Whether it's Adele, Kanye West and Spitfire, for each singer, the number of trophies depends largely on the number of awards won by their department.

After all, there are only four trophies in the general category, and one of them is the newcomer of the year, which means that even if you sweep the general category, there will only be three trophies at most. Whether it's Michael Jackson's single-edition eight-seat or Beyoncé's single-edition six, the number of awards in their own music attribute category is the key to making history.

But for Lan Li, this key is congenitally missing: in the folk department, there is only one trophy, which is awarded to the Civil War band, and as for the alternative department, Lan Li harvests, after defeating niche categories such as jazz, folk, rock, bluegrass, and soul, he fought his way out of the encirclement and won the only trophy.

As a result, three trophies and two comprehensive awards are on par with Adele. This is the answer sheet handed over by Lan Li.

Involuntarily, people can't help but recall the three acceptance speeches of Lan Li, involuntarily, people can't help but recall the development curve of the "Don Quixote" album in the past six months, and furthermore, people can't help but recall the monolithic genre that is now on the Billboard charts, which is completely incomparable to the British pop singles chart.

This is what the Grammys left behind, and it is also the reflection brought about by the album "Don Quixote", which is also something that "21" does not have. Of course, some like it, some dislike it, some support it, and some disdain it. The popularity and durability of "21" are indeed irreplaceable, but the album "Don Quixote" has once again entered the public eye.

Not only from the chain effect of a movie's theme song, not only from the topic effect of the Grammy nomination, not even from the spread effect of the three gramophone trophies, but from the reflection effect of Lan Li's three award speeches. This is the most important thing for professional, veteran, niche, independent music lovers.

On the message board of the Grammy's official website, a netizen with the username "Brando Mania" left this sentence: "'Don Quixote', this is the Grammy we are familiar with, and it is also the Grammy we are looking forward to." ”

is a simple and clear sentence, but it has been enthusiastically pursued by countless netizens, and it has become the iconic comment of the 54th Grammys.

In terms of popularity, there is Adele, on the breaking point, there is Schillek, on the unpopular, there is Bruno, and in terms of depth and texture, there is Lan Li. It's no surprise that such an awards ceremony has truly found a balance between business and art, and has been supported and sought after by professional music critics and audiences alike.

After the Grammys ended, all the experts, all the journalists, all the media, all the audience, unanimously sent applause, and the audience of 43 million people watched it, making it the most successful award ceremony in the 21st century. With such a strong momentum, the Grammy effect came into play.

Just as an Oscar-winning work always drives box office revenue, a Grammy-winning work can also drive album sales.

After Norah Jones's "Flying Away" award, the album's sales increased more than 20 times, becoming the only jazz album in North America to sell more than 10 million in North America since the beginning of the new century.

On this year's Grammys, almost all of the award-winning works are big hits, such as Adele, Kanye, Spitfire, etc., while Schiller's electronics are more about buying electronic music sources. Among them, Adele's "21" has exceeded 8 million copies in North America before the award ceremony, sweeping the award, which is expected, and the sales growth effect is really limited.

The only exception is "Don Quixote".

Prior to the ceremony, Don Quixote's highest weekly sales were achieved in the second week of December, when the Grammys announced their nominees and "Me Against Cancer" topped the North American weekend box office, with 127,000 copies sold and the album topped the Billboard album chart that week.

But the following week, the momentum slowed down, and the championship was handed over, and sales fell to 30,000 copies in a single week. The nomination effect exploded in an instant, and weakened in an instant.

As of the week of the Grammy Awards, the cumulative sales of "Don Quixote" reached 489,000 copies, and it still failed to cross the 500,000 threshold.

In North America, the Gold Disc is 500,000, the Platinum Disc is 1 million, and the final Diamond is 10 million.

"Don Quixote" was released for 22 weeks, more than five months, and the cumulative sales still failed to reach the gold record certification. As Lan Li said in an interview on the red carpet, the album is still losing money, even if it is not announced, even if there is no channel, even if there is no music video, there is no excess cost, but the album still has not been able to recover the cost, and the Grammys are their free promotion stage.

This is the status quo of ballads.

