Mu Chen's new film "Transformers" is still in preparation, so naturally it has not been deliberately promoted.

However, even so, this film is still extremely popular.

This is not only related to the fact that Mu Chen's films have always attracted great attention, but also because this film has exploded an amazing advertising placement fee.

In films, especially in blockbusters, it is normal to have ad placement.

It's just that it's generally more hidden, and there are no traces of implantation.

Fans won't care about this.

In Mu Chen's previous films, there are naturally others.

However, those implantation traces are too obvious, and even affect the film itself, which will inevitably make fans resist.

This time, the reason why this is the case is nothing more than that the advertising fee for product placement broke the sky, breaking the previous record, and at the same time, it also increased a lot.

This makes people wonder if Mu Chen's high advertising placement fee will affect the quality of his new film.

Of course, there are also many fans who express disbelief.

The quality of Mu Chen's films has always been guaranteed. What's more, the advertising placement fee is amazing, but for today's Mu Chen, it is nothing.

Mu Chen will not smash his reputation for that advertising placement fee.

The controversy continues, which naturally makes Mu Chen's new film continue to heat up.

On September 28, "The Day After Tomorrow" began to be screened.

Xu Wen invited many filmmakers and film critics to watch the film.

Nowadays, many movies are screened in advance to boost the box office with word-of-mouth.

Chinese movie fans are becoming more and more rational when watching movies.

The films that are really box office hits are definitely films with good reputation.

The role of personal box office appeal is getting weaker and weaker.

Of course, the role of directors and actors with appeal cannot be ignored, at least they can make fans pay more attention, which still has a great effect on the box office on the first day of release.

The box office appeal of the main creative lineup of "The Day After Tomorrow" naturally cannot be ignored.

Director Xu Wen is one of the top directors in China.

screenwriter Mu Chen, needless to say, it is estimated that the box office appeal in China is unmatched.

The cast cannot be ignored, including the veteran popular star Liu Guohua, and the popular little fresh meat Wang Yi.

With such box office appeal, there is actually no need for screening.

However, it is estimated that it is a few high-reputation films in a row, and after tasting the sweetness on the screening, Xu Wen's heart was moved.

He wanted to show his confidence in the quality of the film.

Whether it is screened or not, it doesn't matter to Dawn Film and Television. The company is still very confident in the quality of Xu Wen's "The Day After Tomorrow".

Especially the 3D effect, it is estimated that only Mu Chen's "Avatar" and "Iron Man" are compared with it.

However, the viewing experience is definitely different from these two films.

"Hey, why didn't that guy Lao Zhang come?" Chen Mouzhi said to Xu Wen with a smile.

"Don't you know he's filming Jurassic Park 2?" Xu Wen pouted.

"Then the film is all on?" Chen Mouzhi smiled awkwardly.

"What have you been busy with lately?" Xu Wen asked curiously.

"I'm going to make a war movie. Chen Mouzhi said.

"War films?"

Although Xu Wen was a little puzzled, he did not continue to ask.

War movies are not easy to make.

It's not a question of the difficulty of shooting, but the difficulty of shooting well. After all, there are quite a few restrictions.

Mu Chen, Li Ruoxi and others walked into the theater.

After chatting for a few words, Mu Chen and the others found a seat and sat down.

"Ma Lin and Qin Yu seem to be having an awkward relationship?" Zhao Jin said to Mu Chen in a low voice.

"Really?" Mu Chen frowned and said, "It won't be because of the casting of my new film, right?"

"I don't know. Zhao Jin shook his head and said, "However, I have to admire your eyes for looking at people." ”

From Zhao Jin's tone, it was not difficult for Mu Chen to hear that he did not have a good sense of Qin Yu.

The two have an awkward quarrel, I'm afraid it really has something to do with the casting of their new film.

If she wasn't chosen, would she be "angry" with Marin?

It's really hard to give people any good impression.

Don't say that this is Mu Chen's new film, even if it's Marin's new film, it's love with you, and it's your duty without you.

Who are you to blame others?

For a film, the casting must be from the film itself.

If you are eligible, then you will be given priority. But if you are not suitable, will you be used without regard to the film itself?

"Why didn't that guy Marin come today?" Mu Chen then asked.

"Kung Fu" was completed two days ago, and others should also be in Yanjing.

Xu Wen invited a lot of insiders, most of whom were from Dawn Film and Television Company, and Ma Lin was definitely among the invitees.

"I went to the class. Zhao Jin shook his head and said, "The one in his family has a quarrel with the crew director again." He probably went to put out the fire. ”

Mu Chen frowned, but did not speak again.

"I have time to ask them out and get together. Li Ruoxi said.

Li Ruoxi naturally heard about Qin Yu.

One suddenly became famous, lacked heart, and then was spoiled by Marin.

When Zhao Jin heard this, he glanced at Jiang Qin beside him and nodded.

