Rongcheng.

PepsiCo in Xikang Province was directly surrounded by distributors because the price at which they picked up the goods was too high, even to the point that it was unaffordable.

The market price of a bottle of Coke is 2.5 yuan to 3 yuan, while PepsiCo (China) directly raised the price of Coke puree to 2.1 yuan. If the market price is 2.5 yuan, for every bottle of Pepsi Cola, the gross profit of the filling plant, distributors at all levels, and terminal retailers adds up to only 0.4 yuan.

In fact, the various costs of the bottling plant alone can cost more than 3 cents for a bottle of Coke.

Therefore, Pepsi Cola Company in Xikang Province can only grit its teeth and raise prices, resulting in the ex-factory price of Coke as high as 2.5 yuan. It is useless for distributors and retailers to make trouble, either withdraw from the cooperation, or follow the price increase, and they have to sell for 3 yuan a bottle in the hands of customers.

Pepsi's move is too ruthless, and it is only aimed at the Xikang joint venture, and the price of cola puree in other regions is still below 2 yuan.

Pepsi Cola produced in Xikang Province was originally sold throughout the country, and even the Northeast and Qiongdao could be seen. At present, the price of cola puree is only raised in Xikang Province, resulting in Pepsi Cola produced by Xikang not being sold at all, and can only be sold within the province, and the sales volume has dropped by more than 30% within a month.

As for the life or death of the Xikang bottling plant, PepsiCo does not need to pay attention to it, because PepsiCo only accounts for more than 30% of the shares, and it does not rely on profit dividends to make money. A bottle of cola puree plus freight and tariffs, the cost will definitely not exceed 8 cents, PepsiCo directly sells it for 2.1 yuan, and every bottle of cola produced by the bottling plant, regardless of whether it can be sold or not, PepsiCo has already made a profit.

Xifeng Company quickly followed up, the salesman ran around the province, and frantically snatched Pepsi Cola's restaurant partner - Bashu loves to eat hot pot, and the Coke in the restaurant restaurant is in great demand, and Pepsi Xikang Joint Venture Company took over the Tianfu Cola channel of the year, so the market share in the restaurant restaurant is very high.

Now, Pepsi Coke is killing itself, and Very Coke takes the opportunity to raise the butcher's knife.

During the period when Song Weiyang went to Rongcheng to apply for a marriage certificate, the top 30 restaurants in the province all switched to the embrace of Very Coke. The restaurant owner is not a fool, Pepsi Cola's price is rising indiscriminately, and they will naturally choose other cooperative manufacturers for their own interests.

In fact, this series of operations is related to PepsiCo's new global president.

At the Fortune annual meeting, Song Weiyang had a group photo with the global presidents of Coca-Cola and Pepsi. However, both presidents have now left their posts and are replaced by new global presidents.

The old president of Coca-Cola was a fool, and in 1999 he suddenly raised the price of Coca-Cola puree by 7.7%, offending all bottling plants and distributors, causing Coca-Cola prices to rise and sales to fall. Coca-Cola's business in China is booming after the new president, Du Dafu, who has reduced the price of puree slightly and gradually repaired its relationship with partners.

Pepsi is just the opposite, the old president is very awesome, but the new president is a "fool". At least in the eyes of the Chinese joint venture partners, that bastard is not worthy of being a human being at all, and wants to force everyone to death, so that if it continues, it can only end up together.

At the same time, Pepsi and Coca-Cola are at war, and they are inseparably fighting in the domestic market of the United States.

PepsiCo has just acquired Quaker Oats, which controls 33 percent of the U.S. market share of non-carbonated beverages, far more than Coca-Cola's 21 percent. Coca-Cola is like a big enemy, and has launched 4 non-carbonated beverage products in one go, and the two sides have been killed in the non-carbonated beverage market.

A few years ago, in the price war, China's three major colas all cut their prices to about 2.5 yuan.

Now, Coca-Cola took the lead in raising prices at the end of 1999, and Pepsi has also increased its price this year, and the market price is about 3 yuan. Although Very Coke also followed suit, it left profit margins to regional partners and retailers, which led to a lot of motivation for end salespeople who sold a bottle of Coca-Cola and made almost 1.5 times the profit of selling other Coca-Cola.

As a result, many supermarkets and commissaries simply only sell Xifeng's very coke, or put very coke in the most prominent position.

In the autumn of this year, the statistics of a certain organization were released, and the media exclaimed: "In this year's summer sales season, the sales of very Coke have surpassed Coca-Cola and become the leader of the Chinese Coke market, and Song Weiyang has realized his dream of defeating foreign Coke!"

