As soon as he entered the door, Wu Keyong stretched out his hand and said, "Mr. Gu, I've kept you waiting." ”

Gu Song came out from behind the boss's desk and shook his hand with a smile: "No, I just arrived, please sit down." He shook hands with another person and sat on the sofa, and said to him: "Mr. Wu specially introduced him, he must be a master, so please introduce yourself first, right?"

Jiao Shulei took two bottles of water and put one in front of one person, and went out with the door. She had nowhere else to go, so she found a chair outside by the door and sat down, pricking up her ears to listen.

Gu Song was looking at the person Wu Keyong brought, he was dressed very formally today, his hair was shiny, he was wearing a pair of framed glasses, he looked very handsome, and the bridge of his nose was high, he looked a little mixed-race.

He first took a resume from the bag he carried, got up and handed it to Gu Song, and introduced himself: "My name is Chen Wenbin, and Mr. Gu can call me Michael Chen." I just came back from the U.S. and I want to develop in the country in the future. It just so happened that Mr. Wu came to me and said that Mr. Gu had a project here that was looking for an operations director, and asked me if I was interested. I listened to Mr. Wu's introduction to your company's project, and I think it is very interesting. In the U.S., I'm also running a website, and the company has raised more than $280 million, and I think I should have enough experience in this area. ”

Gu Song looked at his resume, which was gorgeous. 29 years old, bachelor's degree from Shanghai Jiaotong University, master's degree in journalism from Brown University, Walmart worked for 2 years and was promoted to the manager of the urban distribution center, and entered the star Internet company as the operation director.

Listening to his introduction, Gu Song looked at Wu Keyong suspiciously, if this guy is so good, the target of the job search should be the top Internet company in China, right?

When in doubt, just ask. After Chen Wenbin's introduction, he said: "Mr. Chen, according to your resume, you can return to China for development, and there are also very suitable positions for listed companies like Xinchao Sohu, right?

Chen Wenbin lifted his glasses and said: "I understand what Mr. Gu means, in fact, it is quite simple, I am from Wuhu, since I have come back from abroad, I want to stay with my parents and develop." After all, I'm not too young, and after I get married, it's better to be a family. ”

Gu Song nodded, this is also a reasonable reason. He pointed to his resume: "What was the business model of this company in the United States before?"

"Kozmo is an online delivery company, and our business model was clear, where a user places an order through the website, and no matter what he buys, as long as it is available on our website, we are responsible for delivering the goods to the door within 1 hour. By the time I left, the site had 400,000 paid users. Chen Wenbin sounds quite proud.

Gu Song's mind exploded, and as soon as Chen Wenbin said this, he remembered what the origin of this company was.

Nima ...... Isn't this a well-known company that collapsed during the Internet bubble in the United States? When the time of bankruptcy came, Gu Song couldn't remember for a while, this is also a company that has been listed as one of several classic cases, neither born at the right time nor encountered the right soil, and in the United States, where the cost of human resources is extremely high, it used the most manpower-intensive way to do intra-city distribution, and died a warp.

Triggering this memory, he became interested and asked, "What is Mr. Chen's specific job in Kozmo?"

"I'm in charge of everything in the running area, including the promotion of the website, the order response process, and the management of the delivery team and suppliers. ”

"Then the team that Mr. Chen managed at that time should have been very large. Gu Song pretended to exclaim.

"Yes," Chen Wenbin's body straightened, and he turned on the water and took a sip, "By the time I left, there were more than 3,000 people." ”

Gu Song asked with a smile: "It has developed to such a large scale, why did Mr. Chen retreat bravely?"

Chen Wenbin sighed and said: "Actually, don't hide it, Kozmo has spent so much money, but it has not yet achieved large-scale profits. Now the Internet situation in the United States is particularly bad, and the founding team of the company does not have the confidence to continue, so I chose to leave. ”

Hearing him be so frank and not blindly compare his work experience with large American companies, Gu Song had a good impression of him. He sincerely asked: "I don't know if Mr. Chen has analyzed it, is there any problem with Kozmo's business model?"

