Chapter 1411: Money Comes In
It is estimated that the superhuman performance between Qin Lang and Qin Lang is too shocking, which scares this big fat man like this, this guy doesn't look at the surface now, in fact, the whole body has been trembling slightly.
This guy is completely like a bad breed now, but it's no wonder that he is not surprised, as long as Qin Lang lets go of his aura and momentum, there are really few ordinary people who can hold it in front of him.
And the Pang Li in front of him was just a little worse, and for such an ordinary opponent, Qin Lang couldn't raise the slightest interest.
However, Pang Li is the mastermind of this stupid plan, but he cannot go unpunished.
Because Qin Lang knew that if he let him go easily, maybe other people would think that he was easy to bully in the future, and any jumping clown would jump out and mix in, wanting to deal with himself.
Therefore, Qin Lang smiled coldly, and directly twisted off the two arms of the big fat man and threw the person to the ground.
Pang Li immediately cried wolf in pain, and his eyes were full of fear when he looked at Qin Lang.
He only felt that Qin Lang was an elegant demon, usually very civilized, but if he provoked Qin Lang, Qin Lang would not hesitate to resort to demonic means, in short, the consequences of offending Qin Lang were very serious, and he should not dare to do this again in the future.
Qin Lang finished doing this coldly, without any emotional fluctuations.
Then, Qin Lang took a few steps forward, easily lifted the truck weighing dozens of tons with one hand, and then lifted it high above his head like a weightlifter.
"Get out!"
Qin Lang threw the entire big truck blocking the road, and directly threw it to the side of the cliff and fell down, and after more than ten seconds, there was an earth-shattering loud bang.
"Boom!"
Now that the roadblocks are finally gone, after kicking these disabled people on the national highway, Qin Lang once again got on the Audi A8, with a bang on the accelerator, a row at the end, this high-end German car once again marched towards Yunhai City at an astonishing speed.
The original roadside of the national highway left a burst of painful moans, which looked particularly weird in this dark night, and I don't know if it will scare other drivers driving by behind.
After Qin Lang drove back to Yunhai, he sent Tang Qian to his residence and returned directly to Yunhai Mansion and lived a small life with Liu Zhenzhen, who lived in Yunhai Mansion.
The cooperation between Lanrun and Huairen Pharmaceutical Chain Group is also in full swing, Lanrun's pharmaceutical factory is also located in Yunhai, about a place in the suburbs of more than 200 acres of land, this period of time this newly built pharmaceutical factory less than a month is very busy, all the workers are working overtime, Fushen No. 1 is being produced batch by batch.
The new drug "Fushen No. 1" is a tablet, about every ten tablets is a version, and the second version is packed into a box.
The packaging box is very refined, it is green, symbolizing environmental protection and safety, and there is a logo of new drugs on it, which is a young golden dragon, and there are several big words "Lanrun Pharmaceutical" at the bottom.
The whole packaging is both beautiful and conspicuous, Lanrun has spent a lot of thought for this first new drug product, and this packaging box alone has invited three advertising design companies to get no less than a dozen solutions, and finally decided to determine the version of the packaging box in front of you.
The design of the entire packaging box cost about 700,000 yuan, the money is not much, but it is not too little, for the entire blue run senior management, as long as the new product can successfully fire the first shot, in the market to dominate, even if it is worth spending more money.
At the current production speed of Lanrun Pharmaceutical Factory, there is only one production line in operation, with a daily output of about one ton of new drugs, about 25,000 boxes, and about once every ten days, and the products produced will be handed over to Huairen Pharmaceutical Chain Group, a cooperative channel business.
This speed is not fast, after all, everything in Lanrun Pharmaceutical is starting from scratch, so it is understandable that there is only one production line at present.
In the future, the second production line has actually begun to be prepared, and it is expected that after the machine is in place, it will be assembled at the end of next month, and the production speed of the product will be accelerated a lot.
It is worth mentioning that all the production equipment of Lanrun Pharmaceutical is imported from Germany, and the supporting equipment is the absolute most high-end in the world today, and the price of instruments and equipment for a production line is about 500 million.
However, Qin Lang feels that this kind of investment is worth it, and his business philosophy has always been to either not do it, or do it best, so the entire pharmaceutical production line uses the best machines in the world, rather than second-rate equipment from countries like island countries.
There has always been some gap between Huaxia and the world-class in the heavy industry and Seiko instruments of medicine, which is also a fly in the ointment, so that Qin Lang, who has always been patriotic, has no way to support domestic products.
Pharmaceutical equipment for raw materials - purification - processing - extraction - concentration - extraction - drying - crushing - tableting - coating - finished product!
These steps are the entire pharmaceutical production process, very complex, very precise, modern medicine is really extraordinary, and the degree of development of modern medicine is also completely unimaginable to the ancients, just like every ordinary doctor in modern times, in ancient times can be a miracle doctor.
