Time passed like this, and to put it bluntly, the matter of Director Gao was not a big deal, and there were not many people involved, so it did not cause too many waves.

Half a month later, Xu Shi and Xu Mei came to the magic capital together, first reunited with their families, and then came to Gao Taichang's home the next day to congratulate.

This time, Xu Shi and Xu Mei's family came, which can be regarded as a normal congratulations between relatives.

After some lively chat, Director Gao's wife, son and daughter-in-law took Gao Haiqiang's family out for a walk, while Xu Shi and Xu Mei came to the study with Director Gao.

"Uncle Gao, congratulations again!" Xu Shi said with a smile.

Gao Tai said: "Thank you, thanks to your help, Xiaoshi." ”

Gao Taichang felt more and more that Xu Shi gave him a feeling that he couldn't see through, although he was involved in the whole thing and was still the protagonist in it, there were still many things that he didn't understand too well.

Originally, he was just depressed and asked relatives and friends to drink, but the subsequent development far exceeded his expectations.

In just one day, Xu Shi had already helped him sort out some relationships, and then helped him contact a lot of relationships, so that he could be qualified to fight for them.

And just some time ago, when they were still in the stalemate stage, it seemed that some unknown relationships were inserted, allowing him to completely establish an advantage.

Although many things can't be said, basically except for Xu Shi, no one can fully understand the whole picture, even Xu Mei and Yu Liao have a lot of things they don't know.

However, Director Gao is still full of emotion for Xu Shi in his heart, such a young man with no big background, he has only been in the entertainment industry for a few years, and he has so many networks.

"Where, where, these are Uncle Gao's own abilities, otherwise I can't help it. Xu Shi said modestly.

In fact, it is not modest, if it were not for the previous achievements of Director Gao, Xu Shi would not even be able to interfere.

The two sides blew each other up, and then got to the point.

"What exactly are you going to do with the "Martial Arts Conference" you talked about last time, and what is the specific process?" asked Gao Taichang with a serious expression.

Although he has just been promoted and has a lot of things to do, it is time to pay, at least he needs to prepare in advance.

Xu Shi said: "Just like I said last time, I hope that "Martial Arts Conference" is the main variety show of Modu TV, and Modu TV's resources on variety shows should be tilted in this direction.

Of course, specific things need to be operated by Uncle Gao, and we just provide content.

And Uncle Gao, don't worry, I have already helped you find the sponsor of the first issue, and the price will satisfy you, it will not embarrass you, what we want is a win-win situation. ”

As soon as Xu Shi's words were finished, Gao Taichang's face softened slightly, and he didn't think much about it at first, because there was no fixed number of things.

But at this moment, he has achieved this position, so he is not allowed to think about it too much, and he is not in his position and does not seek politics, which is a famous saying for the ages.

"Well, what is the specific time, what are your thoughts in terms of publicity and airtime. Since Xu Shi has thought so much about him, he also needs to repay the favor.

As long as Xu Shi's request is not too excessive, within his ability, he will agree.

"In terms of publicity, we need Modu TV as the main force this time, and I hope that Modu TV will help build momentum in the early stage. Xu Shidao.

"Momentum?" "Director Gao didn't quite understand.

Xu Shi nodded and said: "It's just to build momentum, in fact, "Martial Arts Conference" is not much different from other talent shows, and there are some judges, and I am one of the judges."

But apart from me, other people who have the ability to become judges do not have the corresponding fame, so after the broadcast, it will reduce the expectations of many audiences.

Therefore, before the broadcast, it is necessary to build momentum for these judges, let them enter the public eye, and at the same time create characters for them that the public likes. ”

Xu Shi said his thoughts, and these things had already been communicated with Master Song and them.

Although Master Song is a little awkward about Xu Shi's arrangement, after all, they have lived a frank life all their lives, and there is rarely such a time when they need to create a hypocritical character.

