On the first day of release, word of mouth collapsed.

The crisis public relations has not yet borne fruit, and the box office collapsed on the second day of release.

More than 200 million on the first day, 100 million on the second day, and it was a Saturday rest day.

Collapsed so completely, how to crisis public relations?

This was too unexpected and too difficult for Zheng Yonghe to accept.

As a big director, a big director who has signed a guarantee agreement of 1.5 billion, and a big director who is full of confidence in his work, he can't bear such a blow.

The box office of "Excalibur" has exceeded 300 million in two days after its release, which does not seem to be low, but everyone can see that this drama has reached 1.5 billion, and 1 billion may be a problem, and even 500 million is a bit hanging.

This is the result of the word-of-mouth box office collapse.

The reduction of the film schedule means that it is more difficult to turn over.

This made Zheng Yonghe's sense of crisis explode instantly, and there was nothing surprising about his anxious eyes.

After the anxious eyes, the burst sentence seems to be reasonable.

He pointed the finger at Mu Chen and Dawn Film and Television, which was an act of anger and helplessness.

At this moment, if he doesn't do something, then he can only be killed.

The street fight of "Excalibur", for Zheng Yonghe, is a double crit of spirit and material.

Full of grievances and anger, you need to vent.

The schedule of "Excalibur" has decreased, while the schedule of "Wolf Warrior 2" is increasing, and it has been released for more than a week, and after the impact of new films, the schedule is still increasing.

Envy, jealousy, hatred!

Zheng Yonghe asked the water army to hack "Wolf Warrior 2", he naturally thought that the negative comments on "Excalibur" were all made by Mu Chen and Dawn Film and Television.

No matter how bad "Excalibur" is, it will not be so bad, and the culprits who caused the word-of-mouth collapse of this film are Mu Chen and Dawn Film and Television.

And one reason for the box office collapse of "Excalibur" is that the word-of-mouth has been blackened.

Shameless! It's too deceitful.

People, how can they be shameless to such an extent.

There is a Buddha in the heart, and looking at people is a Buddha.

There is a demon in the heart, and looking at people is a demon.

Zheng Yonghe's spearhead pointed at Mu Chen and Dawn Film and Television, detonating public opinion.

Naturally, it also angered Mu Chen's fans, and also angered the fans of "Wolf Warrior 2".

"Director Zheng Yonghe said that you and Dawn Film and Television invited the Navy to black "Excalibur", do you have any response to this?"

With such a topic, the media will naturally ask about the person concerned.

"When did Director Zheng say that?" Mu Chen seemed surprised, and then said, "I don't believe Director Zheng would say that. What's more, didn't Director Zheng say it before? A good movie can't be hacked by anyone! I agree with his words. ”

Are you slapping Zheng Yonghe in the face?

The reporters present were a little stunned.

This soft knife is too much to prevent!

Mu Chen didn't believe that Zheng Yonghe would say something like that, after all, he had just said "A good movie, no one can hack it", how could he turn around and say that someone else hacked his movie.

If his movie is a good movie, others can't be black if they want to!

Did Zheng Yonghe say something like that?

Apparently so.

Mu Chen believed that you, Zheng Yonghe, would not say such a thing, and instantly turned into a full mockery. And Zheng Yonghe's groundless accusation that Mu Chen asked the water army to hack his movie is undoubtedly a stark contrast.

Character!

Chen Yonghe slapped himself in the face like this!

Although Zheng Yonghe did not name names, everyone could see that he was talking about Mu Chen and Dawn Film and Television.

Mu Chen didn't believe that Zheng Yonghe would say something like that, so naturally he didn't have to respond to the reporter's question.

But his words are not a response, but they are better than a response.

"Then did you and Dawn Film and Television ask the water army to hack "Excalibur"?"

A reporter asked.

This is a pointless question.

Although he knew that Mu Chen would not admit it whether or not he invited the water army to black "Excalibur".

But he was still curious about how Mu Chen would respond.

"Why did I ask the Navy to black "Divine Sword"?" Mu Chen said.

Does the movie still need to invite a water army?

It's already had a bad reputation, so why bother.

Well, the above are the words of the reporter's brain.

"Excalibur and Wolf Warrior 2 are competitors? There were rumors before that director Zheng Yonghe and Guangzheng Pictures asked the water army to hack "Wolf Warrior 2", don't you and Dawn Film and Television go back?"

A journalist said.

"First, "Wolf Warrior 2" has been in the top spot of the single-day box office list for more than a week, and this film is not afraid of any opponents. ”

"Second, Director Zheng and Guangzheng Pictures asked the water army to black "Wolf Warrior 2" is purely a rumor, without any evidence. I believe Director Zheng and I believe that Guangzheng Pictures will not do such a thing. Previously, I have already responded to this matter. ”

"You are reporters, not netizens, so you can't follow the crowd. Everything has to be evidenced. Mu Chen continued.