Li Ruoxi's meaning is very clear, that is, everyone gathers, and they persuade Qin Yu as girls.

If Qin Yu continues like this, he will definitely not be able to.

It didn't take long for the film to begin.

The movie "The Day After Tomorrow" depicts a science fiction story in which the earth suddenly cools down dramatically in one day and enters the ice age.

When disaster is on the horizon, there are anomalies around the world, with fist-sized hailstones falling from Tokyo, severe tornadoes hitting Los Angeles in the United States, rare typhoons in Australia, and continuous thunderstorms in Yanjing.

Only then did anyone realize the danger and foresee the catastrophe.

Such a disaster, coupled with 3D special effects, made the fans widen their eyes one by one, and their hearts became nervous, with expectations and fears.

When disaster strikes completely, everyone is completely immersed in the world of wind and snow. As the protagonist feels the terrifying madness of the forces of nature.

When the news of the glacial period came, everyone in the movie panicked.

A terrifying tornado roared by, destroying everything in its path. The whole world was shrouded in white, and the depth of snow visible to the naked eye submerged the whole world.

It's an unprecedented movie-watching experience.

"The Day After Tomorrow" is not the first disaster film in China, but it is definitely the first disaster blockbuster.

It's not the first 3D film either, but it's definitely the first 3D disaster movie.

The disaster presented with 3D special effects gives people that immersive feeling, which is naturally different from any previous disaster movie.

This is also different from the viewing experience of other 3D films.

The climax of the film comes too quickly, but it doesn't subside quickly, with a monstrous wave engulfing New York City and the Statue of Liberty buried deep in snow.

The Great Wall, the Forbidden City, the Terracotta Warriors and other iconic buildings and scenic spots in China were all buried in the snow, and the vast and magnificent scenes and vivid images of the disaster made everyone panic and scream.

This is an international disaster blockbuster, in which not only domestic landmark buildings will appear, but also many foreign countries.

As if on the scene, deep despair, inexplicable panic, breathless depression. How many moviegoers in the cinema don't have a heartbeat?

Perfect special effects, shocking scenes, how many people get lost in the movie?

Xu Wen is a person who strives for excellence.

The special effects of "The Day After Tomorrow" have definitely achieved a pinnacle of today's technology.

Of course, if you say that there is still a possibility of progress?

Naturally, there is.

However, only if you spend a lot of money.

That's obviously not worth the cost.

Today's special effects are definitely the top level in the world, and they are definitely not much better than those special effects blockbusters in Hollywood.

Many fans feel like they've died again and again.

They felt the horror of nature.

Under the 3D special effects, there is really an immersive feeling, and the whole person seems to be buried in the snow immediately, and death is just around the corner.

In the second half of the movie, the protagonist played by Liu Guohua and his team wander through the snow on the ice field, looking for their son.

When everyone is already desperate, only the protagonist son played by Wang Yi deeply believes that his father will come to save him.

It is this belief that sustains him in leading his companions to life.

Liu Guohua's strong fatherly love is touching, and Wang Yi's deep trust in his father is moving.

I have to mention that Wang Yi's performance in this film surprised Mu Chen.

No wonder among the popular little fresh meat, only Wang Yi's acting skills have always been praised.

After this film, I'm afraid it's a ride!

Perhaps, no one will say that he is a small fresh meat in traffic, but that he is a powerful actor.

After hardships, the moment Liu Guohua found Wang Yi, many fans couldn't help but cheer.

The more than two-hour movie ended quickly, Mu Chen took off his 3D eyes, smiled and stood up to applaud.

He applauded, and the theater burst into applause.

The applause was not a polite flattery.

I have to admit that this is an excellent work.

After two days of screening, the word-of-mouth of "The Day After Tomorrow" continued to ferment, and both fans and the media gave high praise to this film.

Some media even bluntly said that this is the first disaster film of a Chinese-language film to rush to the international level.

"The Day After Tomorrow" started the international tour of Chinese-language disaster films.

Such an evaluation is naturally not only a confidence in the word-of-mouth of this film, but also an expectation of the box office of this film.

On October 1, "The Day After Tomorrow" was released in China and some foreign countries and regions.

Such a powerful film, on the first day of release, won the first place in the film schedule without suspense.

And the next day, the box office statistics came out.

389 million!

The domestic box office almost broke 400 million, which is undoubtedly extremely amazing. Even if this box office covers the box office of the screening.

Not counting the box office, the box office of this film also broke 300 million on the first day.

Of course, it is not the domestic box office that is shocking, but the North American one.

"The Day After Tomorrow" does not have many films scheduled in North America, but it also won more than 40 million US dollars and became the single-day box office champion in North America.

The box office on the first day was gratifying, and the film's reputation, whether foreign or domestic, was extremely good.

This means that this film has the possibility of a big hit.

"The Day After Tomorrow" let the world know that Huaxia can also shoot disaster films to the world-class level.

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