Wall Street, an inconspicuous street near Broadway in Manhattan's South Side, is only a third of a mile long and is narrow and short between high-rise buildings.

It is a world-renowned financial center.

In Goldman Sachs' office, Lloyd Blankfein, the chief operating officer, looked at the latest data collection that he had just gotten his hands on.

Kuster, the project leader who sent the materials, sat opposite.

Lloyd Blankfein didn't look at the stats first: "Let's talk about the specifics. ”

"The streaming business has had the success that Netflix expected, and of course Netflix has invested heavily in publicity. Kuster said quickly: "Netflix's new drama launch mode is very popular, the streaming business has been on the market for ten days, Netflix has added 510,000 new paying subscribers in North America, and this number is still increasing over time, and the growth effect is expected to last for about half a year." ”

Lloyd Blankfein nodded slowly: "This exceeded our most optimistic estimates. ”

Kuster continued, "Netflix's business is listed in multiple overseas markets, and the first step has been a success. ”

"A broader global market. Lloyd Blankfein whispered.

The North American market is very large, large companies that can create tens of billions of assets for a certain industry, but the global market is even bigger!

"Netflix's current overseas markets are only Mexico and Brazil in the English-speaking region, Western Europe and Latin America, which is close to the limit of Netflix's resource allocation. As the direct person in charge of the Netflix project, Kuster understands the situation in more detail: "Without the assistance of Relativity Entertainment's overseas branches all over the world, Netflix's overseas development would not have been so smooth. ”

Lloyd Blankfein said very pertinently: "Ronan Anderson's decision-making and the platform of Relativistic Entertainment are the key to Netflix's rapid development. ”

Kustedt nodded: "Just like Bill Gates is to Microsoft, Ronan Anderson is very important to Netflix." ”

"Our role in the future is that of investors. Lloyd Blankfein smiled: "We need someone to create value for our investments, and Ronan Anderson is an extremely good decision-maker. ”

Wall Street capital is rarely directly involved in the operation of investment companies, they want profits. Of course, Wall Street wouldn't mind banding together to replace their investments with a more suitable leader if the companies they invested in couldn't continue to create value.

Lloyd Blankfein asks, "What about the data overseas?"

"At present, there are only preliminary statistics, and the total number of registered users in several overseas markets is more than 5 million, and the proportion of paying users is extremely high, but in the short term, limited by computer and Internet penetration, subsequent growth will be relatively slow," Kuster said. ”

"We have investments in both the computer industry and the communications industry, and there is clear data that there will be an explosion of growth in computers and the Internet in the coming years," said Lloyd Blankfein. ”

"Computers and the Internet have exploded, and Netflix's registered users are also very likely to explode. Kuster said a fact: "Looking at the world, including North America, the only large company that provides Internet online genuine streaming services is Netflix, and in the DVD industry, social networking, video sharing and other businesses, Netflix is also in an absolute leading position, either there are no competitors, or the competitors are weak and vulnerable." ”

"Netflix is still involved in and promoting the smartphone business, and they have established stable communication channels with several major mobile phone manufacturers, software service providers and chip manufacturers Qualcomm, and have been working hard for more than half a year to promote a common business alliance, and the only constraint is that Netflix is not strong enough." ”

Lloyd Blank Fein understood what he meant: "Netflix goes public, and these problems will be solved." ”

"Yes. Kuster couldn't agree more: "Netflix's model has been very successful, Ronan Anderson has a very forward-looking vision, and Netflix's development history since it was acquired by Relativity Entertainment has fully demonstrated this." ”

Lloyd Blankfein nodded slowly but firmly, and Wall Street is bullish on Netflix, not without reason.

"In recent months, Netflix has attracted a lot of attention as the first place to launch the Atlanta event, and it has continued to attract new users. Kuster's voice slowed down: "The streaming media business, attracting users to pay for consumption, the Internet's largest film and television copyright library, the new drama that has exploded in word-of-mouth, and Ronan Anderson's ability in film and television production are all guarantees for Netflix's future development." ”

"BOSS!" he said extremely seriously, "once Netflix is listed, it may work a miracle!"

Lloyd Blankefer admitted: "We're going to have more commissions too. He laughed: "The value shown by Netflix has surpassed that of Google when it went public last year." ”

Speaking of this, he pressed the intercom and said to the secretary: "Convene a meeting of all personnel above the supervisor level in the operation department in the afternoon!"

Goldman Sachs also wants to push Netflix to another level.

