This time, Rubik's equity, personnel and brand strategy have undergone major adjustments.

In terms of personnel, Rubik's Cube Wisdom has newly introduced Duan Yongping and Shen Yi and others.

Duan Yongping was found by Yu Zixian, and only Yu Zixian knew how his work ability was. But how strong the ability is, Yu Zixian can't explain it too clearly to Hao Meng and Fu Zan, it can only be said that the ability is very strong, and he endorses him.

As for Duan Yongping's ability, he still needs to prove it with his own results.

However, as far as Yu Zixian's identity as a major shareholder, and his identity as a comrade-in-arms with Hao Meng and Fu Zan, as long as Yu Zixian explains the reason, the two of them will not ask more.

Besides, Duan Yongping's own experience and education are rich enough to be qualified for this job.

With a bachelor's degree in radio from Zhejiang University, a master's degree in economics from the Chinese People's Congress, and nearly 10 years of work experience in Sifang Electron Tube Factory and 2 years in Huari Electronics, he has grown into a compound manager who understands both professionalism and management.

And these are all things that Hao Meng and Fu Zan don't have.

It is based on this consideration that finally after the nomination of Yu Zixian, all shareholders of Rubik's Cube Wisdom (currently three shareholders of Rubik's Cube Wisdom: Yu Zixian, Hao Meng, Fu Zhan) agreed, appointed Duan Yongping as the general manager of the company, and signed an equity incentive agreement with Duan Yongping: after the end of the half-year probation period, after the evaluation of all shareholders, if Duan Yongping's performance is qualified, he will be granted a 5% equity incentive, and the annual salary will be determined to be 200,000, and dividends will be distributed according to profits at the end of the year......

At this time, the equity value of 5% of Rubik's Cube Wisdom is at least 500,000 yuan, and it is estimated that it is 500,000-1 million. So for the new Duan Yongping, Yu Zixian's sincerity is also very strong.

5% of the incentive equity is allocated proportionally from the equity of Yu Zixian, Hao Meng and Fu Zhan, with Yu Zixian accounting for 78.12% of the shares, Hao Meng accounting for 14.16% of the shares, and Fu Zan accounting for 7.82% of the shares. After apportionment, the shares of the four people at that time are: Yu Zixian 74.10%, Hao Meng 13.40%, Fu Zan 7.5%, Duan Yongping 5%.

Hao Meng and Fu Zan also have a clear understanding of this.

With the continuous expansion of the business and operation of Rubik's Cube Wisdom, they have become more and more difficult in management: either to continue to study, or to move to their suitable positions.

As for Fu Zhan, he was just a teacher before, and he managed a school-run enterprise. After being excavated by Yu Zixian, he was responsible for the technical management of Rubik's Cube Wisdom. However, with the licensing of Nintendo's game business and the development of Rubik's Cube Wisdom's own new game software and hardware business, more patent-related affairs and technology development management are mixed, and more and more new problems are becoming more and more difficult to deal with. Comprehensive ability has become the biggest obstacle for him to continue to grow and rise.

Besides, his family has been in Minnan Province, and in the past six months, he has gathered less and left more, and for him, who is over 45 years old, he hopes to be closer to home.

Yu Zixian's proposed job adjustment this time is also an opportunity for him. What's more, in view of his current situation, Yu Zixian also gave him a good place to go - the general manager of Huari Electronics, responsible for the safety, stability, quality and quantity production of the little doctor's learning machine and the first level of learning, and the game cartridge.

With the rapid expansion of the business of Dr. Rubik's Cube Wisdom and the official merger of Huari Electronics into the Rubik's Cube Wisdom Development System, Yu Zixian needs a more calm and familiar senior manager who is familiar with the production of Rubik's Cube Wisdom Bo to go to Huari Electronics to be responsible for the production of electronic products such as learning machines and learning cassettes.

And there is a very important issue that according to the agreement signed with Huari Electronics before, Yu Zixian needs to be responsible for Huaqi's Dabawang learning machine worth nearly 10 million yuan.

At the beginning, after Yu Zixian agreed, he also let the Rubik's Cube Wisdom completely obtain the ownership of the "Dabawang" brand.

Now Huari Electronics is about to become a manufacturing plant, responsible for the production and manufacturing base of electronic products under Rubik's Cube Wisdom. The construction of a new electronic product production plant originally planned in Pengcheng will be suspended......

In addition, the wisdom of the Rubik's Cube has been injected into the new brand of Dabawang, which has given Yu Zixian new ideas.

In Yu Zixian's new brand positioning and strategy, Dr. Xiao will focus on learning machines, while Dabawang will be responsible for the entertainment game cartridge business. Although Dabawang will also launch its own brand of game consoles in the future, some cartridges between the two consoles can still be used universally.

Such a relatively clear and hierarchical strategic positioning is Yu Zixian's order to establish and maintain the positive and entertaining image of Dr. Xiao.

It can be regarded as an attempt by Yu Zixian to actively guide and classify the development of the domestic video game industry and promote the healthy and sustainable development of fruit video games. After all, video games were scandalized as "electronic heroin" in 2000, which eventually led to a cold winter in the domestic video game industry for nearly a decade......

In the early nineties, computers became synonymous with "high-tech, new future" and officially debuted in the Chinese market. However, its high price of tens of thousands, or even tens of thousands, turns away the average working family. It is in this situation that Yu Zixian's game console with integrated keyboard and TV set is connected to the little doctor's learning machine, which really does a big thing with little money.

If you buy a little doctor learning machine and connect it to the computer at home, you can give people the feeling that you are "using the computer".

This feeling of so-called "computer education" made everyone ignore the attributes of its attached home game console, and successfully made the little doctor's learning machine a big seller. This also gives the "game console" a way of legitimacy to enter ordinary homes.

As for the era when computers began to be popularized, that is, at the end of the 90s, computer games began to go crazy, especially when the game halls near schools and so on developed disorderly, and when it was discovered that "children began to stay home at night" and "skip class" to play games, it was only when parents who were afraid of "video games" began to break out and began to give video games the notoriety of "electronic heroin".

But it is also at this stage that parents who are conditional, and do not oppose their children's games at the right time, take the initiative to purchase home learning machines, trying to bring their children's play behaviors beyond their control back into control - since they can play games at home, there is no need for children to run to the street playroom to play games. After all, parents are still quite afraid of the "smoky miasma" game room.

Therefore, classifying the learning and game categories and corresponding brands in advance can be regarded as Yu Zixian's guidance and efforts for the healthy and sustainable development of the Chinese video game industry, as well as the advance layout and active response to the cold winter that may occur in extreme situations in the future.

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