Chapter 78: Pre-sale Opens!

When Qin Chuan returned to his residence, the cardboard boxes and bags in the corridor were all gone, but the trash can in the corner was full of unwanted things.

As a modern person, he feels that communication is a very laborious thing.

If you don't have to, you don't want to make new friends at all.

I have lived here for almost two months, but Qin Chuan doesn't know any of his neighbors, and at most they look at each other when they go out, and they don't even want to meet their eyes.

It doesn't matter at all if you move away, as long as you don't disturb people in the middle of the night.

The community is diagonally opposite the university campus, and two or three hundred meters away is the food street of the university town, which is especially convenient for ordering takeout delivery!

Qin Chuan plans to completely straighten out "Zhu Xian" today, and then try to devote himself to writing as soon as possible.

Before December 25th, you can take the first part and submit it to the open book publishing company for proofreading and review, so that the physical book does not have to wait too long.

Books by older authors will be reviewed a lot faster in terms of publication, and the speed can be maintained on both sides.

But he is not bound to the open-book publishing company, and it has not yet been determined whether the physical book of "Zhu Xian" will be handed over to this company.

In the process of waiting for the takeaway, Qin Chuan turned on the computer to see what the publicity status of his last book "People Grow and Hate Water Changdong" was, whether he had intentions, and whether he had resources.

For a book to sell well, it has to be advertised.

Now this has become the consensus of the book industry, on the basis of excellent quality of books, with appropriate publicity in place, good books can go further.

But what kind of media you choose to advertise your book is crucial for publishers!

Professional books, such as those aimed at lawyers, accountants, and engineers, do not advertise in the mass media, and have their own dedicated advertising channels.

Mass books like novels need to be on mass media with a wide readership.

There are many reasons for the poor performance of the open-book publishing company in recent years, and Qin Chuan wants to see if they can make "People Grow and Hate Water Changdong" into a bestseller.

It is said that the marketing and publicity department of Open Book has already determined the target market for this book, and is bombarding these potential consumers on Zhihu, Douban Group, Weibo, Open Eyes APP, WeChat Chat Official Account, TT Advertorial, and major online book sales stores.

"People Grow and Hate Water Changdong" is written for young people, and naturally they will not bother to put advertisements or advertorials in some newspapers and magazines, nor will they go to some basketball forums and football stickers Amway.

Different from the past in book reviews, book reviews, book advertisements, new book previews, bibliographic publicity, publication news, display publicity, and oral introductions, it is now the Internet era!

What we pay attention to is to go from Internet popularity to reality.

Qin Chuan's novel is less difficult to promote, because it already has a lot of popularity among some online groups and has distinctive characteristics.

The number of first printings of 500,000 copies can be regarded as the upper middle level in the Chinese book industry.

If it weren't for Qin Chuan's sake, if it weren't for the sake of the original movie, the open-book publishing company wouldn't dare to give a first-printing of 500,000 to a newcomer in the physical publishing industry!

The vast majority of newcomers can only have 100,000 first prints, and they don't dare to print too many at one time, which will be smashed in their hands.

Even the god of online literature did not have much of it when it was first published, and he used sales performance to earn it little by little.

It is estimated that more than half of the 500,000 copies are placed in online bookstores, and only a small part is used for physical bookstores. A slightly smaller city simply can't buy it!

It is impossible for an open-book publishing company to have an all-encompassing staff that distributes goods in all cities.

Unless there is a fire in the book, and the bookstores will ask the distributor or publisher to ship it themselves, then it will not be a problem.

Qin Chuan found an advertisement for "People Grow and Hate Water Changdong" on the homepage of Origin Bookstore, the largest online book buying website in China, and there are still two positions!

One is a large banner on the homepage, and the other is displayed in "Coming Soon" for consumers to view.

The pre-sale of the book has been opened, and if you pre-order now, it will be delivered on New Year's Day, and there will be character bookmarks and ultra-clear posters as gifts.

The books of the origin book house are all self-operated, and it has set up large warehouses near major cities in the country and some overseas countries, many cities can enjoy same-day delivery, and suburban or remote cities can rely on big cities to achieve two-day delivery.

The speed of logistics is amazing!

"There are only 1,200 people who have pre-booked now, and I guess all of them are readers of my novels. ”

Many publishing companies require authors to sign a clause for a discount on royalties from electronic channels, passing on the cost of their own discounts to authors. But Qin Chuan, under the mediation of Xingshi Culture and the agent Shen Xu, did not agree to this clause at all.

A newcomer's work can have thousands of reservations before it goes on the market, which is actually not bad.

It is far less miserable than Qin Chuan thought.

There are many users asking about the physical book details of Origin Book House, who are curious about this novel and have doubts before buying it.

"Is this book good?"

"What is the final ending of the protagonist Yang Jian?"

"The most common sentence I read when I read online books is joyful, warm and refreshing, is this true?"

"It ranks highly on Huayue.com, is the content suitable for children to read?"

"Is there an autograph from the author?"

Although physical books and online novels belong to a large circle, there are actually some barriers.

Many consumers of Origin Book Store are too lazy to search for news on the Internet, and just ask under the details of the book, which seems to be more in line with their appetite.

Qin Chuan wanted to answer them one by one, but the original owner had never bought books online at all, so naturally he had no account at all.

In addition to Origin Bookstore, a website that specializes in selling books, many online bookstores have added products to the world's largest shopping platform, Taoduoduo.

You can also see directly on Taoduoduo that there are dozens or hundreds of pre-sales, and the prices are about the same, anyway, it is cheaper than the price of the physical store.

Zhihu above, "How to evaluate Qin Chuan's work "People Grow and Hate Water Changdong"" has more than 600 responses, some are witty answers, some are readers' answers, and some are invited by the open-book publishing company.

Otherwise, it would not have been on the Zhihu discussion hot list until two or three days after the completion of the book, even if it was just hanging around in more than a ten, it was enough to attract the attention of netizens.

Not to mention Weibo, Douban Group, and Weibo Chat official accounts, things that are hot in themselves are slightly heated, and the attention is immediately there.

After looking around, Qin Chuan was very satisfied with the investment of the open book publishing company, and the effect was not known for the time being, but these channels were indeed spending money and time to get them!

*********************

Xiaobao is so hard!

Don't be surprised if you see an extra copy of "The Writer of Life" in the shelf, that is, the title of this book is going to be changed.

This name was also originally in the range of alternatives, and it just happens to be used now.

Although the title of the book has changed, the content has not changed, Xiaobao still insists on writing with positive energy!