It is precisely because of this psychology of consumers that Apple's temporary bailout strategy has brought back an extremely embarrassing situation for itself:

Users who meet the 15-day subsidy policy must return their goods!

Users who do not meet the 15-day subsidy policy, let alone the 14-day return policy, have come to protest and ask Apple to return the goods, or give subsidies......

Apple's hasty release of the bailout strategy,Didn't expect such an embarrassing situation to happen,They from the so-called gentleman's point of view,Counted the recent 15 days of iPod3 global sales,In the past 15 days,iPod3Global sales are about 200,000 units,The United States accounts for more than half,There are almost 130,000 units。

In their opinion, there are only 200,000 iPod3 units in the world that meet the subsidy requirements, and if the subsidy is $50 per unit, it is a total of $10 million, and the expenditure of $10 million can make Apple show its sense of responsibility in front of the public, and this deal is still cost-effective.

After all, not many companies will protect the price of users who have already purchased the product when the price is suddenly reduced......

Apple originally planned to spend $10 million to enhance its sense of responsibility in front of consumers, but they made a huge mistake, consumers are far from being as "gentlemen" as they think!

At present, Apple has received 80,000 return requests that meet the requirements, and the remaining tens of thousands of units may also be returned to the store today and tomorrow.

In addition, more than 400,000 consumers who have purchased the iPod3 for more than 15 days have flocked to the dealer, angrily making two demands, either give us 10% compensation or let us return it!

Of course, these users are more looking forward to returning the product, because they all want to wait for the Mango-ME2 to hit the market.

At present, Apple's subsidy policy is useless for consumers within 15 days of purchase, and the return of hundreds of thousands of units is undoubtedly worse for Apple, which has plummeted in market value, which means that it is not only necessary to cut off future profits, but also to spit out the swallowed profits again, and then increase the inventory of hundreds of thousands of units, which is a very large comprehensive loss;

And this stupid rescue strategy, and attracted a large number of more than 15 days of user protests, which will have a huge impact on Apple's dealers, as well as reputation, if not to compensate these users, and do not let them return, Apple is afraid to lose tens of millions of dollars or even hundreds of millions of dollars, if not, consumers continue to make such a fuss, all of Apple's offline stores can be closed, and the reputation of the consumer group will also fall to the extreme.

This is tantamount to Apple completely lifting a stone and shooting itself in the foot! If we had known this, it would have been better not to promulgate any rescue strategy, and in that case, Apple would only have to face normal and reasonable returns, and now it is fine......

The entire board of directors was almost bursting out, and Jobs was even more speechless.

The chairman of the board of directors only said one sentence for half a day: "Steve, you are fully responsible for your stupid behavior!"

Jobs expected such a thing, so he nodded and said dejectedly, "I formally submit my resignation to the board of directors as CEO." ”

Pressure from competitors, pressure from the capital market, pressure from consumers, pressure from the internal board of directors, Jobs felt like he was in a 500-meter-deep droplet, and the pressure was everywhere and almost collapsed.

No matter how powerful a person is, he also has his own carrying limit.

In his previous life, Jobs did not reach this carrying limit, so even if he was silent and frustrated, he was able to move forward with his head held high, and created a huge market for Apple, but in this life, Li Mu accurately grabbed his seven inches, and then launched a precise but fierce attack, and in a few days, Jobs's will has collapsed.

Before the catastrophe came, Jobs thought that he could do anything, and no matter how great the difficulty was, it would not be difficult for him, but after the catastrophe came, he finally understood that his strength was far from being able to see everything, and when the absolute power crushed him, he was like a small boat in a tsunami, which would be subverted in an instant.

No one can solve Apple's current crisis, Apple's R&D department is a super gold swallower, and the revenue line has basically collapsed, and now it has even begun to counterattack, the stock price crash, which will trigger a series of supplementary falls, when everyone no longer has any hope for Apple, and frantically sells Apple's stock price, Apple's market value will continue to shrink and shrink again, and in the end, the stock price will definitely fall below the net assets and become a broken net stock......

At that time, Apple's market value may only be a few hundred million dollars, the company's capital chain is broken, and if you want to liquidate, you can only sell your net assets, and you may sell MacOS to Microsoft, or sell it to a subsidiary of Microsoft that is implicitly controlled through overseas relations.

