now Moutai and Wuliangye are engaged in vintage wine, I am afraid that the old wine cellar is not very easy to buy. Even if this business can be done, it will cost at least 200 million. If Jian Nanchun is unwilling to get rid of it, then find a breakthrough directly from the Blue Sword Group, and your wife's cousin can help a little. ”

Lanjian Group is one of the shareholders of Jian Nanchun, and both companies have shares in Wenjun Liquor, with the former holding about 40% of the shares and the latter holding about 60% of the shares. Due to the fact that Xianjiu Group has focused on the development of beer in recent years, Lanjian Group has a hard time in the province, and it is far worse than another time and space, and it is estimated that it will be moved by the premium acquisition.

Song Weiyang finally remembered his wife's cousin, and asked with a smile: "Is he still free?"

Song Shumin said: "That kid is a clever thief, and the background is becoming more and more stable, of course, there are also your factors in it, after all, his cousin's husband is the richest man in the country." ”

"You didn't use my reputation to deceive, did you?" asked Song Weiyang.

"He knows how to be measured, and he is getting more and more low-key," Song Shumin said with a smile, "Actually, this kid's personality is a bit condescending to be a broker, he should be more advanced." ”

"Everyone has their own ambitions," Song Weiyang said, "he likes to have fun and enjoy himself too much, and being a broker is the most suitable." However, it is better to be safe, and we can afford to buy Wenjun Liquor at a premium of 20 or 30 million, so there is no need to make off-market moves to leave a handle for others. ”

"Well, I'll check it all the way. Song Shumin said.

Song Weiyang asked again: "How is Kuanzhai Alley? When I came back this time, I saw a lot of investment billboards in Rongcheng. ”

Song Shumin said: "The project has not yet been fully completed, but the first phase of propaganda has been carried out since last summer. The publicity and promotion plan is very professional, with a three-month image introduction period, a three-month image strengthening period, followed by a three-month street preparation period, and finally a five-month trial operation period. The real market operation period will be placed during the New Year's Day period next year. ”

"How is the effect of attracting investment?" Song Weiyang asked.

Song Shumin said: "Since the beginning of the image introduction period, it has been in the stage of continuous investment. Now there are about 10 merchants, and the wide and narrow alleys plus our well alleys have renovated more than 50 ancient courtyards, and there are also several newly built antique courtyards. The government has spent more than 300 million yuan to make wide and narrow alleys, and we have also spent 200 million yuan to make well alleys, and tens of millions of publicity and promotion costs are jointly borne by them. I have a headache, and the promotion of tourism projects is not easy to do. ”

The reason why Song Shumin has a headache is because the more than 10 businesses that have been recruited are all in the wide and narrow alleys, and the well alleys of the Song family are still unattended for the time being - whether it is the government's wide and narrow alleys or the well alleys of the Song family, these shops are only rented and not sold. Whoever sells is stupid, because at this stage it is simply not possible to sell at a high price.

Song Weiyang said: "If it really doesn't work, then promise to be rent-free for half a year." ”

"You are robbing the business of Kuanzhai Alley, people will be unhappy," Song Shumin added two more sentences, "If you want to do it, you have to wait for the business occupancy rate of Kuanzhai Alley to exceed 70%." The most important thing is tourists, and how to attract tourists from all over the country is the most difficult problem. ”

"It's simple," Mr. Song said, "to work with several well-known travel agencies across the country, give them a cooperation fee every year, and let them help fool the tourists." ”

"You think it's beautiful," Song Shumin said with a smile, "People don't want to give less money, and it's not cost-effective to give more money." Even if we subsidize 100 yuan for a tourist, 3 million tourists a year will be spent. With those 300 million, I might as well use them all for advertising. ”

"There's no need to subsidize per capitation," Mr. Song said, "and we work with a few big travel agencies, and they bring in 100,000 tourists, how much we give, and how much we give when we bring in 300,000 tourists." The ladder rises, and the benefit fee of each travel agency is set at less than 5 million, and it will be 20 or 30 million a year. ”