"Of course," Chen Wenbin nodded and said, "When Kozmo was founded, the Internet was hot and there was too much money, so we could expand the scale of the business to a large scale and invest a lot in advertising at the beginning." However, the online delivery business still underestimates the problem of labor costs and management costs, and the larger the scale, the higher the marginal cost, and it is more and more difficult to make a profit. ”

"Does Mr. Chen think Kozmo's model can succeed in China?" Gu Song then asked him.

"I think it's hard too. In the United States, Kozmo is only in a limited number of cities such as New York to achieve regional profitability, in order to achieve profitability must be the number of orders within the region must exceed a certain level, in order to make the distribution cost in the region to the extent that the service commitment can be achieved to the extent that it can be profitable, I am afraid that only three or five cities such as Yanjing and Huhai can reach this level, not to mention ...... The domestic Internet foundation is also much worse, the total user scale is still not up, and there is no consumption habits like the United States. ”

I can hear that I have indeed done and thought about it solidly, and I am not a person who uses fake academic qualifications and false experiences to fool the wronged leaders in China.

It's a pity that he has just returned to China, and he must be even more unsuitable for the domestic Internet environment and playing routines. Before the U.S. Internet bubble, some companies were simply typical representatives of people who were stupid and had a lot of money, often hundreds of millions of dollars in funds, and finally made a revenue scale of several million, a kind of elite academic play.

Gu Songke didn't have so much money to burn. He also wanted to hear Chen Wenbin's thoughts on iYou.com: "Mr. Chen does have rich experience in this field, I don't know what ideas and plans he has for my project?"

Mr. Wu said that the main competitor of Mr. Gu's project is 173.com, and I also studied 173.com. Such a website mainly relies on content to attract users and traffic to obtain advertising revenue. I think that if you want to surpass the current boss 173 in this field, if you can't win in advertising, you need more professional content. To achieve a daily PV of 1 million in three months, investment from both sides is indispensable. ”

Gu Song took a noncommittal sip of water and asked him, "According to your assessment, how much advertising budget do you need in three months?"

Chen Wenbin said confidently: "I have researched the advertising cooperation prices of major domestic traffic platforms, and I am confident that I can quickly make the content of the website attractive enough to achieve maximum retention, and on this basis, as long as there is an advertising budget of 5 million, I can reach the scale of 1 million daily PV within three months." ”

Gu Song looked at him speechlessly. 5 million? Are you used to burning money on Kozmo?

He bluntly said: "Mr. Chen, I don't have the budget to invest so much in advertising. Not to mention this, I don't know what kind of ideas Mr. Chen is going to use to ensure the quality of the content of the website in terms of content?"

Chen Wenbin was a little frustrated, obviously Gu Song was not ready to increase website traffic by placing a large number of advertisements, so his plan was missing an important link.

But Gu Song asked about the content, and he still told the truth: "In terms of content, I am ready to invite the main planning team of the game manufacturer to be the content publisher of the game zone, and at the same time establish player forums for major games, and become an authoritative platform for game strategy content through the combination of official databases and high-quality content for players." ”

"How do you motivate players to contribute quality content?"

"I have designed a website user rating system, where players can quickly improve their level by posting high-quality strategy content on the website, get honors and achievements in the website forum, and become the best among players, which is a great incentive for players. In addition, the site will hold a number of themed events on a permanent basis, focusing on motivating players to create high-quality content in the form of a combination of bonuses and computer hardware. ”

Hearing this, Gu Song had already understood his routine and made a decision in his heart. Later, he chatted with him about an Internet anecdote, Chen Wenbin thought that he wanted to understand the breadth of his knowledge in the industry, but he did not doubt that he had him, and he also picked out some of the industry experiences he knew in the United States to share, which made Gu Song also gain.

Near noon, he stood up and shook hands with Chen Wenbin: "Thank you very much Mr. Chen for coming over today to communicate, Mr. Wu also made an appointment for me with two other people, please allow me to contact Mr. Chen after I have seen both." Today's arrangements are tight, so I won't leave Mr. Chen to have lunch together. ”