Coincidentally, at the same time as Jinshan's "War of Gods and Demons" was launched, "King of Kings" was also introduced to the mainland from Wanwan.

Many young friends may not have heard of "King of Kings", and "Mercenary World", which was not a master, was written with the worldview of this game. Of course, "Mercenaries World" is also too old, it was more than ten years ago on the Internet.

These two games are advertised in major forums and chat rooms at the same time, and there is almost no offline publicity, let alone cooperation with Internet cafes to sell point cards. Anyway, the operation team is relatively rough, quite a bit of rookies pecking at each other, it is estimated that when the game is charged, many players don't know how to recharge the point card, and even if they know, they will be troublesome and quit the pit.

Nishiyamaju Game Studios.

Zou Tao visited several forums in a row, read all the relevant game posts, and his face became very bad. Because players' evaluation of "King of Kings" is much higher than Jinshan's "War of Gods and Demons", this is a big blow to game developers.

"Boss, don't think about it, "King of Kings" just has an emotional advantage. One of the team members comforted.

Zou Tao sighed and said: "The content of our game is indeed not as rich as "King of Kings". ”

In fact, neither of them said it clearly, and the reason why "War of Gods and Demons" was not rated high was because Song Weiyang asked for "simple and rude".

The simple and rude is to attract Xiaobai, and the people who post game posts on the Internet are undoubtedly Lao Bai. Most of these old whites are veteran players of "Chivalry Walk", "King of Kings" and "Chivalry Walk" are derived from the same ud, they are naturally kind, and the first choice is, of course, to play "King of Kings".

A month after Jinshan's "Gods and Demons Wars" was launched, there were only a pitiful number of registered players, and the number of simultaneous online players in "King of Kings" was almost 000.

With this number of players, let alone recovering the cost of research and development, the money from selling point cards is not enough to maintain the server.

What to do?

"Mr. Lei, it's that I'm not good enough, and I've done a bad job of the online game project. Zou Tao directly found Lei Jun and admitted his mistake.

Lei Jun cried and laughed: "I don't blame you. I've seen the game, and you're doing a great job, but players are more familiar with King of Kings. ”

Throughout the 90s, Chinese players were exposed to UD in online games.

As early as 1995, the first UD "Oriental Story 2" was launched over the bend. At that time, I was studying abroad and liked this kind of game, but I didn't feel good, so I decided to make a pure martial arts online game.

So he launched a call on the Internet, and everyone worked together to get "Chivalrous Journey" out, which quickly became popular among the Chinese community. Up to now, there are more than 10 mirror servers in mainland China, servers in North America, Europe and Southeast Asia, as well as countless private server versions, and the number of registered users has already broken the 1 million mark.

Really speaking, the fighter against counterfeiting can be regarded as the originator of Chinese online games.

However, "Knight's Journey" involves Jin Yong's copyright, and there are many internal contradictions, so it has long been announced that it will not be commercialized. And "King of Kings" and "Chivalrous Journey" are both derived from "Oriental Story 2", the content and gameplay are very similar, but they have changed from pure text to graphics, and now they have been introduced to the mainland, so they have naturally successfully accepted the old players of "Chivalrous Journey".

Non-war mistakes, Jinshan's "Gods and Demons War Chronicle" is congenitally insufficient.

Zou Tao said: "Or, while the charges haven't started yet, let's withdraw the online game project." While the number of registered players is increasing, the number of simultaneous online players is decreasing. The main reason is that there are too few people, and it's okay to talk about weekends and nights, and you can't even see a few ghosts during the day. ”

"Withdraw ......" Lei Jun suddenly changed his words, "I'll ask Boss Song first, this is a project he forcibly launched." ”

Lei Jun immediately called Song Weiyang, explained the situation, and asked for advice: "Boss, the online game project is not good, why don't you withdraw it first." Or temporarily shut down the server and revise, according to the content of "King of Kings" to improve, our current game is not very playable. ”

"I still think the content of the game is too complicated," Song Weiyang said with a smile, "There is a problem with your marketing positioning, if you don't have "King of Kings", it's better to say, if you bump into it, you will definitely lose." The target group for Gods and Demons is those who have never played UD before, or even have not been exposed to online games, and you have to find a way to promote the game. ”

Lei Jun said: "Then you have to go offline, and the cost of promotion is too high." ”

Song Weiyang said: "Set up a special promotion group, first go to Beijing, Tianjin, Shanghai and Shenzhen and other big cities. Run from one Internet café to another, so that the computers in the Internet café install our games, otherwise the download speed of the Internet café is too slow. Also, to cooperate with those Internet cafes, for every point card sold, you will give the Internet café a commission of 10, and then give the network management 5 a commission. You know what I mean, right?"

Lei Jun instantly understood, patted his ass and said, "This idea is second." As long as they are given a commission, the Internet café and the network administrator will become our salesmen, and they will try their best to actively promote the game!"

……

July, summer vacation.

Fei Xiaodong, who had just finished the high school entrance examination, was dragged to an Internet café by his cousin early in the morning.

This year, the charges for Internet cafes have dropped again, from Monday to Friday mornings, only 4 yuan per hour, for more than two hours of play, and only 2 yuan per hour for a morning. In the afternoons, evenings and weekends, the charge is much more expensive, at least 5 dollars per hour.

