404 [Swelling Kiho]

(PS1: Regarding Huang Yunsheng's whereabouts, don't speculate, it's not ZY City, it's really not, the first two chapters have been fine-tuned by the review editor, don't talk nonsense.) There is not only one old revolutionary area.

PS2: Lao Wang confuses "4WD Kid" and "4WD Brothers", not a whirlwind charge, but an emperor superstar, and Lao Wang also bought a sprint meteor when he was a child. I'm too lazy to modify here, so let's do it. )

"All the honors of yesterday have become distant memories. Half of my life has been spent hard, and tonight I walked into the wind and rain again. I can't go with the flow, for the sake of my beloved ones, no matter how hard it is, I have to be strong, just for those expectant eyes. If the heart is there, the dream is there, and there is true love between heaven and earth. Look at success or failure, life is heroic, it's just a matter of starting all over again......"

——Teacher Liu, "Start Again".

Twenty years later, when people who have experienced it talk about laid-off again, most of them remember these two literary and artistic works: one is the song "Start Again", and the other is the sketch "Cheer Up".

No matter which work it is, it is very uncomfortable to hear it in the ears of laid-off workers anyway.

Just starting all over again?

It is easy to sing and speak well, but it is even more difficult to do. Many families and husbands and wives are both laid off, forty or fifty years old, old and young, you try to start again!

However, even if this song is uncomfortable, it is still a good song that inspires people to forge ahead. Even some laid-off workers who have survived a hard life, recalling the original years, can involuntarily sing the lyrics: Look at success or failure, life is heroic, just start all over again!

The sketch "Cheer Up" is different, no matter when, where and who, even if you are laid off to start a business and become a multimillionaire, recalling the sentence "Workers have to think for the country, if I don't lay off, who will be laid off", I can't help but burst into foul language: Get out of your paralysis!

In the next few days, the national state media did not say anything, but some commercial newspapers and magazines appeared one after another with critical articles.

According to reports, many families were happily eating and watching the Spring Festival Gala on the night of Chinese New Year's Eve. They temporarily forgot the troubles of being laid off and took a breath in the embarrassing journey of life, but suddenly saw the disgusting person's sketch, and suddenly recalled all the bad things.

"Smack!" put down the dishes and chopsticks.

"Smack!" turned off the TV.

This is the normal reaction of laid-off workers, and this skit is pouring salt into their wounds.

A Chinese New Year's Eve dinner doesn't make people eat quietly, bastard!

However, the Sohu forum showed its face because of this, not only the post complaining about the sketch was reprinted by a newspaper in full, but also attracted many new users. The complaining post has completely turned into a discussion post, although the people who can access the Internet these years are rich people, they still tell all kinds of hardships about laid-off workers, and write the laid-off stories that happened in various places on the Internet.

As a result, the post finally turned into a scolding post, and netizens who supported the laid-off and those who opposed the laid-off scolded each other for several days.

It is at this time that ordinary people are happy to celebrate the New Year, but several major product divisions of Xifeng are busy.

The instant noodles and biscuits division merged three companies in one go, eating each other's sales channels and hiding each other's existing brands. Not only Xifeng is doing this, but Master Kong is also doing the same, frantically merging and cleaning and then expanding channels, killing a large number of small and medium-sized instant noodle manufacturers.

The cold winter of small enterprises is equal to the paradise of large enterprises!

Huafeng, the former overlord of the instant noodle market, is now ranked fourth. The first place is Master Kong, the second place is Xifeng, and the third place is Unification.

The real rise of Xifeng instant noodles is thanks to last year's donation for disaster relief. During the disaster and post-disaster reconstruction, the government has to distribute a large number of relief materials, such as rice, flour, grain and oil, instant noodles and biscuits are also listed as emergency supplies. Two disaster-stricken provinces in the Yangtze River basin have successively designated Xifeng instant noodles and biscuits as official procurement objects, and directly emptied Xifeng's inventory.

Although the payment from the government department is very slow and has not yet fully arrived, it is tantamount to a big advertisement, and Xifeng Foods is now selling super well in those two provinces.

Let's talk about the instant noodle market, before 1997, the market competition reached a white-hot level, and there were more than 3,000 instant noodle production lines in the country. This not only led to a drop in the price of instant noodles, but also caused the import price of palm oil to soar to 8,000 yuan per barrel, and the profit per package of instant noodles was frighteningly low.

