Domestic mobile phones started in 1998, when there were two major brands: Dongxin and Kejian.

Bird joined in 1999, together with Dongxin and Kejian, the total output of these three brands was 130,000 units, accounting for 5% of the national mobile phone market share.

In 2000, China's mobile phone market ushered in a big explosion, and domestic mobile phones jumped directly to 4.4 million, but only accounted for 6.4% of the market share, which shows how much mobile phone sales rose by leaps and bounds this year. It is precisely because of this explosion that manufacturers of televisions, pagers, computers, VCDs, mobile devices, refrigerators, washing machines and other products have all poured into the mobile phone industry.

If you do not count the butterfly effect brought by Song Weiyang, the number of domestic mobile phones in 2001 will reach 10.48 million, accounting for 12.3% of the national output.

The development of China's mobile phone industry is almost the same as the development of the color TV industry - it is all about the introduction of technology, OEM production, channel expansion, propaganda offensive, and then a price war.

At this time, the upstream suppliers of mobile phones have not yet prospered in China, and more than 90% of the spare parts need to be imported, so domestic brands do not have any cost advantage. The price war is simply impossible to fight, except for PHS, which is not a serious mobile phone, and the mobile phones that really sell less than 1000 yuan all belong to foreign brands.

That is to say, domestic mobile phones can't fight a price war now, the cost can't be pressed at all, and they can only sell for more than 1,000 yuan if they fight hard, and they have to lose money if they want to reduce the price to less than 1,000 yuan!

What is the trick of domestic mobile phones today?

Channel!

Foreign brands such as Nokia, Ericsson, Siemens, and Motorola have only left 5% of the profit margins for channel providers. As for domestic mobile phones, 10% of the profit margin is directly set aside for channel providers, which leads to the spontaneous frenzy of channel providers to sell domestic mobile phones.

At the time of the launch of the mobile phone, Shenzhou Technology suddenly made internal organizational adjustments and separated two subsidiaries - Shenzhou Electronics Co., Ltd. and PHS Communication Co., Ltd.

Shenzhou Electronics is responsible for the production and sales of spare parts, and the main products at this time are mobile phone motherboards, computer motherboards, repeater motherboards, mobile phone RF chips and U disk movements.

As for PHS, as the name suggests, it specializes in selling PHS.

This major adjustment is of long-term significance, and Shenzhou Electronics is mainly docking with domestic manufacturers. The larger the output of related domestic electronic products, the better the performance of Shenzhou Electronics, and now it mainly sells computer motherboards and repeater motherboards. When the competition in the domestic mobile phone industry becomes more and more fierce, Shenzhou Electronics' mobile phone motherboards and RF chips will also be very popular, and Song Weiyang wants to slowly start to be an upstream supplier.

And PHS is specialized in collecting money, and it can make money for a few more years, and then it will be packaged and sold by Song Weiyang!

……

January 17, 2001, the 23rd day of the lunar month.

Shenzhou Technology suddenly announced that it would hold a press conference, and more than 100 media reporters from all over the country gathered in Shenghai. It's a pity that the reporters couldn't meet Song Weiyang, and they felt a little regretful - Song Weiyang had already accompanied his girlfriend home for the New Year in advance.

Shen Fuxing sat in the middle seat, next to the brand spokesperson Yuquan Group.

In the face of the pressure of foreign big brand mobile phones, domestic mobile phones want to increase sales, and there is only one model of "channel + sales".

Mobile phone advertising is flying, and in the next few years, mobile phone advertising will be the main income of CCTV bidding.

Shenzhou mobile phone is naturally no exception, and celebrities must be invited to advertise. In this regard, there are two plans within the company, one is to invite local stars such as Ge You and Jiang Wen to take the people-friendly route, and the other is to invite Hong Kong and Taiwan stars, such as Ren Xianqi and Xie Qiwang.

But Song Weiyang directly denied it, and inexplicably invited the Yuquan combination. If it weren't for the fact that this group was all male, it is estimated that some people would have guessed that they had a leg with the chairman, because Yuquan at this time was only a small fire in the young group. Even Yuquan's fans think that they are imitating the Daming faction and Youke Li Lin.

Only Song Weiyang knows that this year's Yuquan's "The Most Beautiful" will appear on the stage of the Spring Festival Gala, and it will become popular all over the country at once.

