080 R&D of new products

Zhou Kun didn't know what was happening in the vegetable market, because in addition to the old ladies, there was another customer in his shop.

Since Zhou Kun's watermelon was out of stock, Chen Peng personally came to the door every day to inquire about the watermelon.

"Boss Zhou, is there a replenishment of watermelons today?" Looking at the busy old ladies in the store, Chen Peng suddenly felt a little worried.

The Jinlan Flowers, who had just finished a wave of group buying, did not leave as soon as possible, but spontaneously crowded into Zhou Kun's store to help wrap red dates.

"Boss Chen, I've explained to you many times, and the watermelons have been out of stock for a while now. ”

"When will it be restocked?"

"Not necessarily. Zhou Kun remembered telling him the same thing yesterday.

"Then I'll come back in two days. Chen Peng's answer was the same as yesterday, it was the first time Zhou Kun had met such a stubborn person.

Seeing that there was no follow-up to the watermelon matter, Chen Peng had no choice but to leave in disappointment.

"This offspring, aren't you going to buy some red dates and go back and taste them?" The enthusiastic old ladies were obviously not ready to let go of this customer.

"No, I'm a fruit tea shop, and I don't need it in this jujube shop. Chen Peng waved his hand and refused.

"If you want me to say that you young people just don't understand, what kind of milk tea fruit tea is delicious, it's all foreign things, the red dates and white fungus soup that we boiled during the New Year when we were young, and the sesame paste we made, that's called a good taste. ”

"Yes, yes, just Xiao Zhou's quality jujubes, don't add anything, just boiling a jujube soup can be delicious. ”

"What kind of milk tea, it's not that it's bad, it's just that the taste we have cultivated over the years is really unaccustomed to it, and a store like Boss Chen is probably a young man's business, right?"

The old ladies said that they had no intention, but Boss Chen suddenly had a flash of inspiration. I have been researching the new products in the store, after all, the taste of fruit tea on the market is almost the same, except for the quality of the materials, there is almost no difference in variety.

Chen Peng has never stopped developing new products, but he has never found the right direction. The words of the old ladies just now inspired him, why not add the traditional local drink to the milk tea?

Thinking of this, Chen Peng was excited: "Boss Zhou, bring me five catties of red dates." ”

"It's better to be born after this, you can talk about anything, quickly, wrap him five catties of red dates!" Mrs. Huang thought that her words had an effect, and excitedly instructed the old lady behind her to load him with goods.

"I've found the direction of the new product this time, and I use this as the material. Back in the company, Chen Peng called a few researchers on new product development, pointed to the pile of red dates in front of him and said.

"We have also considered this direction before, but there are some problems, so we finally gave up. ”

Chen Peng didn't expect that his subordinates had already studied this direction: "What are the specific problems, you can talk about it." ”

"In fact, there are two biggest problems, one is that many people don't like the taste of jujubes, and when we did product research before, about 10% of people proposed that they reject jujube products. This kind of clear intention to make a decision will be relatively rare in the investigation, and this kind of person is basically a person who will never touch jujube-related products. ”

Chen Peng didn't expect that his subordinates had also done relevant market research, and there was such obvious data, so he frowned and said, "Didn't you say before that there are two points?

"Another point is that the jujube will have a slightly sour taste after cooking, and once the quality of the jujube is not up to par, this sour taste can easily destroy the taste. Our products are made of fresh raw materials, take jujube milk as an example, the taste of jujube juice will become bland after adding milk, whether it is jujube fragrance or milk fragrance level is very insignificant, in general, there is no characteristic, people can't remember. ”

Chen Peng didn't expect that the idea he came up with on a whim was that his researchers had already done so many relevant tests, and the answer he got was that it didn't work.

"I still want to try it, or I can try it on the spot with this red date. Chen Peng remembers that their R&D team has a kitchen.

Soon a pot of red dates was cooked in the R&D office, and the unbridled fragrance wafted to the rest of the company's offices, which soon seduced a few gluttons.

"Brother Wang, what new and delicious food are you researching?" Ye Yiyi's head at the front desk poked out from the door of the R&D office.

The next second, seeing that the boss was actually inside, she was stunned on the spot, and she was caught by the boss on the spot when she went to work, what should I do?

"Xiaoye, come on, come on, just come over and help us make a tasting, it's good to have one more person to give feedback. At this time, Chen Peng was not in the mood to worry about these things with her, he was more concerned about the taste of the new product and what everyone's feedback was on it.

In addition to Ye Yiyi, a few more colleagues came one after another, they were invited into the R&D office with an embarrassed face, looking at the tasting products in front of them, and suddenly they had an illusion, could this be their casual meal?

"How is it?" Chen Peng looked at the few people in front of him expectantly.

Everyone has a bitter face, is it not delicious?

In the end, Ye Yiyi, who was the most heartless, took the lead and said: "This tea is a little light. ”

"Is the taste of jujube too light?" asked Wang Xiong from the R&D team, who had the most feedback they had encountered during the previous test, that is, the jujube flavor was too light and very featureless.

"It's not that the jujube taste is light, it's that the milk taste is too light, so if you drink it like this, you only have the sweetness of jujubes, and you can't eat any milk at all. ”

"How is that possible? You are like this too?" Wang Xiong was a little unconvinced, how could he get a completely different result from the fresh milk variety he used before.

Originally, Wang Xiong thought it was a problem with Ye Yiyi's taste, but he didn't expect that the conclusions reached by several other people were the same.

"I'll give it a try. Wang Xiong poured himself a glass.

I didn't put much sugar in it, why is this tea so sweet?

After that, the mellow taste of the jujube spread in the mouth, and Wang Xiong didn't feel the milk smell until he drank it all, the taste of the jujube was too strong, and the taste of the milk was completely covered by it.

Wang Xiong immediately adjusted the plan and seasoned the ratio of jujube juice and milk to nine.

Still light!

In the end, Wang Xiong could only add another layer of milk cap on it, this time he did not choose to add sugar, he wanted to try the sweetness of the jujube itself, whether it could be perfectly integrated into this cup of milk tea.

"How is it?" Wang Xiong and Chen Peng looked at Ye Yiyi expectantly.

I saw Ye Yiyi's "tons and tons of tons-" after pouring the whole cup of milk tea in a stormy manner, he spit out one word, "Okay!"