Sophie Marceau's advertising endorsement contract was negotiated in early April, and the other party asked for 1.2 million US dollars, about 10 million yuan. The price is not outrageous, and it is still within the acceptable range - the cost of Michael Jackson's endorsement of PepsiCo a few years ago was $3 million.

Now the newly produced canned food of Xifeng has begun to be reposted with photos of Sophie Marceau. By the time "Braveheart" was released at the end of May, Sophie Marceau's worth had risen, and she couldn't get it without $1.8 million.

Definitely earned.

At that time, it will even be possible to contact distributors in the United States and Canada to take advantage of this opportunity to enter the North American market.

In May, summer is coming, and the battle of ice tea between Xifeng and Sunrise has started again.

In the past 12 months, the total sales of Xifeng Iced Tea were 190 million yuan, while the sales of Sunrise Iced Tea were as high as 250 million yuan.

Sunrise can develop so rapidly, thanks to Song Weiyang's Anti-Japanese War text, the concept of iced tea and the development of the iced tea market. You must know that the historical Rising Sun Iced Tea was developing tremblingly in the first two years, and it was not until 1996 that it took loans to expand aggressively, and its sales directly increased tenfold compared with 1995, from 50 million to 500 million.

The slogan shouted by Sunrise this time is "China's No. 1 brand of iced tea", only in terms of sales, it is true.

In order to increase production capacity, Sunrise has engaged in joint ventures and opened branches, but does not pay attention to product quality, and even has no such concept at all. In order to increase profits, some foundries cut corners, resulting in a wide variety of flavors in Sunrise Iced Tea.

Sunrise's capital chain is a big problem, arrears of raw material suppliers, advance payments from agents and distributors around the country, and from time to time to find bank loans, just in pursuit of crazy expansion. At the same time, in order to seize the market, Sunrise gives sales partners ultra-high rebates. Agents, distributors and retailers cooperate to reduce prices together in order to sell more products and get rebates, and while suppressing Xifeng Iced Tea, they also sell as much as they lose.

In this way, when the market is saturated and competitors increase, Sunrise should go bankrupt.

In fact, in terms of funds, Xifeng is similar.

The only difference is that Xifeng's control over product quality is becoming more and more strict, and those unruly foundries are directly blacklisted and permanently disqualified from cooperation. And strict pricing, except for the price difference caused by transportation, the partner is not allowed to change the price at will.

Seeing the arrival of summer, agents and distributors are making trouble again, saying that retailers have chosen Sunrise, and Xifeng Iced Tea will not be sold if the price is not reduced.

This is true, but it is not accurate, it is nothing more than trying to take advantage of the opportunity to blackmail, and the iced tea market is far from saturated.

Zheng Xuehong believes that the price should be reduced, and the sales rebate should be increased, and a price war with the rising sun. This year, all industries are fighting price wars, especially in the field of household appliances, Zheng Xuehong's idea is understandable.

Yang Xin is on Song Weiyang's side this time, and he believes that since the development strategy has been formulated, it cannot be easily changed.

Zheng Xuehong couldn't make the decision, so he was anxious, so he called Song Weiyang for help.

"Lao Zheng, if you do a good job in personnel work, don't worry about sales. Song Weiyang said.

"But I'm a shareholder," Zheng Xuehong said, "Moreover, Zhang Guodong, who is in charge of sales, also thinks the same as me this time." Sunrise Iced Tea has broken the cost price and is selling, our sales department is working very hard, it is all iced tea, and many consumers are pointing to the cheap one. ”

Song Weiyang said with a smile: "Rising Sun is not printing money, where does he get so much money to compete with us at a low price? You see, they can still jump for a year or two at most." ”

In the absence of a strong competitor, Sunrise can naturally grow wildly until it reaches destruction. The problem is that now the two males are standing side by side, and there is no room for the unlimited expansion of the rising sun!

"After a year, the market will be gone," Zheng Xuehong said, "Zhang Guodong could not convince Mr. Yang, so he had to come to me to complain, he said that now the dealers are not in a high mood, the enthusiasm is seriously insufficient, and there have been many people who have switched to the arms of the rising sun." Our sales in April have declined significantly compared with the previous two months. ”

"In this way, you find Wang Hai, a professional counterfeiter, to pick Sunrise from different production areas to test, and once you fail to qualify, you will immediately contact the media to expose it," Song Weiyang said. I'll give you 1 million yuan for the event!"

