146 [Hong Kong Media Interview]
In the private room sat two Chinese people, about 40 years old.
One of them wears glasses, Svenwen. When he saw Song Weiyang and Lin Zhuoyun coming in, he immediately got up and shook hands: "Hello Song Sheng! I am Hu Bosheng, a reporter for the magazine "Capitalist", and this is my partner Chen Gui. ”
"Hello two gentlemen," Song Weiyang introduced, "This is my friend Lin Zhuoyun, who happened to come out to eat together." ”
Hu Bosheng hurriedly shook hands with Lin Zhuoyun again, finished greeting each other, and said to Song Weiyang with a smile: "Song Sheng is too young, if it weren't for the resemblance to your eldest brother, I wouldn't be sure it was you." “
"There are a lot of commercial prodigies in Port City, I'm nothing. Song Weiyang said.
Hu Bosheng laughed and said: "If you can start a business before the age of 30, we can all call it a prodigy, but we have never seen a prodigy under the age of 20." ”
Song Weiyang said: "Forgive me for taking the liberty of asking, what is the relationship between "Capitalist" and "Forbes"?"
"Capital is the Chinese version of Forbes, controlled by Forbes, but relatively independent, and the operation and management of the two companies are completely separate," Hu Bosheng explained, "At the beginning of this year, we jointly launched the Global Chinese Rich List with Forbes, and we separately launched the Hong Kong, Taiwan and Southeast Asian Chinese Rich List." These Chinese billionaire lists have been well received, so we plan to strike while the iron is hot and launch the mainland billionaire list in February next year. ”
Song Weiyang smiled: "The investigation process is difficult, right?"
"It's too difficult," Hu Bosheng shook his head repeatedly, "the rich people on the mainland don't like to disclose their assets, and a rich man has to investigate and interview for two or three months, so we can only increase the number of people, otherwise we will not be able to collect data in a few years." ”
"People are afraid of being famous, pigs are afraid of being strong. Song Weiyang said.
"We also thought about this, and in an interview with Mr. Liu, the president of Hope Group, he said that he almost donated his company to the government four years ago," Hu said. But now it is different, after Deng Sheng's southern tour, the mainland is no longer shy about the accumulation of wealth, and the Liu brothers are also very cooperative with our interview. In fact, making this rich list is also a very good thing for entrepreneurs like Song Sheng, which can improve your brand awareness. ”
"It's a good start. Song Weiyang nodded.
A few years later, a Brit named Hurun also created a list of 100 richest people in China, which turned out to be a "pig killing list", and the rich people on the list were unlucky one after another.
However, the list of the richest people in the mainland launched by Forbes and "Capitalist" in 1995 is different, except for Mu Zhong, who died by himself, the other rich people on the list basically got a good death. Of course, there are some unlucky ones, but they are normal bankruptcy, and they have little to do with crime.
The reason for this is that when the "Hurun Report" came out, it happened to be in the crazy period of state-owned enterprise reform, and many rich people were suspected of embezzling state-owned assets, and even taking advantage of illegal methods. In the mid-to-early 90s, although the rich also had original sin, they could achieve hundreds of millions of assets and dare to admit it, and they could fully withstand the investigation, and they were not afraid of lawsuits to the central government.
Song Weiyang said, "Can you ask? How many assets are you going to arrange for me?"
"Song Sheng said with a smile, the assets are not arranged by us, but reasonably estimated according to the actual situation," Hu Bosheng said, "According to the statements provided by Xianjiu Group and Xifeng Company, you, Mr. Song Qizhi and Ms. Guo Xiaolan jointly have a net worth of 230 million yuan." ”
"It's kind of. Song Weiyang said with a smile.
"Song Sheng thinks our statistics are wrong?" Hu Bosheng asked.
"It's too much," Song Weiyang said, "Xifeng and Xianjiu are both operating in debt, how can they be so mysterious?"
Hu Bosheng actually asked, "How much does Song Sheng think?"
Song Weiyang said: "80 million have been killed." ”
"Then we won't be on the list," Mr. Hu said, "and our asset assessment is very reasonable, because although the Xianjiu Group is heavily in debt, its fixed assets such as factories, land, fleets, buildings, and communities are there." And now that the sales of Xianjiu are booming, by the time the rich list is announced in February, the assets will only become more. ”
Well, this Nima really knows how to count and predict through sales.
Song Weiyang could only explain: "The department store in Rongping City, after the reorganization of the winery, has been assigned to the municipal government. There is also a staff community, which is nominally the property of the distillery, but it has been allocated to the workers, and there is basically no possibility of taking it back. In order to divest the non-performing assets, the transportation company affiliated with the distillery also gave it to the government. Won't you remove these assets?"
