Titter itself is a pure eb product, the core is to publish information and display information flow through eb, and the overall development difficulty is not high.

If you are developing a station, you generally need to make a front desk and two to three backgrounds, the front desk is the display page of the station itself, an author background for the author to upload works, a background for editors to manage works and website recommendations, and a background for monitoring website data.

Since Titter is within Makino Technology's own big data architecture, it only needs to develop an additional management background in addition to the front office.

Makino Technology has long had several large-scale eb products such as YY network, YY space and blog, so it not only has strong advantages and accumulation in product development and technology construction, but also saves a lot of effort in the underlying architecture, and has a strong data processing center, so it is very easy to support the launch of such products.

Overall, Chen Tong told Li Mu that Titter only needs to wait for more than a week, no more than ten days at most, to start the internal test.

In the last life, Sina decided to develop Weibo in July 09, and the beta version was launched in August of the same year, which can also be seen that for large companies, the development of an EB product is actually not a big project at all.

After Li Mu got this time node, a bad idea surfaced in his heart, and he said to Chen Tong: "Microsoft is plotting to take the social route again, I guess they want to take MSN and its series of companions again, with your understanding of Microsoft, where do you think they will cut in?"

Chen Tong asked in surprise: "Does Microsoft really want to redo MSN?"

Li Mu said: "I am not 100% sure, but I can be at least 80% sure. ”

Chen Tong nodded slightly, pondered for a moment, and said to Li Mu: "Although Microsoft is strong, it does not have a strong Internet product delivery channel, if it pushes MSN directly as soon as it comes up, in front of YY, it is like the Monkey King under the Five Elements Mountain, the pressure is too great, so I feel that Microsoft may find an entry point from other aspects that can be used to transfer thousands of pounds." ”

Li Mu said: "In other aspects, what I can think of now is social games, portals, Online music and blog platforms, social games need social software to do the soil, so it is impossible to develop this first, the traffic accumulation of the portal network is very full, the era of information explosion, the homogenization of content is also very serious, MSN's portal is difficult to develop in a short period of time, as for online music, I think it's even more useless, YYtunes has Mango-ME player in support, Microsoft can't shake it at all, so I think Microsoft may cut from the blog, or from other areas we don't know yet. ”

"Blog ......" Chen Tong said: "In fact, after this period of operation, as well as the comparison of the data of your last short blog, we can already conclude that it is difficult for blogs to be fully popularized, and Microsoft is doing blogs at this time, and the direction selection is a little biased." ”

Speaking of this, Chen Tong asked Li Mu: "Do you think it is possible that Microsoft has chosen the same direction as us and lightened the weight of blogging?"

Li Mu said with a smile: "Every enterprise has its own groping stage, we stepped on the pit when we crossed the river only we know in our hearts, they still have to go through it again to find out, with Microsoft's consistent routine, I don't believe they can go beyond the current stage of the blog, directly on the horse microblog." ”

Chen Tong nodded slightly, breathed a sigh of relief, and said, " During this time, I have been busy with the finalization and development of Titter, and I feel more and more that this is a new social product direction, and it is relatively fast-paced, and the opinions and opinions of all users around the world have converged on Titter, just like everyone has made a dish for users to choose, and every user is equivalent to eating a completely customized buffet, such a product model, has a huge freshness and attraction to users, so it is extremely important to seize the opportunity, if we lose the opportunity, even if we have YY as support, it is difficult to rise against the trend。 ”

Li Mu agrees with Chen Tong's statement, Tengxun QQ's strength is 10,000 streets away from Sina, but on Weibo, even life and death can't shake the status of Sina Weibo, this is the importance of the opportunity.

In addition, there is another very important reason why Sina Weibo can stand invincible in the era of Weibo's popularity, which is their star resources.

As early as the blog era, Sina had a lot of celebrity bloggers, these celebrity bloggers are basically big names in the entertainment industry with their own traffic, even if they can't get into the first line, they are at least hovering in the quasi-first line and the second line, so when Weibo starts this kind of self-media, this kind of opinion leader with its own traffic can play a very strong effect with volume, one by one is like a sponge with a strong water absorption effect, which can quickly and a large number of users.

When Tengxun wanted to catch up again, the stars had basically taken root in Sina Weibo, so they were extremely passive as soon as they came up, plus the product experience was not good enough, and the follow-up operation could not be started, so let alone catching up with Sina Weibo, it was difficult to even get close, and in the end it had to be stopped.

However, Li Mu has a good foundation at the moment, the mainland, Hong Kong, Macao and Taiwan, as well as Malaysia, Singapore, Japan and South Korea and other surrounding countries of the stars, are very close to Makino Technology, they have long started to operate their own post bar, and later also operated their own blog, in the product system of Makino Technology has a large number of fans, if Makino Technology's Weibo is Titter online, these stars can be converted into Weibo big V users for the first time.

