Chapter 392: Free Publicity

In order to seize some opportunities in the upcoming era of self-media, Li Mo asked Molong Media not only to have its own Weibo platform, but also to open its own Weibo for all artists in the company.

His article was posted on Molong Media's corporate Weibo platform.

As for the effect?

Let's talk about box office data.

As Molong Media's first foray into comedy-oriented films, the success or failure of "Happy Death Day" is of great significance.

The film was successful, and projects such as "Heart Flower Road" with Ning Hao, Xu Zheng and others could naturally be carried out smoothly.

As someone who has watched the original movie, although Li Mo has localized many scenes and jokes when filming in this time and space, it has been proved that "Happy Death Day" has encountered a certain degree of unadaptability to a certain extent.

This difference is even greater than the impact of some American inspirational chicken soup movies on the audience.

…… It's just that, compared with other movies in the same schedule, "Happy Death Day" can still be called a sincere work.

After investigation, about one-third of the audience who were attracted to the theater in the first weekend decided to try it for the sake of director Li Mo, which also proved to a certain extent that Molong Media was correct in taking Li Mo as the main strategy in the early promotion.

In addition, about 20% of the audience went to Gu Limena in the posters and trailers, especially the kind of '' on her body that is not rare in this era, coupled with her exquisite appearance, it is indeed quite attractive to some fans of the audience......

Originally, at this time, it was basically possible to roughly predict the main audience of "Happy Death Day" and the final box office, but it was precisely at this time that the film review of "Little White Dragon in the Waves" appeared.

After Li Mo's rebuttal article appeared, some people who didn't plan to go to the movie began to be interested in a movie like "Happy Death Day", which has a mixed style, and the heroine is beautiful, and even the director has to appear in it, just to be able to shoot a kiss scene with it justifiably.

In the days after Li Mo's article was released, although it was a working day and the film schedule in theaters did not deliberately increase, the box office performance of "Happy Death Day" rose strangely......

If it weren't for the upcoming Golden Rooster Award ceremony, Li Mo wouldn't mind having a few more rounds of verbal battles with that 'little white dragon in the waves', anyway, everyone's focus is on him now, and no matter how much he tosses, it will not affect Gu Limena and Zhang Tianai who are filming in the crew of "Langya Bang".

………………

In the imperial capital, the headquarters of Wang's Group, in the general manager's office, Wang Zhonglei was on the phone, and he didn't seem to be in a good mood.

"To be honest, if I hadn't read your article, I couldn't believe that the final result would have been like this," Wang Zhonglei's tone was unkind, "Obviously I have made the problem of the movie clear with facts and reason, why are there so many 'fools' willing to contribute to the box office?"

"Wang ...... Mr. Wang, the situation is ...... It's a bit complicated," the voice on the phone sounded a little stumbling, and I don't know if the signal of the phone itself is not good, or the caller is nervous, "The psychology of this wave of audiences is indeed a little difficult to figure out......

"Ha......" Wang Zhonglei let out a chuckle, "The audience can't do it, what you say is quite similar to the sentence that Feng Gang usually puts on his lips......"

"Ah, Feng ...... Director Feng said the same thing?"

The guy on the other side of the phone seemed a little flattered.

"Hehe, Feng Gang likes to say whatever he wants, you don't have to worry about it, you can't care about it, you just honestly manage yourself, and the people under you, let them try to make Li Mo ......stop before the Golden Rooster Award ceremony."

"But, Mr. Wang, with all due respect, it doesn't seem to be useful to the box office of "Happy Death Day" by doing this......"

The person on the other end of the phone is naturally the film critic who signed the "Little White Dragon in the Waves" on the Internet, and at this time he said expectantly, "In the past few days of our war of words, the single-day box office of "Happy Death Day" has almost reached 40 million......"

“…………”

It's good that the 'little white dragon' didn't speak, but when he said this, Wang Zhonglei felt even more depressed.

has been a media company for so long, doesn't he know that if he fights with Li Mo like this again, the result is naturally that the influence of "Happy Death Day" is gradually expanding, and the industry's familiarity with Li Mo is slowly increasing......

In other words, this wave of operations by the Wang Group has completely become a disguised promotion for Li Mo's movie.

But even so, what can be done?

Although Li Mo has only directed four movies, each of them can reap commercial success and a good word-of-mouth effect, even if this "Happy Death Day" did not break 100 million yuan in the first weekend, Wang Zhonglei, who is in the industry, can still easily estimate that this movie has almost recovered its cost at the box office alone in the first weekend.

In other words, since he started looking for someone to hack this movie on the Internet, and then had a verbal war with Li Mo, the revenue of the movie "Happy Death Day" has been rising every day......

If it weren't for his second brother to see that since the list of nominees for the Golden Rooster Award was announced a few days ago, Feng Gang's state has been wrong recently;

If it weren't for ensuring that Feng Gang could successfully win the Best Director of this year's Golden Rooster Awards with "1942", Wang Zhonglei would not have bothered to care about the life and death of Li Mo's films;

After all, a film like "Happy Death Day" has a limited audience, and even if it explodes, it will be another "33 Days of Trial" at most;

But calm down and think about it carefully, Wang Zhonglei also has to admit that his brother's worries are still justified.

People like Feng Gang, who are not in the classroom and come out of the grassroots, value the most recognition from the official and authoritative class.

In 06, Feng Gang had already won the Best Director of the Hundred Flowers Award with "Assembly", but in the industry, everyone thinks that that thing is an audience selection award, not a professional review, and this year's Golden Rooster Award is just the opposite, don't care if it's really professional or not, but for Feng Gang, it's a thought......

Now that Feng Gang has money and fame, the only thing that can make him pursue is awards.

Although Wang Zhonglei didn't think that at Li Mo's age, he could win a heavyweight award like Best Director, but the elder brother has a life, even if he wants to make Feng Gang want to honestly help the company make money in the future, Wang Zhonglei can only drink to quench his thirst, and continue to help Li Mo pay this 'publicity fee', in order to leave all the participating judges with the impression that Li Mo is young and vigorous, sharp, and still needs to be polished......

"Okay, it's not for you to worry about whether the box office is or not," Wang Zhonglei replied impatiently, and continued to assign tasks to the other party, "In short, you try to continue to bring rhythm on the Internet, and make the impact of things as big as possible, the main firepower is on Li Mo's kid, and the movie is less rhythmic......"

"However, Mr. Wang, not to mention the movie, just pointing at Li Mo, it is easy for people to see that someone is targeting him. ”

"Okay, okay, then I don't care what you do, anyway, you have to promise one thing, that is, from now until the end of the Golden Rooster Award ceremony, you will always bring me the rhythm on the Internet, don't let that kid stop too much, understand?"

"Understood, Mr. Wang. ”