The economy is sluggish, and private enterprises are all in ruins, how can state-owned enterprises hold on?

The peasants of the 80s envied the workers who held iron rice bowls in their hands, and even the beautiful village flowers married disabled workers belonged to the carp leaping farming gate.

What is an iron rice bowl?

There are children's schools for children's education, there are staff bathhouses when the weather is cold, they go to the factory to run a movie theater for entertainment when they are bored, and their retired children can still inherit their positions, and there is a staff hospital when they are sick, and there is a unit to help take care of the aftermath when people die. High welfare, big pot rice, egalitarianism, people are superficial, enterprises have become small societies, and birth, old age, sickness and death are thoughtfully arranged.

What is the result?

The non-operating expenses of state-owned enterprises account for more than 40 percent of the overall management expenditures! That is to say, regardless of other aspects, state-owned enterprises will have to pay more than 40 percent more in their management costs when competing with private enterprises.

In the past, state-owned enterprises were directly funded by the government, but after the reform, they became money from banks, and the banks were almost hollowed out by a huge number of state-owned enterprises!

It's really about to be hollowed out!

Historically, in 1998, China issued 270 billion yuan of special treasury bonds to replenish funds for the four major banks, barely making the capital adequacy ratio of the four major banks reach 8%. Then, in 1999, the four major asset management companies were established and purchased 1.5 trillion yuan of bad debts from the four major banks, most of which were left by state-owned enterprises, and the bad debts have not been filled.

It is not that the state does not want to take care of the tens of millions of laid-off workers, but since 1978 it has been reforming state-owned enterprises, trying various methods, advocating various models, and making various reform pioneers popular. However, on the whole, it is still impossible to change the situation of state-owned enterprises, and even the loss situation is becoming more and more severe.

According to 1995 statistics, the actual asset-liability ratio of state-owned enterprises was as high as 85.15 percent.

The economic situation in 1997 and 1998 finally made the central government make up its mind, and the strong man broke his wrist to survive!

It's just that the process of promotion has become a profit-making tool for some people, and there are two typical phenomena:

The first is corruption. For example, the above has to compensate each laid-off employee 5,000 yuan, and the leader only gives 2,500 yuan, and the rest is all put into his own pocket. The more layoffs, the more the factory leaders earn, and they all want to be laid off.

The second is the loss of state-owned assets. The workers were laid off, but the factories were sold off at a low price and turned into the private assets of the factory leaders.

The central authorities have severely investigated and dealt with these phenomena, but the scope is too wide and there are too many targets to be investigated at all, and they can only catch a few typical examples and deal with them vigorously.

Because the local government wants to get rid of the burden quickly, it turns a blind eye to this, and there are not a few people who secretly help.

In a few months, there will be an overwhelming flood of reports about laid-off workers. What is picking up rotten vegetable leaves to eat for several months, what is afraid of being embarrassed and quietly picking up garbage in the middle of the night to sell for money, what is self-abandonment and suicide with his family...... At first, people talked about it, but then it became strange.

……

Shenzhou Technology has contacted several companies in Japan and waited until after the Spring Festival to inspect the introduction of equipment.

Song Weiyang, Lin Zhuoyun, Lin Wanzi, and Doudou returned to Rongcheng and spent an early year in the Lin family, and then returned to Rongping City alone.

Xifeng instant noodles still haven't caught up with the Spring Festival before the New Year, so they can only wait for the peak of migrant workers returning to the city after the year. The competition in the domestic instant noodle market is already fierce, coupled with the fact that the market is cold, manufacturers are dying one after another, and Xifeng instant noodles can only open the market from the railway system.

Of course, the sales channels of Shenghai Yimin No. 4 Factory have also taken over a part of it, which can radiate to the entire Yangtze River Delta region.

Xifeng originally wanted to buy Yimin No. 1 Factory, but the people had already made a joint venture, and even the old brand of "Guangming" was hidden by Watsons. He is still the president of Zhengguanghe, and took the opportunity of the central leadership to inspect and get back the "Guangming brand" trademark at the end of 1997. "White Rabbit Milk Candy" has also been continuously reduced by Watsons, and it seems that it is about to face the fate of being hidden, but fortunately, it also took this opportunity to be obtained by Guanshengyuan.

