In the office, Robert looked at his watch frequently, and the time passed so slowly, the hour hand had just reached twelve o'clock.

García Rodriguez sat behind his computer, quickly logged into his mailbox, but there were no new emails, and he began to refresh the web page frequently, glancing over the phone from time to time.

David Villa couldn't sit still at all, pacing back and forth, with dense beads of sweat on his forehead, he was responsible for the promotion and marketing of this film, although there was a lot of good news today, but before the box office data was counted, no one dared to guarantee that it would be successful.

Ronan sat on the sofa, his face unusually calm, but his heart was also a little anxious.

The promotion and distribution of "Human Eradication Project" was entrusted to Lionsgate, and his investment was limited at that time, and this "Blair the Witch", from the purchase of the film to the promotion to the distribution, the total investment has been tens of millions of dollars.

With such a large investment, if you don't get the corresponding return, even if most of the money is financed, it will bring a lot of trouble.

What if it succeeds?

Thinking about the huge success of this film in his previous life, even Ronan was a little envious.

Success will gradually increase the cash flow in your hands, and you can achieve more plans and goals.

"There's a new email!"

Garcia Rodriguez's voice grabbed everyone's attention, and Ronan looked over to him and asked, "Is the count out?"

"There you have it!" Garcia hurriedly said, "200 theaters, 200 screens, $4.12 million in one day on Friday!"

David Villa's eyes widened, looked at Garcia in surprise, and subconsciously asked, "How much?"

Garcia repeated: "$4.12 million!"

David Villa's head was stretched forward, his face flushed, and he changed his usual dull appearance to almost shout: "$4.12 million! God! $4.12 million!"

"An average of $20,000 ...... for a single day and a single museum"

After saying this, Garcia couldn't hold back any longer, his breathing instantly became short, he gritted his teeth and waved his fist hard!

The output of this day is higher than the annual revenue of the previous embassy films!

The future of Embassy Pictures is bright!

Ronan stood up and exhaled hard, a happy smile unconsciously hung on his face, he invested so much money in a row, it must be fake to say that there is no pressure.

At this moment, the pressure is relieved, and success is in sight!

Robert walked over, looked at Ronan, and said, "We've succeeded again." ”

Looking at Ronan's side, his eyes were hot, since the beginning of last year, how many successes has Ronan led them to?

Two Abu Dhabi scams money...... No, it's financing, the operation of the Human Eradication Program has been a big success, the tax rebate subsidy from Germany, the acquisition of the issuing company, and the establishment of its own distribution channel......

All of this, which I couldn't have imagined before, has now become a reality under the leadership of Ronan.

Footsteps suddenly sounded from outside the office, and then the office door was pushed open from the outside, and Thomas, the director of theatrical distribution, and Terry, the director of offline distribution, hurriedly walked in.

Although the two did not participate in the promotion of "Blair the Witch" on the spot, but were preparing for the release of "The Grim Reaper", they have been paying attention to the dynamics here.

"How much is the box office?" asked Thomas, anxiously.

David Villa walked over and gave Thomas a bear hug without saying a word.

Seeing the once dull David Villa suddenly become so enthusiastic, Thomas was a little confused: Could this be the legendary sullenness?

"$4.12 million!" David Villa patted Thomas on the back: "The box office in a single day and a single restaurant has exceeded $20,000!"

Thomas gasped: "$20,000 a single day and a single museum?"

Terry was also surprised, having been in film distribution for ten years and had never experienced such a situation firsthand.

Then, Thomas and Terry's eyes fall on Ronan, and Ronan's almost whimsical plan not only succeeds, but it succeeds!

Garcia didn't care about his subordinates, and looked at Ronan with complicated eyes, the promotion of the film "Blair the Witch", they are more of executors, and Ronan is the real leader.

As a result, this young man used his imagination to bring marketing cases that could later become textbook classics.

Garcia lamented that sometimes ability really has nothing to do with age.

The box office of a single hall is $20,000 on the first day, and how much is the box office of a single hall for three days on the weekend?

It's an anticipation with excitement.

"I'll tell them the news!"

Terry gestured to the outside of the office, then strode out, and it didn't take long for a cheer to erupt outside the office.

Ronan stood up, with excitement in his voice, and said, "Let's talk about work first." David, put the remaining publicity funds on the market as planned. Robert, contact the print factory with FedEx, 3000 copies ready. Garcia communicated with several major commercial cinema chain companies to request more theaters and film scheduling next week, striving to get more than 2,500 theaters. ”

"Good!"