But in the face of this good opportunity, they will accept it no matter what.

According to what Master Song said at that time, they didn't have many years to live anyway, so why not wear masks for a few years?

And Xu Shi believes that for the sake of the development of martial arts, they will carry these masks all the way until death!

There will be no collapse of the character halfway.

Because the purpose of these people is different from the purpose of other people who shape the character, they have a strong conviction!

This belief does not allow them to destroy this persona.

And the most important thing is that they really haven't had many years, and they have lived that age of enjoying life and indulging wantonly.

The things about the character design were also decided to be implemented after thinking about Xu Shi for a long time, don't look at these old people who are amiable when they face Xu Shi, everything is considered for Xu Shi.

But this does not mean that they are all good-tempered, and their personalities are liked by the public.

In fact, it is precisely the idea that the real temper of Master Song is far from that of some of the world's masters in the imagination of the public.

If you don't make a character design, Xu Shidare to guarantee that there will not be too many viewers who really like Master Song.

This is something that neither Xu Shi nor Master Song can accept.

After listening to Xu Shi's arrangement, Director Gao frowned slightly and said, "Can't you find some well-known ones?

Now what the public likes is well-known and popular stars, if according to your ideas, except that you have some traffic to attract the audience, the rest basically have no traffic that can attract the audience, can the ratings be guaranteed in this way?

If the ratings are not good, even if I force it, it will not be easy to do. ”

Xu Shi first nodded and agreed with Director Gao's statement, and then shook his head and said: "I have also taken this into account, but this is also something that cannot be helped, there are only a few famous artists who practice martial arts now."

Except for me, the rest of the people need to participate in the "Martial Arts Conference" in the first session to increase the ratings.

And I don't want to see some people who don't know martial arts at all pointing to Jiangshang, which may attract a lot of people to watch at first, but then it will be more than worth the loss. ”

"Okay, now that you've thought it through, I won't ask any more questions, what do you need me to do now?" said Gao Tai.

Xu Shi smiled and took a piece of A4 paper from Xu Mei's hand, with a pattern on it, and then said: "I need Uncle Gao to publicize the logo of this "Martial Arts Conference" at the right time, of course, there is no need to directly say the name of the "Martial Arts Conference", you need to create some mystery."

And the application for the show also needs Uncle Gao's help. ”

Xu Shi said his request, and after reading the pattern on the paper, Gao Taichang immediately understood.

The pattern on the paper is very simple, but it is also very familiar, it is a golden sword, which appears in "One Man's Martial Arts" and "The Witch".

Director Gao believes that as long as this pattern appears in the publicity, it will definitely give the public a lot of conjecture, and it will also attract the attention of many fans.

Xu Shi and Director Gao only said some general things, and the specific things were explained in detail by Xu Mei and Director Gao, and in terms of specific affairs arrangements, Xu Shi was far worse than Xu Mei.

At dinner, Xu Shi and they also ate at Gao's house, and after leaving Gao's house, everyone's faces were full of smiles.

Xu Shi and Xu Mei stayed in the magic capital for another two days before leaving the magic capital and rushing back to the capital.

After Xu Shi returned to the capital, he directly summoned the propaganda department of Jingwumen for a meeting.

"In the next period of time, everyone will put down some of the work in their hands, and the promotion of other artists can also be temporarily outsourced, and now I need everyone to focus on one thing well. Xu Shi's expression was serious, this was the first time he had made such a specific mandatory order.

The people in the Propaganda Department are also a little curious, they don't know what happened to this boss who has never been involved in specific things today, and let them outsource the affairs of their own company artists, which makes them a little confused.

However, some people guessed that Xu Shi was going to do something big, and there was a faint excitement in his heart.

In fact, it is relatively normal for many companies to outsource artist publicity, but this is only limited to some publicity aspects, and there are many things that are inconvenient to outsource.

