089 [The First Shot of the Anti-Japanese War]
Tsumon.
Geng Zhong has no interview assignment today, and it is rare to accompany his wife and children to watch TV at home.
The wife is busy in the kitchen, and the daughter is folding thousands of paper cranes in the sofa, the little girl has been obsessed with this thing for almost half a year, saying that she wants one a day, folding a thousand days.
The last time the school held a parent-teacher meeting, the head teacher specifically mentioned the problem of paper cranes, and warned parents that they must put an end to it, and tear it off directly when they see their children folding paper cranes, and tearing off thousands of paper cranes is equivalent to preventing students from falling in love.
Geng Zhong doesn't think so, he thinks that if his daughter can insist on folding paper cranes for a thousand days, it is also cultivating children's perseverance. He has interviewed many well-known people and found that perseverance is often more important than intelligence, except for a few lucky people, those who can make a name for themselves are all people with great perseverance.
Fold one a day, a matter of a few minutes, and do not delay the study time.
Geng Xiaoyun received another love letter yesterday, but the signature was still "J". After her many temptations, I feel that it may be written by Jin Yue, although Jin Yue's results are not as good as Jiang Hepeng's, but he is also very good, and he also won the sprint championship in the school's spring sports meeting.
The little fat man surnamed Jia is still in a state of being ignored......
When Geng Xiaoyun folded the thousand paper cranes, "News Network" ended, and the family began to have dinner.
The wife is holding the rice bowl and reading the weather forecast carefully, the daughter is talking about school interesting things with great interest, but Geng Zhong is thinking about the interview goal of the next issue of the magazine.
Before I knew it, I had finished dinner, my wife packed up the dishes and chopsticks and went to the kitchen, my daughter also went back to the room to do her homework, Geng Zhong was lying on the sofa watching TV alone, and was suddenly amused by an advertisement.
Uncle Ge's acting skills are very good!
As soon as he appeared, he was the image in "The Story of the Editorial Department", Ge Wei sat on the sofa, so hot that he stuck out his tongue, like a dog. He was sweating profusely, first with his hands, then with a fan, then with an electric fan, and finally even four electric fans crossed blowing, but the sweat on his face became more and more.
This passage is all in fast-forward mode, and Ge Wei is as funny as Chaplin in a black-and-white silent movie, perfectly showing a state that is about to die of heat.
"Try Xifeng Iced Tea. Two bottles of drinks appear on the screen.
Ge Wei picked up the iced tea and took a sip, revealing a refreshing expression. I picked up the iced green tea and took a sip again, and suddenly shivered. He simply picked up the two bottles and drank them together, shivering violently, and his whole body began to swing.
"Is it still hot?" the voiceover sounded.
The four fans in the room all stopped rotating, and Ge Wei was wrapped in an embroidered quilt, his face turned blue, and he shivered: "Frozen...... I'm freezing to death!Ahhhh
A close-up of the Xifeng logo and two iced teas appears on the screen, and the voiceover says: "Xifeng iced tea, cool summer." ”
After watching the advertisement, Geng Zhong couldn't help but smile and complain: "The current TV commercials are becoming more and more exaggerated." ”
But it is undeniable that this kind of iced tea drink, which has never been heard of, has left a deep impression on Geng Zhong's mind.
What is Iced Tea?
I don't know, but I'm sure I'm drinking to relieve the heat.
As the weather gets hotter and hotter, the better the effect of this advertisement will be, and it is estimated that it will have to wait another month or two to show its might.
After reading the advertisement, Geng Zhong left it behind, and came to work at the magazine "Eight Hours Away" as usual the next day. As soon as he sat down to finish reading "People's X Daily", he suddenly received a call from the editor-in-chief, and asked with a smile: "What interview tasks do you have?"
The editor-in-chief took a picture of today's "Industrial and Commercial Daily": "There is big news, you immediately leave for Xikang Province to interview the boss of Xifeng Company!"
"Xifeng?" Geng Zhong immediately remembered his daughter's canned paper crane and last night's iced tea advertisement.
"See for yourself. The editor-in-chief patted the newspaper and said.
Geng Zhong picked up the "Industrial and Commercial Daily" and looked at it, his eyes immediately widened, and he said: "This person is so bold!"
On the entire page of the advertisement, only one article was published, entitled "A Letter to the Compatriots in the National Business Community":
"Compatriots in the industrial and commercial circles of the whole country! The automobile industry is in danger, the daily chemical industry is in danger, the household appliance industry is in danger, the beverage industry is in danger, the food industry is in danger, and the hotel industry is in danger......"
