On a very ordinary weekday morning, Tom Cruise convened a press conference at the Beverly Hills Hilton Media Gathering to announce the establishment of the ALS Charity Foundation.

Ronan had also set up a charitable foundation before, but his foundation was established quietly compared to Tom Cruise's huge movements.

This is also determined by the position of the two people.

Ronan is more of a behind-the-scenes producer than a top Hollywood star like Tom Cruise, and the establishment of a charitable foundation is really to help some people on the one hand, and on the other hand, it is also a legal and reasonable tax avoidance for the growing huge personal income.

Rather than giving some money to the IRS, it is better to invest it in charity within the scope approved by the IRS, which can at least earn you a good name.

Tom Cruise is different, celebrity charity is a must-have for Hollywood superstars.

Prior to founding the ALS Charitable Foundation, Tom Cruise also had a multifaceted philanthropic investment.

It's also an unwritten rule in Hollywood.

It is not difficult to find that Hollywood's top stars are basically top charity or public welfare ambassadors, and it has become a common practice for Hollywood stars to do charity.

And no matter how fucked up the stars are, they pay great attention to their personal image when they do charity publicly.

For example, those celebrities who serve as public welfare ambassadors of United Nations organizations rarely refuse the countries and regions that the foundation asks them to go to, and they will pay for the whole journey at their own expense, and they will not make various non-sub-requests like in the crew.

Of course, it is difficult for outsiders to know what is going on in private.

But overall, Hollywood stars' philanthropy can help many people in need, even though it's a super personal show.

At the press conference on the establishment of the ALS Charity Foundation, Tom Cruise bitterly recounted what he had seen and heard a few days ago, and the footage taken by media reporters was broadcast on the spot, and Dr. John Colt and other medical staff and family members of patients with pain also made relevant statements, winning the sympathy of countless people.

At the end of the press conference, Tom Cruise announced a $5 million donation to a charitable foundation to help ALS patients across the United States.

At the same time, he also announced several other donors and corresponding payments.

Will Smith donated $3 million, Spielberg $2 million, Ronan $5 million, and so on.

On the first day of its establishment, the ALS Charity Foundation received a donation of $20 million, winning the attention of countless people.

That's the appeal of Hollywood's top stars.

In addition, a foundation is a charitable foundation with open accounts, and it regularly publishes the movement and use of funds to donors, the public and the media.

Since Ronan encouraged Tom Cruise to participate in this ALS project, of course, he should remind him to eliminate his worries.

He also believes that Tom Cruise will not be fooled enough to make charitable donations.

Hollywood stars participate in public charity activities, all of them are good people who are enthusiastic about public welfare, but private chaos happens from time to time, for example, many celebrities' charitable foundations belong to the type of non-public accounts, and the daily expenses of the foundation can account for more than 60% of the huge amount.

Such examples are not only on the other side of the Pacific, but also not uncommon in Hollywood, where celebrities' expenses such as eating, drinking, and sleeping are all taken through the foundation's accounts, which is a daily operation.

In the face of the magic of money, people tend to make a lot of exaggerated choices.

Even I will wonder afterwards, why did I lose my heart to lard?

The press conference was undoubtedly a huge success, earning a round of applause for Tom Cruise.

Netflix shared that Tom Cruise announced the establishment of the ALS Foundation and related donation methods through his account as planned.

The ALS Charity Foundation also registered an account on Netflix Share, which was officially certified by Netflix Share.

Relevant news has been forwarded by netizens, and in just half a day, the number of forwards has exceeded 200,000.

"Thank you Tom Cruise for your kindness. ”

This is a related review from a user who has family members of ALS patients.

More passers-by and users are also applauding.

"Tom Cruise is still that responsible and responsible star!"

"A round of applause for Tom Cruise, real man!"

Of course, there are people who say sour things, but they don't need others, just the netizens themselves, they will reply to them.

And as a party, there is no need to reply to the keyboard man.

No matter how charismatic he is, no matter how infectious the words he writes, he can't convince a keyboard warrior.

This kind of doomed futile work may not be realized by many people now, but with the popularization of online social networking, it will soon become a consensus.

A little surprising to Ronan, Nicole Kidman also registered as a Netflix sharing user, and immediately forwarded the news of Tom Cruise's establishment of the ALS Charity Foundation, announcing a donation of $1 million to the foundation.