Netflix's new streaming media business has been a huge success, and Hollywood's old movies have never lacked audiences, and the two newly launched "binge-watched" dramas have both exploded in word-of-mouth.

Fueled by relativistic entertainment, Bell Grylls soon earned the title of "the man at the top of the food chain."

Dwayne Johnson also attracted the attention of the whole United States again after "The Scorpion King".

The orders for the second season of "Prison Break" and "Survival in the Wild" were also sent to the desk of Shahai Entertainment by Netflix, and since the main creators signed long-term contracts of at least three parts, the two projects were immediately put on the preparation schedule.

The difference is that "Survival in the Wild" will have a third or even fourth season, and "Prison Break" will end in the second season.

By the end of the first season, the main characters have escaped from prison, and the second season will tell the story of them escaping from the police.

This kind of script is quite limited by the subject matter, and it is impossible to shoot it for a long time.

Ronan will not wait until the word-of-mouth is completely rotten before it ends, Netflix is a streaming start-up, and the word-of-mouth of self-made dramas is very important.

There is no psychological barrier to cutting "Prison Break", after all, the subject matter is decided, and "Prison Break" cannot become a long-lived drama like "Friends", "Seinfeld" and "ER".

This drama is a typical addiction to death.

Several other self-made dramas prepared by Shahai Entertainment for Netflix are being filmed and produced intensively and are ready to go.

…………

Dallas, Texas.

Sandy Harding stood silently next to the back door of a container truck, looking at the storefront not far away, where the Blockbuster sign was being taken off by the workers on the scaffolding.

In the passage specially set aside for the door, several workers walked out with large cardboard boxes.

"Ms. Harding. The lead worker asked, "Is that all?"

Sandy Harding silently counted the cardboard boxes and said, "It's all there." ”

Workers began to load the boxes onto the container trucks, and several of the boxes had no sealed numbers, and after being shaken, they opened open, revealing boxes of video tapes inside.

Sandy Harding climbed into the van, pulled out a bundle of small duct tape from his coat pocket, and silently packed and sealed the box.

Before sealing the last cardboard box, Sandy Harding took out a box of "Star Wars" tapes and watched in silence, his eyes gradually moistening.

Sandy Harding has been with Blockbuster for a full fourteen years, seven years at this large storefront, and five years as a store manager, knowing every amazing loyal customer in this storefront, and can even call them by name.

But in the past two years, she has fewer and fewer customers to name, because many people she knows have never come to rent the tape again.

The store couldn't make ends meet, and Blockbuster decided to close.

Seeing the signboard being taken down and boxes of videotapes packed and shipped away, Sandy Harding only had a feeling of heartache.

People of her age have always been unable to figure it out, why can't BesTV?

Dallas closed at least a third of its Blockbuster storefronts.

Among many Americans, the classic Blockbuster store has become a memory engraved in the hearts of a generation, just like the impression of Nokia mobile phones in the minds of some consumers.

Just like when people die, sometimes something disappears, and what people remember is always their good.

In the face of the emerging Netflix, Blockbuster, as a giant, has been slow to turn around strategically.

It wasn't until late 2004 that Blockbuster, with limited support from Viacom, launched Blockbuster Online, which offers online DVD and videotape rentals.

But Blockbuster Online simply cannot pose a substantial threat to Netflix, which is a climate giant.

And what Blockbuster and its parent company Viacom did also made Ronan completely confused, and he couldn't even understand what the decision-makers of Blockbuster and Viacom thought.

Because the customer resources of Blockbuster stores are not shared with Blockbuster online!

What could be more ridiculous than that?

For Netflix, Blockbuster Online is far from being one position behind, the gap between the two sides is almost as far as New York to Los Angeles, and as a result, when Blockbuster Online took off, there was no fuel in the tank.

How can such Blockbuster Online be competitive?

Blockbuster wants to compete with Netflix on the Internet, but does not want to give up huge physical resources, and the results are already predictable.

In January 2005, the former giant Blockbuster decided to fully retreat from the North American market, and Blockbuster cut 1,800 overseas stores and withdrew from the overseas market on a large scale.

Throughout the process, Viacom did not give strong support to its subsidiary, Blockbuster.

Perhaps, in the eyes of Summer-Leishidong, Blockbuster, which cannot act as a cash cow, is no longer worth Viacom's massive resources to save.

The rise of a new king is always accompanied by the fall of giants.

The era of offline rental films is gradually gone.

Just like a video hall, it won't be long before the film rental house can only exist in the memories of many people.

With the development of the times, many things are destined to become memories.