Fei Xiaodong has been to the Internet café a few times before, and what he was brought by his cousin was to play stand-alone machines such as "Fairy Sword". After graduating from junior high school some time ago, the class leader took out a commemorative album for everyone to leave a message, and asked him to leave a QQ number, Fei Xiaodong didn't know what QQ was.

"Network management, two machines, one morning!" said my cousin who sold 20 yuan.

The network manager laughed: "The money is not enough. ”

"The price has gone up?" said the cousin was a little upset.

"During the summer vacation, it is normal for the price to rise, and the fee is the same as on the usual weekends. The webmaster explained.

My cousin can only make up the difference of a few dollars, and he does a small business by himself, and he is not short of those few dollars.

Fei Xiaodong happily turned on the phone, anyway, his cousin had a treat, and he could let go of the game. First of all, you have to register a QQ number, many classmates in the class used to have QQ, and he was too outdated if he didn't have QQ.

The network administrator introduced very enthusiastically: "There is a new game called "Gods and Demons War", the masterpiece of Kingsoft, you can play it when you have time." ”

"Is it fun to have Red Alert?" asked my cousin.

The network administrator said very exaggeratedly: "What is "Red Alert"? "War of Gods and Demons" is an online game! Do you know what an online game is? That is, you can play games with hundreds of thousands of players in the country, chat in the game, and team up to do tasks and play equipment together!"

The cousin was extremely surprised: "There is still such a game?"

The network manager immediately taught his cousin to register an account, and then took out a game strategy booklet to teach his cousin how to get tasks and learn skills.

Fei Xiaodong also followed and set up an account, he seemed to have been opened to a new world, cutting monsters, cutting monsters and slashing monsters, and having a lot of fun.

"Holy shit, I exploded an iron sword, this is a level 10 weapon!" the cousin yelled excitedly.

Well, Song Weiyang ordered Xishanju to increase the explosion rate of equipment, and also let them make some small superlatives, that is, the attributes are one or two more than normal goods.

In the blink of an eye, it was 1 o'clock in the afternoon, and it was time for Fei Xiaodong and his cousin to surf the Internet.

The network manager came over to remind him, and his cousin directly shot out a hundred-yuan bill: "Renewal...... No, get me an internet card (membership card) and buy me some bread and mineral water!"

Fei Xiaodong suddenly shouted: "Cousin, someone robbed us!"

"Kill him!" the cousin rushed up with the big sword, slashed a few times and said depressedly, "Why don't you lose blood?"

The network manager said: "You didn't switch the attack mode, but it doesn't matter, the other party didn't switch either." ”

The two players in peaceful mode have been slashing each other for a while, and the network administrator finally switched his cousin's mode to PK.

Soon, the opposing player lay on the ground and typed and scolded: "N, you cheat, why don't I cut you without blood?"

An indescribable sense of superiority rose in my cousin's heart: "Stupid, do you know what PK mode is? ”

In the afternoon, more and more people went online, and more than half of them were fooled by the network administrator to play "Gods and Demons War", and the entire Internet café was full of fighting voices one after another. Others were attracted by this kind of battle, and they didn't use the network management to promote it, and spontaneously began to ask what game it was and how to play it.

And then it blew up......

"Fuck, the network administrator is here, what are you breaking the network speed!"

"It's stuck, it's stuck, I can't even run. ”

"Ouch, I was beaten to death by the wolf king, and I can't release my skills when I am paralyzed!"

"Don't play anymore, this broken game is a good card!"

“……”

I really don't care about Jinshan's Xiaobawang server, but the network speed in the Internet café is too stuck.

128k's network line is standard, and there are even a lot of Internet cafes that are 64k, so it's hell if you don't get stuck when you play.

Many players were forced to abandon the game automatically, but many persisted and enjoyed slashing the card several times. There are a lot of people in the afternoon and evening, and most of them are spectators, one person playing on the computer, and there are at least five or six people watching behind him.

"Wow, this game is awesome!"

"Are all the people fighting in the game real people?"

"Brother, does this game cost money?"

“……”

Now the game has extended its free time, and it won't start collecting money until August. For every point card sold, the network manager can get a commission of 5, and the Internet café can also get a commission of 10.

The network manager saw that more than half of the players were stuck in the game, and suddenly felt that he had lost hundreds of millions, so he hurriedly called: "Boss, didn't someone come to promote broadband some time ago?" I think we can install broadband, really, the network speed of broadband is faster, sooner or later it will be upgraded, it is better to upgrade now that there is a discount!"

After all, Jinshan has limited manpower, and it takes half a month for each person to promote two Internet cafes a day, and it takes half a month for big cities in Beijing, Shanghai, Guangzhou and Shenzhen.

However, the number of people online at the same time in "War of Gods and Demons" has been rising, and it has exceeded 10,000 at its peak, but it has lost a large number of users due to the turtle speed network.

Again, in 2000, China's Internet speed was not enough.

Fortunately, more and more Internet cafes have begun to install broadband, and "War of Gods and Demons" has also contributed to the popularization of broadband in China.