Chapter 504: Scoring Turmoil (I)
"Chasing the Murderer" was officially released in domestic theaters on January 1, 2017, and the film schedule in the Chinese theater line is 17.5%, second only to the Hollywood blockbuster "Heroes of Fire".
Such a film schedule is quite high, you must know that the domestic films "I Want to Love You Again" and "Extras" released at the same time are 12.7% and 11% respectively, which is a lot worse than "Chasing the Murderer".
But in the other two major theater chains, the situation is reversed, the schedule of these two movies has surpassed "Chasing the Murderer", and it is "Fire Heroes" that really takes the lion's share.
On New Year's Day, "Heroes of Fire", which has a big star lineup, won the first-day box office of 167 million, "I Want to Love You Again" 38.5 million, and "Extras" 25.44 million.
And "Chasing the Murderer" ranked third in the domestic box office list on New Year's Day with a box office of 27.65 million.
Such box office results are very eye-catching, you must know that the investment in "Chasing the Murderer" is only 20 million, and the later publicity will not exceed the box office on the first day, there is obviously no suspense in returning to the cost.
For the producer and producer of "Chasing the Murderer", Dream Media, it is already a great victory.
The general opinion of the industry on this is that this movie is stained with the light of the scandal between Luo Kai and Mo Lan, if it weren't for the fact that the relationship between the two was exposed and made headlines before the release, it would not have been able to get the 20 million+ pre-sale box office.
The first-day box office of 27.65 million did not exceed expectations, but what kind of height it can reach in the end depends on the audience's reputation and the market's reaction.
As of 11:30 p.m. on New Year's Day, the number of ratings for "Chasing the Murderer" on Oaktree was 5,750, with a rating of 8.1, and the recommendation index was three and a half acorns (the highest five), which belonged to the excellent level.
Oaktree is a large-scale community website in China, which started with books and audio, providing information about books, movies, music and other works, both descriptions and comments are provided by users, with more than 100 million users.
The film and television scores of Oaktree can reflect the audience's reputation to a large extent, especially among young people, but it also has the characteristics of being literary and niche-oriented, such as the scores of popcorn movies are mostly very low, even if the box office is billions.
Therefore, the score of Oaktree is not directly related to the box office of the movie, it does not mean that the box office is high if the score is high, and the reverse is not true, which mainly reflects the appreciation tendency of some movie-watching groups.
For the movie "Chasing the Murderer", the "Acorns" of Oak Network have more positive opinions.
"A very good movie, not a shoddy money cheater, four acorns recommend. β
"It's rare to see such a conscientious domestic film, but unfortunately the subject matter is limited, and the box office is not estimated to be very high. β
"Although I am not a fan of Luo Kai, I must admit that his acting skills are beyond my imagination!"
"I agree with the point of view upstairs, Luo Kai's acting skills are very good, and it is worth the ticket price to see him. β
"Isn't it pretty? I feel so-so, it smells preachy. β
"Personally, I feel pretty good, three acorns are recommended. β
"This film is a surprise for the New Year..."
Compared with "Chasing the Murderer", the Acorns are not so polite to the other three movies released at the same time, and the unrivaled "Heroes of Fire" on the first day of box office is only 5.6 points, and two acorns recommend it.
"I Want to Love You Again" got a score of 6.2, and two and a half acorns recommended, which can only be regarded as barely qualified.
Youth romance films have always had appeal in the market, especially during holidays, and couples like to choose this type of film to watch, but there is also a serious problem of homogenization.
"I Want to Love You Again" is very typical, the storyline is clichΓ© and nothing new, but because the cast is relatively strong, the box office is still good despite the poor reputation.
The worst thing is "Extras", which also has many stars joining, and the evaluation score of 3.8 is simply a disaster, and this movie can be described as a flood of bad reviews on Oaktree.com.
"What a, blind!"
"I just came back from watching the movie, and I just want to say that there is no worst, only worse!"
"I took my girlfriend to see it at night, I originally wanted to watch "Heroes of Fire", but I didn't want to wait because I had no tickets, so I watched this movie, but it came out halfway through it, it was too bad!"
"The nonsense plot has no logic at all, and a group of, pee, and fart stars are giggling, which is really convincing. β
"The rotten stalks from hundreds of years ago are still taken out to play, it's just insulting to IQ, please think of something new, okay?"
"This movie is here to cheat money..."
Although the score of Oak.com does not represent the box office of the movie, sometimes it can be matched, and on the next day, May 2, "Extras" only got 13.4 million, which is equivalent to being cut in half.
This is the most direct manifestation of the bad word-of-mouth, in contrast, the box office of "Chasing the Murderer" is 21.2 million, and the total box office in the two days of release is close to 50 million.
For a small and medium-sized investment and a movie with a main theme style, it can be regarded as a small miracle.
The number of ratings for "Chasing the Murderer" on Acorn has increased several times, and the rating has dropped to 7.9.
This is normal, and the score of "Extras" has plummeted to 2.4.
At this moment, the producer of "Extras" couldn't sit still, and immediately increased the intensity of publicity.
On May 3, Wang Hongben, the star of "Extras", posted an article on his personal blog, pointing the finger at Oaktree.com, believing that there are great problems with Oaktree.com's score, and there are suspicions of manipulation to mislead consumers, and asking Oaktree to revise the scoring rules, apologize to the crew of "Extras", and reserve the right to follow-up claims.
Wang Hongben is a famous comedian, a big name in the cross talk sketch art industry, with 37 million blog fans, and a wide range of contacts and friends in the circle.
"Extras" is the first movie he wrote, directed and starred in, and invited many friends in the circle to join the performance, and he personally invested tens of millions of dollars for it.
As a result, as soon as this movie was released, the box office showed an avalanche trend, and in the end, there was a question of whether the cost could be recovered.
But his fierce rhetoric directly bombarded Oaktree.com, which immediately caused a big storm on the Internet, and quickly appeared on the popularity list of the blog's homepage, becoming the focus of entertainment news.
And in Wang Hongben's "article", it is also implied that a certain competitor is doing bad behind his back, desperately hyping it up, and also using the water army to praise himself and give the opponent a bad review, which is very hateful!
Although Wang Hongben did not directly name the competitor, anyone with a discerning eye can see who he is accusing.
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