314. Film Publicity
Cheng Guochao's words fell, and there were cheers all of a sudden, most of them were staff members in the crew.
During this time, they are busy, but these staff members are even busier, so the behind-the-scenes work is much more tiring than the front desk work.
Now that I can finally take a break, I can't help but cheer, of course, but more than that, I look forward to it.
There are many people who often cooperate with Xu Shi, and they all know that Xu Shi will not be stingy in the end.
What's more, this time they really worked very hard, and basically rarely caused trouble to Xu Shi, and Xu Shi also saw it.
After everyone was happy, they looked at Xu Shi, even Cheng Guochao, he also knew what everyone was thinking at the moment.
Xu Shi was not ambiguous, and said directly: "Everyone go back to wash, rest, and go to the hotel tomorrow night for a finale banquet, red envelopes are indispensable." ”
"Thank you boss!"
"Boss atmosphere!"
..........
Looking at the people who were in a mess, Xu Shi and these people also laughed, and they were all happy, this movie that had poured everyone's efforts into it was finally coming out.
In the next two months, it's good to keep an eye on the special effects, and the rest is the publicity and release, which are already familiar, plus the capital power this time, there must be no problem at all.
After a little lively with everyone, Xu Shi and they went to rest, and they were all tired during this time.
After returning to the hotel, Xu Shi took a bath, and then fell asleep on the bed, which was almost a minute in between, which shows how tired Xu Shi was for such a long time, with his physical fitness, he was a little unbearable.
This night, Xu Shi felt that he was sleeping in the dark, and when he woke up again, it was already noon the next day.
When I first woke up, I felt a little dizzy, which is the result of a long sleep.
I washed up in the bathroom for a while, and then sat on the bed for a while before I was able to recover.
After eating something, Xu Shi didn't bother with anything anymore, and returned to the room to start.
At this time, he suddenly liked the feeling of not thinking about anything and doing nothing.
In this way, Xu Shi stayed alone until the evening, looked at the time, packed his clothes, and then went out.
This finale banquet is still the same as before, it was held by Zhang Yang and Sun Tu at the expense of Zhang Yang and Sun Tu, which can be regarded as a tacit matter between them and Xu Shi.
By the time Xu Shi arrived, many people had already come, and everyone was not restrained, and some people had already participated in Xu Shi's finale banquet several times, and they were all familiar with it.
There is no speech, and there is no superfluous words, everyone comes here to eat and drink, how to be happy.
Of course, Xu Shi and Cheng Guochao are the protagonists, and there are still many people who come to toast.
But this time, everyone also knew that they had other things to do next, so they all stopped at the point.
When it was almost over, Xu Shicai chatted with everyone at the table about the next few topics about the movie.
Yu Liao and Wang Mingyuan also came to the banquet, and although some representatives of other investors also arrived, they did not sit with them.
When investing, it has been made clear that they only have the right to dividends in this investment, and they have no right to speak.
So they couldn't get involved in the rest either.
Of course, these people will not be ambiguous where they need their help, and if they can succeed this time, it will be a very good thing for them.
Not to mention how much money you make, even the company's fame can also hit a lot.
In the future, it will be easier to recruit some potential seedlings, as soon as they say that their company has invested in a billion-dollar film project, others will look up to them.
"Mr. Xu, what do you think about the next thing?" Yu Liao said with a smile.
Xu Shidao: "It's better to follow the original agreement, and announce that you will operate, I don't care about this aspect, if there is a need, just ask."
As for the finalization of the file, this is just a temporary look, after all, there are still the final special effects that have not been completed, and the specific time will not be decided until these are completed.
However, the general time should be in July or August this year, and strive to be released in the summer. ”
The best time period for blockbusters like them is the summer file, and it is also a very important schedule for everyone to compete for.
The fight in this period is very tragic, but Xu Shi has no feelings for these, who allows him to return victorious every time?
Yu Liao and Wang Mingyuan also nodded when they heard Xu Shi's words, which is also what they meant.
"By the way, Mr. Xu, and in terms of publicity, when can you provide some materials here?" asked Wang Mingyuan.
Xu Shidao: "You can do it at any time, but I suggest that the promotional materials of the premise be replaced by the tidbits from the time of shooting."
I've found that the promotional effect has been very good in recent years, and people are very interested in some of the things that come with filming. ”
"Okay, let's take a few tidbits first, does this Mr. Xu have any suggestions?" Wang Mingyuan said.
Speaking of this, Xu Shi really had it, but he said with a smile: "I have a very good way of publicity, and you definitely like it." ”
"In what way?" Wang Mingyuan asked curiously.
Xu Shi looked at Teacher Chen and Teacher Wu with some ill intentions, and they panicked when they saw it.
"Why do you kid look at us like that?" said Teacher Chen, who looked at us a little uncomfortably.
Xu Shi hehe said with a sigh: "What, I think there is nothing better than the propaganda point that the two of you almost fought in the crew." ”
Xu Shi really hit this idea.
Pre-publicity is actually very important, this is a publicity time for the stereotype of the movie, and it is also the time for screening the movie's audience, or the time for the audience to screen the movie.
For example, some audiences don't like to watch comedy, so they like to watch tragedy or drama, so if you focus on promoting comedy during promotion, then this part of the audience will be lost.
And a movie will have its own label, and movies without labels are not like four, and there won't be too many people watching them.
So Xu Shi's purpose is to set the first label for their film, which is not the nature of the movie, but the quality of the movie.
Think about it, even big names like Mr. Wu and Mr. Chen quarreled over the characters in the movie and almost fought, so you can imagine how much effort they put into such a movie.
Regardless of whether the movie is good or not, at least you can see a few big names acting online, which is enough.
is different from before, in the past, everyone watched movies and TV just to have a wonderful picture, to see the plot, as for what acting skills, it was not in everyone's consideration at all.