"Over the years, foreign investment has penetrated into all aspects of China's industry and commerce, and countless well-known brands have gradually disappeared...... In the long run, the Chinese market will inevitably become a capital colony for foreign enterprises, and Chinese enterprises will inevitably become sweatshops for foreign enterprises......"
"Compatriots in the whole industry, the national brand has reached the moment of life and death, only to realize the national war of resistance, is our way out! We must immediately give the arrogant foreign capital to resolutely resist, and always ready to deal with the new major events, we must vow to live and die with the Chinese market......"
"As the owner of a food and beverage company, I heard the bad news of 'two colas flooding the Seventh Army', and I tossed and turned and couldn't sleep all night. The beverage industry has followed in the footsteps of the daily chemical industry, and has lost most of the country, if we stand by and do nothing, it is tantamount to sitting back and waiting for death! The next target of foreign capital must be Jianlibao, and after Jianlibao, which brand will be able to resist? At that time, the drinks you and I drink will all be foreign brands! A hundred years ago, we could not build strong ships and cannons, and a hundred years later, we will not be able to make even a bottle of soda on our own?
"Xifeng is willing to be the vanguard of the industrial and commercial anti-Japanese war, and I myself am willing to be the vanguard of the anti-Japanese war. Coca-Cola and Pepsi have assets of tens of billions of dollars, while Xifeng has only a few million yuan. But millet plus rifles can also resist the war, and if I die, thousands of compatriots will stand up!"
"I announce that Xifeng Food and Beverage Company has officially issued a war letter to Coca-Cola and Pepsi! If the two Cokes want to dominate the Chinese beverage market, please step on the corpse of Xifeng Company first!"
"As a motley guerrilla force, Xifeng sincerely invites heroes from all over the world to jointly resist the invasion of foreign capital. Let us use our flesh and blood to build a new Great Wall to defend national industry and commerce!"
Xifeng, Song Weiyang, May 1, 1994. ”
Countless readers feel enthusiastic when they see this article, while private business owners from all walks of life regret that they have lost the opportunity.
In fact, since Coca-Cola and Pepsi acquired the seven major beverage brands in one go, public opinion about foreign invasion has been very loud, and even many newspapers with government backgrounds are hotly discussed, and some companies have also spontaneously played the patriotic card.
One of the advertising slogans of Sanzhu Oral Liquid is "Sanzhu strives to be the first taxpayer in China". Haier's CEO wrote a 10th anniversary essay some time ago, clearly stating that Haier's purpose is "dedication to serve the country and the pursuit of excellence".
However, none of them dare to point the finger directly at foreign investment, because attracting investment is politically correct at this stage.
Historically, it was not until next year, when the invasion of foreign capital was too crazy and aroused the deep concern and dissatisfaction of the entire people, that someone finally shouted the slogan of "recovering the lost territory", and all industries issued their own "declaration of resistance to war".
Now, Song Weiyang has advanced the time by half a year, and the sensation caused is even more intense.
Southern Weekly and Yangcheng Evening News took the opportunity to launch a series of reports on the foreign invasion, and the Industrial and Commercial Daily directly listed the detailed data of the foreign invasion, and the awareness of "recovering lost territory" quickly became ablaze.
Historically, governments have not stopped this kind of public opinion, and they are not doing it now.
As the first shot of the Anti-Japanese War, Xifeng Company also became famous in an instant and was well known throughout the country. Countless dealers flocked to the market, smashing out bundles of banknotes, just to obtain the regional agency rights of Xifeng products.
Jianlibao, who was overwhelmed by health care products, immediately followed up and publicly said: "Jianlibao takes the defense of domestic beverages as its own responsibility and will not give up one city and one place!"
This frenzy soon extended to the home appliance market, Changhong's boss said: "Changhong takes national prosperity as its own responsibility, and builds our new Great Wall with our brand!"
Haier's boss said: "If you compete with multinational capital, even if you die, Haier will die to the last." ”
The boss of TCL said: "TCL wants to be a death squad to serve the country by industry, and I am the captain of the death team!"
Sanzhu and Giant complement each other in the health care products industry, and at the same time play the patriotic card, Lenovo Group also shouted the slogan of "high-tech industry war of resistance".
In Linzhou, the origin of Longjing, tea experts collectively issued the "National Tea Declaration", officially declaring war on foreign tea brands.
A veteran surnamed Joe opened a fast-food restaurant called "Red Sorghum", claiming to challenge McDonald's for global supremacy, and shouting the slogan: "Where there is McDonald's, there is red sorghum." ”
Mars, which has been brewing for a long time, was completely ignited by an article by Song Weiyang.