A few people answered and began to get busy.

Ronan looked at the time, it was almost one o'clock in the morning, opened the door and walked out of the office, to the employees' office area.

"Chairman!"

"Chairman ......"

"Chairman. ”

One by one, he stood up and greeted Ronan, his eyes full of excitement and admiration, it was the young and excessive chairman in front of him, who had just led them to unimaginable success.

These are all old employees of Embassy Pictures, after the company was acquired, although the treatment is better than before, but in their eyes, Ronan is like a rich second generation far more than the chairman.

Actually participated in this publicity and marketing and distribution, and won such an excellent box office on the first day of release, these people are deeply aware that the company let this young man buy it, and it is a kind of luck for them to do so.

When the company's income is high, the scale is large, and the films released are selling well, they can have better development.

Before, Embassy Pictures couldn't bring these.

Now, this guy named Ronan Anderson has brought it!

Luckily, it was acquired!

Ronan can see that employees are changing, and success often solves a lot of problems.

"Thank you for your efforts, everyone has worked hard during this time!" Ronan took out the attitude of caring for employees: "This month, the company's bonus has doubled. ”

"Wow-"

A young man shouted excitedly.

Ronan didn't care either, and said, "It's not too early, let's go back and rest." ”

Not long after the employees left, Ronan was ready to go home.

Coming downstairs and just getting into the car, he received a call from Jessica Felton.

"How much is the box office today?" Jessica Felton asked, "I can't find it here." ”

Ronan didn't answer directly, but said, "Aren't you focused on technical research?

Jessica Filton said on the phone: "This is a hand-cut of my own film!"

"200 theaters, $4.12 million. Ronan said simply: "The box office of a single day and a single museum exceeds $20,000. ”

Jessica Filton was a little surprised: "Your deception tactics succeeded?"

Ronan was a little helpless and emphasized: "This is a commercial operation, it is propaganda and marketing, how can it be said to be a deception?"

"It seems to have succeeded again, and I'm still quite good. Jessica Felton boasted to herself, then said, "I'm going to lie down and go to bed, good night." ”

Lie down?Ronan flashed a picture in his mind, could it be overwhelmed?

"Remember to take a shower. Ronan specially reminded: "It's summer, and if you don't take a bath, it will stink when you wake up tomorrow." ”

Hung up, started the car, and left the company.

Back at his apartment in North Hollywood, Ronan received another call from Robert, who contacted several printers and the corresponding FedEx overnight, and after paying the deposit early tomorrow morning, they would work overtime.

Just like Hollywood films, copy printing has long been streamlined production.

Not to mention FedEx, as long as the shipping cost is sufficient, their delivery service is calculated on an hourly basis.

On Saturday morning the next day, Ronan first went to Warner Studios to see "The Grim Reaper" and "Ace Agent" in filming, processed some documents, and then rushed to Embassy Pictures.

The remaining 100 copies have already been sent away, and several theaters around Los Angeles will be able to get them today, adding an additional screen.

Early in the morning, Garcia went to the Los Angeles branches of several major theater companies to negotiate the expansion of "Blair the Witch" next week.

David Villa is also reaching out to people online and offline to further expand the film's reach.

Buoyed by the huge success of the first day of box office, the entire Embassy Pictures industry has entered a state of super-high speed that has never been seen before.

After spending some time at Embassy Pictures, Ronan drove to two independent theaters in downtown Los Angeles that showed "Blair the Witch" to see what was going on.

The theater was packed with people, and countless people were discussing the film and the witch.

However, anyone who has watched the film is somewhat dissatisfied with the film.

Ronan can also imagine this situation, entering the theater with high expectations, only to see such a shoddy video, even if the previous propaganda said that it was a DV selfie of the missing person, it would still disappoint some people.

This is essentially a film that cheats a vote and runs.

Don't worry about disappointing some people, there is a discussion and topicality, so as to maintain enough heat.

Movies that cause huge controversy often do well at the box office.

When he went to another theater, Ronan also saw someone from Cinema Score doing a theater scene survey and leaned over to listen for a while.

The scores of the audience who had just finished watching the screening were very average, and among the few scores he heard, the highest was only B-, most of them had a rating of about C, and some even gave an E.

But this film, it is definitely not accurate enough to calculate the box office according to the on-site scores of theater audiences.

The two theaters watched it live, and the hot scene made Ronan believe that this film would at least not be worse than in his previous life.

The social heat has been provoked, and even if there is controversy, many people will be willing to take a peek.

Human curiosity is not so easy to suppress.