The "Today Show" has come to an end, but the waves created by this episode have just begun.

From the hot discussion on social networks to the attention of the news media, the turbulent waves set off by this episode are far beyond imagination, as Lan Li said, this is a hype, but also a propaganda, he needs all the attention to be focused, so he got what he wanted, and broke out in all aspects, creating unimaginable highs/tides.

With the frenzy of heated discussions, controversy also followed, and a small number of media strongly condemned Lan Li's malicious hype, this time Lan Li personally admitted it at the live broadcast of the show, and their remarks did not need to hesitate at all-

They believe that the foundation's philanthropic activities are smokescreens, and the real real purpose is to promote the "edge of tomorrow", and that such a high-profile charity has completely turned philanthropy into a "personal show", which makes people disagree.

But after the "hypegate" in February, it is no longer what it used to be.

Don Quixote has launched attacks on the Internet, believing that these media are doing everything in order to create gimmicks, and that they used to be misunderstood by the media because of their low-key and silent charity; The good and the bad, the positive and the negative, all depend on the media's mouth, and there is no justice at all.

And the mainstream media has also initiated discussions that philanthropy needs more attention in the first place. If it weren't for Lan Li, ALS would still be a rare disease in North America and even around the world, and now it is relying on Lan Li's high profile that it has truly entered the field of vision of ordinary people, which is indispensable.

What's more, Lanli did not use charity activities to promote the film at all, but borrowed the summer craze of movies to attract more attention and successfully promote charity activities.

Even scholars and experts in the medical field, activists of charitable organizations, and related organizations concerned about adolescent diseases have all come out to express their support and encouragement, and they even call for more Hollywood superstars to carry out hype and publicity, so that these children and patients in need of help can be helped.

Before the official response came out, the small group of sensationalist media was already like a rat crossing the street, so they were not embarrassed, and then Warner Bros. and Andy Rogers also officially responded, emphasizing once again -

This situation is the original intention of Lanli to launch this publicity campaign, but Lanli hopes that the media can take the focus away from him, pay more attention to the Heather Cross Foundation, pay more attention to ALS, and not blur the focus, put the cart before the horse, and then lose the original meaning of this hype.

The 13th, 14th, and 15th ...... "Today's Show" has ended, but the discussion has always been high, and it is still rising, especially the live performance video of "Another Light", after the YouTube click rate exceeded 100 million, the momentum is still unabated, and it has begun to hit 200 million within 72 hours, which is terrifying.

It was against this backdrop that the 15th of June was noisy. This is the day of the release of the "Don Quixote" special edition on Friday, the day when the two singles "Another Light" and "Say You Won't Give Up" were released at the same time.

It is worth mentioning that this week's music market has just entered a vacuum, with no new albums released or new singles released, and the whole market is calm and calm, and it seems that everyone is waiting for this earth-shattering outbreak.

As a folk album released more than eight months ago, "Don Quixote" has not dissipated its popularity, and is still in the top 10 of the Billboard charts, and this time, Studio Eleven has released a remastered special edition, which has once again detonated the spotlight.

In less than five hours, the "Don Quixote" special edition was announced.

Confirmation from record stores in major cities, confirmation from major online sales platforms, and finally official confirmation from Studio Eleven, "Don Quixote" is sold out!

The speed of sales is simply terrifying!

Studio Eleven said in an interview that this time the special edition was only 500,000 copies, and after the sale, the inventory was completely emptied.

In fact, when deciding on the limited number for the special edition, they had worried that half a million copies seemed too much, after all, the "Don Quixote" album had been selling Changhong for a long time, and the sales figure was already moving towards three million.

For a folk album, such sales are already incredible, and the sales of special editions are bound to face more difficulties.

Who would have thought that in less than five hours, all of them would be sold. For reference, before that, Don Quixote had never sold more than 500,000 copies in a single week.

Not only that, but there is still an endless stream of fans on the Internet who are desperate for special edition albums, and there have even been calls for Studio Eleven to add the number of special editions of "Don Quixote", which has already received 60,000 supports, and is still rising.