As long as you don't make too much of a show.
But now it's different, now everyone's requirements for movies are getting higher and higher, and the level of appreciation is getting higher and higher. 、
Sometimes just watching the acting skills of two big names online is very fascinating.
Xu Shi just wants to give everyone such an impression first, but such a thing must also be agreed by Mr. Chen first.
Hearing Xu Shi say this, Teacher Chen and Teacher Wu glanced at each other and smiled bitterly, they really couldn't refuse this matter.
"You can advertise it like this, but you'd better explain things clearly, otherwise I don't want to be scolded for no reason, and I don't want to be a bad person in the mouth of netizens. Teacher Chen thought for a moment and said.
Xu Shi immediately smiled and said, "Of course, Teacher Chen, don't you feel at ease about me doing things?
And it's not just you this time, you're just the protagonists, and everyone else won't sit idly by, don't you?"
Xu Shi looked at the other people on the side when he spoke, Teacher Chen and Teacher Wu both spoke, what could they say?
However, everyone actually has some expectations in their hearts, after all, although their acting skills are not said, in fact, their fame is not very big.
This is also an opportunity, an opportunity to prove their acting skills in front of the audience, if they can give the audience a deep impression, maybe the second spring of their career will come.
As an actor, of course, I want to come up with more and better works for everyone to watch, even if it is purely for art, not for money, then I also want to shoot one or several classic works that will be passed down for generations.
It's almost instinctive.
But if you want to make a movie, you also need someone to ask them to shoot it, and how can someone ask them to make a movie? Only when they are famous here and have a certain appeal, will someone invite them.
The matter was discussed like this, and then Xu Shi told Yu Liao and them about his plan.
"First release the video of Mr. Wu's quarrel, and when there is a little heat, I will edit some of their rival scenes, release a little first, and strive to release those scenes of explosive acting. Xu Shi said in detail.
In fact, Xu Shi already had an idea in his heart, what kind of video should be released, and how to put it, he knew it in his heart.
Yu Liao and Wang Mingyuan naturally saw it, and they didn't have any nonsense about it, Xu Shi had already proved himself.
The meal was eaten until the early hours of the morning, and Xu Shi did not escape the fate of singing this time.
..........
On the third day, the promotion of the movie "Journey to the West" began.
There was a very exciting topic that began, "Teacher Wu and Teacher Chen 'fought' at the scene of the crew"
"Teacher Chen said that he wanted to beat Teacher Wu"
"Teacher Chen's 'Respect for the Elders'"
"Teacher Chen Says You're Old"
...........
Anyway, how to attract attention to the title, how to mobilize the audience's interest, how to come.
As for the content inside, it's not as exciting as the title, but it's not exactly the title party.
I have to say that this kind of publicity method does have his uniqueness, at least in a short period of time, it attracted a large number of netizens to watch, and then quickly formed a topic.
...........
Chen Lin is a small white-collar worker, his mother has been single for 26 years, he has never talked to a partner since he was a child, and his family is also rural, so it is very difficult to buy a house in the current city.
At the same time, he doesn't want to go back to the countryside to live, it's not anything else, it's not that he looks down on the countryside, it's just that there are almost few young people at home in the countryside, there are no entertainment facilities, and he is used to the convenience of the city, and it is indeed a little uncomfortable to return to the countryside.
He doesn't have any hobbies, he just likes to watch movies, he watches any movie, but in recent years, he has become more and more fond of movies with online acting skills.
His favorite stars have also changed from the original traffic stars to acting stars, and Mr. Chen is his idol.
Chen Lin likes Mr. Chen's domineering performance the most, which simply hits the image of a man's dreams.
He already knew a few months ago that Mr. Chen cooperated with Xu Shi this time and played the role of the Jade Emperor.
This directly attracted Chen Lin's attention, and at the same time, he began to look forward to this movie early.
So when "Journey to the West" began to carry out small-scale publicity, Chen Lin knew it immediately.
And when he saw Mr. Chen and Mr. Wu, two acting masters, arguing over a look, a line, and even the position of the role, he had some adrenal surges.
Now Chen Lin knows that the more refined the role, the more he can perform a movie well.
Although the main component of the movie is the plot, and everyone is looking forward to the plot the most, it is undeniable that an online or explosive acting skill can fully support a movie with a not too good plot.
However, these are not what Chen Lin is worried about, you must know that this time Mr. Chen and they are cooperating with Xu Shi.
Xu Shi's reputation has been fully established now, and after so many years in the industry, the movies he led have never disappointed everyone.
The plot in the movie is even more addictive to many people!
Now this movie is a classic Journey to the West theme, and it can be seen from the name that this Journey to the West movie Xu Shi directly subverts many of the previous settings, which makes people look forward to it very much.
With these, Chen Lin looked forward to Xu Shi's movie more and more, and wanted to see it as soon as possible.
He doesn't just want to enjoy himself, so when he sees these promotions, he starts to spontaneously help the propaganda as soon as he sees them.
Chen Lin still has some fame on some movie websites or forums, and even some of his film reviews have been praised by many people.
Sometimes he is also thinking about whether he can do a side hustle, and now many video websites or APPs are also popular in explaining movies.
He has seen not 10,000 but 8,000 movies, and he has the ability to do it.
Thinking of this, Chen Lin's mind suddenly became lively, why don't you test the water with this "Dark Journey to the West" first?
He also wanted to make a commentary movie that was different from others, so he wondered if he should start to make some explanations and predictions from these promotional videos that were released.
At the same time, make some comments on the acting skills of the actors in it?
I don't know if this will attract the audience's attention. Just do it when you think of it, there is nothing to do anyway, Chen Lin started the production of his first video.