The Sohu foursome had already started working, and Ma Xiaoyun sat next to him and asked, "How many people visit your website every day?"

Zhang Chaoyang said: "At its peak, there were more than 1,500 people a day. ”

"It's too little," Song Weiyang asked, "Have you gone to the major BBS stations to advertise?"

Zhang Chaoyang said: "I have already been there, and I have to soak in the BBS station for an hour every day to do publicity. But we have too little content to keep people. ”

Song Weiyang asked, "What is the largest Chinese website in the world at present?"

"Huayuan.com is very influential in the United States and Wanwan. Zhang Chaoyang said.

Huayuan.com later merged with Lifang Online and became ...... Sina.

Song Weiyang smiled: "Then you will be a hyperlink to Huayuan.com, why do you want to focus on China?"

Zhang Chaoyang was stunned for a moment: "Yes, we can just share the content of Huayuan.com, although it is traditional Chinese and the link speed is a bit slow, it should be able to be accepted by netizens." ”

Song Weiyang said: "Make an overseas information section, which is full of traditional Chinese content, so that it is better understood. ”

Next, Song Weiyang has been chatting with Zhang Chaoyang, and Ma Xiaoyun interjects from time to time.

Many of the contents of Song Weiyang belong to the EB2.0 era, which is still difficult to achieve from a technical point of view. For example, the message comment function on the news webpage will take at least two years, and now it is not like a four-way street, and the operation of netizen messages must be extremely cumbersome.

However, Song Weiyang gave the right development idea, that is, the "interactivity" of the Internet.

At noon, Song Weiyang invited everyone to eat and drink, and several little guys surrounded him to ask various questions, and their admiration was overflowing.

After he was full of wine and food, Zhang Chaoyang took people to steal the content of Huayuan.com, and it is estimated that the number of visits to Sohu will skyrocket in half a month.

Ma Xiaoyun continued to communicate with Song Weiyang, and after chatting a few words, Song Weiyang received a call from Yang Xin.

"Chairman, Pepsi has cut its price, and the drop has reached 15%. Yang Xin said.

"Hahahaha," Song Weiyang laughed happily, "Then let's reduce it by 20% and give Coca-Cola a headache." ”

Yang Xin said: "I think so too. ”

"You do it, I don't care. Song Weiyang hung up the phone after speaking.

In the mid-90s, the price of Coca-Cola and Pepsi was 3 yuan, but the retail price of many big city shopping malls was 2.7 yuan, 2.6 yuan, and even 2.5 yuan. Now it is estimated that it is forced by very Coke, Pepsi Cola is the first to reduce the price of sales, Xifeng Company is of course not afraid, but Coca-Cola is roasted on the fire.

Historically, a year after Wahaha launched Very Coke, Pepsi was also forced to cut prices, and the price reduction reached 17% - it didn't take long for it to rise again, probably because it reached some kind of private agreement with Coca-Cola.

Pepsi Cola doesn't care about any forced problems, it relied on a low-price strategy half a century ago, and now it is nothing more than relying on strong financial resources to fight hard with Xifeng.

Ma Xiaoyun heard the content of the call and was surprised: "You actually forced Pepsi to take the initiative to reduce the price?"

"It's normal," Mr. Song said, "that the market share of Very Coke has surpassed Pepsi, so it's no wonder they're not in a hurry." Our production costs and transportation costs are lower, and we can't wait for a price war, Pepsi is looking for death. ”

Ma Xiaoyun asked: "Knowing that it is looking for death, Pepsi still chooses to reduce the price?"

"Because Pepsi's target is not us, it's Coca-Cola. Song Weiyang said.

"Coca-Cola?" Ma Xiaoyun was a little puzzled.

Song Weiyang explained: "Coca-Cola will not cut prices, once the price war starts, it is equal to the second and third Coke in the market, and together they will force the No. 1 Coca-Cola to jointly eat away at Coca-Cola's market share." ”

"Pepsi is bad enough. Ma Xiaoyun said with a smile.

"It just so happens that Very Coke has invited Aaron Kwok to endorse it, and a new round of publicity is about to be carried out, and it will definitely be effective with the price reduction. Song Weiyang said.

Ma Xiaoyun said: "I know Sun Yanjun, the editor-in-chief of "China Business Network", I can introduce you to each other and help Very Coke fight this price war." ”

"Thank you very much, I'll ask Editor-in-Chief Sun to have dinner tonight. Song Weiyang said.

In the next few days, Song Weiyang invited people to dinner and did interviews. Ma Xiaoyun has been in the capital for more than half a year, and he has met good multimedia friends, and now he is all introduced to Song Weiyang.

Song Weiyang itself is topical, and this time he is fighting with foreign brands, and all major media are very interested. Both sides take what they need and hit it off.

"Very Coke is growing rapidly, and Pepsi Cola was forced to cut prices. ”

"The price war has resumed, and the war has burned to the beverage industry. ”

"Very Coke holds high the banner of national brand, and foreign Coke is no longer able to parry. ”

“……”

The new advertisement of Very Coke has not yet been launched, and the media has begun to report on it one after another, which instantly attracted the attention of countless consumers.

This year, there is really a price war everywhere, and one by one the price reductions are deadly.

The beverage industry has long been dry, and the "coconut tree" first challenged the "coconut wind" and wholesaled mango juice at a loss. While suing "Coconut Tree" for unfair competition, "Coconut Wind" is preparing to sell coconut water at a loss. Both sides opened fire on each other's fist products, and the battle lasted for half a year, with heavy losses on each side, and finally the government came forward to coordinate a settlement during the two sessions.

By the way, this price war has forced a large number of companies producing coconut water and mango juice to death - immortals fight, and mortals suffer.

By the time Song Weiyang returned to Shenghai, Aaron Kwok's new advertisements had already been broadcast, and Xifeng Company began to promote frantically in more than 10 major cities across the country.

The retail price of Pepsi Cola dropped to 2.6 yuan, and in some places it dropped to 2.4 yuan and 2.3 yuan. The retail price of Very Coke has dropped to 2.5 yuan, and in some places it has dropped to 2.2 yuan, and even directly sold for 2 yuan.

is still selling Coca-Cola for 3 yuan a bottle, and sales have plummeted in an instant, and I heard that the president of China has been in a hurry to fly to the US headquarters.

PepsiCo's price reduction action is estimated to have been planned for several months.

If Coca-Cola wants to follow up, it must first obtain approval from the headquarters and then coordinate with its partners in China. It will take at least two or three months to operate, and it is estimated that it is a little unbearable.

By mid-October, Very Coke's national (Coke) market share had increased by 2.6 points, and Pepsi had also increased by 2.3 points, snatching 4.9% of the market from Coca-Cola's mouth at once.

Yang Xin sat in the office and sang excitedly: "We people, we are really happy today......

"Mr. Yang, are you really so happy?" Chen Tao knocked on the door with a smile.

"Of course I'm happy," Yang Xin said, "if Coca-Cola doesn't take countermeasures, we will become the number one in China's coke industry." ”

"Then I'll tell you a happy thing," Chen Tao took out two certificates, "Xifeng's provincial and national well-known trademark certification has been approved at the same time." ”

"Hurry up and add the name of Chi to the advertising and packaging!" Yang Xin smiled happily.