As the trump card of late-night talk shows in the United States, "The Tonight Show" has been in the same ratings for nearly 30 years, from Johnny Carson to Jay Renault, the king of ratings champions has never been left behind. It wasn't until 2009 that Jay Reynolds was forced to leave The Tonight Show in favor of rival Conan-O'Brien, which was also implicated in a 1993 public case.

At that time, a generation of legend Johnny Carson decided to retire, and the position of successor was eyed by everyone, among them, Jay Leno and David Letterman (David Letterman) were direct competitors, NBC TV had promised David that he would succeed Johnny and become the new host of "The Tonight Show", but at the last moment, Jay, who was supported by Johnny, successfully pulled out his teeth and won the host seat.

For this reason, David fell out directly with the top management of NBC TV, left the "David Letterman Late Night Show" that he had been hosting, and left CBS TV, leaving NBC TV a mess. And Conan is the successor who will take over this mess.

At that time, Conan was still an unknown newcomer, without any popularity and no resume. After taking over, the show's ratings plummeted, and it was simply miserable, with the hosting style being described as "constantly bouncing around in front of the camera, not knowing what he wanted to do", and NBC TV put countless pressure on him, even signing him a one-week renewal agreement at first. But it was in such a difficult environment that Conan broke out of the world, and at the same time became a die-hard descendant of NBC TV.

Replacing Jay Renaud as the host of the ace talk show, Conan is once again in the limelight. It's a pity that the style of the late-night show is still not suitable for tonight's show, and the different time periods are destined to be different in the audience's attributes, and only three months later, the terrible ratings made NBC TV helpless to find Jay again, and Conan went back to the late-night show again.

Before this, the ratings of "Tonight Show" were always able to maintain above 3.0 on average, and even breaking through 4 is a common thing, which is incredible for talk shows broadcast in the late night period, you know, even if it is a TV series broadcast during normal hours, the ratings are now just at such a level.

But after this toss, the show's vitality was greatly damaged, and even the return of Jie was not able to quickly summon the lost audience back. In September 2009, the episode of Jay's return to the show achieved a rating of 4.2 and made a strong comeback, but after that, the results were hardly amazing, and the throne of the ratings champion was still stable, but the ratings data had fallen below 3.0.

On October 14, 2011, the "Tonight Show" broadcast the Blue Rite-Hall special, and finally achieved an excellent result of 9.07 million viewers and 4.0 ratings, both of which created the highest point in two years, once again allowing people to see the style of the peak of the "Tonight Show".

Not only did it easily win the title, first becoming the ratings champion of all TV shows on Friday, and then the ratings champion of all talk shows of the week, but even more incredibly, the second-ranked "David Letterman Late Late Show" that night had a rating of only 2.1, in other words, "The Tonight Show" had almost twice as many ratings as the runner-up, and it also gave the old rival a slap in the face.

It can be described as raising eyebrows.

This episode of the show is not only because of the topic of Lan Li, Lan Li and Jie's-for-tat has won a wave of praise from the media, and the media score has reached the highest since September 2009, and the "Variety" magazine is even more praised, "The sparks that collided between Lan Li and Jie between you and me dedicated a long-lost dueling feast!"

At the beginning of the year, people saw more of Lan Li's musical charm and personality charm, hidden behind the pranks or revealed wit and wisdom, but did not attract much attention;

After the show aired, a reporter conducted a telephone interview with Jie, and he did not hide his appreciation for Lan Li on the phone, and also teased, "I watched 'Love Crazy' with Mavis the night before, and now I finally know why I screamed at Lan Li at the woman so much." ”

But that's just one of the ripple effects of The Tonight Show.

Why is "The Tonight Show" so popular among agents, artists, and production companies? Because the ratings of the show are very strong, because Jay Leno's influence is very strong, and because the viewership group of the show is the most important consumer group!

The main influence of the "Ellen Show" is among young women, especially white-collar workers who have just entered the workforce, so when young singers release new albums, they must appear in the show, and these groups are the target audience for their album sales; A powerful influence among middle-aged women, an audience that gives Oprah an unrivalled reach among housewives, just look at her show guests: best-selling authors, female film creators, minorities, and so on.

