332. Specialization
"To put it bluntly, it's a small company, a big group, a small business, and a big strategy. Pen × fun × Pavilion www. biquge。 infoIn the past two years, prices have grown rapidly, and the situation has changed rapidly, so everyone should be able to feel it. Generally speaking, it is still a seller's market, and even many places have triggered a rush to buy, no matter what goods are easy to sell, there is no worry about no business at all. You should know the most?"
Beginning in 1988, the sudden nationwide rush to buy, coupled with the emergence of the tiger of inflation, plunged the entire economic order of society into chaos.
With the Third Plenary Session of the 13th CPC Central Committee as a symbol, the market began to be rectified and price control was carried out, but the effect has not been highlighted so far.
As long as you have the goods, people will send you money, and you can collect money by lying at home.
"A billion people are 900 million down, and there are still 100 million to seek. ”
At this time, it is considered to have entered the era of "doing business for the whole people", and there are many companies, but most of them are "leather bag companies". The "manager", who was as numerous as locusts, ran around with leather bags in his pocket, pouring supplies back and forth between the upper and lower houses to earn the difference.
Forge ahead in a state of disorder.
The endless pursuit of happiness, wealth, and career, the respect and compliance of the survival law of natural selection of the fittest, survival in change, and progress in progress.
This is also the original driving force for the country's continuous transformation and sublimation.
Fu Xia said with a smile, "That's the reason, everyone in Pujiang comes to me to pull goods, which shows that the market supply is insufficient." ”
Buying furniture in big cities is still in supply by ticket, not to mention small places, the furniture produced by his furniture factory is naturally in short supply.
Of course, on the other hand, it is more difficult for her to find raw materials, and upstream products such as plates, sheet metal, and leather are also rising in the wind.
Su Ming took out a cigarette, walked around, and then lit it to himself, and then answered, "This is really not blowing, you ask Lao Yu, as long as Hong Kong's products enter the customs and the car is not unloaded, they can be robbed." But if you want to talk about changes, there are also changes, like the electronic watches we used to make, and now no one is really rare. Shenzhen Electronics Building, SEG Electronics Supporting Market, a lot of this thing is made, but also produced by small workshops, radio factories, tape recorder factories, TV factories, magnetic head factories everywhere, although the quality is not good, but the price is cheap. ”
Fu Biao said, "Brother, the piece of land we bought next to the Electronic Building last year is next to Lao Yu's piece of land. Many people want to cooperate with us in development, some say to build a shopping mall, some say to build a hotel, I think it's all good. ”
Li He said angrily, "You two still have the face to say, are you very interesting about your internal friction?"
It's okay that Er Biao doesn't mention this stubble, but when he mentions this stubble, Li He is still angry, and all he spends is his money!
Yu Dehua glared at Er Biao, and inexplicably burned the fire on him, so he hurriedly explained, "At that time, there were dozens of companies bidding for the auction, and in the end, at the end of the fierce moment, there were still three left, and Er Biao folded in the penultimate round. ”
Er Biao also said, "Brother, we are angry, but we don't dare to joke about business." ”
"I'll settle accounts with you when I have time. As for the truth or falsehood of these two people's words, Li He has no way to judge now, so he has to continue, "Of course, that land is used as an electronic market, and it is only rented and not sold after it is built." If you want to do it, you can do it best, and you will have time to go to Hong Kong with Lao Yu to see it again and learn how others do it. ”
In the early days, the enterprises that came to Huaqiangbei basically started from the processing of incoming materials, wearing watch bracelets and assembling tape recorders......
As long as you can make money, you can do anything. After having a capital base, we began to establish joint ventures with foreign companies. At the same time, various investments have also come one after another, and companies have sprung up, most of which are electronic companies.
Therefore, Li He is not wrong to follow the trend and do the electronics market.
And he still prefers to collect rent, he is not interested in selling pre-sale properties for the time being, the house price is currently so low, so he can make a few money. He also focuses on land hoarding and developing large wholesale markets, such as electronics markets, fruit markets, clothing markets, and small commodity markets.
As it turns out, rent collection is king at the moment.