As for Europe and the United States, Makino Technology has YYtunes, an online music overlord product, and there is definitely no problem with calling singers, and movie stars themselves are not worried at all, after all, there is Spielberg's line, and most Hollywood stars have to give some face, so that stars from all over Asia and Europe and America will join Titter as soon as possible, and directly establish an undefeated position at the beginning, and at that time, even if Microsoft wants to turn around and catch up, it will be useless.

……

At this time, Microsoft was still trying its best to explore the true meaning of the "Titter Division".

The reason why I have been thinking about the Titter division of Makino Technology is because Microsoft is most worried about and least wants to see the situation at the moment, that is, the identity of Titter when it debuted, it is a social product, Microsoft is much worse than Makino Technology in social networking, and it is very difficult to steal a wave in the current situation, if Makino Technology has new products in this field on the line, then Microsoft's preparation may fall short.

Although Microsoft is a giant in the field of software and operating systems, its foundation in the Internet industry is really average, compared with Makino Technology, it is simply a day and a place.

If the entire computer industry is projected onto the real industry, hardware manufacturers are like real estate developers, and the residence of every netizen is closely related to them, whether it is renting or buying, it is inseparable from the buildings built by these developers;

Microsoft, a company that focuses on the development of operating systems and underlying software, is like a leader in the home furnishing industry, and netizens should use the flooring, lighting, kitchen appliances and bathroom toilets they provide in their homes;

In the final analysis, it is natural that the house is more important to the user, but it is undeniable that the closest to the user is the mobile phone, telephone and TV, because these include the entertainment, social and information needs in people's daily life.

As the godfather of the entire Internet industry, no company is closer to users than them, and no company has a better relationship with users than them, so Microsoft's senior management attaches great importance to Titter and has thought of various methods, but they have not been able to explore the true nature of the Titter project.

However, they never dreamed that their social schemes had been discovered by Li Mu, all thanks to their vice president, if it wasn't for the fact that he showed too much attention to the Titter project in front of Li Mu, Li Mu would not have been suspicious of Microsoft's current intentions.

At Microsoft's internal discussion, the new head of the MSN business unit reported to Bill Gates: " We have deeply studied the blog business of Makino Technology at this stage, and we can basically conclude that at present, Makino Technology has not made any efforts in the global Blog, their Blog main market is in China, at most the Chinese user market, and has not taken the initiative to promote the non-Chinese market, and now overseas users are basically natural, because there are not enough non-Chinese well-known bloggers, their foundation in the overseas market is still very weak, which is a good opportunity for our blog products to cut into. ”

Bill Gates carefully looked at the development of Makino Technology Blog at this stage, and also agreed with the point of view of the person in charge of the MSN Division, the current product line of Makino Technology is too wide, just like a country's front is too long in wartime, there will inevitably be weak links, it seems that the weak link of Makino Technology at this stage is on the Blog.

Microsoft's preparation on the blog this time can be described as very sufficient, they not only developed MSN-Blog, but also developed a supporting blog editor, this set of editors should be Blog, it is really very easy to use, it is undeniable, Microsoft in the research and development of tool software, is absolutely the world's top level.

The most awesome thing is that the Microsoft team has also made this editor a plug-in that supports Office, users can directly import the original office file into the editor, and the editor can directly convert it into a blog and publish it, and all the formatting, pictures, tables, hyperlinks and other information can be completely restored on EB, whether it is ord or Excel or PPT, the effect is perfect.

Microsoft is very satisfied with this editor and the accompanying office plug-in, thinking that this thing is simply a stroke of genius, but if Li Mu sees this thing, Li Mu will definitely give it all his contempt.

The routine of a group of engineering men doing things is indeed like this, they like to use a complete set of engineering solutions to solve all needs, the simplest, liberal arts students do the pet market, will think of designing cute pet clothing, leashes, pet toys and other pet supplies, and the research direction of engineering men is completely off the skill tree, they will develop automatic water dispensers, automatic feeders, automatic litter boxes and automatic dog walking robots, and go further and further on the road of automation......

Microsoft didn't understand one point, people's enthusiasm for blogs is not high enough, not because blogs are too troublesome in specific operations, the two points that hinder the development of blogs the most, one is that the author is too troublesome to conceive, and the other is that readers are too troublesome to read.

Makino Technology's Titter and Microsoft's Blog Editor have become the superweapons that are secretly being developed in the hands of both sides, and at this time, the time for the super weapons of both sides to be put into the battlefield is infinitely close......