The ex-factory price of each box of "Fushen No. 1" tablets produced by Lanrun Pharmaceutical Factory is about six yuan and six cents, and Huairen Pharmaceutical Chain Group will increase the price of the tablets by 40% to the secondary distributor as the general agent, which is almost 9 yuan, and then the secondary distributor will increase the price by 20% to the third-level distributor, almost 11 yuan, and then the third-level distributor will increase the price by 40% of the retailer stores in counties, cities and districts for terminal sales, about 15 yuan.
The above is the cost and profit of the channel provider, and the terminal sales are carried out in these four-level counties, cities, and district retail stores, generally, the retail stores will increase the price on the basis of the purchase cost again one to two times, so the price of the final "Fushen No. 1" should be between 15 yuan and 30 yuan, which is the price that ordinary people see when they buy drugs.
Although such a price is more than five times higher than the factory price, it is already very generous in the entire pharmaceutical industry, especially in the category of psychotropic drugs, and many similar products are more than half the price higher than that of "Fushen No. 1", and the efficacy of the drug is far inferior to this new drug.
Therefore, the advent of "Fushen No. 1" is definitely a blessing for the general public, which not only saves a lot of money to buy medicine, but also can quickly and effectively treat the disease, so why not......
Before the launch of the new product, Qin Lang's Lanrun organized public relations to carry out a new round of advertising bombardment in the major media in China, spending about 50 million advertising expenses to make a round of warm-up activities for the launch of the new product.
The effect of advertising bombardment is obvious, and before the new product is launched, many people have asked about this new drug from the major pharmacies on the market, and many people have asked.
After all, with the acceleration of the pace of modern life, more and more people suffer from mental illness, depression, mania, and psychosis have become the number one killer of modern diseases, far more than cancer, liver disease and other diseases.
Otherwise, how could the state set up a special psychiatric hospital in every city above the prefecture level, because it is really caused by the increasing number of patients in this category, and in the past ten or twenty years, the methods of treating these patients have always been a limited number of them, which can be regarded as relatively backward.
……
On the 5th of this month, Lanrun Group's "Fushen No. 1" was finally put on the shelves in the terminal stores of Huairen Pharmaceutical Chain Group, and on the 5th of this month, because of the listing of this new drug, all the terminal stores in Huairen became crowded, and a large number of relatives of patients who got the news rushed to the pharmacy to buy this new drug.
The popularity of the new drug is indeed unexpected, but it is reasonable, it is really the advertising effect invested by Lanrun Group before is too lethal, after all, the advertising cost of nearly 100 million yuan one after another Even if it falls in the water, there will be a few blisters, isn't it?
More than 100 million advertising investment, so that people in the industry have to admire the courage of Lanrun Group in this regard, and Lanrun Group is also full of confidence in new drugs to invest and promote on such a large scale, in fact, the research and development of "Fushen No. 1" product plus production line and advertising investment, Lanrun at least spent more than a billion into it.
More than a billion is a considerable amount of money, and even if a new drug is developed, it is not easy to earn enough money on R&D, production and publicity in the market, and it may even be possible to lose money and not get back the old capital.
But those who know the industry also know that "Fushen No. 1" will never have such a situation, if the product is really as advertised, more than 40% of the efficacy of all psychotropic drugs on the market, then the sales will definitely be very hot.
Even, even if the new drug is not as miraculous as advertised, as long as it exceeds more than 10% of the efficacy of all psychotropic drugs on the market, the effect is already very obvious, and this new drug is definitely worth pursuing.
Therefore, all the investment of Lanrun is basically a steady profit, and now it is just waiting for Huairen Pharmaceutical Chain Group to return the funds to the account of Lanrun Pharmaceutical one by one.
On the fourth day of the launch of the new drug "Fushen No. 1" of Lanrun, Luo Lizhi, the general manager of Huairen Pharmaceutical Chain Group, called Qin Lang in a hurry.
"Mr. Qin, the new drugs have been sold out in three days, please let the pharmaceutical factory here speed up the follow-up supply! This bit of goods is not enough! In addition, the money for the first batch of new drugs has already been called. ”
"Okay. ”
Qin Lang couldn't laugh or cry when he heard the other party's ridicule, but no matter how fast the production line of Lanrun was on the second day, it would take half a month to complete, and the third, fourth, and fifth production lines after that were all under construction, and this process was not in a hurry at all.
Subsequently, Qin Lang had a phone call with the director of Lanrun Pharmaceutical Factory and Tang Xue, the financial director of Lanrun Group, to convey Luo Lizhi's words, and Tang Xue, the financial director, told Qin Lang that Huairen Pharmaceutical Chain Group had already paid the drug money to the financial account of Lanrun Pharmaceutical on the day he got the first batch of new drugs.
Although this money is not much, less than 200,000 yuan, it is also a good sign, which means that Lanrun Company has finally begun to have money in the pharmaceutical sector.