However, there is basically no difficulty in Jingwumen, although Jingwumen does not care about the specific life of the artist, but from the past few years, the artists of Jingwumen are the most honest, and there are few negative news.

This also makes many old people in the circle wonder, how did Xu Shi do it?

You must know that many of these artists in Jingwumen used to be unsatisfactory, but now that they have become famous, there is no negative news, which is very surprising.

However, after getting along for a long time, these people have slowly understood, because most of the artists in Jingwumen are people who practice martial arts, and Xu Shi's status in the hearts of these people is much higher than many people imagined.

Many people regard Xu Shidu as an idol, or a benchmark.

........

Xu Shi first answered some people's questions, and then said again: "Now I ask you to concentrate all your manpower and material resources to carry out the star-making plan. ”

Everyone is no stranger to Xu Shi's star-making plan, but they are all a little vomited, and now there is a star-making plan in the entertainment industry almost every day, but obviously Xu Shi's star-making plan this time is different from others.

Sure enough, I only listened to Xu Shidao: "There are a total of seven people in this star-making project, and all seven of them are sixty or seventy-year-old people, and they are all people who practice martial arts, I hope everyone will shape them into a martial arts master."

Of course, everyone's personality needs to be different, but at the very least, it needs to have a certain shining point and will be liked by some people. ”

Wang Tao, head of the Propaganda Department, signaled that he had questions.

"Mr. Xu, what you said is not easy to implement, now the Internet hopes for handsome men and beautiful women, how can this old man publicize?

And even if we advertise it in the early stage, it's hard to keep them hot after that.

And then there's their ability to learn, and if you want them to stay hot, you definitely need to develop the corresponding skills, but at their age, how do you learn?"

This is also the confusion of most people, Xu Shi has also been prepared for this, and said directly: "You don't need to worry about this for the time being, how can they maintain their heat in the future, the company has already made arrangements, and now I just need you to come up with a suitable plan first, and the sooner the better." ”

When Wang Tao heard Xu Shi say this, a burst of light suddenly appeared in his eyes, it seemed that the Jingwumen was really going to make a big move, which also made him a little excited.

It is indeed more comfortable to work in Jingwumen, especially those of the Propaganda Department, who rarely need to deal with those difficult problems.

But this also makes them feel a lot less challenged, and their passion for work every day has decreased a lot, and now Xu Shi is going to do big things, Wang Tao is naturally a little excited.

Taking a deep breath, Wang Tao said: "I have some immature ideas now, the first is that we need to meet these old people first and understand some of their situation.

The second is that we need to contact some well-known short video accounts, as well as UP masters and the like.

First carry out civilian publicity on the Internet, and then when the fame is slightly greater, carry out more in-depth packaging publicity. ”

Wang Tao is worthy of being the boss of the Propaganda Department, and he already has a general propaganda plan in an instant, which also makes Xu Shi very satisfied.

"I will arrange the meeting as soon as possible, just in the past two days, there is also a matter of personality, you need to listen to the opinions of the old people as much as possible, and then make a comprehensive setting. Xu Shi said.

Then Xu Shi began to have some discussions with Wang Tao and them, and some preliminary plans were slightly improved.

These are some plans put forward by Wang Tao, Xu Shi thinks about whether it is appropriate, and if it is appropriate, then make specific arrangements.

"There is also the propaganda strategy on your side that needs to negotiate with the Modu TV station to a certain extent in the later stage, mainly relying on your publicity in the early stage, and the Modu TV station as the main platform for publicity in the later stage.

You need to take this into account, and you can't have problems again. Xu Shi admonished.

Xu Shi's words made Wang Tao and them even more excited, originally they felt that Xu Shi was going to do something, but now it seems that they guessed correctly at all, and it is not an ordinary thing, and cooperating with Modu TV, then the matter is definitely not small.

And Wang Tao and they also have a sense of excitement to challenge the high difficulty, turning a group of old men into big stars, which is much more difficult than handsome guys and beautiful women.