It can be understood in this way that the main creators of "Fast and Excitement/Love 5" starred in "The Ellen Show" and "Oprah Talk Show", and the market effect is very limited, what they need is that the audience of late-night talk shows is professional white-collar workers, the main source of family income, middle-aged crisis groups, and people with relatively high education levels.

These groups are the main audience of "Love Crazy" and at the same time the main audience of "Don Quixote".

"Don Quixote", the name of the album, quickly became the most popular search keyword on Google after the show aired, and continued to heat up for the next 72 hours. As Jay said, almost no one knew about the release of the album, but now, with "The Tonight Show," the news has exploded for the first time.

Alan DeJanis uploaded a photo on her Twitter of holding up the "Don Quixote" album and making a funny grimace while sending the text "Ranley Hall? Are you serious? Please tell me, I'm not the last one to know!" and then added the hashtags, "Don Quixote", "Your bones", and "Ranley Hall".

Afterwards, Alan himself retweeted the tweet, again writing, "Jesus Christ, 'your bones', I love this song like crazy!

The tweet quickly surpassed 10,000 retweets and became one of the hottest topics within 24 hours.

Not only that, but Alan also played "Your Bones" on each episode of the show for the next week, and then triumphantly explained, "I created it." Hey, have you heard? The single I worked on is out. "Such a propaganda formation, even harder than the singer himself.

Ryan Gosling tweeted a picture of himself in a record store, pointing to a corner, a dusty corner, which was a "Don Quixote" album, with the caption saying, "Finally found!

Jennifer Lawrence is even more funny, with her mouth wide open and her eyes wide, as if she is ready to eat the "Don Quixote" album. The photo completely ruined the actress's image, but she didn't care at all, and directly posted it on Twitter, with the caption, "Like-crazy, this album is so good! While promoting "Don Quixote", he also promoted "like-crazy" by the way.

Katy Perry also tweeted as soon as possible, "Highly recommend this album, it's definitely the biggest discovery of the year, and it's my favorite album so far this year!" At the same time, she also accompanied a photo, with earplugs, holding the album in her hand, and seemed to be immersed in the world of music.

Even Paul Walker came to join in the fun. Paul has always been low-key, and even the frequency of Twitter updates is very low, but this time he posted three tweets in a row for the first time, above the photo, he is wearing a white T-shirt, holding the "Don Quixote" album in his left hand on his chest, and his right hand is pointing at the album with an index finger, with a bright smile on his face, showing a mouthful of neat white teeth.

"I love this album!"

"I love every song in it!"

"I love this man!"

Paul, who has almost disappeared on weekdays, rarely posted three tweets in a row, and the recent news of "speed and excitement/emotion" is even more boiling, and the number of retweets has risen in an instant. It's worth mentioning that Gal Gadot, Jordana Brewster, Luda Criss, and others all retweeted the tweet. Except for Vin Diesel.

The speed of news hotspots in the Internet era is really beyond imagination, not to mention, "The Tonight Show" plus Lanli-Hall, and a lot of friendly promotion from artists, "Don Quixote" is like a rocket, whizzing upwards, and the real-time hotspots of iTunes and Spotify are rising at a jaw-dropping speed.

At this moment, people found out that the blue ceremony that sang "Cleopatra" and "Ophelia" actually released an album, and that was a whole month ago, but the news was tightly covered, and there was no wind at all.

People only found out that in addition to the much-anticipated "Your Bones", there is also "Firmly Believe", the ending song from "Love is Crazy", since the Sundance Film Festival, some people have been looking for this single, but unfortunately nothing has been found. Now, finally found.

It was only then that people discovered that the album "Don Quixote" actually contained 16 singles, and all of them were ballads that deviated from the mainstream of the market; people discovered that the album "Don Quixote" did not carry out any form of publicity, and it was extremely difficult to even buy, and people found out that the album "Don Quixote" actually stayed at the top of the Billboard album chart for four consecutive weeks.

Just because you don't know doesn't mean you don't exist. Driven by curiosity, people really discovered the power of Don Quixote's album: it was already in the spotlight long before the "Tonight Show"!