Not only that, Mr. Li, in the actual distribution process of the game, the lower the share ratio of the game platform, the more CP (game developer) they cooperate with. ”

Seeing that Li Mo had gradually learned some of the rules in the game publishing industry, Lin Hu continued to introduce the rules in depth, "At present, among the major game platforms in China, Penguin's TGP commission ratio is the highest, but according to the data we investigated, the TGP platform does master at least 60% of the Android users in China, so ......"

"So even if one company chooses not to work with them, there will be five, ten, or even a hundred companies waiting to work with them,"

Li Mo had already thoroughly understood the rules of this, and followed Lin Hu's words.

"That's true. ”

Lin Hu nodded with a wry smile and sat back in his place.

"Since the distribution percentage of domestic platforms is too low, why don't we just change our thinking, put it on the Apple App Store first, and wait for "Dota Legends" to have a certain reputation, and then go back to talk about cooperation with domestic distribution platforms, what do you think of this possibility?"

Li Mo pinched his chin and pondered for a while, and proposed a new plan to everyone present.

This method was not thought up by Li Mo with a pat on his head, but he just borrowed some methods from film distribution.

In most countries in the world, there is some kind of unspoken rule for the protection of domestic films, so when a Hollywood blockbuster happens to be released during the protection period of the domestic film, there will be a situation where the film's reputation or content is leaked due to the difference in release time.

Although the nature of the film as a medium determines that if there is content piracy, it will inevitably lead to the box office of the film in some markets where the release is delayed.

But games and movies are distinctly different.

Especially Apple and Android, the operating systems and application environments of these two mobile phones are completely different fields.

It's 2012, and the price of the new Apple mobile phone is about 5,000, which basically determines that the paying crowd of Apple games must be the middle and high-end people with certain economic strength or the young people with relatively wealthy families.

Although Li Mo is not very accustomed to this kind of comparison, since most people think so, he will not stupidly jump out and try to reverse this trend.

But with the help of this mindset to expand the influence of Dota Legends, it seems that it can still be tried.

Anyway, there is a huge difference between the operating systems of Apple and Android, even if someone can really convert the game on Apple through some means to make it run on the Android platform, this time span is enough for Lilith Technology to negotiate a new share ratio with domestic Android platform service providers.

"This, perhaps, ......"

Lin Hu deserves to be a professional game publisher, and he quickly understood Li Mo's intentions.

The reason why he didn't think of this in the past was nothing more than that he was not sure about the future market prospects of "Dota Legends", and wanted to make a wave of return on the domestic platform first, relying on the population advantage, as for the Apple App Store, that was purely an addition.

The best, even if not, at least the company can operate normally with the profits of the domestic market......

But now that the big boss of the company put forward this idea first, it can be regarded as someone endorsing him, so Lin Hu can naturally push the boat down the river.

"Mr. Li, although the share ratio of the Apple App Store can reach seventy percent, its 'buying volume' effect can only ensure that our games appear on the homepage of the app store, as for the number of people who can shoot it, there is no way to control it at all, and the most important thing is that the cost of 'buying volume' is very high!"

After thinking for a while, Lin Hu raised another question.

"Buying volume?" another new term appeared in front of Li Mo.

I already knew that my boss was not from the game industry, so Lin Hu didn't let Li Mo guess wildly, and directly began to explain.

It turns out that although the Apple App Store claims to have passed Apple's review, the games will be scheduled to appear on the store's homepage, but there is still some room for discussion about the time of appearance.

Well-funded companies can pay Apple to extend the time it takes for their games to appear on the front page of app stores.

Generally speaking, it can be understood that the longer a game appears on the homepage of the app store, the more people will choose to download the game, and the greater the probability of payment.

In the gaming industry, this behavior is often referred to as 'buying'.

(Insert a digression: domestic Android game platform, the same situation exists, in 2012, as long as you are willing to pay, the game platform can even change the download data of a game, so that a game that may be actually downloaded less than 100,000 shows hundreds of thousands of download data.) ）

After Lin Hu's explanation, Li Mo quickly understood what the so-called 'buying volume' was all about......

It's nothing more than advertising in disguise.

As for the fact that advertising is expensive......

I can't bear the wolf for the child, and I can't catch the hooligan for the daughter-in-law......

None of the problems that can be solved with money are problems.

Li Mo nodded, looked around in the plan, and found that there was no budget for funds in this regard, so he raised his head and asked Lin Hu: "Although it is not written in the plan, since you proposed this expenditure, then you must have done your understanding and homework in advance, can you introduce a little bit about how much money you need?"

"If it is calculated according to 7 days, at the current price, it is about 650,000. ”

Lin Hu cautiously reported a number.

"650,000 yuan, on average, less than 100,000 yuan a day, this money can be approved ......"

"Mr. Li, I'm talking about the US dollar. ”

Your uncle, you can't talk much and pant for breath, can you die?

650,000 US dollars, if calculated according to the current exchange rate of this time and space, is equivalent to nearly 4 million Celestial Dynasty coins.

I think that when Li Mo bought Lilith Technology from Wang Xinwen, he only spent a total of 7.5 million yuan.

Advertised on the Apple App Store for 7 days, and actually smashed into half of the company?

Hearing Lin Hu say this, Li Mo finally understood why this guy had been cautious and trembling from just now.

It does take a little courage to advertise half of the company, and to make this kind of suggestion.

In particular, the boss of the company is not a person in the game industry.

What if the boss thinks that the people below have joined forces to cheat the company's money?

Having said that, Li Mo didn't think that Lin Hu was talking about it.

This money is paid to the Apple App Store, as a company dealing, there must be credentials, to what extent do people have to be brain-dead to do things in this kind of place?

However, this $650,000 is really not a small amount for Li Mo now.

For Lilith Tech and the game "Dota Legends", the line between success and failure is likely to be above these 650,000.

After all, everyone has worked hard for so long, and if they fall at the doorstep, everyone will not be reconciled.

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