In the film room of the Embassy Pictures, the re-edited "Blair the Witch" has just been played.

Garcia rubbed his eyes again, watching this kind of film is simply a sin.

Terry and Thomas, who were next to him, were no better, and they both closed their eyes and slowly adjusted their emotions.

Robert was slightly better and quickly got up and pulled back the curtains, and David Villa, the publicity director behind him, seemed to have the urge to throw up.

"This is the final cut version. Ronan stood up and walked to the front and said to everyone, "The effect is much better than the last time." ”

Several other people had participated in the last meeting and knew about Ronan's plan, so they couldn't help but nod slightly, the film had many fewer holes than the previous version.

Ronan looked at a few people and asked, "Robert, how are you doing over there?"

Robert looked down at his notebook and said, "I signed contracts with all the cast and crew in the film, including the extras who played the townspeople, with confidentiality clauses, but paid an additional $3,000 each." These people are happy with our generosity and will cooperate with our promotional and marketing plans. ”

Money and fame are the most impressive remuneration in this industry.

Also, director Daniel Millik set up a website for the film last year, which has a lot of information about witches that he has gathered. Robert continued: "I gave him another three thousand dollars, and he transferred the website directly to us. ”

Ronan became interested: "Does anyone pay attention to the website?"

Robert shook his head directly: "This website was established last year, and the total number of visits is only a few hundred now, so it is a simple website." ”

Ronan thought for a moment and said to the publicity director: "David, you take over this website, merge the part you prepared in advance into the website, and the rest will go according to plan. ”

Robert answered, "The witch information I collected has been handed over to David. ”

David Villa spoke at this point: "The information is very detailed, which is conducive to our publicity. ”

"Good. Ronan turned around and asked, "Garcia, what about your side?"

Garcia replied: "I have communicated with dozens of independent theaters that I often work with, and the screening will not be a problem at that time, but the chain theater side is not very smooth, our salesman is still communicating, and the top five theaters in North America are very resolute, and they will consider it after trying it out." ”

The purpose of the establishment of the theater is to make commercial profits, and small productions like this kind of three-no, unless the theater sees that there is really a selling point, it will not easily invest resources.

Ronan understood this and said: "You continue to maintain communication with commercial theater chains, the trial meeting is okay, not now, we have to wait for the publicity and marketing plan to see the effect, otherwise the film alone will not be convincing." ”

For such a film, if there is no rhythm of publicity and marketing, it is strange that those commercial chain theater chains are willing to spend a lot of resources to screen it.

Garcia answered: "I suggest putting it half a month before the release. ”

"Good. Ronan responded: "Just do as you say, and then you will be responsible for inviting the theater viewing experts." ”

Garcia nodded: "No problem." ”

Ronan raised his voice: "The Internet is the key to the promotion of this project, and the plan made last time, if everyone has new ideas, it can be further improved." ”

"I think we should first test the social reaction. David Villa is relatively cautious: "If the response is not good, we should stop the loss in time. ”

There is no guarantee that a film will be successful, and this is a project that has never been done before.

David Villa raised his voice slightly: "I made a budget, and if I want to achieve the desired publicity effect, the investment in publicity alone will not be less than $8 million, or even more than $10 million. ”

Despite the memories of his past life, Ronan also knew that he couldn't make a desperate bet: "David, let's move forward with the first part of the propaganda plan for the time being, and if no one pays attention, it's completely too late to turn around." ”

The cost of this film seems to be very low, but if you really want to get a high box office, you need a huge investment.

If nothing else, shipping a copy of a movie to the theater, including printing, insurance, and shipping, costs an average of $1,500.

Most of the theaters of commercial chain cinemas are multi-cinema halls, which need to be distributed on a large scale, and they also need 3,000 copies.

That's $4.5 million.

If it weren't for the buyout of the copyright, Ronan would have gone crazy to invest a huge amount of money in such a film.

In today's communication context, if a film wants to be successful in distribution and screening, it must be marketed and promoted in the most reasonable way, with the help of various media.

As someone who has lived through the Internet wave, Ronan knows very well that the cross-media phenomenon of film and the Internet will re-establish the marketing form of movies.

This is a crazy plan, and it is also a great risk, tens of millions of dollars, and it is impossible to drop it casually.

Ronan also needs to look at the social repercussions, not just mess around.

"Where's the schedule?" he asked Garcia, "what do you think is the best time slot?"

Garcia had a plan: "This project should not be delayed for too long, because it will affect the publicity and release of "The Grim Reaper", so I think summer is the most appropriate." ”

Ronan frowned: "Summer competition is very fierce. ”

"Placed in mid to late July. Garcia said: "During this time period, the popular films in the summer have basically been released for a long time, and we are not using the traditional publicity model, which is less affected by the schedule." ”

Ronan pondered for a moment and said, "Yes." Garcia, I asked someone to cut a long-shot short documentary, and you find someone to add the address to the website, and send it to the Discovery Channel with the missing person notices of the three college students, and if the Discovery Channel refuses to broadcast it, we will find another TV station. ”

He then turned to the director of communications, "David, before Garcia, you need to get things done on the website. The website should provide a wealth of historical information, eyewitness evidence and diary records about the witch Blair, various news reports and related items before and after the disappearance of the fictional film character, and continue to publish handwritten notes, life photos and family information of the disappeared person before his disappearance...... Well, Robert, you've dealt with those actors, you've assisted David, you've made interviews with friends and relatives of the missing. ”

David Villa nodded.

Robert replied, "No problem." ”

Ronan further emphasized: "The most important thing, whether it's for the Discovery Channel documentary or on the website, is to mention the videotape that was discovered by accident, and it says that the tape is being restored and will be released soon. ”

These are not difficult to do.

David Villa then added: "I would suggest that you don't do it offline just yet, because newspapers, periodicals and video chains are very expensive to advertise. ”

Ronan agrees: "Okay, it's mostly focused on the internet right now. David, find someone to post a missing person notice on the most popular websites and forums. ”

He added: "If it can cause a certain response, we will increase our promotion efforts." In particular, in the past few months, we have published missing person's missing notices in major weekly magazines, magazines, and video stores, and distributed various news reports on the missing person, as well as handwritten books and photos of the missing person, on the streets. ”

This is not just an Internet marketing, Ronan will not ignore the role of traditional media channels, and will promote both online and offline at that time.

Ronan then focused on David Villa and Robert's website, which was the source of the virus.

"This website is crucial. Ronan emphasized: "It is necessary to allow people to enter a mysterious world of witchcraft by obtaining various materials and evidence on the website, and immediately act as an agent, constantly exerting their active role and spreading to the surrounding area." ”

Ronan knows very well that as long as this plan can turn most of the people who pay attention to it into a source of virus that spreads outward, it is very close to success.

"That's right, Robert. Ronan said: "For the time being, we can bring together the main creators, and we can provide them with a fee to send them on a trip to Africa, so as not to let the media dig it up." ”