Then in 1997 and 1998, the market cooled, with large inventories and medium-sized companies going bankrupt.

Even so, the production of instant noodles is still rising, growing by more than 1 billion packs per year, and the market competition is becoming more fierce - this is simply leaving no way for small and medium-sized manufacturers to survive!

Historically, there were only two overlords in the instant noodle industry in 1999, namely Master Kong and Uni-President from Wanwan, while Huafeng instant noodles have been completely reduced to a local brand. Now, we must add a Xifeng instant noodle to form a three-legged market pattern.

Whether it is capital or variety research and development, the strength of unity is actually far greater than that of Master Kong.

However, Master Kong sold all over the country with braised beef noodles, and reunification was a little taken for granted. Because the unified shrimp noodles are highly sought after in the bend, I thought that mainland consumers also liked this thing, but the result was seriously unadaptable, and Master Kong was far behind, and last year's sales were 10 billion behind Master Kong!

During this year's Spring Festival, Xifeng instant noodles completely opened up the market through railway channels, and the braised beef noodles and Laotan sauerkraut noodles were well received, and the sales instantly surpassed the unity, ranking only behind Master Kong.

At the same time, Xifeng's instant noodles and biscuits division officially launched potato chips products during the Spring Festival, attacking PepsiCo's Lay's potato chips.

Xifeng's tea beverage division was not idle, inviting 10 roasted tea masters to make endorsements, and handed over the advertising promotion to Acorn International.

Acorn International is a company that engages in "back to the best", they not only launch their own products, but also help others do media promotion. Under the planning and arrangement of Acorn International, advertisements for "Xifeng Small Pots of Tea" are everywhere, and you can see them no matter how you change the channel.

Spend a lot of advertising money, and at the same time achieve amazing results.

Spring Festival gift-giving belongs to the tradition of the Chinese, a few years ago it was popular to give health products, and now the health care products industry has collapsed, just in the window period of the gift market. Sending high-end electronic products is too public, sending cigarettes and wine is particularly tasteless, "Xifeng small pot tea" just fills the gap in the gift market.

Rongping's locally produced tea is actually very good in taste and condition, but it couldn't be sold at all before. Loose tea is sold directly to various teahouses for a few cents a catty, and packaged tea is sold for 10 yuan, and poor tea can only be sold for two or three yuan.

Now it's cool, store it in a beautiful tea can, and then put on gift wrapping on the outside, and it also comes with a purple clay pot. A few taels of tea, the cheapest is 188 yuan, and the luxury outfit is sold directly to a sky-high price of 888 yuan!

It's a money grab!

But giving a gift is giving face, and Xifeng small pot of tea is very face-saving, and it is more impressive than giving tobacco and alcohol. Its price positioning is not sold to ordinary people, but is specially given to leaders, especially when there is a request for help.

Because Rongping's tea is not famous, and it cannot be compared with Tieguanyin, Dahongpao, and West Lake Longjing, Xifengsheng created a concept of old tea trees. The old tea tree in the deep mountains, with a variety of health functions, can regulate the metabolism of the human body, and is definitely a must-have product at home, even if it is boiled tea eggs, it is more delicious!

There are so many goods in shopping malls across the country, and I don't know how many old tea trees there are in the deep mountains of Rongping. But the giver and the recipient don't care, just like the factory that produced turtle essence back then, and only raised one turtle after selling the product for several years.

In just one month before and after the Spring Festival, the sales of Xifeng small pots of tea reached more than 30 million yuan. And after the Lantern Festival, although sales declined, the fame continued to grow, and sales have been very stable. So much so that in the next few years, in the state's press releases for arresting corrupt officials, it was always written: how much gold and how much gold and silver jewelry were found in his residence...... How much is the famous cigarette and wine, and how much is the small pot of tea.

Several other product divisions of Xifeng are also making efforts, and the canning division has set up a factory in Malaysia to specialize in the production of canned seafood for export to Europe and the United States. The Water & Beverage Division has just set up factories in Qiandao Lake and Changbai Mountain, and will soon launch a series of mountain spring water. As for the carbonated beverage division, it not only launched similar soda from Fanta and 7-Up, but also launched Coke that is not a traditional Chinese medicine flavor.

With the money in the stock market, the entire company is expanding and developing at a leap and bound.

Jianlibao, the former big brother, has been left behind by Xifeng - Xifeng is growing, but Jianlibao has been shrinking.