Yang Junwei's eyes lit up, remembering what Zhang Yang had just said to him, he thought about it a little, and looked forward to what might happen next.

Zhang Yang took out his mobile phone, clicked on the APP of the scenic spot, entered the background, entered a string of passwords, and entered an interface, even Yang Ling'er couldn't see clearly, what kind of program was this.

While Zhang Yang was operating the system, he saw that on the other side of the mountain, a hole suddenly opened, and a large shelf extended to this side. At the same time that the shelf fell not far from them, they saw pieces of wooden planks sliding over the shelf in the cave, and they were automatically and smoothly laid on the top of the shelf.

"This is a bridge!" Yang Ling'er said in surprise.

Others also came back to their senses in the shock.

Of course, the next scene was the one that really shocked them so much that they didn't even know how to say it.

In front of them, there is a casual mountain resort with modern facilities, natural lakes, golf courses, cinemas and more. The entrance reads: White Dragon Manor.

This is undoubtedly the best place to live for the elderly, there is no one.

On the highest tower floor of the villa, not only the White Dragon Lake can be seen at a glance, but even the entire Admiralty Mountain is also under the nose. To their surprise, the fog on the mountain did not affect their vision.

"Zhang Yang, I'll make a reservation first and leave me a place for the elderly. Yang Junwei said with a smile.

"Uncle, you can come and live at any time!" Zhang Yang said with a smile. But I thought in my heart, this is for you!

"It's a bit complicated to come in, I don't know how to operate this APP!" Yang Junwei sighed.

"Uncle, I have already started to solve this matter, that is, under the old locust tree in our villa in Admiralty Village, dig a passage to lead to here, and build a light railway, and then solve the problem. Zhang Yang added.

When Yang Junwei heard this, he couldn't help laughing.

In fact, in the family, it was Yang Ling'er who was really moved, she remembered that when she and Zhang Yang first came to Jinzhong Mountain, Zhang Yang said that he would buy this place and become their family's garden.

But what she didn't expect was that she thought it was a joke, but Zhang Yang was serious, not only cashed it out, but also cashed it out so quickly.

She was completely surrounded by this kind of "spoiled" love, and she also remembered her promise to Zhang Yang to "give birth to ......", and couldn't help but blush.

“……”

Back in Dongzhen, Xu Dujuan received a phone call, which was from Li Lan of the financial center.

"Chairman, there's a big issue that needs to be reported to you. ”

Xu Dujuan's heart tightened, "What's the big problem?"

"Due to our overemphasis on end-customer support, we had a problem with accounts receivable in the first quarter. Li Lan said a little nervously.

"How many customers have not been recovered?" asked Xu Dujuan solemnly.

"It's almost 85 percent, about 2.7 billion. Li Lan's voice was low.

Xu Dujuan gasped.

There are four hard order fairs every year, and the actual order amount is about 12 billion. Excluding various operating expenses, the company's actual net profit is only about 10%. This is still the performance of the past year.

At present, the company's available liquidity will not exceed 3 billion, if there is no way to recover the customer's order payment, the company will immediately be in a state of inoperability, the first impact is the development of the second phase of new products, and then it is in a vicious circle, which eventually leads to the collapse of the enterprise.

"Then you hurry up and collect the money, this matter can't be delayed!" Xu Dujuan's tone was a little stern.

"But chairman, the problem is, I ......" Li Lan hesitated.

Xu Dujuan heard the overtone in Li Lan's words, and hurriedly asked, "What is the problem?"

"I've urged them a few times, but the client said that if they pay the company, it will affect the development and maintenance of their subordinate customers. Li Lan said.

Xu Dujuan hung his hand weakly.

"Auntie, what happened to the company?" asked Zhang Yang. Otherwise, he had already heard Xu Dujuan's conversation.

"Zhang Yang, the customer's order payment can't be collected. Xu Dujuan's face was pale.

"Auntie, don't worry about this, I'll figure it out. Zhang Yang comforted softly.

Xu Dujuan was happy in her heart, if others said this, she would take it as comfort at most, but Zhang Yang said this, and she had an indescribable sense of trust. So, she asked in a relaxed mood, "Tell me what method you plan to use." ”

"Auntie, then again, this is also because our marketing policy is too focused on customers, and ignores the practical problem of businessmen who are based on profit-seeking. So, we're still working on our marketing policy. Zhang Yang said with a smile.

"How do you work on marketing policy?" Xu Dujuan didn't understand what Zhang Yang meant. She is a pure "production" and "wholesale" background, for the brand's business model, especially the management of customers, although it is not a small white, but it is difficult for her to come up with a policy to control customers.