Hu Bosheng said: "Your eldest brother doesn't cooperate, what we got is last year's data, and then we will comprehensively understand the situation through other channels." ”
"Last year's data was also fake, and even the year before that was fake," Mr. Song said, "and the local government forced the distillery to exaggerate the size of its assets and sales, and then refunded the tax with tax cuts and subsidies, which contained at least 40 percent of the water." Especially in the last four months of last year, in order to cooperate with the central tax reform, the local government has exaggerated the amount of tax paid throughout the country, and some local enterprises have even exaggerated the amount of tax by more than double!"
"It's really hard to count the rich list in the mainland," Hu Bosheng shook his head with a wry smile, "What we want to investigate is the wealth of private company bosses, and now it is difficult for private companies to go public, and they hide their financial reports one by one." If you want to make a rich list, you can only guess. ”
Song Weiyang said: "Counting the fixed assets of Xianjiu Group, and then offsetting the debts, the positive assets are actually less than 200 million. Of the 200 million, the Song family only accounts for 70% of the shares, and the rest is distributed to the heroes and elders of the distillery. ”
"How did the shares get out?" Hu Bosheng was surprised.
Song Weiyang said: "All the old guys who started the business with my dad have gone to prison, and now only one has been released after completing his sentence. But my dad is a nostalgic person, not only abiding by the original promise of splitting shares, but also increasing the ratio as compensation. ”
Hu Bosheng exclaimed: "Ling Zun really keeps his promise!"
Song Weiyang continued: "Also, the money we used to buy the distillery was secured by the shares of Xifeng Company and loaned from the bank, don't forget our mortgage debt!"
Hu Bosheng smiled awkwardly: "Of course I haven't forgotten, otherwise the Song family's wealth will be doubled." Of course, Song Sheng said so much inside story, I will go back and discuss it with the evaluator. ”
"Let's put it this way," Song Weiyang said unceremoniously, "As long as the "Capitalist" dares to announce that the Song family's assets are 230 million, I will immediately ask a lawyer to sue your company." This is not a trivial problem, your indiscriminate reporting will make the whole of China think that the Song family has embezzled state-owned assets!"
Hu Bosheng said: "Song Sheng, it's better to be like this. The Song family's ranking on the mainland's rich list is tentatively set at between 15th and 20th, what do you think?"
"Yes. Song Weiyang felt speechless.
The Forbes rich list doesn't even mention guessing, so you can bargain!
It can only be said that China in the 90s was too strange, and the authority was like the "Forbes Rich List", and it was properly led astray when it arrived in the mainland, no wonder this list was not done after a few issues.
The wine and food had already been served, and while Hu Bosheng was eating, he took out a pen and paper and a tape recorder: "Song Sheng, I know you are still studying, so let's hurry up." What university are you studying at now?"
"Guess?" said Song Weiyang with a smile.
There are several universities near Wujiaochang, and it is not necessarily possible to guess that it is Fudan.
Hu Bosheng could only say: "Then let's talk about a problem." Xifeng and Xianjiu are both developing rapidly, have you ever thought about listing in Hong Kong City?"
This is what the "Capitalist" magazine is concerned about, throughout the mid-to-early 90s, the concept of "mainland stocks" was noisy, and Hong Kong city stockholders rushed to buy like crazy. Mainland entrepreneurs, due to the difficulty of listing in Shanghai and Shenzhen, also tried every possible way to go to Hong Kong City to be listed, and the two sides hit it off.
Shi Yuzhu has been able to play so much in the past two years, which is the result of the crazy money sent by the compatriots in Hong Kong City. Not to mention the money in the Hong Kong stock market, the Giant Building he built has not yet laid the foundation, and the pre-sale is pre-purchased by the citizens of Hong Kong City.
"Capitalist" magazine is quite professional, does not ask too many gossip topics, and revolves around business throughout the whole process.
Until the end, Hu Bosheng asked: "You took the lead in initiating the anti-Japanese war in China's industrial and commercial circles, are you sure that you will kill Coca-Cola and Pepsi in the beverage industry?"
"It's almost impossible," Mr. Song said, "but I'll do my best to grab market share in the beverage market." Within two years, Xifeng will launch cola products and regain the cola market!"
Hu Bosheng was a little excited: "Tianfu Cola, which once occupied 70% of China's cola market share, is gone, according to the data, now Coca-Cola and Pepsi occupy more than 98% of China's cola market share, how much lost ground are you confident of regaining?"
"At least thirty percent!" Mr. Song said.
"In other words, the cola produced by Xifeng Company will be divided into three parts of the world with Coca-Cola and Pepsi in the future?" Hu Bosheng deliberately guided.
"Not bad!" Song Weiyang nodded.
Hu Bosheng smiled very brightly, and he had already thought of the title of the article.