If you think about it, this is not unexpected, Nicole Kidman can be regarded as spending money on popularity.

Anyway, Nicole Kidman is not the iron rooster of Oprah and Julia Roberts, who said the donation but didn't admit it afterwards.

The first step of the ALS charity project, with the cooperation of Tom Cruise, went very smoothly.

The follow-up plan needs to wait for a period of time for the news to ferment and cooperate with other plans before unfolding.

Tom Cruise handed over the matter of charity operation and publicity to his agent team, and the large Hollywood agency has a dedicated charity operation team dedicated to promoting and developing the charity of stars.

Because philanthropy is one of the most effective ways to brush up on style.

Hollywood's big agencies often use charity as an important way to build stars.

Some celebrities have not had a successful film work for several years, but they can stabilize themselves in a front-line position by brushing charity.

To be precise, the intuitive factors that represent the hierarchy, such as the status and value of the star itself, are not determined by art, but operated.

For example, the former Charlize Theron, after winning the Oscar for Best Actress, was shrouded in the Oscar curse and lacked heavyweight works and roles, but the identity of Dior's spokesperson effectively maintained her exposure.

Tom Cruise put aside his other work for the time being and began preparing for The Departed, and with the coordination of Relativity Entertainment and CAA, the FBI has two retired agents who are willing to do some necessary communication with Tom Cruise about their careers.

This will help Tom Cruise play undercover, after all, no matter how crazy and dedicated he is, it is impossible for Tom Cruise to really go to a gangster to experience life.

What if there are comrades in the gang who like Tom Cruise?

Ronan asked Mark Randolph to pay attention to the popularity of Operation ALS on Netflix, and planned to wait for some time in the next phase, and his energy was also turned back to the filmmaking he was directly responsible for.

Christopher Nolan's "Deadly Magic" ended all filming and returned to the Relativity Mansion for post-production.

Warner Bros. and DC Comics have been pushing for a sequel to Batman, and once the film is finished, Christopher Nolan will start preparations for The Dark Knight.

Tom Hanks' "The Da Vinci Code" also ended all filming after traveling to many places, and since the film would be distributed by Embassy Pictures, the crew simply rented Relativity Entertainment's post-production room for post-production.

This popular adaptation of the movie is released next year, and there is plenty of time.

One year of preparation, one year of filming and production, and another year of release to recover funds, this is the standard production model of Hollywood's big-budget commercial films.

Relativistic Entertainment generally follows this pattern, but is faster due to Ronan's presence.

However, the average operation of Relativity Entertainment's first-line big-budget movies is more than two years.

For example, "Fast and Furious 3" has just started filming, and the release schedule is also scheduled for next summer.

And Zack Snyder's "Three Hundred Spartan Warriors", after dozens of actors have gone through hellish fitness training and brutal torture, these men with the slogan "I died in Hot Springs" on their bodies will move to the filming stage from this month.

As for those small-scale horror films and their sequels, they are constantly being filmed and produced.

Filming has begun on James Wing's Saw 3, the finale of his Saw trilogy.

Ronan promised James Wing that after completing the trilogy, he would fully support him in creating a new film project.

At the right time, Ronan will talk to him about "Latent" and "The Conjuring", and mention the concept of the horror universe.

Hopefully, James Wing can bring an alternative cinematic universe to Relativity Entertainment.

In terms of comedy films that are less involved in Relativity Entertainment, last year's "Wedding Guest" was a huge success, and "The Hangover" is also preparing to start.

Even if "The Hangover" is counted, comedy films can still only be regarded as a small force in Relativity Entertainment.

Once, because he couldn't get the laughter of American comedy, Ronan rarely watched Hollywood comedy movies, and his memory of this aspect was limited.

There is a film that impresses him very much, the guy who once sang "I've seen the Oscar actresses Mimi" who was the host of the Oscars made a super parily bear movie.

That teddy bear, it's not an ordinary cheap horse!

Ronan specifically asked Dinah's lawyer about the fact that using a teddy bear to shoot a movie does not involve copyright, even as the main character.

There are no copyright disputes, which is undoubtedly a good thing.

Then again, if every toy manufacturer can be so bold with their products, there must be something more interesting on the screen than "Teddy Bear".

Entering the second week of March, news came from Marvel Entertainment that "Iron Man" ended all filming.