However, after the Grammy Awards ended, the commendation of three gramophones and the dissemination of three acceptance speeches, "Don Quixote" became a national darling overnight. Following the trend, most of them are following the trend, but hidden behind the trend, more senior professional fans have locked their eyes on this album.

Sales ushered in an explosion.

In the third week of February 2012, in just one week, Don Quixote sold 450,000 in a single week!

450,000! Unbelievable 450,000!

At a time when sales of more than 100,000 in a single week are enough to win the Billboard championship, and at a time when sales of new albums are difficult to exceed 300,000 in the first week of release - except for the top popular superstars, at a time when the global music market is generally sluggish, "Don Quixote" has exploded in sales of 450,000 in the twenty-third week after its release!

You must know that the cumulative sales of "Don Quixote" before were only 489,000 copies. Now, the number of sales in a single week is infinitely close to such a number, which is simply appalling!

One of the most successful Grammys albums in history is Norah Jones's "Go Away", which sold 6,000 copies in a week before the Grammys, and 370,000 copies in the second week of the Grammys, more than 66 times more!

Now, "Don Quixote" is infinitely close but has not been able to break this record. In the previous week, the Grammys sold 8,000 copies in a single week, while in the following week, the Grammys sold 450,000 copies in a single week, an increase of more than 56 times! The increase is still slightly lower, but it is still incredible.

Without any suspense, "Don Quixote" was easily crowned the top of the Billboard album charts, the second weekly champion since the release of this folk album, and it also exploded with unimaginable shocking energy, so the performance amazed the entire market!

The runner-up on this week's Billboard album chart is Adele's "21".

The enduring classic album was a sweep, and in the second week of January, album sales began to pick up, re-entering the Billboard top, and staying at the top spot for five weeks straight. This week, thanks to the addition of the Grammys, "21" once again reaped 130,000 weekly sales, only behind "Don Quixote" and ranked second.

It is worth mentioning that Whitney Houston's previously released personal compilations, which have long since fallen off the list, re-entered the list this week, ranking high in the top 10, ranking fifth.

The Grammys' effects are obvious, but that's just the beginning.

For "Don Quixote," the headline of the official magazine of "Billboard," "After fourteen years since 1998, Bob Dylan, the Grammys of the Year Album of the Year once again favor ballads." "It accurately and profoundly captures the essence of the positioning of the music market, at least in terms of business, it is eye-catching and sensational enough, which has become the best reason for the general audience to enter the record industry.

In the fourth week of February, "Don Quixote" ushered in a sales explosion for the second consecutive week, with a single weekly sales of 370,000 copies, which greatly maintained the follow-up effect of the Grammys and really opened up the situation.

Before that, whether it was the "Cave" of the Blessed Son or the "Don Quixote" in early December, the explosion of sales in a single week and the success of the Billboard album charts were not many, but not many, and every year there were several wonderful folk albums that could reach such heights. But what they all have in common is that they only have a week's worth of explosiveness.

After a mere week, it weakens rapidly, and it can immediately fall out of the top 10 or 20 and then disappear in the blink of an eye.

This time is different, thanks to a series of additional effects, three gramophone trophies, the name of "Lan Li-Hall", and the promotion of three award speeches, "Love is Crazy" and "I Fight Cancer" are still in theaters...... One factor after another, "Don Quixote" has truly become a rare folk masterpiece in recent years, especially the Grammy's annual album award, which is crucial.

Thus, "Don Quixote" really opened up the market.

Starting in the third week of February, "Don Quixote" defeated the same opponent - Adele's "21" for six consecutive weeks, and strongly achieved the sixth consecutive number on the Billboard album chart.

For a folk album, not to mention the 21st century, even in the 90s, this is "the only one without a semicolon", and in the current market context, this is even more valuable.

What's even more commendable is that the quality of "Don Quixote" six consecutive championships is really eye-catching, with sales of more than 200,000 in a single week for six consecutive weeks, not just the Grammy effect!

After two weeks of sales explosion after the Grammys, the album gradually gained more and more recognition from real listeners, and after the craze of followers disappeared, the majority of music lovers gave positive feedback, all reflected in the sales figures of the next four weeks, so amazing that the words lost their color.

With such a strong explosive curve, it was not until the fifth week of March that Bruce Springsteen's new solo album "Recking-Ball" was officially released, landing at the top of the Billboard album chart!