Arriving in Cannes, Ronan first met with Gabriel, the head of the French office of Embassy Pictures, and introduced him to the DreamWorks Animation Studio team led by Jerry Katzenberg to assist in the promotion and promotion of "Shrek" during the Cannes Film Festival.

"Shrek" will have its world premiere at the Cannes Film Festival before being released in North America.

Because of the competition at the Cannes Film Festival, this premiere was handled by DreamWorks Animation Studios.

Ronan deliberately asked people to find a list of films that participated in the competition section and screening section of this year's Cannes Film Festival, so as to find a film as valuable as "Crouching Tiger, Hidden Dragon".

Not to mention, there are really familiar movies.

The opening film of this year's Cannes Film Festival is "Moulin Rouge", which can be said to be the pinnacle of Nicole Kidman's appearance and figure.

But Ronan had no idea about the film, on the one hand, the producer had signed with Twentieth Century Fox, and on the other hand, with his friendship with Tom Cruise, it was not suitable to release a film starring Nicole Kidman.

However, on the opening day of the Cannes Film Festival, Ronan went to the opening ceremony and watched the opening film by the way.

I vaguely remember that "Moulin Rouge" was the first Hollywood film to premiere in the East.

Ronan met an old acquaintance at the premiere, and Chris, the head of Sony Entertainment, also came to Cannes.

"Do you have any good movies?" asked Chris directly.

Ronan pointed to the poster hanging in front of the Festival Palace, on which Nicole Kidman was incomprehensibly beautiful, and said: "I am very optimistic about this "Moulin Rouge", but unfortunately this is a 20th century Fox film. ”

Chris looked up at the poster and said, "The response to the test screening of this film is said to be very good. ”

The red carpet below the Palais des Festivals erupted in buzz, and Nicole Kidman walked the red carpet, as if the Australian actress had really found herself after leaving Tom Cruise.

Ronan beckoned Chris, "Let's go, let's go in." ”

Chris nodded: "This is not the place for us to play. ”

Both of them are characters hiding behind the scenes, and even if they walk on the red carpet, few fans know them.

Ronan went up the big steps of the Festival Palace and deliberately looked at the jury standing near the main entrance, and he didn't know anyone except Yang Dechang.

It is estimated that most of them are people from Europe or small film countries.

Entering the theater, Chris looked at the large poster of Nicole Kidman in the theater and said: "It is said that in order to prove herself, Nicole Kidman is ready to use this film to impact next year's Oscar for Best Actress." ”

"This character?" Ronan shook his head, "It's impossible to succeed." ”

Chris looked at Ronan, "Why?"

Ronan said lightly: "The old men of the academy, will you let an actress who is famous for her appearance win an award?"

"yes. Chris thought so.

"Moulin Rouge" is full of commercial flavor, and it is also a nostalgic song and dance film, and it is not without a market.

Hollywood will even briefly see a revival of musical and dance films.

Frankly speaking, Nicole Kidman in this period is really very beautiful, in stark contrast to the stiff face that came later.

Except for this "Moulin Rouge" and the long-set goal "Irrevocable", Ronan has not seen any more memorable films.

Maybe "The Piano Teacher" can be regarded as one, and Isabelle Huppert's films can be scaled up to heaven.

Aunt Yu not only dares to take off, but also always chooses some themes that touch the bottom line of social ethics.

It is no wonder that so many people revered as the goddess of art.

Before the premiere of "Shrek", Ronan went to see "The Piano Teacher".

This film is very instructive!

The student seduces the female teacher, but she didn't expect the teacher to be a pervert......

The story of this movie profoundly tells people that teacher-student love has no good results, so be leisurely.

European directors seem to be particularly fond of and good at making such distorted films.

In fact, the stories of these themes are completely pearl secret projections, and they should be handed over to Woodpecker or San Fernando Valley companies to shoot, to ensure that the shooting is artistic, action and romantic.

The scale of the three major European film festivals has always been very large, such as the 99 film "Paula X", which is basically equivalent to the scale of adult sex education films, and the leading actors truly interpret the lives of men and women.

In "Desire Express" in 96, the scene where the male protagonist tries to use that thing to enter the wound where the heroine's thigh has been stabbed is even more shocking.

In the seventies of "World of Senses", the film's straightforward and explicit lust was almost perverted, and the actors were all real, and finally became a frequent guest on various banned film lists.

And last year, Ronan heard about a "Rough Me" that he didn't watch, it is said that because the forced scene was going to be real, the scale of filming was too large, and no actress was willing to take it, so the director finally found two women as the protagonists.