"Then Director Mu has watched the film "Excalibur"?"

The reporter smiled awkwardly and then asked.

"I've seen it, and it's still a private one. Mu Chen nodded and said.

"And what do you think of the film?" asked the Union of Journalists.

"I think it's useless, and the fans have the final say on how the movie is. Mu Chen said with a smile.

Say this movie is good?

Mu Chen obviously couldn't do it, not because of the "grudge" with Zheng Yonghe, but because he couldn't open his eyes and talk nonsense.

The reputation has collapsed, if he says it is good, it will not be a slap in the face.

Say this movie is bad?

Mu Chen is not afraid of offending people, anyway, he has been hated by Zheng Yonghe and Guangzheng Pictures.

It's just that if he doesn't say it well, he will inevitably be said that he has fallen into the well.

Let's save some face for Zheng Yonghe.

Did you save face?

It doesn't seem to be.

Mu Chen's fan has the final say, hasn't he already responded?

""Wolf Warrior 2" is now more than 2 billion, and it is still growing at a box office of more than 200 million every day, may I ask Director Mu, what do you think the final box office of "Wolf Warrior 2" will be, can it reach 5 billion?"

"Five billion? Mu Chen said with a smile, "No matter what the final box office is, this film will become my highest-grossing work." ”

At this time, "Wolf Warrior 2" has broken the box office record of "East Becomes West" and has become Mu Chen's highest-grossing work.

Breaking through the box office mark of 5 billion is not the imagination of reporters, but an estimate made by many "professional" people.

Of course, this estimate is changing all the time.

Before, three billion.

After "Excalibur" pounced, it immediately became four billion.

There are also estimates of 5 billion, but there is a prerequisite for estimating this box office, that is, to support the impact of the Hollywood action blockbuster "Mercenaries".

Hold on, then five billion, maybe even higher.

If you can't hold it, it will inevitably be difficult to break through 5 billion.

The word-of-mouth box office of "Excalibur" collapsed, Zheng Yonghe was anxious and foul-mouthed, and the spearhead was directed at Mu Chen and Dawn Film and Television.

This has been reported by countless media outlets.

Mu Chen's response to this was "suspicious" of slapping Zheng Yonghe in the face, and the other party couldn't refute it, so he could only swallow his anger.

Of course, some media changed their angles and reported with the title of "Mu Chen alluded to Zheng Yonghe's own face".

Then, the Internet became "Zheng Yonghe was slapped in the face by Mu Chen".

Such a report is nothing more than wanting to see Mu Chen and Zheng Yonghe tear apart.

It's just that what many people didn't expect was not only Mu Chen, who slapped Zheng Yonghe in the face, but also many fans.

Zheng Yonghe alluded to Mu Chen and Chenxi Film and Television After inviting the water army to hack "Excalibur", those fans who complained about "Excalibur" posted ticket stubs one after another, and ridiculed "Excalibur" for not worth the ticket price.

posted the ticket stub, which undoubtedly drove "Excalibur" into the abyss.

"I don't know if Zheng Yonghe and Guangzheng Pictures regretted inviting the Navy Black "Wolf Warrior 2" at this time?" Chen Fuhai said with a smile, "Now, those fans are posting their ticket stubs, who would say that we invited the Navy to black "Excalibur"? Now they have not only lost the box office, but also lost their character!"

If they hadn't invited the navy to hack "Wolf Warrior 2", Mu Chen would not have said the words "ticket stub", and now fans have posted ticket stubs to give bad reviews, which undoubtedly increases the difficulty of crisis public relations of "Excalibur".

Because of the black "Wolf Warrior 2", not only was he slapped in the face, but also affected "Excalibur", which can be said to be worth the loss.

"Heaven is a good reincarnation, and the heavens forgive anyone. Mu Chen smiled and said.

They're also cocooned.

""Wolf Warrior 2" is really going to create a box office miracle. Chen Fuhai said.

"It's all the humility of peers. Mu Chen said.

When Chen Fuhai heard this, he shook his head and smiled.

Mu Chen's words are a bit stinging, but they are also indisputable facts. If the word-of-mouth box office of "Excalibur" does not collapse, even if it is almost, "Wolf Warrior 2" may be affected.

However, even if "Excalibur" hits "Wolf Warrior 2" successfully, this film will top the domestic box office list, which is also an ironclad thing.

""Wolf Warrior 2" was a big hit at the box office, and many foreign media reported it, and many overseas distributors have come to the door. Chen Fuhai continued.

"The box office of "Wolf Warrior 2" in the overseas market is estimated not to be too high. Mu Chen said, "However, mosquitoes are also meat." ”

Chen Fuhai nodded, although "Wolf Warrior 2" has the level of a Hollywood blockbuster, it is too "main theme", and his own people may be enthusiastic when he sees it, but when foreigners watch it, it is estimated that he will not be able to touch that "cool point".