Song Weiyang was deeply impressed by this song, because in his previous life, he was running a business. On the evening of the 30th day of the Lunar New Year, he was watching the Spring Festival Gala in a dilapidated hotel, Yuquan had just finished singing "The Most Beautiful", and the fuse of the hotel suddenly burned out, or the fuse that Song Weiyang had replaced by himself - the boss was not there, and he couldn't find an electrician.

"Thank you to all media friends for coming to participate in the new product launch conference of Shenzhou Mobile Phone in your busy schedule......"

Shen Fuxing held a chip in his hand, and after a few words of verbosity, he said with a smile: "Now many domestic manufacturers are making mobile phones, and Dongxin and Kejian even started producing mobile phones three years ago." Shenzhou Technology has always had a mobile phone plan, but we have not launched a product for a long time because we are doing technology research and development. Compared with the OEM assembly of domestic friends, Shenzhou Mobile has its own core technology. Please look at the chip in my hand, the name of this chip is 'Changyou 1001', it is China's first commercial mobile phone RF chip!"

"Wow!"

The reporters suddenly became noisy, and most of them couldn't tell the difference between RF chips and CPU chips, and thought that Shenzhou Technology had developed a mobile phone CPU.

Shen Fuxing continued: "Why is this chip called 'Changyou'? This is named by Mr. Song Weiyang, the chairman of the board of directors, and there is a kind of mythical beast called Changyou in the "Classic of Mountains and Seas", which is in the shape of a monkey, but has four ears, and can hear the news of the four directions of Kyushu. The mobile phone RF chip is the chip that receives and sends messages, and our company believes that it is most suitable to name it with the mythical beast 'Changyou'. ”

Journalists are interested in this because there is something to write about. If you only write some scientific data and technical terms, ordinary readers will not be able to understand it, and everyone likes the mythical beasts in the "Classic of Mountains and Seas".

Shen Fuxing picked up another mobile phone motherboard: "This mobile phone motherboard is based on the research and development of Changyou chip, and it is also the core technology mastered by Shenzhou mobile phone!"

"Click, click!"

Reporters frantically took pictures, preparing to write a big book about the independent technology of Shenzhou mobile phones.

In fact, there are several mobile phone manufacturers in China, which have already begun to develop motherboards. The main reason is that the cost of publicity and channels is too high, and we must find a way to reduce the cost, so we can only start from the design of the mobile phone motherboard - about 4% to 8% of the production cost can be reduced.

Shen Fuxing picked up the slider phone with a smile on his face: "This time the Shenzhou mobile phone will launch three models, the one in my hand is called 'Shenzhou HG1000', and it is also the first slider mobile phone in China! When we first started selling PHS, we were already developing the slide cover technology, which lasted two years and nine months, encountered hundreds of failures and long-term tests, and finally mastered the very reliable slide cover technology. I dare to say here, there will be no more than five mobile phone manufacturers in the world who have mastered the slide cover technology, and our technology ranks in the top three!"

The five hostesses each held the slide cover mobile phone and went to the reporter group for a turn, so that the reporters could feel the coolness of the slide with their own hands.

Shock!

The reporters were really shocked, and this shock came from the "core technology" of Shenzhou Technology. When other manufacturers were still assembling on OEM, Shenzhou Technology came up with three core technologies at once, which was enough for them to write articles and brag about them without blushing.

You know, in history, Kejian mobile phone in 2001 through the international quality management system certification, because it is the only domestic brand through this certification, the second year was directly designated as the "Boao Forum annual meeting special mobile phone", to the meeting of the national dignitaries must be used, the third year is listed as the "national mobile phone designated manufacturer", "national torch plan base".

In fact, Kejian mobile phones are only OEM assembly, and the things it independently develops belong to the corners, and the core technology depends on foreign imports. Even so, Kejian mobile phones were also valuable at that time, because people were indeed doing research and development, and they also spent a lot of money to develop baseband chips (at least as advertised) - because of this, Kejian, as a subsidiary of the Chinese Academy of Sciences, had the "Lenovo of the mobile phone industry" treatment in those years, and once accounted for 36% of the domestic mobile phone market share.

Reporters are not stupid, and they can see at a glance that the independent technology of Shenzhou mobile phones is better than Kejian.

I'm afraid that as soon as the Shenzhou mobile phone comes out, domestic manufacturers will shout "the wolf is coming"!