Yu Dehua and Fu Biao nodded together, "Okay." ”
Li He took a sip of tea and continued, "It was a seller's market before, and maybe it will become a buyer's market in the future, no matter what, there will be no seller's market forever, and there will be no buyer's market forever." So what will happen in the future? It will become like Hong Kong, and everyone will know if they go to Hong Kong, that is, whether they buy or sell, it is a normal relationship between supply and demand, and only then can it be an effective market, a normal market. What will we fight for in the future? What we will fight for is product quality, service, capital, and channels. So let's look back and see, what do we have now? We look as if we have everything, we want money, we want land, we want factories and factories, but we don't seem to have anything, we are just a second-class dealer, and we are still a small workshop model, so is this okay? Whether it can last or not is a question that everyone needs to consider. ”
The direction smiled and said, "That's the truth, I think the principle of specialization and diversification should go together, I am professional in printing, and I am currently dedicated to the printing industry, but the development has reached a certain bottleneck, to a certain stage, you can go to other ways, you may also do papermaking, you may also do winery, this is also the road of diversification." Premier Zhou Enlai said before that you have to walk on two legs. ”
"That's right, this is what I said about the specialization of small companies, how to specialize, that is, technical specialization, you must be the top in the industry, after you do the top, you can be targeted to diversify, take the road of collectivization. Our current problem is that there is no core industry, and we need to highlight a core. Li He is more pleased with the direction of this, among all the people here, only the direction and Fu Xia are consciously moving closer to research and development, and no one else has considered the issue of technical specialization, "We can't look at what we do to make money, and blindly big and all will not have good results." The product must have original characteristics and emphasis, and cannot blindly pursue large and complete. Otherwise, we cannot avoid mediocrity and dead ends! It is much more appropriate to do everything well and be fine than to blindly be big and complete. “
Li He has already passed the stage of capital accumulation, but how to turn around and how to highlight his comparative advantages are issues that he must consider.
Su Ming spit out a smoke ring heavily, as if he had gained something, and said, "I will go back to cut and sell other businesses as soon as possible, I still want to focus on making tapes." ”
Li He waved his hand, "The turn is not at this moment, don't be so aggressive." If you have money, you still have to make money, what I mean is that you have to have an accurate positioning and highlight your core strengths. Our biggest advantage now is the financial advantage, but there seems to be no other advantage, product advantage, talent advantage, research and development advantage, channel advantage, market advantage? You sell printers, you are the only one in the market at present, customers have no choice, no comparison, your price is expensive, the service attitude is not good, the product quality is poor, the customer pinched his nose and recognized. But if there is a second or third product in the future, will the customer still choose your product? Let's take the simplest example, a state-run hotel, how many of them dare to put on a score like before? So, everything is changing, everything is changing, and we have to change with it. ”
After saying this, everyone was thoughtful.
Yu Dehua said with a smile, "You must have a score in your heart, you just say it, and we will do it." ”
"Or what I just said, everyone thinks about what their core business is? To do tape or not to do it, to do it also to do the first strong. This is the reason for making furniture, making shoes, and doing OEM foreign trade. If we can't do the first, we should at least make a second, right?"
Li He's most confident at the moment is real estate, and God knows how much land and real estate he has hoarded!
Yu Dehua didn't listen to real estate, but when he heard that his scalp was numb when he heard about real estate, God knows how much money he would have to pay for the Pudong plot!
But Shen Daoru is confident, "Our properties in Hong Kong are appreciating. We will try to squeeze into the top three in Hong Kong. “
"The first thing we should do this year is to do a good job in financial management and enterprise system standardization. Because everyone's rapid development has covered up the reality of high investment, high cost, and low efficiency, I will give you some time, I will not integrate first, but when to integrate, it depends on everyone's development status. I don't integrate, but if you want to integrate, you must be standardized. You don't know it yourself, just go and ask for someone, that's what I said before. Another point, if you really can't find the core advantages, can you go and spend money? Just don't give up the magic weapon of rapid expansion of mergers and acquisitions, we are not short of money, you lack technology, you lack people, you go to mergers and acquisitions, you go to joint ventures, these forms of cooperation, I support them. It is already the minimum requirement for you to spend money to be a shareholder, but the ultimate goal is to establish an incubation entrepreneurial platform and investment platform. ”
In this era, there are too many big bulls who start a business, and there are too many big bulls who are short of money. If you don't know how to do it yourself, taking money to others to do it is also a way to make money.
Shen Daoru said, "We still hope that you can come out and preside over the overall situation." ”
He originally thought that Li He would come out to preside over the overall situation.
"Now is not the time. "Li He now suddenly overturned all yesterday's thoughts, and the more he talked to these people, the more problems he discovered. He needs to slowly channel these before he can find a way to integrate them.
You can't eat a fat man in one breath, and it's not beautiful to be in a hurry.
To put these resources together, Li He needs to set up a lean strategic investment department, led by senior M&A managers and supported by employees from investment, consulting, finance, legal or business backgrounds.
But there is no such person around him, and even Li He doesn't even have a reliable finance, and it is empty talk to integrate resources.
And what kind of enterprise architecture to reorganize, Li He has never been able to find a clue.
When reorganizing the organizational structure, it is absolutely necessary to choose the structure that suits you according to your actual situation, whether it is to control risks or to respond quickly, you must think clearly, and it is best to combine the actual situation.