Chapter 1245: The Style of the Fighting Nation
"Style?"
Several people began to think.
"First of all, the style of the host, Luis, you know the media in the United States very well, what is the style of those well-known media hosts? ”
Liu Lang asked.
"Well, current affairs news is very serious, so the hosts must be steady, generally older, veteran reporters with many years of work experience, they speak rigorously and have a unique understanding of the problem!"
Louis replied.
Liu Lang nodded.
"That's right, I've been in the United States for two years, and I often watch the news, and it's generally reporters and hosts like this, in my eyes they are very dull, maybe the old-fashioned people recognize them, but for young people in their twenties, such a style can't attract them at all, so I'm going to take the young route, let young people in their twenties rush to the forefront, beautiful women and handsome guys, let them wear fashionable professional clothes, so that they can attract the attention of young people in the shortest possible time.
As for experience, it doesn't matter, young people learn very quickly, they can learn something by running a few more times, and the frankness of young people is really not comparable to those old-fashioned people, American politics is full of false news, those older people are old fritters, and young people will like to watch them?
Beautiful appearance and sharp questions, what we have to do is to capture the hearts of young people, and our positioning is this!"
Liu Lang's words made everyone stunned, they didn't say anything, they were all thinking carefully, because this kind of thing had never been encountered before, but there seemed to be some truth.
Liu Lang didn't wait for them to react and continued.
"As I said earlier, we are positioned as young people, that is, in their twenties, and secondly, people with critical thinking skills, who want to tell the audience about our own views on the issue, and this positioning undoubtedly influences those who are "influential, so as to influence the direction of public opinion, so as to penetrate into the hinterland of mainstream public opinion in key countries most quickly."
After successfully breaking into the mainstream crowd, we will show a real world and make them accept our point of view!
Then we have to take a clear stance, we confront sensitive issues in our coverage of major news events, and use our own reporting style, which is "exclusive", "prompt" and "accurate".
In addition, we need to localize and professionalize the team, and we basically try to use local young journalists around the world, and even hire famous anchors, editors and producers from all over the world to join us.
The last point is to boldly leverage our strength and cooperate with some domestic and foreign media, and try to win cooperation with all media that can win over it.
Well, that's what I can think of right now, how about you take a look?"
A few people were silent, you look at me, I look at you, especially Louis, a senior journalist, has a "sense of powerlessness" in his heart.
Why do you feel this way? Because she feels that the level of these requirements put forward by Liu Lang is really very high, and from a strategic perspective, many of the concepts are very novel and very advanced, even the New York Times, where she used to work, no one could have imagined.
No wonder he is so powerful, his insight and cognition are completely beyond the scope of other people's thinking, and he is convinced, convinced.
Liu Lang put forward the general program for the future development of the TV station, to be honest, these summaries are not Liu Lang's original, no matter how powerful he is, he has never learned the news set, this is the development strategy of a TV station in later generations, this TV station is called "Russia Today".
Founded in 2006, this TV station is the official television station of Russia and is dedicated to overseas audiences.
As we all know, Russia is the "enemy" of developed countries such as the United States and Europe, and even after its disintegration, it is still regarded as a thorn in the side of Western countries, but it is this TV station that occupies a very large amount of traffic in Western media, and by 2016 or so, it has become a super TV station no less than British Radio and Television and CNN in the United States, with more than 600 million viewers in Western countries.
Since it is the official Russian television station, they naturally do not report according to the "mainstream" public opinion in the United States and Europe, and what they are best at is to use their influence to bring rhythm to American audiences all day long.
The American audience is not optimistic about the economic prospects, so they have nothing to do and post a video to discuss "the United States in recession", "Has the recession in the United States begun?", and "experts analyze the beginning of the recession in early 2020".
As the American middle class gets harder, their reporters go into the streets to interview the unemployed, showing you the real America: more and more American middle class is losing their homes, unemployment and inability to pay rent force people to live in their cars, shelters or sidewalks, and the headline is more terrifying than the other: what the American economy is going to do, what the American people are already in dire straits.........
This is obviously the strategy of the TV station, don't you scold me? Well, I will scold back, and they often speak for the Chinese.
Click on the China Channel of Russia Today and click in, the content is all "Leopard Smiling Panda", "Warm-hearted Little Yellow Duck", "Open Passerby", "Female Fierce Chinese Woman" and so on, with a harmless look of people and animals.
However, as soon as I arrived at the homepage of the American channel, the style of painting changed abruptly, and the content on it was all "Chinese experts predict that the United States will be finished", "The United States has become less energetic than before", and "US military allies are killing innocents indiscriminately in Afghanistan".
Moreover, they are not just a party with lip service, their reporters always go deep into the front line, and they can always get first-hand real evidence in their videos to convince the audience.
For example, the United States announced the complete elimination of a certain organization, and a few days later they released a video showing how the US military airdropped ammunition and supplies to the other side, and as a result, a large number of people took to the streets to protest and express their dissatisfaction, making the US government embarrassed.
Why are they so powerful?
Because Russia Today "started from the very beginning, it was done exactly according to the Western media, and I am what you are, I am what I am."
The studios in Russia today are very similar to those of CNN and the BBC, with luxurious and spacious studios that are dazzling, and celebrities from the United States and European countries are invited to discuss, which is a manifestation of localization.
At the same time, the reporters slipped away from the young people, and the female reporters wore fashionable suits and shuttled to the front line, which was really convex and concave, and became a beautiful landscape, how could this not attract the attention of young people? Not to mention young people, even older people could not stand it.