Brother Xiao Ma finally came to visit, how could Song Weiyang let him go? He was directly dragged to the Xijiao Hotel as a tool man.

At the same time, Guo Guangchang, Wu Guodi, Liu Yonghang, Shi Yuzhu and Shen Nanpeng were also brought in, and these five people are currently settled on the Shenghai side.

What are you pulling for?

Shoot commercials.

Wenjun Distillery has been officially acquired by Xianjiu Group, at the beginning of Xianjiu Group quoted 150 million yuan, Jiannanchun and Lanjian directly asked for 350 million yuan. After more than half a year of "friendly negotiations" between the two sides, the deal was finally finalized at 230 million yuan, far exceeding Song Qizhi's psychological expectations.

The brand of Wenjun Liquor has long been smashed, the sales channels are chaotic, and the factory equipment has long been outdated, and the real value is the few old wine cellars that are more than 400 years old.

If Song Qizhi was to call the shots, he would definitely not be willing to pay such a high price, but Song Weiyang and Song Shumin both thought it was worth it.

At a time when vintage wine is in vogue, and when wine culture is flourishing, what Xianjiu Group lacks most is its historical heritage. The 210 million yuan is not a brand, but a culture and history, and the ability of Xianjiu Group to make up stories in the future.

Not only that, Ms. Wu Xiaoping, one of the first female wine toasters in New China, one of the first female wine appraisers, national wine tasting masters, wine body design masters, national bartenders, and the coordinator of Guojiao 1573, just retired from Luzhou Laojiao this year, and was hired as the chief engineer of Xianjiu Group with a high salary.

After Wu Xiaoping took office at Xianjiu Group, her first task was to mix Wenjun wine. In only three and a half months, on the basis of the old Wenjun wine, she hooked up the "Wenjun Tianshu" that was praised by many wine tasting experts.

Since so much money has been spent in the early stage, there is no need to save on publicity and promotion, and even the advertisement plans to shoot two versions in one go.

The first is the costume version, directed by literary film director Huo Jianqi, inviting Chen Kun to play Sima Xiangru and Chen Hao to play Zhuo Wenjun. In addition, there is a theme song, composed by the national first-class composer Wang Xiaofeng, the Hong Kong city lyric Sheng Linxi is responsible for filling in the lyrics, and the national first-class actor Tan Jing is responsible for singing.

This version is not so much an advertisement as a costume music video that will be played repeatedly during the spam advertising hours of each station.

The second is the modern version, with Song Weiyang as the leading actor and Ji Xiaolan, a veteran advertising film director...... , directed by Zhang Guoli, for prime-time launch on various stations.

The modern version of the ad is simply Song Weiyang wearing a suit, strolling around a high-end business building, and then clinking glasses with people in a high-end hotel.

The actor who originally drank with Song Weiyang wanted to find a foreign devil to highlight the high-end and internationalization of Wenjun Liquor. But Song Weiyang suddenly had a whim and wanted to find a real rich businessman to accompany him to shoot an advertisement, so he called his friends who settled in Shenghai.

Wu Guodi first agreed, he went abroad for inspection this year, and did not participate in the Golden Bull Club party, so coming to shoot an advertisement was to give Song Weiyang a face. And Shen Nanpeng, as Song Weiyang's neighbor, learned about the situation when he was playing golf with Liu Yonghang, and took the initiative to ask to come and join in the fun.

Shi Yuzhu is tired of making games, he has been in retreat for more than half a year to engage in "Journey", isolated from the world, not seeing the light of day, and the whole person is in a state of confusion. After attending the company's year-end meeting, Shi Yuzhu took the initiative to invite Song Weiyang to come out for a few drinks, and then Song Weiyang was pulled to shoot an advertisement.

As for Guo Guangchang, he is very close to Song Weiyang now, and a phone call is on call.

Zhang Guoli has also seen many rich people, but it is the first time in private that he has seen so many rich people appear in groups. After he shook hands with everyone warmly, he began to get down to business: "Bosses, this time the shot is very simple, that is, you stand up and clink glasses. Except for Boss Song, no one else should look at the camera deliberately, and they can do whatever they want to eat and drink. ”

"It's easy, haha!" Guo Guangchang said with a smile.