Like Ronan's previous life, "Adele's Life", which won the Palme d'Or, can really only be regarded as trivial in front of these films.

The highest level of European art film directors shooting art films is never large-scale, but real.

In the words of the artists, this is on the one hand to show the wider world, and on the other hand, it is also to present the new ideas of the filmmaker.

But there's no denying that erotica extends to cinema and is a bit too exciting: almost every year, one or two erotic films challenge the lower limit of shame for audiences around the world.

It is said that this all originated in the 70s and is also the Cannes Film Festival's own pot.

The 1974 Cannes Film Festival did not have any high-quality works, the atmosphere was quite miserable and miserable, and the organizers were quite unhappy: it is one of the three major film festivals in Europe, should it be so bleak!

So in order to attract attention, I found a large wave of erotic movies, and simply held an "erotic film exhibition": they are all thighs, buttocks and breasts, so that the audience and the media can see enough!

Palm Beach in May of that year suddenly became a stage for third-level actresses to scratch their heads and show off their hues.

The Cannes Film Festival, which is so excited that it can't be found, has been on the road of erotica ever since: a large number of erotic films are exhibited every year.

A director once said, "What's the use of 3D as a film technology?" It's only really useful when you're shooting this kind of artistic shot.

The Festival de Cannes has also always delighted audiences with its sexy nature: to provide a stage for the gangsters, as long as everyone is happy.

Not only is the scale of the film large, but even the scale of publicity is also very large.

In order to attract attention, a Swedish film called "Cheating Again" was screened by a number of nearly naked blonde beauties to help promote it, and ice cream was distributed to buyers......

A film like "Shrek" must not use a similar large-scale publicity method, in case it scares children, it will be self-defeating.

On May 12, "Shrek" held its world premiere in Cannes, and compared to other films competing for the competition unit, this film is definitely a breath of fresh air.

The premiere was all organized by DreamWorks Animation Studios, and although Embassy Pictures is the overseas distributor of "Shrek", the screenings during the festival are not directly related to Embassy Pictures.

The box office revenue generated by the screening of films such as screenings and competitions belongs to the festival and has nothing to do with the producers and distributors.

Compared with "The Piano Teacher", the premiere of "Shrek" was very large, but the audience was not large, and there were many empty seats in the Festival Palace.

Ronan analyzed it a little from the audience's point of view, and there may be reasons for this.

Many audiences come to the Cannes Film Festival to enjoy the feeling of watching small yellow films legally with hundreds of thousands of people in public.

There are some films that you don't watch if you miss the opportunity.

A film like "Shrek" has no possibility of being banned at all.

Of course, everyone knows very well that "Shrek" is coming to the Cannes Film Festival to promote it, and it is impossible for the jury to give this film an award.

Ronan asked Embassy Pictures to come forward and invited many reporters from overseas media at the Cannes Film Festival, and the news reports sent back from Cannes by these people can play a promotional role in "Shrek".

Moreover, don't worry too much about negative word-of-mouth, Ronan is very confident in this subversive genre.

The best thing about this film is that it not only absorbs Disney's classic model, but also makes a huge good-natured joke about it.

In the past, Disney's films can be summarized as the law of "the prince saves the princess in distress, the two fall in love at first sight, and finally grow old together".

Needless to say, the prince and princess are kind-hearted, but more importantly, handsome men and beautiful women.

However, most people in the world are mediocre in appearance, with neither a celebrity face nor an athlete's body, are they only worthy of being Cinderella's sister or stepmother?

This aspect is also in line with the psychology of the audience.

In addition, DreamWorks Animation Studios has also made breakthroughs in computer technology, making the picture quality far superior to the previous animated feature films.

When the film was screened, there was constant laughter in the theater, and the atmosphere was extremely joyful, and even Ronan, who had seen it many times in his previous life, couldn't help but laugh several times.

At the end of the screening, there was extremely warm applause from the audience, and the applause lasted for at least five minutes.

DreamWorks Animation Studios is on the verge of becoming a big winner in the animated film industry, completely establishing its position as Hollywood's first-rate animation studio.

Jared Katzenberg is going to be a winner in life again.

The winner is also the talking donkey in the movie, who actually completed the very awesome achievement of "Dragon".

After the premiere of "Shrek", the media and audiences were almost all praised.

"The story is wonderful, the subject matter is novel, it breaks the convention of fairy tales, and it is an animated film suitable for all ages. ”

This good reputation is also conducive to the overseas distribution of Embassy Pictures.