In front of Makino Technology's Manbo-ME2 and YYtunes, I'm afraid no one will want this mess, maybe selling it to Makino Technology is the last choice, as long as the price is right, Makino Technology should be willing to buy this almost dead competitor, and then tear it up with his own hands, never to suffer from future troubles, such a thing is not uncommon in the capital field.

As for Apple's other technology patents, they may be sold to other companies, or they may continue to be retained, and Apple's board of directors may carry out super-large-scale layoffs on Apple, retain the patents, and continue to live on the cost of patent licensing in the future.

However, no matter how you operate, there is one thing that cannot be avoided, that is, all those who invest in apples will lose their money, of course, it is a bit too much to say that they have lost their money, which is basically equivalent to putting in a thousand catties of wheat seeds, preparing for the next year's harvest, but natural disasters and man-made disasters have come, and a thousand catties of seeds are thrown in, and in the end only two catties of wheat are brought back......

After Jobs offered his resignation, he stood up dejectedly and said to the board members and the corporate executives present: "Ladies and gentlemen, I want to be quiet, go back first, and if the board of directors has any decisions, please let me know in time." ”

The chairman of the board of directors didn't expect Jobs to pick a son and leave all of a sudden, and he suddenly became angry and said angrily: "Jobs! The board of directors will definitely consider your resignation very seriously, but now is a critical moment for our survival, and you must work with us to find a way to save the company, instead of leaving now! You are extremely unprofessional!"

Jobs looked at his angry eyes and asked dejectedly, "Ho?"

One word, and everyone fell silent.

Li Mu triggered a series of chain reactions, Apple's heavy-duty truck is on a long downhill road with no end, not only the whole vehicle is seriously overloaded, but also the engine is broken, the fuel tank is empty, the tires are worn to the point of bursting, and even the braking system has been completely scrapped, everyone sitting in the car, there are only two things to do: either jump out of the car, or wait for the car to collapse completely.

Save it? non-existent ......

The chairman of the board of directors was speechless in the face of Jobs's word-for-word question, and Jobs waited for him for thirty seconds, and in thirty seconds, seeing the chairman of the board of directors' expression change from anger to depression to dazed and helpless, Jobs knew that he could not answer his own questions.

So, Jobs left, and before leaving, he said to the crowd, "If you have any decisions, call me." ”

After saying that, Jobs left everyone with a rickety and frustrated back and left Apple.

As you know, Jobs gave up completely......

A person who Never-Give-Up eventually Give-Up......

Apple's board of directors, as well as the senior management members, know that he is not wrong, and no one at Apple has made mistakes in this matter, but the opponent is too strong, and you can't change the outcome if you make mistakes or not......

Resistance is no longer possible, and where to go has become the only question that Apple needs to consider at the moment......

Apple's shareholders are still waiting for Apple to make an announcement that will bring confidence to the market, but unfortunately, Apple seems to have fallen silent all of a sudden, and all Apple executives have not been interviewed or released anything to the outside world, and it seems that they have given up.

And the news media and online social media are not willing to let Apple go.

The news reported on the chaos of the people who flocked to the return of users outside the doors of Apple stores across the country, as well as the scene of requesting returns.

Consumers are angry and tough, and staff are humble and helpless.

The reporter interviewed those users who came to ask for returns or subsidies for more than 15 days.

Their rhetoric may seem unreasonable, but in some respects, it is understandable.

They say, we spent a few hundred dollars on such a product, a few hundred dollars, which is not a small amount for the average American, and as a result, Apple has lowered the price in a blink of an eye, and there are such strong competitors on the market, no one can accept it, right?

They also asked the reporter why the Mango-ME2 is better than the iPod3 in all aspects, but the price is so much cheaper than the iPod3? Doesn't this also show from the side that Apple has made huge profits on the iPod3? So have the relevant departments investigated whether the price of the iPod3 is too high and whether there is any behavior that deceives consumers?

Many Apple-owned Apple-stores, as well as Apple's dealers, could not close their doors until 9 p.m. U.S. time because they couldn't give those users a reasonable solution.

At this time, social media was also full of praise for Apple.

Users are angrily protesting Apple's irresponsible practices, angrily protesting that Apple has made a lot of profits from iPods for two years, but is unwilling to be responsible for its own consumers at this time;

Netizens are also making their own speculations, predicting Apple's future, with 99% of netizens believing that Apple will die soon;

Among them, of course, Zhao Kang's army is fueling the fire.

All in all, on this night in American time, Apple felt what it means to be embattled......