Zhang Guoli said again: "Your clothes must be changed, I have prepared suits, shirts and ties for everyone!"

There is no way, the winter in Shenghai is too cold, and these rich people are all down jackets. Take off your coat, there are also all kinds of sweaters inside, you can't find the feeling of high-end business at all, and you can't tell that these people are big bosses from the way they are dressed.

Everyone quickly changed their clothes and came to the luxurious private room with the air conditioning on, where everything was already furnished.

Shi Yuzhu sat down without a straight butt, curiously opened the packaging box of "Wenjun Tianshu", took out the wine bottle and said: "This wine bottle is in good shape, I thought it was a retro outfit like a blue and white porcelain vase when I heard the name, but I didn't expect it to be so modern." ”

"Specially built by a famous artist. Song Weiyang said with a smile.

The design concept of this wine bottle is "a gentleman is like a sword", and the whole is like an ancient sword of the Qin and Han dynasties.

The cap is like a sword's head, made of transparent glass, and looks like a gentleman's crown when viewed sideways. The bottleneck is like a sword handle, and the aluminum alloy is made of copper-plated material, which can also be regarded as the head of a gentleman.

The bottle is flat, but angular, transparent glass throughout, and is divided into three sections: the first section is like a sword, slightly wider, and resembles a gentleman's shoulder. The second section is slightly concave from both sides, resembling a gentleman's waist and upper body. The upper end of the third section is the same width as the lower end of the first section, but it slowly shrinks in an inverted trapezoidal shape, resembling a gentleman's garment (lower garment).

The overall implication is that of a gentleman wearing a crown, standing there calmly, like an unsheathed sword. In the midst of the sharp edge, he is humble and polite, and he is generous. Moreover, the whole bottle is not slender, but deliberately shortened and widened, and the bottle design is simple, without detailed carving, which looks solemn and calm.

"Wenjun Tianshu" is a high-end business wine, and this is what you want.

In addition, Xianjiu Group also plans to launch a "Wenjun Luqi", named after Sima Xiangru's guqin. The whole wine bottle is pale green, imitating the glazed pattern design of Ge kiln porcelain, which is quite a bit of a petty bourgeois literary and artistic mood. However, this market positioning is not very clear, so it has been shelved for the time being, and replaced by the family banquet wine "Wenjun Dangyuan".

Brother Xiao Ma had been sitting silently, Song Weiyang poured him a cup and said with a smile: "Taste it." ”

Brother Xiao Ma took a sip of it, and his tongue tasted back: "Good wine!"

"What's a good way?" Shi Yuzhu leaned over and asked.

Brother Xiao Ma took another sip, and actually said: "It's not the typical strong fragrance of Sichuan wine, nor is it the ordinary fragrance." The aroma is complex and difficult to describe in one sentence, and there is a sweet feeling after careful aftertaste. ”

Song Weiyang smiled: "Haha, it seems that the pony is an expert." Authentic Wenjun liquor has a complex aroma and is slightly sweet. This wine is blended on the basis of the original, so that its aroma is more prominent, and retains the sweet taste, from the hand of Master Wu Xiaoping, who is the one who blended Guojiao 1573. This wine was sent to the national treasure expert group for evaluation, and the evaluation word was 'sweet and elegant, containing all kinds of fragrance'. You add a little more lemon juice to try. ”

There was a lemon and fruit knife on the table, and Little Pony cut it in half and squeezed a little lemon juice into the wine. After another sip, Brother Pony licked his lips and said, "The taste is indescribable, it seems that the fragrance is thicker and softer." ”

Song Weiyang directly cut a piece of lemon slice and threw it into the wine: "Drink it again." ”

Brother Xiao Ma tasted: "This is a bit like a strong aroma type again, it should be the effect of lemon peel to make the aroma of the wine more intense." But it's different from ordinary aromatic wines, and I can't describe the specifics anyway. ”

"Is there such a god?" Guo Guangchang said with a smile.

"Really, I don't believe you drink it yourself. "Brother Pony has a lot of trouble.

Guo Guangchang also took a sip, nodded and said: "It's really special, but I can't say how special it is, or Xiaoma is more professional." ”

Brother Pony asked, "It's expensive, isn't it?"