"That's a good idea!" Zheng Xuehong said with a smile.

Hanging up the phone, Song Weiyang returned to the store that had not been completely renovated, and said to the applicants: "Let's continue, introduce ourselves first." ”

"Hello boss, my name is Jiang Chunhua, graduated from ......," a young girl in her 20s said with a smile, "This time I came to apply for the manager of Time Cafe, I have the ability to manage the store well, I hope the boss will give me this opportunity." ”

The name of the café was eventually changed from "Sand of Time" to "Time", and Song Weiyang directly published the recruitment revelation in Shenghai's major newspapers.

The Jiang Chunhua in front of him graduated from secondary school and is currently a grassroots cadre in a state-owned factory.

Lin Zhuoyun is also an interviewer and asked, "You are doing a good job in a state-owned enterprise, why do you want to apply for a job with us?"

Jiang Chunhua said: "The efficiency of the factory is not good, and the salary of your store manager here is 1200. ”

"You're straightforward," Song Weiyang said with a smile, "What do you think the store manager's job is?"

"It's about taking care of the coffee shop. Jiang Chunhua said.

"Well, you're right, but it's a pity that it's too general," Song Weiyang said, "As a store manager, you have to be not only internal, but also external." For example, the café regularly buys goods, you have to have a good relationship with the supplier, and you also have to have a good relationship with the local grassroots department, so that you don't have to be approached twice a day to check the health and fire protection. These are the most basic, and you will also have to resolve disputes in the store and train and coach ordinary store staff. Are you up to the task?"

"I ...... I'll give it a try. Jiang Chunhua was a little weak-hearted.

Song Weiyang looked at the other party's information and said with a smile: "You work in the propaganda department of the factory, and you have not held a management position......

"I can learn!" Jiang Chunhua hurriedly said.

"Then you try to be a foreman first, the probation period is 600 yuan, and after the regularization, 800 yuan. Song Weiyang said helplessly.

It's really that the place of Pentagon is too remote, and the Time Cafe doesn't have any reputation. Not to mention that college students are reluctant to come, secondary school students are rare, and it is not uncommon for them to have real management ability, so they can only be cultivated slowly.

After recruiting for several days, there are a lot of people coming, but this Jiang Chunhua is quite passable.

The salary in Shenghai is too high, and this year's minimum monthly wage has reached 270 yuan, and the average monthly salary is 773 yuan. This is a government statistic, and although there is moisture, it is not much different from the actual situation.

Song Weiyang set the store manager's salary at 1,200 yuan, what senior talents can he attract?

"Yes, when can I come to work?" Jiang Chunhua's factory is estimated to be unable to pay her salary, and she can't wait for the probationary period of 600 yuan.

Song Weiyang said: "I will come tomorrow and do pre-job training first." ”

"Well, thank you boss. Jiang Chunhua bowed and left.

Lin Zhuoyun said with a smile: "Why don't I be the store manager, you teach me." ”

"You have that much time?" Song Weiyang said.

"Try it. Lin Zhuoyun said.

"It's okay," Song Weiyang took her little hand, "Let's go, go into the city for coffee, and inspect your peers by the way." ”

There are few specialized coffee shops in Shenghai, and there is one on Hengshan Road.

Soon, Song Weiyang felt very disappointed, because the taste was not good, the store environment was ordinary, and the service quality was average, and the competitors were too rubbish!

At about eight o'clock in the evening, they came out of the café.

Lin Zhuoyun smiled: "This café is not as beautiful as ours. ”

"Of course," Song Weiyang said, hugging her slender waist, "I have guided the decoration design, post-modern style, and I can't find a second one in the country." ”

"Stinky beauty!" Lin Zhuoyun scolded with a smile.

Anyway, the taxi hadn't come yet, and there was nothing to do, so the dog man and woman made out on the side of the street, hugged each other and nibbled and put and put and nibbled, and from time to time whispered with their foreheads close to their foreheads.

"The taxi is coming!" Lin Zhuoyun reminded.

A taxi stopped in front of the bar next door, and Song Weiyang waved over. The car door opened by itself, and a man came down inside, it was Li Aaron, and this guy also brought a beautiful woman with him.

Li Aaron sneered at Song Weiyang and Lin Zhuoyun, it is estimated that the scene of the two of them making love just now was also seen by him, and turned around and entered the bar with his female companion.