Song Shumin said: "The problem is that the wide and narrow alleys are government projects, and only the well alleys are ours. How can you persuade the government-invested company to come up with these two or three hundred million? And the money they approve is limited. ”

Song Weiyang spread his hands: "Then I won't have a rut." ”

"Take your time," Song Shumin said, "Xikang Province is a big tourist province, and as long as Kuanzhai Alley does a good job of tourist routes with other scenic spots, it will always be able to make a name for itself." After the first year or two of the promotion period, the rest of the days will be better, and there is no need to rush for a while. ”

Song Weiyang scratched his head: "You can try online publicity." ”

"That thing really works?" Song Shumin doesn't use the Internet much.

Song Weiyang explained: "It is difficult to have a long-term effect, but it is possible to make an online propaganda flashpoint, and then radiate from the Internet to the real society. ”

Song Shumin smiled: "Then you can do it." ”

"Don't worry, wait for the merchants to settle in, and then talk about the trial operation stage. Song Weiyang said.

"Knock knock!"

There was a knock on the door suddenly, and Song Shumin shouted, "Please come in!"

A porcelain doll with pigtails pushed open the door to reveal its head: "Dad, second brother, sister-in-law said that it was time to eat." ”

Song Weiyang went over and picked up the little girl, kissed her on the cheek and said, "Let's go, let's eat!"

"Hee-hee, the second brother's beard is prickly. Xiao Ruoxi hugged Song Weiyang's neck and smiled.

Song Weiyang thinks that his image should be more mature, and he has grown a mustache since some time ago. However, Lin Zhuoyun expressed strong opposition, which led to the heroic righteousness of the beard on Song Weiyang's chin, and now there are only two extremely short small stubbles left.

The eldest brother and sister-in-law's family have long moved out to live, and only come back for dinner often on weekends, and today belongs to the family reunion during the Spring Festival.

Guo Xiaolan and Lin Zhuoyun's mother-in-law and daughter-in-law are having fun with their little six sons. Lin Zhuoyun was originally going to help in the kitchen, but she was kicked out by her sister-in-law, and she didn't even want her to help with setting the dishes and chopsticks.

By the way, the eldest brother and sister-in-law gave birth to a second child last year, and they honestly paid the fine, and now they have both children and daughters.

The family sat down at the table and clinked glasses to say happy Chinese New Year.

Soon, Guo Xiaolan announced very officially: "After the New Year, your father and I will move to Rongcheng, and the house has been renovated for almost a year." ”

"Settle in Rongcheng?" Song Weiyang was a little surprised.

Song Shumin said: "Now your eldest brother is in charge of the winery, and I am mainly in charge of the real estate company, and the focus of the business has also shifted to Rongcheng." ”

Guo Xiaolan said: "And in half a year, Ruoxi should go to elementary school." There are no good primary schools in Rongping, and the primary schools in Rongcheng are more high-quality, and I mainly used to take care of children. ”

"Mom, am I going to elementary school?" Xiao Ruoxi was very excited and suddenly said.

"Well, it's time for you to go to elementary school, where you can meet a lot of children. Guo Xiaolan said with a smile.

Xiao Ruoxi suddenly slipped off the bench and clapped her hands on the spot: "Oh, I want to go to elementary school, I want to go to elementary school!"

Xiao Ruoxi will be 6 years old in two or three months, and the birthday filled in the household registration book is the day Song Weiyang picked her up from the toilet. Guo Xiaolan took Ruoxi to Rongcheng to study, in addition to choosing a better school, there are also children who are gradually growing up, and it is easy for someone to leak their mouths when they stay in their hometown, for fear that Xiao Ruoxi will know that she picked it up.

The little girl is now living a very happy life, and she has always thought that she is the biological daughter of her parents.

Some time ago, Ruoxi ran back crying and asked Guo Xiaolan if she picked her up from the garbage heap. Guo Xiaolan immediately became angry, and traced all the way from the community to the kindergarten, only to know that someone was making fun of him. But Guo Xiaolan had a pimple in her heart, and finally decided to move to Rongcheng to let her adopted daughter grow up happily.