Zhang Yang thought for a moment and said with a smile: "Auntie, in the long run, we have to do two jobs, but for now, we have to do three jobs. ”

"Three?" Xu Dujuan took a step closer like a primary school student.

"The first item is that we send a notice to the customer, the company will start from this year's order fair, the implementation of the fund return award to the customer, and set a time limit. I don't think there's a problem with setting the standard of 2% of the prize amount. However, we will only give out a digital medal for this money, and the money will be cashed out in the form of payment at the next mid-year trade fair.

Zhang Yang said with a smile: "In the notice, we only said the previous part, as for how the money was issued, we can not say it, or we can be vague." ”

Xu Dujuan's eyes lit up, and he said with a smile: "This policy will definitely arouse the interest of customers, if 2% of the cash goes out, it is equal to 20% of the company's net profit, if it is replaced with goods to offset, we can save a lot, will not exceed 6% of the net profit." ”

"Auntie, we don't need to spend this 6%, because, in the reward, we reward according to the performance, and after the first notice goes out, the second notice will be sent after the customer's money has entered the company's account. ”

"Another notice?" Xu Dujuan said.

"Yes, we can say that according to the requirements of most customers, the company adjusts the reward strength, from 2% to 4%, however, the company considers the overall development, and decides to link with the performance, where the completion of the company's annual tasks, according to 4% of the reward, the completion of 90%, according to the 2% reward, the completion of 80%, according to the 1% reward, 80% of the less, no reward. ”

However, in previous years, the completion rate of the customer's task was between 70% and 90% of the completed task. Xu Dujuan said.

"yes, isn't there a 90% number? For some customers, at the end of the year, if 90% is completed, 100% completion is okay, but the reason why they don't finish is that they are unwilling to do it, because at the end of the year, they are dealing with discounted goods a lot, if they drop the discount, there is no profit, of course they will not do it, but if the company has a total annual performance of the reward amount together, they can not make a profit, they will also reduce the discount to sell, because the company still has 2% of the reward to attract them. Zhang Yang said with a smile.

Xu Dujuan was stunned for a long time, "Zhang Yang, I think you are a genius in business! You have analyzed these psychological details so thoroughly!" she couldn't help but admire.

"Scheming!" Yang Zhendong muttered.

Xu Dujuan glared at Yang Zhendong and said: "This is called strategy, and it is a necessary quality for an excellent entrepreneur. ”

Then, she sighed: "You know, the mall is like a battlefield, if you are not careful, either your competitors will defeat you, or your customers will drag you to death!"

She then asked, "Zhang Yang, what about the three items you just said, and the other two!"

"Let me talk about the second item. Immediately after the first notice came into effect, a new marketing policy was revised to incorporate the new marketing policy when the contract was re-signed in the new year, one of which was to emphasize the payment before participating in the order, otherwise, the order would be disqualified. ”

Zhang Yang said with a smile: "The third item is that we should build a product ecological chain. Because the expenditure part of our current funds is in the fabrics, accessories and various accessories of the products. If we invest in these factories ourselves or find them, and intervene as shareholders or partners, we can not only solve the problem of the minimum price of supply, but also make a profit from it, even if it is a settlement period, sometimes it can be completely postponed. ”

Xu Dujuan stood up excitedly.

"Zhang Yang, thank you! I'll notify you right away, just do it!"

Hearing Xu Dujuan say this, Zhang Yang panicked now, and hurriedly said: "Auntie, it's not right for you to say that, don't say that I am the vice president of the company, just rely on my relationship with Ling'er, I should be involved in these things." ”

Yang Ling'er had been listening silently, and when she saw Zhang Yang say this, she was not only happy in her heart, but also felt funny, and couldn't help but laugh.

Just the next day, the marketing center of Dongling Group issued a notice to customers. The content of the notice aroused strong approval from customers.

2%！

Several provincial customers were overjoyed.

Their province's annual purchase volume reached 1.6 billion, and 2% is not 32 million yuan!

Fools know how to calculate this account.

So, taking these provinces as examples, they immediately paid the money for the first phase of the order fair, and called the financial center directly in a panic to ask if the payment had arrived.

This has never happened before. Li Lan, who received the call, didn't know what to say.

Moreover, according to a well-intentioned person, these customers are still considering whether they should consider increasing the number of orders and purchases from the second quarter.

As a result, within three days after the notice was issued, the 2.7 billion payment for the 2.7 billion yuan that the group's financial center had worked hard to achieve no results was fully received.

Li Lan hurriedly reported the result to Xu Dujuan.

Xu Dujuan was not only happy, but also full of emotion.

What is enterprise development strategy and what is the way of business management?

What Zhang Yang said is what he said, and it is the most practical and immediately effective.