As for Yimin No. 4 Factory, it was merged by Guanshengyuan, and Xifeng Company bought the factory from Guanshengyuan. Including land, plant, equipment, brand and some channels, a total of 28 million yuan was bid, and millions of yuan of debt was borne, which is not a loss, but it is not a profit, after all, the current economic situation can be picked up for nothing.

Yimin No. 4 Factory's instant noodles mainly take care of the light taste market. Xifeng also built an instant noodle factory in Xikang, specializing in the production of pickled peppers, sauerkraut, spicy and other flavors.

Back to Xifeng Company, Song Weiyang got various reports in 1997, and he was in a hurry.

Yang Xin said: "Since October, we have continued to develop the market in small and medium-sized cities and towns, and our market share has steadily increased. However, with the exception of purified water, annual beverage sales fell by 12% year-on-year compared with 1996. In the past, the beverage assembly lines of each factory were running at full capacity, and they were still in short supply, but now they only dare to open the machine operation rate to 70%, and there will be a backlog of products if there is more. ”

Song Weiyang said: "I'm afraid it will fall next year." ”

"It's definitely going to fall," Yang Xin said, "so we must launch new products as soon as possible, strive for multi-line flowering, and use idle assembly lines for the production of fruit juice drinks." ”

Song Weiyang asked, "How is Wahaha over there?"

"The food and beverage companies in the country are almost the same," Yang Xin said with a smile, "Wahaha has been desperately entering big cities in recent years, but the channel management is very chaotic. Take the Shenghai market as an example, the whole city is only divided into two large parts, urban and suburban, the phenomenon of cross-selling is endless, and the net profit of dealers is only 3%, which is not enough for Pepsi Cola's channel rebates. The person in charge of Shenghai of Wahaha has been replaced by seven or eight, and it is useless at all, and I don't know what Boss Zong thinks. ”

Historically, Wahaha broke through Sheng Beach in the era of Nutrition Express, and it was a long time later.

This is the hidden danger of the general agent system, encountering a more awesome regional general agent, naturally able to rapidly expand the market. And like Wahaha, when you encounter a bad Shenghai general agent, you can only be in a hurry, he can't even sort out the regional dealers, and ship to you casually, the dealers are always unlucky to string goods, vicious competition leads to malicious price reductions, and finally the dealers have no money to make, and the regional market is not open.

Xifeng Company uses the 101 channel plan to consolidate the market, which will inevitably force many companies to die, and even the development of Wahaha may not be so smooth.

Especially in the general environment of the market recession, you live or die, there is nothing to say.

Yang Xin asked: "Is it time to reduce advertising expenses next year?"

"No, we have to increase advertising investment," Song Weiyang immediately shook his head, "The more times like this, the more we have to engage in publicity, even if we don't make money in the past two years, we must steadily occupy the market share!"

Yang Xin said: "What about the naming of the train? I asked people to do market research, and the effect of the naming of the train is not very good, and the naming fee is getting higher and higher. ”

Song Weiyang said: "You can reduce the naming of some trains appropriately, but you can't say goodbye to the railway system completely." Our products will go through the sales channels of the railway department in the future, and this is the most convenient way to open the market by launching instant noodles. ”

"Okay, you have the final say," Yang Xin sighed, "how good the development momentum was in the past few years, and I was still ambitious to plan to go public." The market environment is really changing, and I still have to rate the regional managers whose sales fell by less than 5% last year as excellent employees. Earnings in each province are falling, just by whom. ”

Song Weiyang smiled: "You can be content." Some time ago, I read a magazine and said that last year's domestically produced color TVs, one out of every three produced could not be sold. In some industries, the shutdown rate has even reached 70%, and the entire industry has collapsed. No matter how sluggish it is to make drinks and food, there are still people who buy it. To be honest, this is a good opportunity for the industry to clean up, at least four or five percent of the beverage and food companies will be killed, let's take the opportunity to eat a few more pieces of the market, and get through it to be the industry leader!"

To live to the end is victory-Sima Yi.

。 m.