Xiao Ruoxi is very obedient and cute, and she is very smart, and now she can memorize more than 30 ancient poems, Guo Xiaolan wants to train her to become a talented girl.

In comparison, the eldest brother's son is uncomfortable.

No, just after lunch, the little rabbit sneaked away, and was shouted by the sister-in-law: "Where do you want to go crazy again!"

Xiaochao was taken aback, and then said with a hippie smile: "Mom, I went to the Children's Palace, and I made an appointment with my classmates to roller skate." ”

"Which classmate?" Cai Fanghua asked again.

"Zhang Haibo. Xiao Chao replied without changing his face.

Cai Fanghua immediately took out her mobile phone and flipped out the number of "Zhang Haibo's parent" from the address book. After a phone call, she stared at her son with a smile: "Are you sure you are rollerblading with Zhang Haibo?

Xiao Chao's eyes rolled, and he patted his head and said, "Oh, I remembered the wrong day, I made an appointment with Zhang Haibo for tomorrow." Mom, how do you have Zhang Haibo's home phone?"

"Are you sure it's tomorrow?, why don't I call and ask again?" Cai Fanghua continued to sneer.

Xiao Chao's scalp suddenly became numb, and he turned from defense to offense and began to sue the wicked first: "It may also be the day after tomorrow." Mom, you hit me too hard last time, and I didn't have a good brain, and now my memory is getting worse and worse. ”

Cai Fanghua pointed to his son: "I won't beat you for the New Year these days, and I'll settle the account with you after the New Year!"

"Oh," Xiao Chao was not afraid at all, but asked, "Mom, can I go out now?"

Cai Fanghua said: "If you want to go online, grandpa has a computer at home, and you are not allowed to go to the Internet café!"

"If you don't go, you won't go, tigress!" Xiao Chao muttered into the study.

"What did you say?" Cai Fanghua's eyes widened.

Xiao Chao immediately changed his smiling face: "I said that my mother is so good!"

When his son went to the study to play on the computer, Cai Fanghua said depressedly: "This kid will anger me to death sooner or later." Fortunately, I gave birth to another daughter, and if I had another son, I would have to have a heart attack. ”

Lin Zhuoyun comforted: "Sister-in-law, it's normal for boys to be naughty, don't take it too seriously." ”

Cai Fanghua complained: "If this kid can be admitted to the University of Electronic Science and Technology like my uncle's family, I will admit him when he goes to the Internet café every day." What about him? His grades in primary school were in shambles, and I had to pay for a key junior high school in the city. The final exam results of this semester were all more than 60 points, and when I beat him, he was still full of words. I said that I passed all the exams, but I was unreasonable!"

Song Weiyang said: "More than 60 points are good, at least there is no failure." ”

"Get out!" Cai Fanghua was so angry that she was not polite to Song Weiyang.

Song Qizhi smiled and said, "Yangyang, you have an idea, anyway, I can't do anything about that kid." ”

Song Weiyang said: "If you are willing, you will throw Xiaochao into the junior high school of the Chinese school outside Rongcheng, which is the school where the Haval girl Liu Yiting studied." ”

"Useful?" Song Qizhi asked.

Song Weiyang said: "I don't know if it's useful or not, but it's a private school, the tuition is very high, the teachers are very good, and the management is very strict." Send him in to live in the school, change his learning environment, and there will still be a little improvement. ”

"Then do it!" Cai Fanghua was very willing to part with her son, probably because she was so angry that she couldn't see it.

In the middle of the afternoon, Lin Zhuoyun hugged Xiao Liuzi and suddenly asked Song Weiyang quietly: "Husband, you said that our son, if he becomes as naughty as Xiaochao in the future." What should I do?"

Song Weiyang spit out a sentence: "You can't kill him!"

Xiao Liuzi didn't understand the fart, and looked up at his father and laughed.