All of this happened in one day.

But in a subsequent interview, Lan Li said, "There is no need to make a special trip to collect special editions, and I don't think this album will have a value that will go down in history." The difference between the special edition and the original is only a hidden track, the other differences are not too big, and the special edition was created to thank the enthusiastic fans for their support and to charity on the other. If fans wish to continue supporting charity causes, it is also possible to purchase two digital singles. ”

According to the unpacking of netizens, firstly, the price of the special edition and the original version is the same, there is no price increase, and the company is absolutely conscientious;

Thirdly, the front and back covers of the special edition have been recreated and designed by an anonymous photographer, and finally, an inside album of handwritten lyrics and three personal photographs of Lan Li has been added to the special edition.

In other words, the special edition is still special after all. But 500,000 is 500,000, and then it's out of print. These 500,000 special editions have indeed become rare collector's items, and their value has continued to rise – and Lan Li's prediction was clearly wrong.

After the 500,000 copies of the special edition were sold out in a short period of time, the sales of the original version were boosted.

Although it was already Friday on the 13th, in just three days, the sales of the original version still soared by 250,000 copies, which not only made the cumulative sales of the album exceed 3 million in one fell swoop and continue to grow, but also made "Don Quixote" return to the top of the Billboard sales chart after 14 weeks, from the eighth place in the previous week.

In the third week of June, "Don Quixote" topped the Billboard album charts, John Mayer's new album "Born-And-Raised" released two weeks ago took the back seat, and Adele's "21" remained at No. 3. This is also Don Quixote's seventh weekly victory since its release.

The following week, Don Quixote managed to win the first consecutive championship, while '21 recovered to second place, and as for Born and Bred, he dropped to eighth place.

Everyone said that Adele's "21" was an unbelievable album, and 67 weeks after its release, it was still firmly in the top three of the Billboard album chart, and no language would have overshadowed it, but then it was discovered that "Don Quixote" was also definitely a classic album that was no slouch and was once again the top hit after 37 weeks of release, and won the title again for two consecutive weeks.

There are a total of eight weeks of titles, which is naturally not comparable to the 24 weeks of "21" - "21" is the only two albums since 1990 to win more than 20 weeks, and the other is the "Bodyguard" movie soundtrack released in 1992, performed by Whitney Houston.

But Don Quixote's eight-week win was even more difficult and rare, and the ballad album truly made its mark on the 21st century music market.

In the fifth week of June, Kid Arthur's seventh studio album "Looking-4-Myself" was officially released, and he was crowned the champion, while "Don Quixote" and "21" were postponed to second and third place.

Despite this, "Don Quixote" has once again ushered in a new round of sales frenzy. Just when everyone thought that "Don Quixote" was about to fall out of the top ten, unexpectedly, he returned to the top five again and won the championship in two weeks, so the momentum is definitely comparable to "21". Interestingly, Lan Li and Adele were the biggest winners above the Grammys at the beginning of the year.

Driven by the limited special edition "Don Quixote", industry professionals have said that after the album has sold more than 3 million, the long-term sales figures are still worth looking forward to, and it is likely to challenge the sales threshold of 5 million, or even create a higher result.

Studio Eleven is now working on plans for distribution rights in Europe, and in addition to the United States, they are also looking forward to the album going to the world, at least the United Kingdom.

Under this craze, the results of singles such as "The Beast" and "Firmly Believe" have also picked up, but as folk singles, their market potential has been basically tapped, except for "The Beast" to return to the top 20, other singles are only hovering outside the top 50, and the results are not impressive.

What really caught all the attention was still the two newly released singles, "Another Light" and "Say You Won't Give Up".

In just three days, the two singles exploded with incredible sales energy, taking the top spot on the iTunes instant download chart and Spotify's instant preview chart for 72 consecutive hours, and the YouTube video of "Another Light" was confirmed to be officially certified streaming data, so both singles ushered in an explosion.