Song Weiyang said: "Now how much is the liquor sold for Wuliangye as the most expensive and Wuliangye as the most expensive, we will increase the price by 160 yuan now." The main reason is that the production of this wine is limited, it is blended with the original puree of the 400-year-old cellar, and it can only produce less than 60 tons of base wine per year. The production of ordinary cellars is very high, but the blended wine is always lacking. Therefore, this kind of wine is divided into two grades, the Laojiao premium is sold at a dead price, and the price of the second grade is slightly lower than that of Moutai. ”

Less than 60 tonnes of 400-year-old pulp are produced annually, which means that the annual output of this premium is likely to be only about 40 tonnes.

Don't think that after the base wine is blended, the amount of finished wine is higher. On the contrary, the puree needs to be stored for at least three years, and the evaporation can reach about 8%, and there is about 5% of the unqualified wine, and there is also some loss in the blending and packaging process. In addition, some purees will be sealed to make old wine, which in turn reduces the production of finished wine.

That is to say, the high-priced "Wenjun Tianshu" can produce up to 80,000 bottles per year, and the annual sales support 40 million yuan.

It's not the premium products that really make money, but the first-class products made in ordinary wine cellars.

Brother Pony smiled: "I'm going to bring some special grade back and give me an order phone." ”

Song Weiyang said: "Every friend present, including Director Zhang, gave 12 bottles for free. ”

Zhang Guoli was preparing for filming, and immediately smiled when he heard this: "The wine given by Boss Song, you must treasure it." ”

Soon the filming began, Song Weiyang took the wine glass, posed in various poses and took a few shots, and finally everyone stood up collectively to clink glasses. Just the shot of clinking glasses, the two cameras repeated the shot many times, and these amateur actors were really choked and made all kinds of low-level mistakes during shooting.

After the filming of this set of advertising shots, everyone sat together to eat and drink, and even the crew members set up two tables. The others are considered to be finished, only Song Weiyang will go to the business building tomorrow to shoot two groups.

"Thank you, friends, for helping me shoot a commercial this time. It's done!" Song Weiyang said, raising his glass.

"!"

Zhang Guoli held the cup in both hands: "Boss Song is too polite, just say that he wants to make a film in the future." ”

You'd never guess who's the best drinker in the room.

After Xiao Ma came to the Xijiao Hotel, he only said a few words when tasting wine, and remained silent the rest of the time, shy like a girl. But this guy drank a few glasses of wine, and suddenly became the same as when he chatted on the Internet, and directly evolved into a super chatterbox. He first talked in his seat, and then quickly stood up with a glass in his hand, and walked around urging drinks, and talking to people and friends everywhere.

In China's Internet industry, the cardinal leader is recognized as a "wine fairy".

But as long as Brother Pony is present, the Cardinal Sect Master will inevitably be overturned. Not only can he drink, but he is also good at persuading alcohol, and he talks a lot when he persuades alcohol. After drinking, it is possible that Brother Pony will drink one cup by himself, and others will be persuaded to drink two or three glasses, and Brother Pony will be drunk in a daze anyway.

Including Zhang Guoli, several people at the table were carried away, and in the end, only Xiao Ma was left standing there alone.

Brother Xiao Ma raised his glass and sighed: The master is lonely!

Song Weiyang was drunk this time, and Shen Si commanded the two bodyguards and helped him directly to the guest room of the Xijiao Hotel to rest.

Throwing this guy on the bed, Shen Si let the bodyguards move freely, she personally took off Song Weiyang's boots, and then wiped her face with hot water. After being busy for a while, Shen Si gasped and sat on the sofa, took out his laptop and started working.

There was really nothing strange happening, Song Weiyang woke up and it was almost dark.

Shen Si asked, "Are you going back to eat, or do I ask the waiter to deliver the food?"

"What about them?" asked Song Weiyang.

Shen Si said: "The local bosses in Shenghai have all gone back, Brother Xiao Ma and his assistant went to the airport, some of the advertising crew members are in the hotel, and some are preparing for tomorrow's shooting venue." ”

"Oh, let the waiter deliver the food. Song Weiyang rubbed his face and said.

This wine is good, and I can't drink so much.