Chapter 772: Miserable
To be honest, although Li Mo knew that the box office of "Legend of the Gods" would be bleak from the time he was in the original time and space, he still had a sense of unreality when he really experienced it himself.
This Tama is too miserable, isn't it?!
With so many celebrities, isn't everyone's appeal worth thirty or forty million?
If the special effects of the movie are made like that, it can also make some viewers who like to watch the special effects of the movie pay, right?
How can this part of the population be able to contribute tens of millions of more box office, right?
No matter from which angle and what method is used, Li Mo didn't quite figure out why the box office of "Legend of the Gods" on the first day was so bleak.
Hehe, what did you do yourself, didn't you have AC in your heart?
Speaking of which, although "Legend of the Gods" was also miserable in the original time and space, the reason why it became even worse than the original time and space this time was indeed related to Li Mo.
Things have to start with the promotion of "Mermaid" during the Spring Festival this year.
In order to strengthen the propaganda slogan of 'We all owe Zhou Xinchi a movie ticket', or Li Mo really subconsciously looked at the Tianxing Group when he was writing the document, anyway, in the end, in the publicity and marketing plan that Zong Shuai received, there was such a one: You can consider focusing on publicizing the past when Zhou Xinchi was controlled/exploited by the top management of the Tianxing Group, so as to arouse the audience's sympathy for him.
Although Li Mo's copywriting focuses on the words 'can be considered', for marketing industry elites like Ye Ning and Zong Shuai to live, they can naturally see that the impact of this article and the absence of this article will have on the final publicity effect, so when the two of them re-copied Li Mo's plan and sent it to several other cooperative companies and the company's specific executives, they subconsciously removed the words 'can be considered', and directly changed the entire paragraph of copywriting into ' Focus on publicizing the past when Zhou Xinchi was controlled/exploited by the top management of Tianxing Group, arousing the audience's sympathy for him......
And then the fun is on!
Originally, the big guy didn't have a good impression of a strong company with a background like Tianxing Group, and Mrs. Cheng jumped out from time to time to scold Zhou Xinchi over the years, resulting in basically everyone knowing that the relationship between Tianxing Group and Zhou Xinchi was not very good.
In addition, Chinese people generally have a little sympathy for the weak, so when Zhou Xinchi, who is 'weak and weak', and Tianxing Group, which is 'wealthy', are put together against each other, everyone doesn't need to have an in-depth understanding of the past grievances between them, and naturally takes a position on Zhou Xinchi's side.
This is also one of the reasons why the overall publicity strategy of "Mermaid" can be effective.
After the end of the Spring Festival schedule, without the drive of interests, it is naturally impossible for several companies involved in the formation of the "Mermaid" distribution alliance to become messengers of justice, and they have to argue with the Tianxing Group about winning or losing, so the grievances that were turned out at the beginning should naturally be slowly subsided......
Just when everyone thought that this was almost the end of the matter, "Legend of the Gods" was released.
At the beginning, Tianxing Group 'had a background', and topics such as 'rampant and domineering' were turned out again.
This person is Zhou Xinchi.
a man who was unexpected;
a man whom no one had thought of;
I don't know if this uncle is now cooperating with Ahri Pictures, and the backstage is hard enough, or he just wants to take advantage of the release of the movie of the Tianxing Group and run out to add some blockage to them......
Anyway, in the press release of Zhou Xinchi's voice, not only unilaterally beautified Zhou Xinchi's past, but also dealt with the image of the senior management of Tianxing Group a little, almost ...... became the greedy and ferocious landlord of the old society......
So, if the topic driven by the promotion of "The Mermaid" was still not convincing because of the lack of Zhou Xinchi's voice, then when Zhou Xinchi brought up the old thing again in the summer file that had nothing to do with his movie, almost overnight, all the media linked Zhou Xinchi's revelations with the topic driven by the original distribution alliance......
Zhou Xinchi is a poor person who was persecuted by the top management of the Tianxing Group and finally became infamous;
Tianxing Group is an unscrupulous company that tries to shoot bad movies and make money with its own efforts......
For a time, the search keyword 'Zhou Xinchi and the past grievances between the senior management of Tianxing Group' even climbed to the top three of the hot search list.
Then, the way to support Zhou Xinchi became to boycott the movie "Legend of the Gods......
New hatred and old hatred accumulate together, if Xiangjiang did not return, and Zhou Xinchi still had to eat in Xiangjiang, it is estimated that someone would have offered a reward to teach him a lesson.
It's a pity that this time is different from the past, no matter how angry the senior management of Tianxing Group is, they can't do anything else except call on Xiangjiang filmmakers not to cooperate with Zhou Xinchi.
Moreover, almost a layman knows that even if there is no such incident, the relationship between Zhou Xinchi and other filmmakers in Xiangjiang has always been bad, and it seems that not cooperating may not have much impact on him.
In the mainland, there are many people who want to cooperate with Zhou Xinchi.
However, this wave of hot searches came and went faster.
By Sunday at the latest, the articles related to 'Zhou Xinchi's bombardment of the top management of the Tianxing Group' will basically disappear.
This is not how powerful the Star Group is, but the result of the inevitable action of Berner Films.
As we said before, although "Legend of the Gods" was funded and produced by Tianxing Group, the distribution rights in the mainland market finally fell into the hands of Bernard Films at a guaranteed price of one billion yuan.
In other words, no matter how bad "Legend of the Gods" is and how bad the box office is, Tianxing Group has at least received a total of 330 million guaranteed distribution fees.
…… And Zhou Xinchi jumped out at this time to bring up the old things, in fact, the impact on the Tianxing Group was not as big as imagined, and it was Berner Films that really lost the ......
…… However, not to mention that Li Mo hadn't figured out the whole story of the matter at this time, even if he really figured out the cause and effect of this matter in the end, he wouldn't have any guilt about the decision he made at the beginning.
Business competition is originally life and death.
If you are not clean and you are caught, in addition to blaming yourself, can you say that your opponent has no gentlemanly demeanor?
Yes, judging from the first-day box office data of "Legend of the Gods", this movie can basically confirm that it does not pose any substantial threat to "Dragon Soars", but this is not the time when Molong Media can sit back and relax.
Big Brother Cheng's "Jedi Escape" is still gaining momentum;
LeTV Pictures' "Notes on Tomb Robbery" is about to be launched;
If you don't try your best to seize the film scheduling rate when the opponent is weak, and turn "Dragon Soaring Miles" into a phenomenal movie before the new opponent appears, wouldn't it be a waste of Zhou Xinchi's divine assist?
Thinking of this, Li Mo directly instructed Feng Wen: "Inform Brother Zong, sort out today's data as soon as possible, and try to strive for the film schedule from the major theaters while releasing it on the Internet, and we must push up the number of theaters of "Dragon Thousands of Miles" as much as possible before Sunday......"
“…… At the very least, we must reduce the number of films to more than 45 percent!"