"The treasure island is probably hanging. Chen Fuhai said.

"Expected. Mu Chen was not surprised.

The same seems to be true of the original.

However, the media coverage over there has not stopped.

It is said that there are still many fans who fly to the mainland to watch.

Mu Chen was more surprised that "Wolf Warrior 2" had an excellent box office in Xiangjiang, and after its release, it has been occupying the throne of the single-day box office champion.

When I think about it, I don't seem surprised.

The original version was dismal at the box office in Xiangjiang, a big reason is because the release was delayed for more than a month, resources were leaked, and many people have already seen the film from other channels.

Because of "Infernal Affairs", Mu Chen still has a lot of connections in Xiangjiang, among which Gu Wei's Jinlai Film and Television and Chu Yuhua's British Union Film and Television have released this film.

Its film schedule occupies the first place in Xiangjiang.

Of course, the box office of the film can also afford this box office.

However, after all, there are some cultural differences between the two places, and many Xiangjiang fans are a little repulsed by the main theme of the film.

If you want to break the record of Xiangjiang movies, it is estimated that it will be difficult.

The word-of-mouth box office of "Excalibur" collapsed, and the box office on the third day was only 70 million, falling to the 100 million mark, which was not unexpected.

It seems that some netizens are amazed that there is still a single-day box office of 70 million.

"Wolf Warrior 2" is still strong, with high film schedules, high attendance, and a single-day box office of more than 200 million.

"Mercenaries has been raised. Chen Fuhai looked at Mu Chen and said.

"Excalibur" hit the streets, and "Mercenaries" was raised, which is also reasonable. Mu Chen said, "When did you mention it?"

"On July 27th, it was raised for a week. Chen Fuhai said.

"How many films are scheduled?" Mu Chen continued.

"Five percent more than Wolf Warrior 2. Chen Fuhai said.

"Only five percent more?" Mu Chen was a little surprised.

After all, "Wolf Warrior 2" has been in theaters for two weeks.

"The impact of this film on "Wolf Warrior 2" is not small. Chen Fuhai said.

"Isn't that normal?" Mu Chen looked at Chen Fuhai and said, "Old Chen, you don't think that "Wolf Warrior 2" can always dominate the single-day box office, right?"

Chen Fuhai was stunned for a moment, then smiled.

"Mercenaries" was released, and the box office of "Wolf Warrior 2" is estimated to have exceeded three billion. Mu Chen said, "Even if you are squeezed out of the single-day box office champion by "Mercenaries", the box office will not be too bad." What's more, if you don't have to, you can still counterattack!"

Counterattack?

If the reputation of "Mercenary" and "Excalibur" collapses, it is logical to counterattack.

But that's probably not possible.

"Mercenaries" has a good reputation abroad, and Hollywood action movies, like science fiction films, have great box office appeal in China, and it is unlikely that there will be a situation of adaptation.

Friday, July 27.

"Mercenaries" was released and ranked first among the films.

The box office of "Wolf Warrior 2" has exceeded 3 billion at this time, and the single-day box office still maintains 200 million.

Many fans know that after the release of "Mercenaries", it had a great impact on "Wolf Warrior 2". Some fans who love "Wolf Warrior 2" have called online to support domestic films.

finally came up with a film that could compete with Hollywood, and it couldn't be lost.

Of course, there is obviously a shadow of Dawn Film and Television in this.

Take advantage of the patriotism of movie fans.

The effect seems to be good.

On Saturday, "Mercenaries" came out at the box office on the first day and won the single-day box office championship with 190 million.

And "Wolf Warrior 2" followed closely behind, winning 180 million, falling to the 200 million mark for the first time.

The box office difference between the two films is several million.

Did the Hollywood action blockbuster "Mercenaries" win?

Seems to have won.

can think about it carefully, the box office on the first day is only a few million more than the box office of "Wolf Warrior 2", a film that was released for two weeks.

It seems that the confidence to win is insufficient!

Seeing this, fans of "Wolf Warrior 2" rushed to appeal for joy at the same time, and the time has come for domestic films to overturn Hollywood blockbusters.

Dawn Film and Television will naturally not let go of this opportunity and add fuel to the fire.

And Mu Chen suddenly remembered the controversy of Mu Ze hitting the lion hero to save the beauty.

That controversy has now faded.

immediately posted the video taken at that time on Weibo.

In the video, the lion lost control, the lights and one of the cameras ran away, and Su Xiaowan seemed to be stupid at first, then came back to her senses and turned around and ran, but fell to the ground.

Mu Chen also rushed over to rescue, but because of the distance, he was a step too slow.

As soon as this video came out, Mu Ze hit the lion, and the topic of heroes saving beauty reappeared.