If it weren't for Sprite and Fanta, Coca-Cola's carbonated beverage supremacy would not be guaranteed.

Coca-Cola was shocked into a cold sweat, and Global President Du Dafu personally visited China and convened the four major partners for negotiation and communication. Coca-Cola once again made concessions and continued to reduce the price of raw pulp slightly, increasing the profit margins of distributors and retailers, which only regained market share.

No way, Coca-Cola is Coca-Cola after all, and the century-old brand is there. Once people are more serious, they really can't beat very Coke, so they can only continue to be the second in 10,000 years.

As for Pepsi, it still continues to play bad accounts.

The price of Pepsi produced by Xikang has skyrocketed, while Pepsi in other individual regions is cutting prices - because they are fighting a price war with themselves, and regional distributors have encountered various cross-selling schemes, and inexplicably won at low prices in some markets. Take the Shencheng Special Economic Zone as an example, Pepsi can be bought for 2 yuan, and very Coke and Coca-Cola were both put down.

As a result, two years after Shencheng was full of Pepsi, there was suddenly no Pepsi because the bottling plant and distributors had lost all their pants.

The three major beverage brands of Xifeng, Pepsi and Coca-Cola set off a bloody storm in the carbonated beverage market in 2001, and the direct impact was to kill the former beverage overlord Jianlibao. Jianlibao still retains the last scenery in the summer, and in the autumn it takes a sharp turn, and dealers around the country have sold out the last batch of inventory and have chosen not to renew the contract, which leads to consumers who can't buy it if they want to.

Because of Xifeng's turmoil, Jianlibao died more ugly than in history, and the annual profit in 2001 fell to less than 10 million yuan.

……

Rongcheng, Civil Affairs Bureau.

"Please take it, you two!" The staff was very enthusiastic and registered their marriage as quickly as possible.

"Thank you. Song Weiyang and Lin Zhuoyun smiled.

The staff was as happy as he got married, and he actually handled Song Weiyang's marriage registration by himself, which can be blown for a lifetime.

Although according to the blind ranking of the "Hurun Report", Song Weiyang has always been the second richest person in China, but he is definitely the richest man in Xikang Province. Within the scope of this province, Song Weiyang's fame is so big that it frightens people to death, and if you find a few self-employed people on the street, you know that Song Weiyang is the richest big boss.

At some point, the measure of a person's success and failure has become how much money he has.

In the case of Shi Yuzhu, this person has made a name for himself again and is regarded as an inspirational model. At the end of last year, Shi Yuzhu was publicly interviewed by the media and said, "I must pay back the people's money." "More than a month ago, Shi Yuzhu began to buy the off-plan properties of the Giant Building, and anyone who bought the building could go to him to collect debts with the relevant contracts.

Countless property buyers who were bankrupt by Shi Yuzhu have changed their attitudes, saying that Shi Yuzhu is an honest and trustworthy person.

Of course, there are also some unlucky sufferers, who are so angry that they tear up and burn the purchase voucher, and now they can't get the evidence if they want to get compensation.

Shi Yuzhu's comeback and trustworthiness to repay debts are the basis for the majority of people to be filled with magic sounds every day: "I don't accept gifts for the holidays this year, I don't accept gifts." Receiving gifts and receiving ...... Brain-white-gold!"

Song Weiyang and Lin Zhuoyun walked out of the Civil Affairs Bureau side by side, and the marriage certificate in their hands was a small hardcover book, which felt similar to the later passport book.

"Is this considered marriage?" Lin Zhuoyun smiled sweetly.

Song Weiyang said, "Do you want to invite a friend to set up a few tables?"

Lin Zhuoyun shook his head with a smile: "Forget it, there's no need to be so complicated." ”

Song Weiyang said: "There must be a new house, and I have already set up an oasis city garden community in Shenghai, which is located at the intersection of Changshou Road and Jiaozhou Road...... Don't be too busy refusing, I'll make a down payment, and you have to pay the loan with me every month. ”

Lin Zhuoyun swallowed the words back into her stomach and said with a smile: "Okay, then I'll work hard." ”

Oasis City Garden is the top real estate of Shenghai Real Estate in 2000, with a base price of 5,200 yuan per square meter, and the unit type in individual locations is close to 6,000 yuan. This real estate belongs to the European style of multi-storey building, last year won Shenghai's "best house type award", Song Weiyang bought a duplex top jump, the indoor area of more than 230 square meters, the unit price of 5980 yuan.

In addition to the villa, this is already the best house in Shenghai, and the average price of other real estate is only more than 3,000 yuan.